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Hub88 elevates player engagement and loyalty capabilities through new partnership with LuckyDraw to integrate prize draw monetization and gamification platform with operator network

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Hub88, the leading iGaming aggregator, has partnered with LuckyDraw, an innovative prize draw gamification platform, to enhance player loyalty and maximize lifetime value for operators. The collaboration enables Hub88’s extensive operator network to seamlessly integrate LuckyDraw’s technology, offering highly customisable and interactive prize draws, including raffles, scratch cards, and instant win games.

Launched in early 2026, LuckyDraw’s platform is designed for full native integration, allowing operators to maintain a fully branded experience. By hosting interactive raffles and instant-win experiences, operators can increase engagement, drive retention, and optimize monetization while offering players new, exciting ways to interact with their brands.

Ollie Castleman, Managing Director of Hub88, said:
“Over the past year, we’ve heavily invested in jackpots, bonusing, and loyalty solutions across our platform. LuckyDraw’s fully branded raffles, instant wins, and scratch games are a valuable addition, helping operators engage their players in new and compelling ways, all while strengthening brand loyalty and increasing lifetime value.”

Yaniv Spielberg, CEO and co-founder of LuckyDraw, added:
“With our experience as online gaming operators, we understand how to enhance the player experience to generate higher engagement and loyalty. Our prize draw platform is flexible and easy to implement, meeting the growing demand for interactive raffles and instant win games. Partnering with Hub88 allows us to bring these experiences to wider audiences while helping operators deliver unique, performance-driven engagement strategies.”

This partnership strengthens Hub88’s offering, aligning with its commitment to provide innovative, high-quality solutions that deliver measurable results and improved returns for operators across regulated markets.

The post Hub88 elevates player engagement and loyalty capabilities through new partnership with LuckyDraw to integrate prize draw monetization and gamification platform with operator network appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Hub88 adds ‘My Products’ dashboard to HubConnect Operator Zone

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Hub88 has launched My Products, a new feature inside its HubConnect Operator Zone aimed at simplifying how casino operators configure and activate their content portfolios.

The company said My Products provides a single dashboard where operators can view their product catalogue, track enablement status, configure preferences and bulk-enable games without leaving HubConnect.

For new title launches, Hub88 said partners can select one or more products, choose their preferred RTP and exposure settings, assign titles to brands or environments, and submit a single request. Requests are then routed automatically to technical teams with the required details, according to the company.

The feature also includes advanced filtering to view availability across brands and markets, and highlights contracted but inactive content to help operators identify portfolio gaps.

Ollie Castleman, Managing Director at Hub88, said: “As operators scale and build out richer lobbies, managing games can quickly become a complex and inefficient task.

“My Products gives our partners a faster and more intuitive way to take control of their content, from discovery through to activation, all within a single, streamlined experience. We are committed to delivering the most convenient and seamless platform for our partners, and this is just one of a number of upgrades we have planned for the year ahead.”

The post Hub88 adds ‘My Products’ dashboard to HubConnect Operator Zone appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Hub88 strengthens operator offering with ScatterKings’ eye-catching content

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Hub88 has expanded its aggregation platform offering through a new partnership with ScatterKings, bringing the fledgling studio’s portfolio of personality-driven games to its expansive network of global operators.

With the integration now complete, Hub88’s partners can instantly access ScatterKings’ complete suite of meticulously crafted titles, including Big Bob’s Gold, Coins Forged in Fire and Coins of Cleo, all designed to support player retention and ensure technical reliability.

Through the agreement, Hub88’s offering is strengthened by content developed by battle-tested developers, with ScatterKings’ titles gaining recognition for their strong creative identity, high production quality and proven mechanics.

The deal reflects Hub88’s promise to deliver unique games that stands out, while maintaining the technical reliability and speed-to-market enabled by the supplier’s growing technical ecosystem.

 

Ollie Castleman, Managing Director at Hub88, said: “ScatterKings has quickly made a mark in the space, and we were drawn to their portfolio due to the focus on crafting truly engaging entertainment.

“The product excellence and commercial benefits of these games will help us continue to give operator partners access to differentiated content that has true staying power in their lobbies.”

 

Steve Cross, Chief Commercial Officer at ScatterKings, said: “Partnering with Hub88 is an important step for ScatterKings as we continue to expand our global distribution footprint. Their aggregation platform gives us a scalable route to market for our full portfolio and helps place our games in front of more operators through a partner with strong technical and commercial reach.
“We’re already seeing strong demand from operators, with a number of customers lined up to go live with us via Hub88. We build games with personality, quality and long-term partner value in mind, so seeing the portfolio go live on a platform like this is a meaningful milestone for us.”

The post Hub88 strengthens operator offering with ScatterKings’ eye-catching content appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Hub88 Upgrades HubAI — Page Insights Deliver Faster, Deeper Data Analysis

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Aggregator presents smart visual analytics and contextual AI to enhance decision-making for partners.

Hub88 has introduced Page Insights, an innovative feature in its HubAI suite, aimed at revolutionizing user engagement with data throughout its Operator Backoffice and Supplier Zone.

The updated feature allows users to swiftly transform intricate tables into interactive visual dashboards, simplifying the process of discovering actionable insights without the need for manual data row analysis.

Accessible on certain extensive data pages, Page Insights features a specialized HubAI Insights Sidebar that produces automated charts highlighting essential metrics like Currency Breakdown and Top 5 Games.

With Smart Tabs, the aggregator’s partners can effortlessly toggle between page columns like turnover, GGR, actives, and average bet, while an integrated data chat enables users to inquire about the displayed data and obtain instant, context-sensitive replies.

Page Insights utilizes HubAI’s Context Mode, enabling the system to analyze and understand the information shown on screen according to specific queries, like pinpointing leading partners, calculating overall GGR, or evaluating regional performance, all in a single interface.

The function operates on the entire dataset linked to every page, removing the requirement to expand or load more rows for a comprehensive understanding of performance.

The introduction of Page Insights extends Hub88’s efforts to improve its product ecosystem with creative, user-centric tools that extract more value from substantial amounts of data.

Ollie Castleman, Managing Director at Hub88, said: “As our platform continues to scale, making data more accessible and actionable for our partners is a top priority.

“Page Insights significantly improves how users interact with the vast amount of data they process, combining AI-driven analysis with intuitive visualisation tools to deliver instant clarity and a deeper understanding.”

The post Hub88 Upgrades HubAI — Page Insights Deliver Faster, Deeper Data Analysis appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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