BetConstruct
BetConstruct Wins “Innovative Sportsbook Solution of the Year” at SiGMA Central Europe Awards 2025
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BetConstruct has been recognised at the SiGMA Central Europe Awards 2025, receiving the Innovative Sportsbook Solution of the Year award. This achievement highlights the company’s continued focus on elevating retail betting experiences and supporting operators with solutions that create measurable business value.
This recognition is based on the impact of Loya: The Ultimate Loyalty Solution for Retail Betting, integrated into the BetConstruct Land-Based Solution. Loya responds to a longstanding challenge in retail operations: how to build lasting player engagement while maintaining a smooth and efficient shop experience.
It is the industry’s first platform designed to build a rewards programme without requiring complex player registration, delivering Anonymous Loyalty for retail betting. This approach preserves the familiar walk-in experience while enabling operators to encourage repeat visits and develop consistent customer relationships in a seamless manner.
From the player’s perspective, the Loya mobile application provides a clear and straightforward personal journey. Players can track their points, view their status, and work towards rewards that reflect their activity. Points may be earned through betting activity and operator-led campaigns. The integrated Loya Shop allows points to be redeemed for merchandise or betting-related benefits, supporting repeated participation and ongoing engagement.
Loya’s centralised back-office serves as the operational command centre. Operators can design loyalty structures aligned with their business goals, create custom programme tiers, and define how rewards are earned and distributed. Targeted campaigns may be launched to drive activity around selected sports, key events, or high-margin markets. The analytics dashboard provides insight into player behaviour, supporting data-driven decision-making and efficient long-term planning.
This award reflects the successful collaboration between BetConstruct teams and partners, resulting in the development and implementation of Loya. Loya strengthens the foundation of BetConstruct’s retail betting offering and demonstrates a commitment to practical innovation that supports sustainable business growth.
The post BetConstruct Wins “Innovative Sportsbook Solution of the Year” at SiGMA Central Europe Awards 2025 appeared first on European Gaming Industry News.
BetConstruct AI will exhibit at Peru Gaming Show (PGS) 2026 on June 17–18 in Lima, Peru, at Stand N.56.
The company is framing its presence around real-time operator execution during the 2026 FIFA World Cup, which it says will already be underway when the show opens. BetConstruct AI said it will demonstrate “tournament-ready solutions” including Special Bets for live market management and Bet on League for tournament deployment without development work.
BetConstruct AI also plans to show its wider AI Suite, listing CRM AI, Umbrella AI, AI Game Recommendation System, and Betting Mate AI. The company said these tools target churn prediction, unified risk management, personalised casino experiences, and conversational sportsbook engagement.
On platform scale, BetConstruct AI cited “140,000+ pre-match events and 90,000+ live matches monthly,” plus “45,000+ casino games from 350+ providers via a single API.” It also referenced its Affigates Affiliate Ecosystem, which it said includes “7,000+ vetted affiliates and AI-based scoring.”
The company added: “New partners unlock exclusive commercial terms on setup!”
The post BetConstruct AI sets Peru Gaming Show 2026 showcase around live World Cup betting appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Former Pragmatic Play chief commercial officer brings 20 years of iGaming experience to the role.
BetConstruct AI has appointed Lena Yasir as its new chief executive officer, the company said.
Yasir has 20 years of iGaming experience, with a background in B2B commercial strategy, international expansion, and building teams across regulated and emerging markets.
Before joining BetConstruct AI, Yasir held senior leadership roles at Play’n GO, Evolution, and OnGame Network. Most recently, she served as chief commercial officer at Pragmatic Play, where the company said she played a central role in its global B2B growth.
In a statement, Yasir said: “BetConstruct AI is a highly respected and successful company in the global iGaming industry, and I am proud to be joining the business at such an exciting time.”
BetConstruct AI said Yasir will focus on accelerating global revenue, driving innovation, and strengthening partnerships across the iGaming ecosystem.
The post BetConstruct AI names Lena Yasir CEO appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Supplier plans to pitch a World Cup 2026 sportsbook bundle and its AI Suite at Stand 2572 on June 2–3.
BetConstruct AI will exhibit at SiGMA Asia 2026 in Manila, Philippines, on June 2–3, the company said, appearing at Stand 2572.
At the show, BetConstruct AI said it will highlight a “Best Sportsbook for the World Cup 2026” bundle built around “Special Bets, Powerfull, and Bet on League.” The company positioned the package as ready for operator activation without development work.
BetConstruct AI also said it will showcase its AI Suite, including “CRM AI, Umbrella AI, AI Game Recommendation System, and Betting Mate AI,” aimed at use cases such as churn prediction, risk consolidation, personalised casino experiences, and conversational sportsbook engagement.
As product context, the company cited its sportsbook and casino platforms, including “140,000+ pre-match events and 90,000+ live matches monthly” and “45,000+ games from 350+ providers via a single API.” It also highlighted its “Affigates Affiliate Ecosystem” with “7,000+ vetted affiliates and AI-based scoring.”
The company said new partners signing via the show can access commercial incentives, including “a 50% platform setup discount from day one,” “100% Core Suite Access free for the first 3 months (50% off for months 4–12), and third-party tools at 51% off for the first 3 months.”
The post BetConstruct AI confirms SiGMA Asia 2026 presence in Manila appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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