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BTOBET TO SHOWCASE FULL RETAIL SOLUTION AT ICE LONDON

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BtoBet, the leading provider of interconnected omni-channel sports betting solutions, has ramped up its Self-Service Betting Terminal (SSBT) and Over The Counter (OTC) solution, with the systems being showcased at the company’s stand at ICE London, N5-150, to be added to its currently available retail solution, that is already live in multiple markets.

An expansion of its GLI-33 certified sports betting Neuron 3 platform, the new retail solutions were built for mature markets such as Europe and the North American market, and will connect land-based estates seamlessly to any online operation.

The new SSBT solution is highly modular allowing different display options based on business preferences, and provides players with the operator’s full online betting offer.

The introduction of the new OTC solution, with its advanced user account management and ability to control the odds displayed in multiple TV devices provides operators with a complete retail sportsbook solution, enabling them to deliver a superior betting experience.

All the bets placed on both the SSBT and OTC are visible in the dedicated back-office via a detailed reporting system, enabling managers to have a complete overview of their betting operations, thus ensuring a highly competitive retail sportsbook.

Dima Reiderman, Managing Director at BtoBet said: “BtoBet’s new retail solutions have been the culmination of a lot of hard work to get our retail proposition into a strong place. The company combines best-in-class technology with human technical expertise to deliver a fully customizable retail operation. The solutions are not solely aimed for those bookmakers with a retail network, but even for casino operators which can now offer their own sportsbook and control their brand and player experience, seamlessly cross-promote and drive revenues across their entire business.

“Our aim is to be the first-shop-stop for operators looking for a quality, flexible, and superior sportsbook performance, whether online or retail. We constantly seek to support our operator partners drive incremental revenues and we’re confident that our premium retail solutions, with their heightened functionality, will help that further.”

Visit BtoBet at stand N5-150 for a detailed demonstration of its new retail solutions.

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NBA 2K LEAGUE AND MONUMENTAL SPORTS & ENTERTAINMENT PARTNER TO HOST 2023 SEASON AT NEW DISTRICT E POWERED BY TICKETMASTER IN WASHINGTON, D.C.

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The NBA 2K League announced today that, in partnership with Monumental Sports & Entertainment, the 2023 season will be hosted at the soon-to-debut District E Powered by Ticketmaster in Washington, D.C. Additionally, the league unveiled its complete competition schedule, which runs between Wednesday, March 8 and Saturday, August 5. The NBA 2K League will award $2.5 million in cash prizes across THE BANNER CHAIN SERIES Powered by AT&T and Coinbase NBA 2KL 3v3 BLACKTOP SERIES tournaments, and the NBA 2K League 3v3 and 5v5 Playoffs.

Located in downtown Washington, D.C., District E Powered by Ticketmaster is adjacent to Capital One Arena, the home to the NBA’s Washington Wizards and the NHL’s Washington Capitals.  District E is a nearly 14,000-square-foot live-event theater that, in addition to the 2023 2K League season, will offer a daily series of immersive experiences in esports, music, programming, an extraordinary culinary experience and community events – along with pre- and post-game activities for fans attending Capitals and Wizards games.

For the first time, the NBA 2K League season will be separated into 3v3 and 5v5 halves.  The 3v3 portion of the season begins with the Coinbase NBA2KL 3v3 SLAM OPEN on March 8 and finishes with the NBA2KL 3v3 Finals on Saturday, May 13. The 5v5 competition tips off on Wednesday, May 23 with THE TIPOFF Powered by AT&T and will culminate with the NBA2KL 5v5 Finals on Saturday, Aug. 5.

“Pioneers of esports since the beginning, including through their success with two-time NBA 2K League champion Wizards District Gaming, we are thrilled to partner with the Leonsis family and Monumental Sports & Entertainment to help launch their new state-‑of-‑the-‑art facility, District E Powered by Ticketmaster,” said NBA 2K League President Brendan Donohue. “We can’t wait to make Washington, D.C. our home in 2023 and bring the excitement of the NBA 2K League to fans at District E.”

“As early investors in the NBA 2K League, we are honored to host the most elite esports athletes in the world at our new esports and entertainment facility in our nation’s capital,” said Zach Leonsis, President, Media & New Enterprises at Monumental Sports & Entertainment.  “The League has designed an exciting season and we look forward to welcoming their fans and the rest of the vast gaming community from across the Mid-Atlantic to District E for a first-of-its-kind experience.  And for those new to esports, we believe we are going to turn them into die-hard fans once they see the amazing live-action in person and all the other amenities which District E will have to offer.”

“Washington, D.C. is a growing hub for the esports community with sponsorships, events, tournaments—and now the dynamic addition of the NBA 2K League.  We welcome the local, national and international athletes and fans to our city,” said Events DC President and CEO Angie M. Gates. “Working with the NBA 2K League and Monumental Sports & Entertainment allows us to accomplish our goals of bringing cutting edge experiences that engage, excite and entertain to sports enthusiasts.”

For the second straight season, community teams from around the world will have the opportunity to participate alongside NBA 2K League teams for a share of the 3v3 tournament prize pool in the Coinbase NBA2KL 3v3 BLACKTOP SERIES. Also new for this season, the SLAM OPEN and SWITCH OPEN tournaments will use a double-elimination format.  NBA 2K League teams and community teams will qualify for the NBA 2K League 3v3 Playoffs based on their performance in the prior competitions throughout the season, with the STEAL OPEN remaining the last chance tournament for teams still trying to qualify for the 3v3 Playoffs.

THE BANNER CHAIN SERIES Powered by AT&T and the NBA 2K League 5v5 Playoffs will continue to feature only NBA 2K League teams.  All 25 teams will compete in THE TIPOFF and THE TURN.  The five top performing teams from each conference at the end of those tournaments will automatically qualify for the NBA 2K League 5v5 Playoffs.  The 15 remaining teams will compete in THE TICKET, with the winning teams from the two conferences earning the 11th and 12th spots in the Playoffs.

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Rootz Secures Ontario Licence!

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Hot on the heels of obtaining a German market operating licence at the end of 2022, Rootz Limited has announced the company’s success in gaining access to the regulated Ontario, Canada, market from January 2023. This latest success further strengthens the online casino operator’s reputation as a global contender.

CEO of Rootz, Lasse Rantala, states that “increasing our footprint within regulated markets is in line with a dynamic strategy that seeks to provide innovative gaming solutions to players around the world. Ontario is an important market for us, and we welcome the opportunity provided by AGCO to become a licensed operator and to enter into an operational agreement with iGO”.

This agreement will see Rootz Ltd. launching four leading casino brands into the regulated Ontario market; Wildz, Wheelz, Caxino and the streaming brand Spinz will be available to Ontario residents from 31January 2023.

The four casino brands all run off the Rootz proprietary platform utilising a single account structure that provides players with access to all four Rootz brands with a single account and virtual wallet. The company’s existing automated and fully-personalised CRM tool, Journeys, is set to provide a seamless play experience for Ontario customers.

Rantala’s expertise includes cultivating teams equipped with the advanced skills required for exceptional service delivery in a complex operating environment:

“Full credit goes to our first-rate teams for the Ontario licencing achievement: as an operator, we prioritise the need for safe, secure and fair play; the strict compliance requirements within regulated markets such as Ontario and Germany will provide peace of mind to our customers that they are enjoying play experiences with a licensed provider,” Rantala concludes.

As a multi-brand platform, Rootz’ reputation has gained traction within the industry, having received numerous awards and accolades within a short time frame.

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MediaTroopers Have Obtained All Possible US Revenue Share Licenses

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After acquiring revenue share licenses in Colorado and Arizona earlier this year, MediaTroopers has now officially been able to strike a revenue share deal in every possible state in the US. Currently licensed or operational in around two dozen US states, plus Washington DC and Ontario, the company has obtained six revenue share licenses in some of its key states:

  • Colorado on January 19, 2023
  • Arizona on January 13, 2023
  • Michigan on 29 November 2022
  • Washington on 1 October 2022
  • New Jersey on 16 September 2022
  • Pennsylvania on 12 April 2022

Alternatively, in specific jurisdictions where a license is not required on an affiliate level, MediaTroopers can operate on a revenue share basis in six states/provinces. These include Iowa, Nevada, New York, Ohio, Virginia, and Ontario.

The leading digital marketing agency is one step ahead of the rest, leading the way for other marketing companies and affiliates with its revenue share model. In fact, many more are now looking toward the perks and positives of revenue-sharing compared to the old-fashioned CPA model.

When asked about his thoughts on the revenue share model, MediaTroopers’ CEO and Co-Founder, Shmulik Segal, said, “As a digital marketing agency highly focused on the US market, MediaTroopers has invested a lot of time in our licensing procedures and in creating a core presence in regulated US states.”

“With our combined understanding of the acquisition and retention of customers, I believe that the revenue share license is the best way forward. By producing more devoted repeat clients, revenue share standards are ideal for creating better-established online gambling markets around the US.” Segal continued.

What Is a Revenue Share License?

MediaTroopers, a dominant digital marketing agency in the US gambling market, is changing the market’s paradigm of player acquisition by embracing a revenue-share model with its channel partners.

The regulatory authorities for maintaining and overseeing retail and online gambling in several US states enact two different licensing models for affiliates like MediaTroopers. The first is specifically for companies that promote on a CPA (Cost Per Acquisition) basis, and the second is for others who market and advertise on a revenue share basis. As such, to operate legally on both licensing models, organizations will need to obtain two different licenses per state.

That’s exactly what MediaTroopers has already done in six US states and is hoping to do in many more.

Segal said, “Throughout my years in the iGaming industry, I’ve continually opted for a revenue share license, where possible. It’s always been MediaTroopers’ desired licensing model with our partners and the next step for strengthening alliances and long-standing partnerships. Alongside encouraging integrity, a revenue share license generates a shared interest for all parties to work hard, prosper, and commit to quality and return on investment in the long run.”

Unlike CPA and Flat-Fee advertising models that until now were more common in the US betting industry, Media Troopers is expanding campaigns using a Revenue Share model, promoting more transparency, commitment, and quality across the entire marketing funnel.

Yet, when asked about the process of obtaining a revenue share license, Segal noted, “Revenue share licenses are, without a doubt, the most prestigious form of certification one can get in the US. However, they also have a strict licensing process, reaching operator level. The background investigation is much deeper and more thorough than your traditional CPA application.”

He continued, “It takes an immense amount of time and preparation to compile all requirements, not only for the entity but also for the company’s shareholders, too. Generally, such applications can take up to 18 months.”

“As a result of our compliance strategy and responsiveness, we have managed to obtain some in a much shorter period. Overall, we are extremely proud of having such an extensive list of licenses. At the end of the day, they put MediaTroopers ahead of the game.” Segal concluded.

The Benefits of a Revenue Share License

There are unique benefits to both CPA and revenue share licenses. Of course, as the standard licensing model, most affiliates are used to operating under a CPA basis. However, the contemporary and innovative revenue share license allows MediaTroopers to have a mutual liability with its customers. It also showcases the company’s commitment and dedication to operating safely and forming enduring partnerships with operators in several US states.

As MediaTroopers and gambling operators won’t be as busy attracting new customers (who will have varied LTV), the company can spend more time generating more users with longer lifespans. Ultimately, revenue share models make for more sustainable and long-term results.

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Wizard Games adds Yoganand Aiyadurai as Director of Game Technology

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NeoGames S.A subsidiary Wizard Games has appointed Yoganand Aiyadurai as Director of Game Technology as it continues to bolster its senior leadership team.

Aiyadurai boasts a wealth of experience across software engineering roles in a career spanning more than 28 years, including 21 years with Derivco, part of the Microgaming Group now Games Global.

Among his responsibilities at Wizard Games will be overseeing the research and development department at the studio, as well as continuing to develop and expand the provider’s IT infrastructure to enable production demand.

In addition, he will be responsible for overseeing market planning and trends, working closely with other senior employees at Wizard Games.

It marks the latest major hire by the supplier, having appointed Simon Jagdhar as Director of Game Studio in November 2022, as it continues to expand its footprint in key regulated markets.

Joey Hurtado, Managing Director at Wizard Games, said: “We are delighted to welcome Yoganand to the growing team here at Wizard Games. We’re continuing to go from strength to strength, and someone of his calibre will allow us to scale new heights.

“We’re always striving to hire the best talent to join our team, and this reaffirms our commitment to excellence, which can be found at every layer of our business.”

Yoganand Aiyadurai, Director of Game Technology at Wizard Games, said: “I’m thrilled to be joining Wizard Games as it continues to make huge leaps in the industry.

“With a fantastic roadmap of content, and countless new partnerships on the horizon, it is an exciting time to be joining the team, and I look forward to helping us take the next step.”

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Week 5/2023 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming!

Betsoft has released Hearts Desire, a brand new slot with an amorous spin on the classic fruit machine. True love lasts forever, so get ready to fall in love with slots all over again in this fantastical five reels, 30 paylines classic release. Packed with features, Hearts Desire gives Stacked Mystery Reels and a Multiplier Scatter in the unique Free Spins round

 

The well-known bullfighter and media personality from Cádiz, Canales Rivera, makes his debut as the protagonist in the new instalment from MGA Games. “Canales Rivera La Feria de Abril” is a 3-reel slot game equipped with the latest technology that offers players a walk through the most famous fair in Andalusia in the company of a bullfighter.

 

Spinomenal, has released an all new, spellbinding instalment to the Book of Baba Yaga series, as part of the ever-expanding Spinomenal Universe. Book Of Baba Yaga – Winter Spell is the perfect follow up to match the current Winter season, promising to be more rewarding than ever. Following the success of the original version, the mystical Book of Baba Yaga has returned to screens in a new form.

 

Yggdrasil, the leading worldwide publisher of online gambling content, has rolled out a cyberpunk crime caper in its latest release, Neon Villains DoubleMax™. Always a favourite amongst players, the heist theme delivers a feeling of thrill and excitement that quite simply can’t be matched!

 

ELA Games, launched a new game called “Wild Piranha” which takes players through the winding rivers of South America, in search of many hidden treasures. This high-volatility title depicts an animated waterfall full of colourful creatures such as a piranha, wild fish as well as an array of vivid symbols that award players handsomely when landing on the reels.

 

Get ready to ignite the western frontier with Chilli Bandits, the latest slot game from Slotmill. This spicy video slot stars “Chilli the Kid”, “Belle Pepperr”, and “Clint Heatwood”! Join the Chilli Bandits as you spin the reels and watch the stacked Chilli wilds bring extra excitement to your game. These special symbols have the power to double your ways, split into multiple symbols and reveal mystery symbols thereby increasing the chances of hitting big wins!

 

Swintt is inviting players to brave the icy winter weather and join them for another unforgettable slot adventure in Bloxx Arctic – a brand-new release in the studio’s Premium range that features Free Spins and special Bloxx bonuses. Played out across a 5×3 reel set that includes 30 fixed paylines, Bloxx Arctic sees players venture to the globe’s polar region to unearth prizes of up to 3,500x their stake.

 

Slot fans can get their teeth stuck into action-packed adventure Crazy Crocs, the latest feature-filled game from Reevo, that awards Wild upgrades, Multipliers, Cash Spins and incredible surprises. Players take on the role of a fearless hunter and travel through treacherous swamps using boomerangs, boosters, knives and rifles to hunt for golden crocodile eggs and big wins in one of the standout titles of this beginning of year.

 

At the heart of an ancient temple treasures lie in wait as Play’n GO write a new legend into their portfolio of premium slots with their latest release, Legacy of Inca. An easy-to-follow game that will appeal to both newcomers to slots and enthusiasts alike, Legacy of Inca sees the return of the Wheel of the Gods feature which can be found in the titles mentioned previously. But there’s a twist.

 

RubyPlay announced that it has built and launched a custom, bespoke football-themed slot for Holland Casino Online. Eredivisie Goal Collect has been designed to be innovative and intuitive so that players can immerse themselves in the action from the very first spin, including picking their favourite Eredivisie team to represent the Wild symbols in the game.

 

Pragmatic Play, a leading content provider to the iGaming industry, has reimagined the infamous adventurers of Sherwood Forest in the latest release, Fire Archer™. Money pouches, beer and feathered hats make up the symbols of this 5×5 release, which is home to 25 paylines. Players will need to create matching combinations of these symbols to be awarded a win.

 

Playson, has released Bozo Cats – a 3×5 slot featuring an interactive Free Spins mode with Sticky Wilds as its main feature. The latest addition to Playson’s portfolio of high-quality online casino games is centred around the lives of furry friends, who scour the streets in search of Golden Scatter symbols and Wilds to reward players.

 

“Autobahn Automat”, the latest Premium Series slot from German company Hölle Games, is now available in MGA territories. As the title suggests, the Berlin-based start-up went with a distinctive style in their new, 5×3 Hold & Win slot – the German Autobahn! This is a legendary icon both in and out of the country, and a unique theme that hasn’t received much attention in the slot industry – until now.

 

PopOK Gaming is excited to announce the release of its bold and sensual new video slot, Hot Angels. This game intrigues slot lovers with its stunning visuals and breathtaking wins. With its seductive design and attractive features, Hot Angels will provide players with a unique form of entertainment. The slot features Respins in the main game, but there is also a Free Spins round during which the mystery lady joins the adventure.

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BETSSON GRANTED ONLINE GAMING LICENSE IN PROVINCE OF CORDOBA, ARGENTINA

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Betsson, through subsidiaries, has been granted an online gaming license in the province of Cordoba in Argentina, which is the third license for the Group in Argentina. The new license, granted to Betsson and its partner Casino de Victoria, is one out of eight licenses that have been awarded by the local regulator Loteria de Cordoba.

The cooperation between international online gaming operator Betsson and Casino de Victoria, a leading land-based operator in Argentina and part of Grupo Mautone, started back in 2019. The two companies joined forces to work on the applications for online gaming licenses in the Province of Buenos Aires and in the City of Buenos Aires, both of which have been granted and operations were launched during 2022.

Speaking about this milestone in Argentina, Pontus Lindwall, President and CEO of Betsson AB, said: “We are very pleased to have received a license to operate in the locally regulated market in the province of Cordoba, together with our partner, Casino de Victoria. When merging their long experience in the Argentinian market with our know-how in online gaming, we can truly reach our ambition of becoming a market leader in this rapidly growing online market.”

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How level five AI can help operators superscale efficiency and profitability in 2023

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With Markor Technology recently partnering with Ibex.ai to strengthen the range of solutions it can supply to  partners, we sat down with Thomas Aigner and Melissa Summerfield to discuss the benefits the tool offers CRM teams and the impacts of AI and machine learning in the wider iGaming industry

 

Before we get into how Markor will utilise Ibex.ai to strengthen its client offering, can you tell us a bit more about the company’s core concept and how it differs from other rule-based AI systems?

TA: When Ibex was started, our core focus was to really look at each player individually and come up with ways to maximise their lifetime value. We weren’t happy with the level of personalisation and automation that existing technology could deliver, so we set about re-thinking the process of a CRM campaign from the bottom up. With the machine learning models that Ibex utilises, it’s able to create a full profit/loss calculation for individual players that takes into account everything from the payment method they use to the costs of sending a bonus via SMS or email. From these calculations, the system is able to implement the action that has the highest impact for each player while also learning and optimising its models based on the previous outcomes. In this respect, Ibex differs from some of the more traditional, rule-based systems – where CRM teams usually still have to build a customer journey to trigger their desired action – as it provides a true level of automation by constantly A/B testing its approaches and evaluating their performance without the need for manual prompting from the user.

 

Last year, Ibex.ai was involved in a ground-breaking trial where it was pitted against a human CRM team and delivered some pretty convincing results – what factors helped contribute to its success?

TA: Over the course of that study, Ibex delivered a 20% increase in NGR and a 17% decrease in bonus spend when tested against what a human CRM team was doing. One of the keys to this success was the fact that our technology doesn’t need to create and target customer segments in the way that a traditional CRM team does. Instead, we looked to fundamentally overhaul the approach taken by CRM teams and place a greater emphasis on targeting each individual player, meaning that the bonuses Ibex offers are 100% personalised. Additionally, Ibex can look at how each player reacts to its offers and use this data to automatically decide and trigger the next best action specifically for them. This is known as level five automation and means it can build optimal models by itself, with CRM teams then being able to look at its choices, understand the actions and use them to come up with new campaigns.

Another perk of Ibex’s approach is that the system is able to quickly identify bonus abusers, who obviously have a big impact on a CRM team’s overall profit/loss figures during each campaign. Whereas manually rooting out bonus abusers and segmenting them accordingly is a costly and time-consuming process, Ibex’s personalised, player-by-player approach means the technology can easily spot signs of bonus abuse and decide that the best action in these cases is often not to issue any offer.

 

The increased use of AI in traditionally human operations is something of a hot topic at the moment – is Ibex.ai intended to replace CRM teams entirely or merely supplement what they currently do?

TA: This is a really important question and one we get asked a lot because of the high level of automation Ibex can deliver. Our AI is not at all intended to replace CRM teams or take away human jobs, but rather to enhance their current capabilities by removing some of the day-to-day legwork. This gives them more time to focus on building creative campaigns and optimising their overall strategy, which can in turn help them increase profits without taking on further costs. With this in mind, CRM teams shouldn’t be fearful about AI replacing them, but should instead be experimenting with it and learning its capabilities so they can better understand how to work alongside it in future.

 

How will automated technology such as Ibex.ai enable online operators to better structure their CRM teams going forward and will it allow for a more efficient distribution of resources in future?

TA: We’re already starting to see this with our current partners. By using an AI like Ibex, it’s possible to take some of the manual legwork out of the CRM process – i.e. defining a target group and then scheduling/executing a campaign – which in turn gives executives more time to focus on the creative side of things and how they refine their top-level strategy. One of the important things to remember about Ibex is that it’s not a content generating AI, but rather one takes all of the templates and bonuses that are already in place and combines them to get the most optimal results. As such, removing a lot of the manual admin can give CRM more freedom to focus on creating better content.

 

From Markor Technology’s point of view, how does partnering with highly-specialised companies such as Ibex.ai enable you to enhance the service that you’re currently able to offer your partners?

MS: Markor has always been focused on providing innovative solutions for our clients – and one of the value propositions that we pride ourselves on is that our iGaming technology is powered by AI and machine learning. The role of this technology is to make people’s lives easier, so by onboarding specialised partners such as Ibex, we can automate more, decrease human error and track data so it can drive informed, real-time business decisions. By streamlining operations in this way, we save our clients’ time so they can focus more on high level topics such as branding and business development.

 

Can you tell us a little bit about some of the advantages that Ibex.ai gives to your online casino partners and how the technology has been incorporated into your current PAM platform offering?

MS: One of the main benefits that Ibex has delivered for us is that it intelligently targets customers and increases their lifetime value – two things that have already been backed up by the company’s reports. By constantly A/B testing its actions and learning from the results, Ibex is able to consistently choose the optimal offer or reward based on the projected value of each player, meaning once a network of campaigns has been set up, CRM teams will be free to focus on their overall user strategy.

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Summary of bacta’s Spring Budget submission

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Bacta is the voice of the amusement machine industry and its supply chain. The sector is a key driver of economic activity in our communities, our high streets and towns, employing approaching 40,000 people and contributing £2bn to the national economy.

The amusement machine industry has been particularly badly hit by the dual shocks of the pandemic and the ongoing cost of living crisis and the cost of doing business. This has been driven by high levels of inflation and soaring energy bills. This has been acutely felt by our members who are particularly energy intensive by their very nature, and unable to pass on costs to customers to offset these additional expenses.

In addition, those costs associated with the provision of games of chance are unable to reclaim VAT, adding 20% to already sky-high costs. That our members are forced to pay these extra costs, alongside the increase in energy bills, with no room for recompense, is fundamentally wrong and must be addressed if the sector is to thrive.

Despite these challenges, the sector remains a key vehicle for unlocking growth and driving the economic recovery, particularly at the coast and in our hard-pressed High Streets. We help to keep pubs and clubs afloat. Our policy proposals are cost-effective solutions, which set out how some small adjustments to existing regulations could unlock considerable capital which could be reinvested back into the business.

For example, enabling businesses that pay Machine Games Duty (MGD) to reclaim VAT would unlock an additional £150 – £200 million which could be reinvested in their business. Moreover, a simple tweak to the existing MGD thresholds, increasing the base rate to include machines costing 25p to play would unlock £5 to £10 million which again could be reinvested back into the wider economy and stimulate a small part of the manufacturing sector.

Finally, the Super Deduction has been a considerable success in achieving its goal of unlocking additional business investment at a time in which it was most needed. With this investment still key to unlocking long term growth, we would like to see the scheme extended, or replaced with a similar scheme, and with the eligibility criteria extended to include leased assets such as pool tables, juke boxes, and fruit machines hired to pubs and clubs.

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SIS and Kiron Interactive strike deal for new Numbers channel in Africa

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New partnership to boost penetration of supplier’s product in growing markets

SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has partnered with Kiron Interactive to develop an all-new bespoke 24/7 channel to deliver a select mix of both companies’ market-leading Numbers products across Africa.

The agreement will see SIS collaborate with the established global technology and software company, leveraging its expertise and insight across the many burgeoning markets in the continent to deliver the channel tailored for African markets, expanding the profile of both companies’ high-quality, enhanced Numbers content.

African operators and players will have greater access to SIS’ world-famous 49’s Original Live Draw, alongside the new high-margin 39’s draw that features high-frequency, live draws every five minutes. The company’s numbers content is already hugely popular with bettors across Africa, who enjoy the opportunity to win big from small stakes.

This agreement is the latest in a string of similar commercial announcements in Africa for SIS, highlighting the growing demand for its 24/7 live betting offering and strengthening its presence across the potential-rich regulated markets.

Joe Andrews, Head of Sales for Africa at SIS, said: “Having the right partners in regions with a disparate makeup such as in Africa is essential to ensuring we continue growing our brand and products there.

“Kiron’s heritage across the continent provides us with a hugely valuable advantage in developing and launching this new channel, which will be a significant boost to our commercial ambitions in the region.

“Our content is renowned for driving incremental revenue as the high-frequency, 24/7 nature of our Numbers games is popular among African bettors.”

Steven Spartinos, Co-CEO of Kiron Interactive, said: “As we continue to expand the reach of Kiron and broaden the scope of the services we offer and the number of partners we work with, collaborating with a leading brand such as SIS is key.

“While we operate globally, Africa is where our roots lie, and as such, we offer unrivalled insight into the many diverse markets here. We’re delighted to work with SIS and look forward to working together to bring the combination of our respective revenue-boosting content to an even wider audience.”

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