Industry News
Neosurf appoint Laura Moore as Chief Strategy & Operations Officer
Neosurf, the cash-to-digital payments provider with responsible gaming at its core, has appointed Laura Moore as Chief Strategy & Operations Officer following a successful period supporting the company as an external consultant.
Now joining Neosurf’s senior leadership team, Moore will oversee the company’s corporate strategy and global expansion efforts. Her responsibilities will include identifying potential M&A opportunities and developing strategic partnerships to support the business as it enters its next stage of growth.
In her new role, Moore will also lead Neosurf’s global operations teams, drawing on her extensive experience in consumer technology, platform development and senior management to ensure the delivery of seamless, secure and compliant payment services for millions of users worldwide.
Alongside this, she will play a key role in restructuring several of the company’s core operational processes, overseeing areas such as global settlements, treasury management, risk control and regulatory compliance. The aim is to build a stronger operational framework capable of supporting Neosurf’s long-term strategic ambitions.
Moore brings experience from a number of major B2B and B2C organisations, including Vodafone and Sky, and is expected to combine strategic leadership with hands-on expertise as she works to strengthen operational alignment and foster a culture of continuous improvement within the company.
She is also the co-founder of LIFT as we Climb, an initiative focused on supporting and advancing women in the technology sector, and is widely recognised as a thought leader within the industry.
Laura Moore, Chief Strategy & Operations Officer at Neosurf, said:
“I’m both excited and honoured to take on the role of Chief Strategy & Operations Officer at Neosurf at what is clearly a pivotal moment in the company’s evolution. As a global leader in online payments, my focus will be on driving sustainable growth, ensuring operational excellence and putting the scalable frameworks in place that will support the company’s continued expansion.”
Andrea McGeachin, Global CEO of Neosurf, added:
“I think I speak for everyone at Neosurf when I say we’re absolutely delighted to welcome Laura as a full member of our senior leadership team. As an experienced global strategist, a recognised thought leader and a strong advocate for women in technology, Laura brings both the vision and expertise needed to make a real impact. We’re excited to see how her leadership will help take the company to the next level as we continue to grow.”
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Brand Ambassador
Ronaldinho visits CreedRoomz Yerevan studio to front Marble Cup and Kickoff Roulette
CreedRoomz has brought footballer Ronaldinho to its headquarters in Yerevan, where the company filmed an “exclusive interview” with the former player in connection with two new live casino game shows, Marble Cup and Kickoff Roulette. CreedRoomz said Ronaldinho is the global ambassador for both titles.
In the interview, Ronaldinho said: “For me, it’s a great joy to be a part of this partnership. Since arriving here at the office, everyone has treated me with great affection. I already feel at home, very happy.” Asked to choose between the two games, he added: “Honestly, it’s difficult to choose one, both are wonderful, I loved them, so it’s very difficult to choose one, I think everyone will really like them, I think the whole world will really enjoy them.”
Ronaldinho also described his first impressions of the studio and gameplay: “I was surprised and very happy, everything is very beautiful, everything is very innovative, so I believe that’s why everyone will really like them, so I’m looking forward to everyone starting to enjoy them a lot.”
On why CreedRoomz expects the titles to gain traction, he said: “These are different games. I think that will attract attention, the fact that football is a global passion also helps, so I believe everyone will like it for those reasons.. and for the innovation of everything that is happening.”
CreedRoomz linked the interview to upcoming “World Cup and R10 Tournaments,” with Ronaldinho closing by telling fans: “A message of gratitude for the continued affection. I’m very happy and excited. for the next competitions for the next games, the games are all ready, I hope everyone enjoys them and everyone be very happy and have good times together.”
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Gamification
Soft2Bet launches MEGA Shoot World Cup gamification engine
Soft2Bet has launched MEGA Shoot, a football-themed gamification engine designed around the 2026 FIFA World Cup, aimed at helping sportsbook operators retain players during the tournament.
The product will be deployed across selected Soft2Bet brands including Betinia, Swiper, Campobet, ToonieBet and Elabet, with availability spanning markets including Denmark, Greece, Mexico, New Jersey, Ontario, Romania, and the rest of Canada, according to the company.
MEGA Shoot uses a player-versus-player best-of-five penalty shootout format. Players alternate between striker and goalkeeper, with the striker selecting where to shoot and the goalkeeper selecting where to defend. Each round resolves as a goal or a save before roles switch.
Soft2Bet said early internal results show 31.9% engagement among active players across selected brands, with 71.2% of MEGA Shoot players going on to play a second match. The company also claims a 13.5% player retention uplift.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet, said: “The World Cup runs from 11 June to 19 July, so retention has to work across the full tournament calendar. MEGA Shoot gives operators a football game that players can understand quickly, with head-to-head competition tied to the sport they already follow. With almost 32% engagement among active players and about 71% converting into a second match, the early data shows how tournament-led gamification can strengthen sportsbook engagement during major football events.”
The post Soft2Bet launches MEGA Shoot World Cup gamification engine appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
european igaming
Kinetic Digital data: Slingo.com tops €285,992 jackpot as classic slots lead
Kinetic Digital has published new jackpot data across its casino brands, showing more than €600,000 paid out across the top 10 progressive jackpot wins. The biggest single payout in the dataset was a €285,992 win by a Slingo.com player.
In the breakdown, Slingo.com, Mega Casino and Genting Casino Online accounted for all of the top 10 wins cited in the release. Kinetic Digital said Slingo.com delivered three of the 10 largest jackpots, including the €285,992 payout on Fluffy Favourites Mega Jackpot, while its second-largest win was “more than €70,000.”
Mega Casino recorded four of the top 10 payouts, making it the most frequent brand in the top tier. Its largest jackpot in the dataset came from 777 Strike (€63,254), and another player won €48,684 on Piggy Riches 2 Megaways.
Genting Casino Online contributed two entries, with wins of €40,683 and €37,438 respectively.
Kinetic Digital also pointed to a portfolio-wide trend: the biggest jackpots skewed toward long-running slot franchises rather than newer releases. The company highlighted titles including 777 Strike, Age of the Gods and Rainbow Jackpots as prominent among the largest wins, suggesting established mechanics and jackpot networks continue to drive progressive play.
The post Kinetic Digital data: Slingo.com tops €285,992 jackpot as classic slots lead appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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