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Allwyn Begins Next Phase of Retail Investment with New National Lottery PPOS Rollout Trial

Published

2 years ago

April 5, 2024

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Reading Time: 3 minutes

Brand new National Lottery permanent point of sale (PPOS) has started hitting the walls, floors and counter tops of a small number of National Lottery retailers over the last few weeks, as Allwyn begins testing the rollout of the specially designed kit at trial stores in preparation for wider distribution.

Designed in collaboration with accessibility and sustainability experts, the family of PPOS will help deliver more modern retail environments and capture the attention of customers with eye-catching branding and “call to action” messages, as well as giving National Lottery retailers for the first time the ability to display information about National Lottery-funded projects that are local to their store.

The suite of kit includes an attention-grabbing illuminated Scratchcard dispenser with integrated lighting and 15.6-inch HD screen, and a new Playstation with double-sided graphics and a wing to display key information – such as stories about local National Lottery-funded projects. Completing the collection are a new external wall sign and a double-sided pavement sign featuring a “call to action” to play in store, as well as a refreshed window poster frame. In most cases, these items will be swapped out on a like-for-like basis with a store’s existing kit – but larger or additional assets may be offered in certain circumstances.

Allwyn called on the expertise of its accessibility partner, Purple, and its sustainability partner, Planet Mark, in designing the new PPOS to help with its commitment to delivering a more sustainable and accessible National Lottery. For example, the height of the new Playstation tables has been standardised at a level recommended by Purple (750mm) which is considerate of wheelchair users – as has the Scratchcard dispenser media screen – while the playslips are set at a height within reach of wheelchair users. Graphics and signage, as well as the surfaces they sit behind, have also been designed to meet accessibility requirements.

In terms of sustainability, lightweight designs ensure that the kit and its transportation are carbon-efficient, while recycled and recyclable materials have been prioritised in the manufacture and deployment of the new PPOS – with some components made with 60-100% recycled materials.

The first independent retailer to have the kit installed as part of the “test and learn” trial, Raj Kularajah, owner of Twinsco store in St Albans, said: “I was delighted to be selected as the first independent store to have the new PPOS installed, and to be able to provide feedback on the equipment to help with the wider rollout. After it was first installed, two of my regular customers who had never played the lottery before saw the new kit and decided to play EuroMillions, which is absolutely excellent.

“I’m really impressed with the kit overall, particularly the new Playstation wing which can be fitted to either side of the stand depending on how the store is laid out and what space is available. But my favourite piece is the new Scratchcard dispenser which really brings to life and illuminates the individual games. Its bigger windows also make it easier to load with cards.”

Allwyn’s Director of Channel Operations Alex Green said: “We’re hugely excited that National Lottery retailers are starting to get their hands on this brilliant new kit as part of our ‘test and learn’ trial deployment. As well as looking fantastic, the new PPOS has been designed to high standards of accessibility and sustainability – demonstrating The National Lottery’s commitment to delivering wider societal benefits. We know retailers will be keen to get the kit as soon as possible, but it’s important we trial it first and use our findings to inform a more substantial phased rollout across our 40,000-strong estate. This will help us get the deployment absolutely right for our retail partners.

“The project to equip retailers with the very best National Lottery PPOS also represents the next stage of our investment in retail and signals our commitment to the channel as a whole, with retail being central to our vision to grow The National Lottery responsibly over the next 10 years. But equipping stores with the latest innovative kit is just one element of a much bigger overall project to build a more modern in-store environment. As part of this, we’ll also be delivering an enhanced Vodafone network solution for our retail partners from this spring, and installing new software from the summer onwards ahead of us starting to roll out new state-of-the-art terminals towards the end of the year.”

The next phase of the PPOS rollout will see the new kit deployed in around 40 stores by the end of May, with another 10,000 outlets scheduled to receive the new PPOS later in the year. The kit will then be rolled out to the remainder of the estate throughout the autumn and into 2025.

The post Allwyn Begins Next Phase of Retail Investment with New National Lottery PPOS Rollout Trial appeared first on European Gaming Industry News.

Bet It Drives

GR8 Tech’s Bet It Drives Season 2 Finale: Kelly Kehn on Opening iGaming to New Founders

Published

2 hours ago

October 30, 2025

George Miller

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Reading Time: 2 minutes

Lisbon’s streets set the pace for Season 2 of GR8 Tech’s Bet It Drives—the drive-time podcast where iGaming’s most interesting voices speak freely. Hosted by Yevhen Krazhan, Chief Sales Officer at GR8 Tech, each episode captures raw insight, candid stories, and the energy you can only find on the road.

Episode 4 of the Season 2 finale puts the spotlight on Kelly Kehn, founder, board member, and startup advisor in gaming. As co-founder of Defy the Odds (DTO), she’s building a launchpad and community connecting startups, investors, and operators—with a focus on female and minority founders. Previously, she co-founded the All-In Diversity Project, held ecosystem roles at happyhour.io and SBC, and serves on boards including FUNNZ.

During the ride, Kelly opens up about:

Why iGaming events matter: the community, access, and acceleration you only get in the room.
Defy the Odds (DTO): why she and her co-founders built it, what it is, and how founders plug in.
Women in iGaming: real challenges and how to lower the barrier to entry; inclusion as a growth strategy.
Pitch ideas that paid off and common startup pitch mistakes.
The next possible unicorn in iGaming and what makes it possible.
Soundtrack to success: the song for a win, the pre-coaching track, and the one that sums up her career.
The boldest ideas: intention, asking for help, and doing the homework.
The unwritten rule of iGaming.
Halloween rubric: the scariest moments in life and career, and why saying the hard thing out loud matters.
Kelly’s Champion Rule: Be kind to yourself and to others.

“As Kelly said, ‘When we open the space to more people and more perspectives, we all win and the pie gets bigger.’ This episode was the perfect finish of our Season 2 in Lisbon,” said Krazhan.

Watch or listen to Season 2, Episode 4 with Kelly Kehn on:

Season 2 of Bet It Drives launched with Rasmus Sojmark, kept pace with Tiago Pereira and Kyrylo Korobka, and now crosses the line with Kelly Kehn in the finale. But still, don’t unbuckle yet: Season 3 is coming soon with more interesting conversations and more reasons to hit play. Follow GR8 Tech to stay in the loop.

The next chapter of iGaming belongs to champions who play smart and bold. Join GR8 Tech at SiGMA Central Europe 2025, Rome, November 3–6, booth 5028-2, and discover the Heavyweight Rulebook—built for operators ready to scale, localize, and win.

The post GR8 Tech’s Bet It Drives Season 2 Finale: Kelly Kehn on Opening iGaming to New Founders appeared first on European Gaming Industry News.

Anna Hargrave

GambleAware Warns Outdated Gambling Advertising and Marketing Regulations are Leaving Children at Risk of Gambling Harm

Published

3 hours ago

October 30, 2025

Niji Narayan

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Reading Time: 2 minutes

Regulations for online gambling marketing must urgently be brought into the digital age, a new report from the charity GambleAware has warned.

The report reveals that despite gambling being an age-restricted product, children are being exposed to gambling marketing online, before they reach an age at which they can critically evaluate it. This is leading to gambling being normalised and portrayed as “risk-free”, which increases the risk of them experiencing gambling harm.

Gambling harms are becoming an increasing part of children’s lives, with previous research finding that in 2024, around 85,000 children in Britain were experiencing harm from their own gambling, a figure which has doubled since 20233. GambleAware’s new report highlights how seeing gambling marketing and content, online and via social and streaming platforms, could be encouraging children to gamble and contributing to the number experiencing harm.

The new report calls out poor regulation of gambling marketing online, highlighting how more needs to be done to ensure the rules reflect the unique challenges presented by the digital age and urges a reduction in self-regulation to protect children from being exposed to age-restricted gambling content. Alongside this, GambleAware is also calling for mandatory health warnings to be put on all gambling marketing so people are aware of the risks and support available.

Specific changes to help protect children could include moves to hold online platforms to greater account and ensuring existing government programmes, such as the Online Safety Act and Online Advertising Programme, more directly address gambling marketing and content online. Alongside this, other recommendations include the alignment and strengthening of online safety regulatory powers and programmes.

GambleAware research also found strong public support from children and adults for changes to gambling marketing and advertising regulation. Around four in five children (79%) say they want more rules around gambling content and advertising on social media. Alongside this, over seven in ten adults also agree, saying they want more regulation around gambling advertising on social media (74%) and gambling related content on social media (70%).

Anna Hargrave, GambleAware Transition CEO, said: “Gambling operators invest significant resources into online marketing because it works at getting people to gamble more. This has resulted in children and young people being exposed to gambling content online before an age at which they can critically evaluate it and understand the risks that come with it.

“The current regulations covering gambling marketing and advertising online were designed before most children had easy access to the internet. Urgent action is needed to update these rules and bring them into the digital age to help keep children and young people safe from gambling harm.”

The post GambleAware Warns Outdated Gambling Advertising and Marketing Regulations are Leaving Children at Risk of Gambling Harm appeared first on European Gaming Industry News.

Angelina Stasiuk Head of Business Line at SOFTSWISS Jackpot Aggregator

SOFTSWISS Jackpot Aggregator Marks Four Years of Growth and Global Expansion

Published

4 hours ago

October 30, 2025

George Miller

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Reading Time: 2 minutes

The SOFTSWISS Jackpot Aggregator, an award-winning player engagement solution, celebrates its fourth anniversary, delivering strong business results and expanding into new regulated markets.

Since its launch in 2021, the SOFTSWISS Jackpot Aggregator has become a trusted engagement and retention tool for operators worldwide. By the beginning of Q4 2025, the solution powers over 100 active brands, with more than 520 jackpot campaigns launched and 68,000+ jackpot hits. These numbers reflect growing adoption and consistent performance across regulated markets.

In early 2025, the SOFTSWISS Jackpot Aggregator obtained certifications in Brazil, Peru, and Estonia, strengthening its position in Latin America and Europe. These approvals allow operators in both markets to integrate the tool in full compliance with regulatory and technical standards.

Angelina Stasiuk, Head of Business Line at SOFTSWISS Jackpot Aggregator, shares: “Four years of consistent growth show how powerful engagement mechanics can be when built on flexibility and trust. Our recent expansion into new regulated markets marks an exciting new chapter, giving regional operators access to the same reliable and engaging jackpot solutions that have already proven successful worldwide. We’re proud to see the Jackpot Aggregator evolve into a solution that brings real value to both operators and their audiences.”

The flagship Prime Network Jackpot remains the key feature of the Jackpot Aggregator. The tool unites multiple operators under a shared prize pool, driving some of the industry’s most impressive payouts. One of its campaigns paid out a record-breaking €1,368,013, while a recent win in September 2025 saw a lucky player take home €758,262.71. The growing scale of the network confirms its power to increase engagement and deliver immersive gaming experiences for players worldwide.

Rosaria Freitas, Director of Product at Kirgo Casino, comments: “Congratulations to SOFTSWISS on four years of the Jackpot Aggregator. At Kirgo, we emphasise real play, real rewards, and zero distractions. This partnership enhances what our players can win without compromising that focus. By combining our local jackpots with the Prime Network, we’re offering Kirgo players exclusive community rewards and access to major shared prizes: simple, transparent, and designed for real enjoyment value.”

The SOFTSWISS Jackpot Aggregator continues to evolve as a cornerstone of player engagement strategy. This year, the solution introduced a major update – the Paid Participation Campaigns feature, which expands entertainment options for players and creates new revenue opportunities for operators. In this format, players contribute an entry fee to join jackpots, prize drops, multi-prizes, or even the Prime Network Jackpot. The feature also encourages closer collaboration with game providers, driving mutual promotion and long-term player engagement.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Platform and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

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