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Groove Technologies Targets High-Growth Sweepstakes Market Following Strategic Appointment

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Groove Technologies, a prominent iGaming aggregator and platform provider, has today revealed a strategic enhancement of its sweepstakes operations through the internal elevation of Michael Kitseliuk to the newly established position of Sweepstakes Account Manager. This action highlights Groove’s dedication to continue expanding in one of the industry’s most vibrant and swiftly growing sectors.

The appointment comes after a phase of rigorous technical advancement and evaluation, placing Groove’s enterprise-grade platform to provide unmatched sweepstakes solutions. The platform, famous for its cutting-edge player engagement features, live analytics, and a collection of more than 15,000 games from over 150 leading providers, is now enhanced to achieve new heights of scalability and profitability for operators using the sweepstakes model.

Michael Kitseliuk, with three years of essential experience from Groove’s technical operations team, will lead this initiative in his new role. His profound technical knowledge guarantees a smooth and straightforward integration experience for partners.

“I’m thrilled to be leading the charge on Groove Sweepstakes,” said Kitseliuk. “This vertical represents the forefront of market accessibility. The lighter regulatory footprint allows operators to launch faster and tap into vast audiences with incredible speed. We’re not just following a trend; we’re empowering our partners to unlock a significant new revenue stream and open doors to previously complex markets.”

The need for high-quality sweepstakes material has reached unprecedented levels. Groove’s strong entertainment ecosystem, which introduces more than 150 new games each month, is distinctly suited to drive this expansion. The firm has assembled a robust stream of content, prepared for delivery via its sophisticated platform.

Rachel Tourgeman, Head of Partnerships at Groove, highlighted the extensive preparation and market offering: “This isn’t a one-size-fits-all solution. We’ve undertaken rigorous, bespoke technical testing for each provider to guarantee a flawless experience for both the operator and the player. This diligence means we can now offer our operator cluster access to a vast network of nearly 50 premier game providers specialising in sweepstakes coins, all integrated and ready for launch.”

This strategic focus amplifies Groove’s core strengths: speed, variety, and technological excellence. By dedicating new leadership to the sweepstakes vertical, Groove ensures its partners can capitalise on this growth with a competitive edge.

Yahale Meltzer, Co-Founder and COO at Groove, concluded: “Our promotion of Michael into this dedicated role signals a new era for our sweepstakes platform. We are harnessing its full potential to offer operators super-fast integrations, a proven and diverse game library, and a technically superior platform. This is a definitive step in providing a complete, market-leading solution for every segment of the iGaming industry.”

The post Groove Technologies Targets High-Growth Sweepstakes Market Following Strategic Appointment appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Brazilian License

Groove Secures Pivotal Brazilian License, Cementing LATAM Expansion

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Platform pioneer unlocks one of the world’s most dynamic iGaming markets, offering operators and providers a seamless, compliant gateway to millions of new players.

Groove, the award-winning iGaming aggregation platform, has today announced a monumental leap in its global expansion strategy with the official granting of its license to operate in Brazil.

This landmark regulatory approval marks a decisive moment in Groove’s strategic blueprint for Latin America, a vision further reinforced by the significant strengthening of its established and fully regulated infrastructure in Argentina. Together, these developments create an unrivalled dual-hub strategy, positioning Groove as the definitive gateway to the continent.

This hard-won license provides a fully compliant and powerful conduit for Groove’s partners to engage a market on the cusp of historic growth. For operators, it translates to a frictionless, single-integration pathway for capturing market share in this coveted region. They can now leverage Groove’s robust platform to deploy a fully localised and compliant casino offering at unparalleled speed, complete with curated game portfolios tailored to local preferences, integrated local payment processing, and bespoke marketing tools designed to captivate Latin American players. This eliminates years of complex regulatory legwork, allowing partners to go to market in a matter of weeks, not years.

For game studios and content providers, the Brazilian license acts as a direct and streamlined conduit to a vast new audience. Groove offers a managed route to market, taking on the heavy burden of complex regulatory technical standards and certification processes. This allows creators to focus on their core mission of developing world-class entertainment, secure in the knowledge that their content will be efficiently placed in front of a massive, engaged audience through a trusted and fully compliant pipeline.

Rachel Tourgeman, Head of Partnerships at Groove, emphasised the transformative nature of this development. “The green light in Brazil is more than a license; it’s a key that unlocks a kingdom of opportunity for our partners. We’ve built a platform capable of not just entering, but driving in regulated markets.”

Tourgeman put the new license in perspective, saying: “Operators can now immediately tap into Brazil’s immense potential, while providers gain a trusted pipeline to a passionate new player base. This is a definitive moment that accelerates the entire LATAM iGaming ecosystem.”

This strategic expansion is a direct reflection of Groove’s commitment to being the most reliable and agile aggregation partner in the world’s most promising emerging markets. With over 20,000 games available and a raft of over 150 games partners, Groove brings unrivalled choice to the Brazilian market.

Yahale Meltzer, Co-Founder and CEO of Groove, commented, “Our vision has always been to build the bridges that connect great content with passionate players, wherever they are. Securing our Brazilian license and reinforcing our Argentine operations is a testament to our team’s relentless execution and our long-term commitment to LATAM.”

Meltzer concluded: “We are not just following trends; we are actively architecting the future of iGaming in the region, providing a secure, scalable, and sophisticated platform for our partners to grow with us. The door to Latin America is now open, and Groove is the key.”

For further information visit the new web domain at www.groovetech.com

The post Groove Secures Pivotal Brazilian License, Cementing LATAM Expansion appeared first on Americas iGaming & Sports Betting News.

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Groove lands Brazil iGaming licence as it pushes LATAM expansion

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Groove said it has been granted a licence to operate in Brazil, expanding its regulated footprint in Latin America and adding to its existing infrastructure in Argentina.

The company positions the Brazil approval as a route for operator and supplier partners to enter the market via a single integration, with localisation features including local payment processing and marketing tools. The release did not specify the issuing regulator, licence type, or an effective date.

Rachel Tourgeman, Head of Partnerships at Groove, said: “The green light in Brazil is more than a license; it’s a key that unlocks a kingdom of opportunity for our partners. We’ve built a platform capable of not just entering, but driving in regulated markets.” She added: “Operators can now immediately tap into Brazil’s immense potential, while providers gain a trusted pipeline to a passionate new player base. This is a definitive moment that accelerates the entire LATAM iGaming ecosystem.”

Yahale Meltzer, Co-Founder and CEO of Groove, said: “Our vision has always been to build the bridges that connect great content with passionate players, wherever they are. Securing our Brazilian license and reinforcing our Argentine operations is a testament to our team’s relentless execution and our long-term commitment to LATAM.” He added: “We are not just following trends; we are actively architecting the future of iGaming in the region, providing a secure, scalable, and sophisticated platform for our partners to grow with us. The door to Latin America is now open, and Groove is the key.”

Groove also said its platform offers access to “over 20,000 games” from “over 150 games partners” and noted it has launched a new web domain at www.groovetech.com.

The post Groove lands Brazil iGaming licence as it pushes LATAM expansion appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Groove confirms SBC Summit Americas 2026 attendance in Fort Lauderdale

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Groove will attend SBC Summit Americas 2026, taking place June 9–11 at the Broward County Convention Centre in Fort Lauderdale, Florida. The company said its leadership team will be on site, including Co-Founder and CEO Yahale Meltzer and Business Development Director Giusy Campo, to meet operators, regulators, and affiliates.

The appearance follows Groove’s participation at SiGMA Asia in Manila, where the company said it joined a panel on regulatory resilience in the “Jurisdiction Jungle”. In Fort Lauderdale, Groove plans to continue discussions focused on navigating fragmented regulatory environments across North and Latin America.

Giusy Campo, Business Development Director at Groove, said: “When we move into a new region, we don’t arrive empty-handed. We come with a platform built on structural resilience: predictive auto-scaling, atomic transactions, and a real-time compliance mesh that adapts to jurisdictional demands, not the other way around. Operators in the Americas face many of the same pressures as their counterparts in Asia: banking scrutiny, shifting regulations, and the need for flawless execution. Our ‘Unseen Architecture’ was built for exactly this moment.” She added: “They need a partner whose platform won’t introduce compliance or operational risk into their business. That’s what we deliver. From Manila to Miami, the questions are the same. And we have the answers.”

Groove said it enters the event after what it described as a “transformative 2025,” including securing a license to operate in Brazil and establishing regulated activity in Argentina, alongside expansion across Europe, Africa, and Asia. The company also said it offers “over 15,000 games from more than 150 providers unified through a single API.”

Meltzer said: “We don’t do ‘one-off’ events. We build continuous relationships across the markets that matter. Asia was about demonstrating structural resilience in the face of fragmentation. The Americas require the same rigour: a platform that can scale from a single operator in Argentina to a national lottery in Brazil without breaking compliance or trust. Our nomination in Manila wasn’t an endpoint. It was a signal. Now we take that signal to Fort Lauderdale, where the real work begins.” He also pointed to Groove’s offices in Israel, Georgia, and Malta, and its 24/7 multilingual support team as part of its operating model.

The post Groove confirms SBC Summit Americas 2026 attendance in Fort Lauderdale appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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