CreedRoomz, a global pioneer in live casino innovation, has officially launched The Choice—a premium live dealer experience that redefines how players engage with casino entertainment. Built entirely from the ground up, The Choice introduces a fresh, intuitive concept unlike anything currently available in the market.

Breaking away from traditional cards and roulette wheels, the game centers on a simple yet powerful idea: trusting your instincts.

A New Take on Live Dealer Action

At its core, The Choice invites players to predict outcomes across three distinct paths—Red, Blue, or Black. Set in a high-tension, cinematic studio environment, every round delivers immediate engagement and suspense. The gameplay is easy to grasp, yet layered with psychological depth, making it appealing to both seasoned players and newcomers.

The result is a visually stunning, fast-paced live casino game where every decision feels significant.

Signature Mechanics That Elevate the Stakes

The Choice isn’t just about prediction—it’s about momentum, risk, and reward. Two standout mechanics drive its high-volatility appeal and player retention:

Double Match Boost

When both revealed pills match the player’s selected colour, an instant payout boost is activated. This feature transforms standard rounds into premium-winning moments, rewarding sharp intuition with amplified returns.

Black Pill Risk

Adding an unpredictable twist, the Black Pill acts as a total bust for both hands. This sudden reset intensifies the experience, creating a psychological push-and-pull between confidence and caution. The mechanic injects real tension into every round, ensuring players remain fully immersed.

Together, these features create a dynamic rhythm—balancing high-reward potential with edge-of-your-seat risk.

Designed for the Modern Player

Beyond its innovative gameplay, The Choice is built with next-generation production and operator functionality in mind.

Key Features:

• Cinematic Production: A premium live dealer setup designed for total immersion.

• High-Velocity Rounds: Fast-paced gameplay tailored for modern player expectations.

• Intuitive Colour Prediction: Straightforward mechanics centered on Red, Blue, and Black draws.

• Seamless Integration: Advanced backend tools ensure smooth deployment and optimized performance across platforms.

“In developing The Choice, we deliberately moved beyond the boundaries of traditional card-based games to create something truly cinematic,” said Arturs Fjodorovs, CPO at CreedRoomz. “By balancing the high-reward potential of the Double Match Boost with the sudden, heart-racing impact of the Black Pill, we’ve crafted a psychological rhythm that keeps players fully engaged in the moment.”

About CreedRoomz

CreedRoomz is a leading provider of live casino entertainment and online gaming software, delivering innovative solutions that help operators stay competitive in a rapidly evolving market. Each product is fully customized to meet the specific needs of businesses across different regions, scales, and player demographics.

With a portfolio of 30+ engaging games available in 12+ languages, over 200+ dynamic tables, and 1,000+ global partnerships, CreedRoomz continues to set new standards in immersive live casino experiences.

For more information, visit www.creedroomz.com or contact [email protected].

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BetConstruct AI cemented its strategic focus on the Middle East at Harmony ChoiceMe, an exclusive industry gathering aboard the luxury Lotus Royale Cruise.

Held two days before AIBC Eurasia, the invite-only event brought together senior iGaming leaders to preview BetConstruct AI’s latest AI-powered products and a major roadmap for live casino, sportsbook and payments innovation.

Strategic showcase: brands and partners on display

Harmony ChoiceMe highlighted the full BetConstruct AI ecosystem, with major product and partner updates from Choice Gaming, KISS AI Live Casino, Creedroomz, PopOK Gaming, Pascal Gaming, and FeedConstruct. The event was designed to demonstrate how AI, unified integrations and star-driven content can elevate operator offerings across regulated and emerging markets.

Key announcements & product launches

• Choice Gaming new roster — Vigen Badalyan unveiled three celebrity-driven releases for Choice Gaming featuring football icon Patrice Evra, MMA star Arman Tsarukyan, and artist/DJ Alec Monopoly, expanding branded live-show content and player appeal.

• Creedroomz slate — Vahagn Badalyan introduced two headline titles: Road to Eldorado, a high-energy Aztec-themed show game, and The Choice, a cinematic intuition-based title—plus a roadmap of immersive releases designed for live vertical growth.

• AI Game Recommendation → AI-driven lobby — Leonid Kirakosyan presented the evolution of the AI Game Recommendation System into a fully AI-driven lobby architecture that dynamically curates and personalizes the player experience.

• 16Pay payment gateway — A new 16Pay gateway was unveiled to simplify payments, integrating hundreds of local and global payment methods for frictionless deposit and withdrawal flows.

• BetChain AI & SoftGates — BetConstruct AI showcased BetChain AI, an AI-powered collaborative page and content builder for iGaming, and SoftGates, a unified aggregator exposing the company’s sportsbook and casino portfolio via a single API for faster operator integration.

Why it matters for operators

The Harmony ChoiceMe announcements underscore two operator priorities: player personalization and integration efficiency. The AI-driven lobby fosters higher retention and conversion by surfacing the right games at the right time, while SoftGates and 16Pay drastically reduce time-to-market and payment friction for regional launches — key advantages for Middle East expansion.

Event close and next steps

The evening finished with a rooftop celebration on the Lotus Royale, marking a milestone for BetConstruct AI’s regional strategy. Following Harmony ChoiceMe, BetConstruct AI heads to AIBC Eurasia — industry partners and operators are invited to visit Stand 5S to demo the portfolio and explore commercial partnerships.

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