AI
BetGames research reveals more than 70% of players failed to recognise AI avatar gameshow presenters
BetGames has revealed the results of a research project testing AI-generated presenters on its live game shows, finding that fewer than 30% of players realised the hosts were artificial — and that the change produced no significant impact on player behaviour.
For the experiment, the supplier introduced AI avatars designed as digital replicas of real presenters, quietly deploying them on one of its live games over several days to evaluate whether they could effectively replace human hosts.
The results showed that more than two-thirds of players did not notice the switch to AI. At the same time, key performance indicators — including session duration, stake size and total bets placed — remained statistically unchanged.
According to BetGames, the absence of both positive and negative shifts suggests that while AI avatars can technically replicate the role of live presenters, they currently provide no measurable advantage. As a result, the company believes there is not yet a strong business case for rolling out the technology on a large scale.
Cost efficiency, often cited as a major driver of AI adoption, also failed to deliver a clear benefit. BetGames reported that generating and operating an AI avatar around the clock remains resource-intensive, limiting potential financial gains compared with human hosts.
Technical hurdles further complicate the widespread adoption of AI presenters. One of the most significant challenges remains achieving realistic text-to-speech performance. As AI technology becomes more advanced and visual realism improves, even minor imperfections in speech become increasingly noticeable to audiences.
Other constraints include latency issues, lip-synchronisation delays and inaccuracies in real-time translation — all critical elements that must be refined before the technology can be implemented reliably across live products.
BetGames continues to explore the potential of AI under the leadership of CEO Andreas Koeberl, who is also co-founder of Autonomous Minds, the developer behind the AI analyst Milo. The initiative forms part of the company’s broader strategy to experiment with emerging technologies and help future-proof the iGaming industry.
Koeberl said:
“AI has been building momentum, but its role within the live casino sector remains largely untested. When it comes to AI presenters, we built it, it worked, and nobody cared. That raises the question of what we are actually working toward.
“The technology didn’t produce any meaningful positive or negative impact on the player experience or product margins, and the cost of running an AI avatar 24/7 offers no significant advantage compared with employing human presenters.
“So rather than attempting to replace humans and replicate what already exists, the focus should shift to exploring what AI can enable that wasn’t previously possible. That’s where the real value lies.”
The post BetGames research reveals more than 70% of players failed to recognise AI avatar gameshow presenters appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Media Troopers has added a new artificial intelligence feature to its proprietary media buying platform, Media Cruiser DSP, introducing an automation layer called Automation Rules.
The company said Automation Rules is a rules-based automation engine designed to optimise campaigns using real-time data. Media Troopers said the tool can support actions including setting price ranges, highlighting and pausing underperforming metrics, creating exclusion filters, and adjusting bids without prior manual intervention.
Media Troopers positioned the release as a way to increase output while reducing operational costs, describing the workflow as “a single click” to apply automation.
Shmulik Segal, Chief Executive of Media Troopers, said, “Media Troopers is always looking to improve its systems to ensure that clients have the best technology available to help enhance their campaigns while also saving them time. This new AI feature is sure to be a game-changer among customers when it comes to increasing marketing output by taking on board and managing client data around the clock.”
The post Media Troopers adds AI automation tool to Media Cruiser DSP appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Supplier plans to pitch a World Cup 2026 sportsbook bundle and its AI Suite at Stand 2572 on June 2–3.
BetConstruct AI will exhibit at SiGMA Asia 2026 in Manila, Philippines, on June 2–3, the company said, appearing at Stand 2572.
At the show, BetConstruct AI said it will highlight a “Best Sportsbook for the World Cup 2026” bundle built around “Special Bets, Powerfull, and Bet on League.” The company positioned the package as ready for operator activation without development work.
BetConstruct AI also said it will showcase its AI Suite, including “CRM AI, Umbrella AI, AI Game Recommendation System, and Betting Mate AI,” aimed at use cases such as churn prediction, risk consolidation, personalised casino experiences, and conversational sportsbook engagement.
As product context, the company cited its sportsbook and casino platforms, including “140,000+ pre-match events and 90,000+ live matches monthly” and “45,000+ games from 350+ providers via a single API.” It also highlighted its “Affigates Affiliate Ecosystem” with “7,000+ vetted affiliates and AI-based scoring.”
The company said new partners signing via the show can access commercial incentives, including “a 50% platform setup discount from day one,” “100% Core Suite Access free for the first 3 months (50% off for months 4–12), and third-party tools at 51% off for the first 3 months.”
The post BetConstruct AI confirms SiGMA Asia 2026 presence in Manila appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
ICONIC21 has launched iDealer Blackjack, a seven-seat RNG blackjack game that adds a “fully live, AI-powered dealer” to the traditional virtual table experience.
The iGaming content provider said the title was developed in collaboration with RAVATAR using its real-time interactive AI avatar technology, positioning the product as a response to demand for more interaction in RNG table games.
According to the companies, the dealer is real-time rather than pre-recorded or scripted, can welcome players by nickname, and can maintain conversation during play. ICONIC21 also said the dealer “remembers players and their past interactions,” while understanding players “in any language” and responding in English with localized touches.
The game’s background uses a live stream from one of ICONIC21’s studios, which the company said is designed to ground the AI dealer in a real-world environment.
Edvardas Sadovskis, Chief Product Officer at ICONIC21, said: “iDealer Blackjack is a natural progression for RNG tables. It’s important to highlight that this product is not a challenge to live casino as we know it. The AI-powered dealer is not trying to be human. It is exactly what it is: an expressive, well-built companion that makes the game more engaging.
One of the most interesting things we’ve already noticed is how players interact with it. Because they understand they are speaking to artificial intelligence, conversations go far beyond standard live casino chat. Players are asking about history, world facts, random trivia, jokes, and all kinds of unexpected topics during gameplay. This creates a completely different level of engagement around the table.
Also, the customisation roadmap is active and expanding. iDealer Blackjack is a strong foundation with a great deal still to be built on top of it.”
Ruslan Synytsky, CEO at RAVATAR, said: “The next decade of iGaming will be defined by AI-powered presence, personality, and interaction, not just better graphics or faster gameplay. ICONIC21 came to us with a strong sense of what their product needed to feel like for players.
iDealer Blackjack, built on our AI avatar platform, is the first step into that future and sets the direction for what RNG gaming can become.”
The post ICONIC21 launches iDealer Blackjack with a real-time AI dealer appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
Asia4 days agoS8UL streamer Payal Dhare and OWND! launch gamer-curated fashion capsule
-
Asia4 days ago
S8UL Announces Campa Energy as Title Sponsor for its Esports World Cup 2026 Campaign
-
content-supplier3 days ago
Pragmatic Play adds football theme to Big Bass series with new slot
-
Asia4 days ago
EGT Digital to Debut Highly Anticipated “TNT Jack” Slot at SiGMA Asia 2026
-
Compliance Updates4 days ago
PA Gaming Control Board Levies Fines Totaling $180,000
-
Amatic Industries4 days ago
Amatic Industries to Participate in Belgrade Future Gaming Show
-
ANJL4 days ago
Betting in Brazil under credit restrictions and regulatory debates
-
Alea4 days ago
Alea receives two nominations at the SiGMA Europe Awards 2026
