Latest News
Allwyn Begins Next Phase of Retail Investment with New National Lottery PPOS Rollout Trial
Brand new National Lottery permanent point of sale (PPOS) has started hitting the walls, floors and counter tops of a small number of National Lottery retailers over the last few weeks, as Allwyn begins testing the rollout of the specially designed kit at trial stores in preparation for wider distribution.
Designed in collaboration with accessibility and sustainability experts, the family of PPOS will help deliver more modern retail environments and capture the attention of customers with eye-catching branding and “call to action” messages, as well as giving National Lottery retailers for the first time the ability to display information about National Lottery-funded projects that are local to their store.
The suite of kit includes an attention-grabbing illuminated Scratchcard dispenser with integrated lighting and 15.6-inch HD screen, and a new Playstation with double-sided graphics and a wing to display key information – such as stories about local National Lottery-funded projects. Completing the collection are a new external wall sign and a double-sided pavement sign featuring a “call to action” to play in store, as well as a refreshed window poster frame. In most cases, these items will be swapped out on a like-for-like basis with a store’s existing kit – but larger or additional assets may be offered in certain circumstances.
Allwyn called on the expertise of its accessibility partner, Purple, and its sustainability partner, Planet Mark, in designing the new PPOS to help with its commitment to delivering a more sustainable and accessible National Lottery. For example, the height of the new Playstation tables has been standardised at a level recommended by Purple (750mm) which is considerate of wheelchair users – as has the Scratchcard dispenser media screen – while the playslips are set at a height within reach of wheelchair users. Graphics and signage, as well as the surfaces they sit behind, have also been designed to meet accessibility requirements.
In terms of sustainability, lightweight designs ensure that the kit and its transportation are carbon-efficient, while recycled and recyclable materials have been prioritised in the manufacture and deployment of the new PPOS – with some components made with 60-100% recycled materials.
The first independent retailer to have the kit installed as part of the “test and learn” trial, Raj Kularajah, owner of Twinsco store in St Albans, said: “I was delighted to be selected as the first independent store to have the new PPOS installed, and to be able to provide feedback on the equipment to help with the wider rollout. After it was first installed, two of my regular customers who had never played the lottery before saw the new kit and decided to play EuroMillions, which is absolutely excellent.
“I’m really impressed with the kit overall, particularly the new Playstation wing which can be fitted to either side of the stand depending on how the store is laid out and what space is available. But my favourite piece is the new Scratchcard dispenser which really brings to life and illuminates the individual games. Its bigger windows also make it easier to load with cards.”
Allwyn’s Director of Channel Operations Alex Green said: “We’re hugely excited that National Lottery retailers are starting to get their hands on this brilliant new kit as part of our ‘test and learn’ trial deployment. As well as looking fantastic, the new PPOS has been designed to high standards of accessibility and sustainability – demonstrating The National Lottery’s commitment to delivering wider societal benefits. We know retailers will be keen to get the kit as soon as possible, but it’s important we trial it first and use our findings to inform a more substantial phased rollout across our 40,000-strong estate. This will help us get the deployment absolutely right for our retail partners.
“The project to equip retailers with the very best National Lottery PPOS also represents the next stage of our investment in retail and signals our commitment to the channel as a whole, with retail being central to our vision to grow The National Lottery responsibly over the next 10 years. But equipping stores with the latest innovative kit is just one element of a much bigger overall project to build a more modern in-store environment. As part of this, we’ll also be delivering an enhanced Vodafone network solution for our retail partners from this spring, and installing new software from the summer onwards ahead of us starting to roll out new state-of-the-art terminals towards the end of the year.”
The next phase of the PPOS rollout will see the new kit deployed in around 40 stores by the end of May, with another 10,000 outlets scheduled to receive the new PPOS later in the year. The kit will then be rolled out to the remainder of the estate throughout the autumn and into 2025.
The post Allwyn Begins Next Phase of Retail Investment with New National Lottery PPOS Rollout Trial appeared first on European Gaming Industry News.
Here are this weeks latest slots releases compiled by European Gaming
Spinomenal has welcomed another title into its Wildlife Series, Majestic Bison. Set in the Wild West, Majestic Bison surrounds players in a landscape populated with wild wolves, elegant eagles, fearsome snakes and formidable goats. A stripped back soundtrack captures the essence of the Wild West, with banjos and harmonicas immersing players in the action as they hunt for gold.
PG Soft, a world-class digital mobile games company, is celebrating the magic of the Rio de Janeiro Carnival with the release of its new slot, Rio Fantasia. A young dancer named Isabella is the star of the show as players join in the rhythm and passion of one of the world’s most spectacular parties. Rio Fantasia is a 3-reel, 3-row video slot featuring Stacked Wild symbols, multipliers, and respin until win.
Hölle Games has released Jumpin’ Jacks, a new Classic title featuring a special Duplicating Wilds mechanic. This 5×3, 15 payline slot has a theme of Halloween harvest, with scarecrows, pumpkins, corn, crows and a creepy midnight sky completing the picture. The atmosphere is there to match, with a cosy yet somewhat spooky soundtrack.
Belatra Games, the specialist online slots developer, has served up Cafe Pin-Up, a slot that whisks players away to a vibrant 1950s diner, where retro glamour meets thrilling gameplay. Players take a seat inside a charming cafe, where pin-up girls are on hand to deliver delicious dishes in a raucous atmosphere created by a jukebox playing toe-tapping tunes. The game is presented in a 5×4 grid with 20 paylines with the Pin-Up Girl Wild symbol playing the key role.
New from Peter & Sons comes Muddy Waters, a game that will send your Geiger counter up to 11. This high-volatility and highly radioactive slot comes packed with symbol multipliers, power-ups and a unique fishing mechanic. Muddy Waters riffs on the popular fishing-slot genre, but since this is the weird and wonderful world of Peter & Sons, it gets flipped on its head, because this game is about reeling in radioactive fish.
Relax Gaming, the iGaming aggregator and provider of unique content, is getting players into the festive spirit with its latest release, Money Sleigh, a Christmas-themed slot guaranteed to deliver stocking-filled fun and the chance to unwrap big wins. Santa and his team of loyal helpers are ready to guide players through this exciting holiday adventure, with the potential to win up to 10,000x their stake.
The post Week 46/2024 slot games releases appeared first on European Gaming Industry News.
Latest News
AGREEMENT BETWEEN ZITRO AND GRUPO OSGA TO PROMOTE THE LABOT INTEGRATION OF PEOPLE WITH DISABILITIES
Zitro, a leading company in the gaming industry, has signed a collaboration agreement with Grupo OSGA, a business group committed to promoting the employment of people with disabilities. Grupo OSGA offers job opportunities to people with disabilities and supports their professional development in inclusive and accessible environments.
Through this alliance, Grupo OSGA will provide Zitro with a parcel and documentation service between its offices, optimizing Zitro’s operational efficiency and strengthening its social commitment to creating a more inclusive work environment.
At Zitro, we firmly believe in the power of diversity as a driver of growth and development. This collaboration with Grupo OSGA not only enriches our company but also reinforces our commitment to contributing to a fairer and more inclusive society,” said Albert Zorrilla, Managing Director of Zitro for Spain.
“The collaboration with a prestigious international company like Zitro not only constitutes recognition of the work that Grupo OSGA has been carrying out but also contributes to the generation of real opportunities for people with disabilities to achieve effective and stable integration in the labor market,” said Oscar Galilea, President of Grupo Osga.
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Balkans
EGT Digital’s iGaming platform X-Nave and successful titles to deliver high-quality experience to BetHub’s customers
BetHub and EGT Digital have started their successful partnership, as a result of which the leading Bulgarian operator is now using the iGaming platform X-Nave. Its 4 main modules: CRM Engine, Sport product, Gaming Aggregator and Payment Gateway, enable the betting site to effectively manage all online gaming business verticals and further improve its performance.
CRM Engine provides a wide range of player management tools and bonus features, allowing the operator to create more personalized offerings for its customers, based on their preferences and behavior.
Through X-Nave’s Sport product BetHub will enrich even more the sport content it offers.
The Payment Gateway gives access to numerous payment methods and thanks to the Gaming Aggregator EGT Digital’s slot games are already at the disposal of the website’s visitors. The top-performing titles from Bell Link, Clover Chance, High Cash, Single Progressive Jackpot, as well as the multiplayer game xRide quickly gained popularity among BetHub’s customers.
“We are very glad with our collaboration with EGT Digital so far,” commented Kiril Naldzhiev, CEO at BetHub. “The platform has made the management of our business much easier, and the company’s gaming content has shown impressive results that have not only met but exceeded our expectations.”
Tsvetomira Drumeva, Head of Sales at EGT Digital, also gave a positive evaluation to the cooperation. She said: “Partnering with a prominent operator like BetHub is very valuable for us, as it gives us the opportunity to demonstrate the enormous potential of our developments and consolidate our status as a leader in the local market. I am confident that this is the beginning of a very successful collaboration that will bring a lot of positives to both companies and the players themselves.”
The post EGT Digital’s iGaming platform X-Nave and successful titles to deliver high-quality experience to BetHub’s customers appeared first on European Gaming Industry News.
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