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Scientific Games unveils Kascada™, the next generation of industry-leading gaming cabinets

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Scientific Games Corporation is continuing its legacy of developing industry-leading products with the unveiling of the new Kascada cabinet.

Kascada, which will initially launch in North America, is the Company’s first, truly international cabinet and will be available to gaming operators around the world. Built by an award-winning group of Research & Development team members located across the globe, Kascada is the next generation of the top-selling TwinStar J43® cabinet. Kascada offers a modernized version of the J43, boasting an ultra-high-definition 4K graphics display on a 43-inch, innovative double curved monitor and features an exciting new lighting package.

Kascada builds upon the gaming cabinet revolution Scientific Games began with the introduction of the ALPHA Pro Wave®, the first curved-screen portrait cabinet. That cabinet sent shockwaves through the industry, changed the look of casino floors and transformed the player-experience.

“Kascada is part of the evolution of the gaming floor,” said Matt Wilson, Executive Vice President and Gaming Group Chief Executive. “Technology in consumer electronics is rapidly evolving. We’re creating truly immersive experiences to match what players have become accustomed to in entertainment experiences off the casino floor.

“In developing both cabinets and games, we’re leveraging international teams to tap into and meet consumer expectations around the globe,” Wilson continued. “And, we’ve added top-tier executive talent with operator experience to our commercial team to ensure we keep the perspective of our operator-partners first and foremost. As we evolve our talent and better understand consumer demands and operator needs, our product lines continue to improve. This people plus product approach is a winning combination for us, and our partners.”

Launching Kascada with a proven performer is a testament to Scientific Games’ commitment to developing the solutions operators need now. Coin Combo is set to hit casino floors timed to the 2021 Lunar New Year celebration.

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William Hill Opens Full-Service Sports Book at Harrah’s Philadelphia

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Opening Marks 14th State Where William Hill Operates Sports Books.

William Hill Sports Book at Harrah’s Philadelphia Offers Six Ticket Windows, 16 Self-Service Kiosks and an Expanded Wagering Menu that Includes InPlay Wagering.

William Hill US, America’s leading sports book operator, in partnership with Caesars Entertainment, opened a full-service sports book at Harrah’s Philadelphia in Chester, Pennsylvania. The opening marks William Hill’s 14th state, where it operates sports books, with more than 160 locations nationwide.

The William Hill Sports Book at Harrah’s Philadelphia offers six ticket windows, 16 self-service betting kiosks and an expanded wagering menu that features InPlay betting.

Within the sports book space, Harrah’s Philadelphia will continue to operate “The Book,” a premier sports book lounge that includes stadium lounge seats, high-top tables, custom bar seating, and over 45 large screen TVs to watch game-day action. Sports fans can also bet online through the “Caesars Casino & Sportsbook by Harrah’s Philadelphia” mobile app.

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Pragmatic Play Games Now Available at Genesis Global Casinos

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Pragmatic Play, a leading game content provider to the gaming industry, is pleased to announce a partnership with Genesis Global to supply the operator with its entire portfolio of slot titles.

Genesis Global’s fifteen brands now feature Pragmatic Play’s vast array of games, including their latest hits, the award-winning Wolf Gold, and the supplier’s ever-expanding collection of Megaways titles.

Lena Yasir, Vice President at Pragmatic Play, said: “Genesis Global is well-respected across the industry and we are delighted to see that our entire stable of slot games will now be entertaining an ever-growing global audience.

“Our continued focus on growth in regulated markets has allowed us to continually partner with exciting, innovative companies, and Genesis Global is an operator we’re thrilled to be working with.”

“Pragmatic Play has a stellar reputation for creating fantastic slot experiences,” said Genesis Global Chief Executive Officer, Ariel Reem. “We are delighted with this new partnership and we believe Pragmatic Play’s diverse product range of proven, top-performing titles are the perfect addition to our offering. I look forward to us growing together as companies with aligned commercial goals.”

Pragmatic Play currently produces up to five new slot titles a month, as well as delivering Live Casino and Bingo products through its multi-vertical offering. The company’s entire portfolio is available through a single API integration.

Genesis Global is an online gaming operator which has seen tremendous growth over the past few months, with the launch of six new casino brands, a sportsbook offering and also the expansion of some existing brands into new gaming markets, including India, Japan and Spain.

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Guild Esports Plc Enters VALORANT and Announces Full Team Line-Up

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Guild Esports Plc (Guild), the global esports team organisation headquartered in London, today announces its entry into Valorant, a competitive 5v5 multiplayer tactical first-person shooter, with the signing of a top-flight roster of professional players who will compete in the upcoming First Strike tournament, Riot Games’ debut esports tournament for Valorant.

Guild’s Valorant team has been acquired from the top-ranked Swedish team Bonk, one of Europe’s most successful Valorant teams. The team was carefully chosen following a rigorous selection process and is comprised of five sought-after players: Yacine Laghmari ‘Yacine’, Malkolm Rench ‘bonkar’, Leo Janneson Leo’, William Sundin ‘draken’, and Filip Gauffin ‘Goffe’. The team’s inaugural competition under the Guild banner will take place at the start of First Strike in early November.

The team has already achieved success, finishing in the top two in the recent Ignition Series and Mandatory.gg Cup tournaments and the players are excited to take the next step and emerge as champions under Guild.

Yacine is a top-tier former CS:GO player who has made waves early on in his Valorant career.

bonkar was Sweden’s first professional Valorant player. He is a former Paladins professional player and has won two Paladins World Championships. He is regarded as one of the best players in the game and is known for producing impressive results.

Leo, aged 16 is a talented emerging player known as “The Young Gun”. He has achieved professional success at a young age.

draken is a tier-one former CS:GO professional player and well known star player with a significant following.

Goffe is a former top CS:GO professional player and Valorant amateur who is widely regarded as an industry “one-to-watch” and is now ready to compete at a professional level.

The finalised Valorant roster marks Guild’s first step into hardcore PC-based esports, following its launch into the cross-platform Rocket League and EA Sports FIFA titles earlier this year.

Guild is developing a talent pipeline in the UK based on the traditional academy model which will see the most able players such as Valorant amateurs scouted by Guild’s talent scout network and coached by industry leaders in order to attain the skillset required to win and take their careers to the next level.

Valorant is a fast-growing esports title published by Riot Games, the renowned developer behind League of Legends. Valorant is followed by a large audience with recent tournaments reported to have recorded over one million viewers.

Carleton Curtis, Executive Chairman at Guild, commented: “Joining the Valorant community is a perfect step for Guild and we are delighted to expand into the new exciting and emerging esports space. Valorant is destined to become a major esport with global reach and deep fan bases and it benefits from the prestige of being developed by best-in-class publisher Riot Games. With these signings, Guild has established itself as a multi-disciplinary esports business and we are looking forward to fielding rosters in new games as we continue to scale and invest in our business utilising the war chest we raised in our IPO.

Valorant is an exciting esport and since its launch this year has already made a big impact on the competitive gaming ecosystem, winning over top pros from established games like Overwatch. We have high ambitions for our top-calibre team in the upcoming First Strike tournament. We are proud to welcome the players to our Guild family where we will coach and support them to become world champions.”

Yacine Laghmari ‘Yacine’, Professional Valorant Player at Guild, commented: “Valorant is one of the most dynamic esports out there and being in Guild’s first Valorant roster is an exciting opportunity. I’m looking forward to playing my part in the future of Guild and the team.

Guild is an organisation with big ambition that is on a path to achieve great things and I’m proud to be a part of that. I’ve always been an ambitious player and want to create a legacy that will last.

Our team has already proved itself at a top level and now the goal is to become world champions.”

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Buzz Bingo Appoints Harry Lang as Marketing Director

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Former Pinnacle, Mecca Bingo and Foxy Bingo experienced marketer Lang will be responsible for brand and player acquisition across retail and digital business

Buzz Bingo, the UK’s largest retail Bingo operator with a dedicated digital output BuzzBingo.com, has appointed Harry Lang as the company’s Marketing Director.

Harry brings with him over 15 years’ experience specifically in the field of online gaming. He is a welcome addition to boost further the brand’s existing marketing team; his role specifically will be to focus on driving forward customer acquisition in both the retail and digital business plus the brand overall.

Over his extensive career, Lang has led the marketing strategy and delivery for numerous brands including WMS, bwin.party, Mecca Bingo, Foxy Bingo and Pinnacle.

In 2017 he founded Brand Architects, a strategic brand and marketing consultancy specialising in online and mobile gambling plus esports. The consultancy’s client roster included Genting Bet, PandaScore, Leon House/ AnonyMind, Rightlander, Puntt.gg and most recently Buzz Bingo.

Jamie Queen, CCO of Buzz Bingo said: –

“Buzz Bingo is at an exciting stage in its evolution, so we’re delighted to welcome someone of Harry’s calibre and enthusiasm to the business. He brings with him a wealth of marketing leadership experience and is highly capable of steering the Buzz Bingo brand through the next stage of our growth.”

Harry Lang, Marketing Director of Buzz Bingo said: –

“Having recently worked with the Buzz Bingo team as a consultant I’m hugely excited to be joining at this exciting time in their journey. They’re building a great business with customers, entertainment and responsible gaming as their absolute focus so I can’t wait to get started.”

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Rising cash payments in India secured by Spectral Technology

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Despite India’s government implementing schemes, such as the demonetisation of all 500 and 1000-rupee notes in 2016, to encourage the country to go cashless, there is still high demand for banknotes. According to the Global Cash Index, cash continues to hold a significant role in Indian culture and is seeing growth rather than decline – cash is still very much king in the region.

Commenting on the popularity of cash in the region Marcus Tiedt, Sales & Marketing Director of Innovative Technology Ltd (ITL) said, “With over a billion people living in India a large percentage of them still transact in cash and are not part of the official tax network. Also, the infrastructure required to go cashless needs years to catch up and be reliable, and therefore a cashless society is not currently achievable in the short term. Working closely with Chevend, our Trading Partner in the region for the past four years, we are meeting market and consumer demand to ensure that cash can be used as the preferred method of payment both securely and efficiently.”

Andy Bassam, VP of Customer Support for ITL commented, “We foresee that our latest products with the added benefit of Spectral technology will begin to see more and more demand.  We work hard with Ammaar, who heads up our partnership at Chevend, to ensure that we optimise datasets and acceptance rates on our products. The National Bank release banknotes on a yearly basis and notes in circulation can wear quickly, so keeping datasets up to date is imperative. Another major challenge in India is that the banks do not allow customers to redeem damaged and stained banknotes. This issue can be overcome by using ITL products that utilise our Spectral Technology to ensuremachines do not accept banknotes that have been damaged or stained by anti-theft devices.”

CHEVEND TECHNOLOGIES PVT. LTD based in India, are the proud pioneers of the Automatic Vending Concept in India and although vending is their core competence, their payment systems division has grown in prominence and turnover over the years and they provide payment systems to customers within the Kiosks and Banking sectors.

Commenting on the Trading Partnership, Ammaar Huseini, Director at Chevend said, “We have been collaborating directly with ITL to provide their state-of-the-art cash validation products to customers throughout the whole of India since 2016. We also have an office in Dubai, so are helping to extend ITL’s reach throughout the Middle East. We offer support for a wide range ofproducts including the NV9, NV11, NV200 and BV20 where uptake in the region is substantial giving Innovative Technology significant share of the vending market.  We are delighted to have secured a significant tender for the NV10 compact, stackerless banknote validator recently to be used in government payment terminals. Looking forward, we are beginning to promote ITL’s Spectral range of note validators and recyclers to help businesses in the region reject ink-stained banknotes.”

Concluding Andy said, “We have a really good relationship with Chevend, and with Ammaar’s comprehensive local knowledge in the region I look forward to many more years working in partnership together.”

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DraftKings kicks off first-of-its-kind DFS World Cup

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10 global teams will battle it out over two weeks to find the ultimate Daily Fantasy Sports nation

What: The DraftKings World Cup sets national teams of the best DraftKings DFS players from around the world against each other to determine the elite DFS playing nation, and to crown the first DraftKings World Cup Champion.

Ten teams from each country where DraftKings operates DFS are represented in this special two-week series that aims to both fuel the competitive spirits and sporting rivalry between nations.

Who: 10 teams of 10 players will be participating.

The teams include USA East, USA West, Canada, England, Scotland, The Republic of Ireland, Wales, Germany, Australia and the Rest of Europe, with each country having 10 players representing the nations. The individuals selected are some of the best DraftKings DFS players from across each of the countries as well as several ‘wildcards’ filled through qualifier contests.

When: The DraftKings World Cup will be run over two weeks, from 22nd October to 1st November.

The top four teams with the highest combined points in week one will progress to the final, with the remaining six teams eliminated.

Scoring: The teams will collect points by betting on six different events in the first week including the English Premier League (EPL), PGA golf, Major League Baseball (MLB), Australian Football League (AFL), Ultimate Fighting Championship (UFC), and the NFL. Only the top four teams will qualify for the final week where the events will be PGA, UFC, EPL, NFL and Nascar.

Week one has a total of six events. All 100 players enter each contest. If you get first place, you get 100 points for your country and if you get last, you only get 1 point. Second place gets 99 points, third place 98 points, and so on.

 

Yellow events highlighted above are the five Premiere Events, where points count as double (first place gets 200, last place gets 2).

Payout Structure: As this is a team competition, all overall prizes are split between team members. However, there will be individual prizes for the winner of each contest ($500 or $1000 for premiere events). The top prize is $10,000.

1st – $10,000 2nd – $7,500 3rd – $5,000 4th – $2,500

Engagement: To further build interest and engagement, DraftKings has created a shadow contest that will run alongside the main event where any DFS players can win a share of a prize pool if they beat the top score of those participating in the DK World Cup. All shadow events will offer $1,000 with the final contest NFL (11/1) being $3,000

A landing page will be live later this week which will be the one-stop-shop for those wanting to follow and it will include teams, live leaderboard, contests and shadow links etc.

Clinton Gray, VIP Manager at DraftKings, said: “Fan engagement is paramount at DraftKings and, ahead of a packed lives sports schedule next year, we are fueling the competitive spirits of our player base by launching a World Cup featuring teams from every country we are active in across an array of daily fantasy sports categories. It will be a thrilling two weeks of fierce competition and we look forward to crowning the first DFS World Cup team winners.”

A landing page will hopefully be live later this week which will be the one stop shop for those wanting to follow and it will include teams, live leaderboard, contest and shadow links etc.

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Cloud Gaming Positioned for Strong Future Growth According to New Research From Clarivate

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More than four in five gamers who do not currently play cloud games say they will start cloud gaming in the next twelve months

Clarivate Plc , a global leader in providing trusted information and insights to accelerate the pace of innovation, today released a new market report on intellectual property and innovations for gaming businesses, supported by research on gaming trends in the U.K. and U.S. In its new report Cowboys, combat and candy: cloud gaming through the lens of IP on levels of innovation and brand creation in the $146 billion gaming industry[1] as evidenced by patent, trademark and domain name activity, Clarivate explores the drivers of change both in terms of technical transformation and also the companies behind it.

“In a world that now sees video gaming as its favorite, or at least most lucrative, pastime, cloud gaming represents a huge leap forward,” said Jeff Roy, President, IP, Clarivate.  “By using the behind-the-scenes power of patent, trademark and domain name data to see trends before they hit the market, we have the ability to imagine how this multi-billion-dollar creative industry will shift. Looking at the trends around intellectual property on the business side, we can see that cloud gaming is poised for huge growth over the next 12 months.”

The report looks at the dynamics and direction of the global online and cloud gaming market, analyzing the new commercial models in the gaming industry, how and where gamers are spending money and the potential growth of the industry over the next years.

 

Strong future growth

The research indicates that cloud gaming is set for significant growth. Most cloud gamers surveyed say they will play a lot (48 percent) or a bit more (28 percent) cloud games in the next year. As many as 81 percent of gamers who do not currently play cloud games believe they will start cloud gaming in the next year.

In the U.S., the number of cloud gamers surveyed who think they will play a lot more is 58 percent compared to 24 percent of U.K. cloud gamers, which hints at differences in maturity between these markets. Almost 20 percent more respondents in the U.S. (37 percent) are cloud gamers than in the U.K. (18 percent).

 

How much are gamers spending?

As gaming businesses evolve and player experiences continue to rapidly shift – we see revenue being increasingly generated from in-game purchases, advertising and monthly subscription fees. The report from Clarivate finds that the gaming industry is innovating to respond to the users’ demands, focusing over a third of their patent activity on commercial revenue model technology – in-game payments, advertising and microtransactions.

According to the research, cloud gamers spend more on in-game purchases per week than non-cloud gamers, with 93 percent of cloud gamers making in-game payments compared to 75 percent of non-cloud gamers. 21 percent of cloud gamers spend between £21- £50 per week compared to only nine percent of non-cloud gamers. More than half (52 percent) of all cloud gamers prefer paid gaming through a subscription model.

 

The influence of social media on gamer spend

As millions of gamers from across the globe come together on different platforms to engage – social media has an increasing impact on player buying activity. The research found that gaming spend is closely correlated to social media. Compelling insights include:

  • One in two (51 percent) of cloud gamers are greatly influenced by social media when it comes to gaming purchases (compared to 17 percent of non-cloud gamers).
  • 21 percent often make purchases via social media (compared to just three percent of non-cloud gamers).
  • U.S. gamers are much more likely to be greatly influenced by social media when it comes to gaming purchases (41 percent compared to 11 percent).
  • One in three males (33 percent) are much more likely to be greatly influenced by social media when deciding to make an in-app purchase than females (17 percent).

 

Developer and platform advancements

The report, Cowboys, combat and candy: cloud gaming through the lens of IP, found that improving the user experience through innovations in cloud infrastructure has seen the most patent activity. On average, we recognized 300 to 500 inventions annually year-on-year over the past decade. The report uses data and insights from Derwent Innovation, Derwent World Patents Index, and MarkMonitor, to gather insights and analyze trends around patents, trademarks and domain registrations in the gaming industry.

Jeff Roy, President, IP Group, Clarivate, added, “The future of cloud gaming is tremendously exciting. Clarivate has the unique opportunity to help customers throughout the innovation lifecycle from idea creation to commercialization. With cloud gaming poised for huge growth over the next 12 months it’s an incredibly exciting time to be a gamer – not just for us here at Clarivate, but for all passionate and ambitious cloud gaming enthusiasts across the world.”

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Independent betting affiliate AmericanGambler receive Tennessee and Michigan Licenses

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AmericanGambler.com, the independent US licensed sports betting and igaming affiliate network, have been granted vendor licenses to operate in Tennessee and Michigan; the company now operates in a total of 8 states.
The Sports Wagering Committee of the Tennessee Lottery Education Corporation as well as Michigan Gaming Control Board both approved AmericanGambler, who will help to market its key partners in the new states and provide FTDs and Signups as of the 1st November 2020.
 
Founded in late 2019 with a vision to transform how the affiliate sector creates, captures and converts traffic into profitable returning customers, with a player-centric and brand-driven approach, AmericanGambler.com has already made its mark in the rapidly growing US market. 
Alexander Kostin, founder of AmericanGambler.com commented: “We are very excited to be launching our latest US offering to sports fans across Tennessee and Michigan, where we will be offering a plethora of sports betting content to bettors.”   
“Our core aim is to guide players through a safe environment and provide information needed to navigate the betting landscape in the safest possible way, something we’re very proud of doing in a number of rapidly growing state markets already.” 
 
“On average, within the first month of launching, we see about 2% of a states inhabitants signing up for an online sports betting accounts, which means that we expect around 7000 signups per day during the first month of legal online sports betting in Michigan, which would result in 42 mln USD tex revenue expected.”
AmericanGambler was one of the first affiliates to work with the only mobile betting app Betrivers in Illinois this July helping acquire organic first time depositors after Governor J.B. Prizker lifted the in-person mobile registration requirement. 
To follow the strategy AmericanGambler network launched state-by state sites in Michigan (Michigambler.com), Illinois (IllinoisGambler.com) and other states to support its key partners. 

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Singapore Casinos Get Hong Kong Boost

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Singapore casinos can soon host Hong Kong gamblers. The cities have agreed to launch a travel bubble within weeks, eliminating quarantine requirements.

General travel will be permitted as long as travellers provide certification they tested negative for Covid-19. However, air travel will still require quarantine.

Hong Kong provided 488,500 visitors to Singapore last year, 2.56% of total visitors.

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