The supplier says the redesign uses a coding-inspired, modular system aimed at consistency across products, motion, and future subbrands.

GR8_TECH has unveiled a redesigned brand identity positioned as a tech-native update for a digital-first iGaming market. The company said the new system goes beyond a visual refresh, aiming to better reflect how technology brands “think, move, and evolve.”

According to GR8_TECH, the identity uses a coding-inspired visual language, modular design principles, and a motion-first approach intended to work consistently across products, platforms, and future subbrands.

“This was never about changing the brand for the sake of change. GR8_TECH already had strong recognition and character,” said Iryna Ilchanka, Creative Lead at GR8_TECH. “Our goal was to sharpen it, to create a system that feels more future-ready and aligned with the level of technology and ambition behind the company.”

GR8_TECH said it approached the redesign as an evolving framework rather than a fixed brand guideline. “We didn’t want to create a static brand book. Rather, we wanted to build a living framework that can continuously evolve together with the business,” Ilchanka added.

The company framed the update as part of its broader positioning around “championship,” describing the brand direction as focused on discipline, technology, and continuous evolution.

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Casino Guru will hold the Casino Guru Awards 2026 on May 25 at Xara Lodge in Malta, ahead of the NEXT Valletta conference. The organiser said the event will recognise companies, initiatives and individuals tied to fairness, player protection and ethical business practices in online gambling.

According to Casino Guru, the awards are positioned differently from typical industry programmes by prioritising “measurable impact and long-term commitment” rather than brand scale or marketing reach.

“The Casino Guru Awards are about recognizing the people and companies that genuinely prioritize players and contribute to a healthier industry,” said Daniela Sliva, PR & Creative Projects Director at Casino Guru. “As we approach the event, we’re excited to celebrate the efforts that often happen behind the scenes but have a real impact on the future of iGaming.”

Casino Guru said around 150 guests are expected to attend, with winners to be announced across multiple categories during an evening programme that also includes networking, dining and an afterparty.

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ESR Group has appointed Philip Doftvik, Gary Nall and Jonas Delin as non-executive directors, completing its newly formed board, the company said today.

The new NEDs are Philip Doftvik, CEO at Qtech Games and a former director at LeoVegas; Gary Nall, founder of PlayBook and former Entain MD; and Jonas Delin, co-founder of Avanti Studios and former founder of Authentic Gaming (acquired by Light and Wonder ).

ESR said the board will support its leadership team across “people (recruitment/HR), transformational growth, GTM strategy and execution, M&A and investment”. The company operates ESR Talent, focused on executive search and embedded HR functions, and ESR Solutions, which provides strategic, investment and M&A advisory services.

Luke Imeson, co-founder and CEO of ESR Group, said: “This incredibly powerful combination of strategic minds and innovative thinkers is a fantastic boon to our already rapidly growing business. While I don’t like to brag, I truly think we’re set to make a huge difference to iGaming businesses worldwide, particularly in areas of executive search.”

Nall said: “I got to know Luke and Helena last year and found them both to be dedicated and genuine: two vital qualities in recruitment. When asked to join their board as a NED, it was an easy ‘yes’ – as working with people of their character ensures I’ll make a meaningful difference.” Delin added: “I’ve worked closely with Luke and the ESR team for the past seven years. What truly sets them apart in a very crowded space is their genuine focus on solving problems big and small, rather than simply chasing fees.” Doftvik said: “We partnered with the ESR team to launch and scale our new tech hub in Malaga from ground zero. Their service was highly strategic and had a positive impact on the growth of our organisation. Excited to now join them as a NED to contribute towards elevating their business”.

ESR Group was founded in 2023 by Imeson and co-founder Helena Scone, and works with iGaming, fintech and tech startups and scale-ups, according to the company.

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