Intelitics has launched Actionable Intelligence, a generative AI reporting feature designed to let iGaming and sports betting marketing teams create custom data visualisations on demand using plain-language questions.

The company said the tool builds on Intelitics’ existing reporting stack used to track partner performance, campaign ROI and acquisition metrics. Instead of commissioning a new report or writing code, users can query the same dataset and receive a chart or visualisation in response.

Use cases cited by Intelitics include comparing partner performance by traffic source, drilling into individual campaigns, and breaking down player value by acquisition channel. Intelitics said the feature interprets iGaming and affiliate marketing terms including partners, offers, traffic sources, player value, acquisition channels, GGR and NGR, without requiring users to translate requests into SQL.

“The data our customers need to make better decisions has always been inside Intelitics,” said Allan Stone, founder and CEO of Intelitics. “Actionable Intelligence makes it accessible on their terms, with no technical skills required and no waiting for a report to be built. We designed it so that everyone on a marketing team, not just the analysts, can explore their data and act on what they find – and we built it to understand the way iGaming and affiliate marketers actually talk about their business, from partners and offers to GGR and NGR.”

On data governance, Intelitics said Actionable Intelligence runs within each customer’s Intelitics environment. The company stated that customer data is not pooled across accounts, shared with third parties, or used to train any model outside that environment, and that each visualisation is generated only from the customer’s own Intelitics data. The feature is available to Intelitics customers.

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SkillOnNet has gone live with ODDSworks casino content across Ontario, rolling out titles on a number of its iGaming sites including PlayOJO, SlotsMagic and SpinGenie.

The companies said the Ontario deployment is the first phase of a wider rollout expected to extend to Mexico and selected Latin American markets in the coming months. SkillOnNet’s LatAm-facing brands include PlayUZU and BacanaPlay.

ODDSworks, based in Chicago, supplies casino content and remote gaming technology across regulated markets in North America and Latin America. Its portfolio includes third-party titles from North American land-based slot and table game manufacturers, as well as content from independent studios.

Jani Kontturi Head of Games at SkillOnNet said: “ODDSworks has built games with a clear understanding of North American player preferences, and that’s exactly the kind of localized expertise we look for when expanding our portfolio. We’re excited to introduce their titles to our players.”

Larry DeMar at ODDSworks said: “We are pleased to partner with SkillOnNet and make our games available through its powerful platform. SkillOnNet has an excellent reputation for delivering exceptional player experiences, and this launch provides an exciting opportunity to extend the reach of our content across regulated markets.”

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