LCKY Group has entered into an agreement to acquire RoyalCasino, an iGaming operator focused exclusively on Denmark. The companies said the transaction is subject to customary regulatory approvals and is expected to close in the second half of 2026.

LCKY Group said the deal will expand its footprint in Denmark and increase exposure to what it described as “sustainable revenue streams in a well-regulated and stable jurisdiction.” The company also said the acquisition supports its multi-brand strategy in the Danish market.

LCKY Group expects the transaction to be immediately accretive, estimating an 18–20% increase in group revenue and a 29–31% increase in EBITDA.

Richard Brown, CEO of LCKY Group, said: “This is a highly strategic and financially compelling acquisition for LCKY Group. RoyalCasino brings both strong market presence and high-quality earnings in Denmark, a market that aligns closely with our focus on regulated, sustainable growth. The transaction enhances our scale, strengthens our competitive position, and provides clear opportunities to drive synergies and long-term value creation. We look forward to working closely with the RoyalCasino team to realize these opportunities.”

Per Petersen, CEO of RoyalCasino, said: “RoyalCasino is one of the largest online casino operators in Denmark, a market known as both well-regulated and high-value. Our industry is characterised by high levels of innovation and competition, and here we see the combination of RoyalCasino’s local expertise and LCKY’s international scale and iGaming pedigree as an excellent recipe for shared success. We look forward to introducing LCKY to our Danish customer base.” Partis acted as financial advisors to RoyalCasino on the transaction.

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Deal expands Stake Denmark’s casino catalogue following the operator’s five-year Danish licence approval earlier this year.

Stakelogic has launched its full slot portfolio with Stake Denmark through Relax Gaming, taking the studio live in Denmark’s regulated iGaming market.

The agreement makes Stakelogic’s slot line-up available to Stake Denmark players, including Penguin Payday, Candy Links Bonanza 1 & 2 and Book of Adventure Super Stake Edition.

Stake launched in 2017 and officially entered Denmark earlier this year after securing a five-year online casino and sports betting licence.

Alessandro Sorci, Sales Manager at Stakelogic, said: “There is a real sense of intent behind Stake’s arrival in Denmark, which makes this an exciting partnership for us. Launching our full slot portfolio with the brand means players can experience the range we have built at Stakelogic, from more recognisable series to releases with a very different visual identity and tone.”

Peter Eugen Clausen, Managing Director for Stake Denmark added: “Entering Denmark was an important step for Stake, and as we continue to establish the brand locally, it is important that the casino experience has real depth from the beginning. Stakelogic gives us that through a portfolio that feels distinctive and well suited to building momentum in the market.”

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Soft2Bet has launched Betoro in Denmark, a new sports betting and casino brand created for Danish fans seeking a closer connection to sport through an experience defined by clarity, control and local relevance.

At the heart of Betoro’s philosophy is “guided passion”, an approach that captures the emotion of sport while keeping the overall experience clear, structured and easy to trust. Designed for players who want the thrill of the game without unnecessary friction, Betoro turns sporting intensity into informed, confident play.

The same philosophy shapes Betoro’s visual identity. A dark palette, metallic accents and deep red tones give the brand a focused and confident presence, while the bull at its centre brings a sense of strength, patience and control. The result is an identity that captures the intensity of sport in a way that still feels clear, balanced and easy to use.

Designed specifically for Danish audiences, Betoro brings native Danish support, culturally aware messaging and an experience that feels natural to local players. Its content and campaigns reflect the leagues, teams and sporting culture that Danish audiences follow most closely, while activations around key holidays and cultural moments show the same respect for the local language, habits and traditions.

MEGA, Soft2Bet’s Motivational Engineering Gaming Application, sits at the centre of Betoro’s retention strategy. Danish players will encounter custom milestones that bring structure and a visible sense of progression to everyday play. In Betoro, gamification serves as a natural evolution of the player journey, providing entertainment value and measurable achievements that are delivered as players simply enjoy the platform experience, complementing the brand’s sense of control and momentum.

Yoel Zuckerberg, CPO at Soft2Bet, said: “With the release of Betoro in Denmark, our goal was to build a brand that feels authentically Danish. We understand true localisation involves reflecting local sporting culture and player preferences in ways that make the experience feel familiar and relevant. By combining that cultural respect with our ‘guided passion’ approach to responsible gaming and the natural progression and achievements powered by MEGA, we are delivering an experience for Danish players that is both entertaining and built for long-term engagement.”

With Betoro, Soft2Bet continues to expand its portfolio of brands shaped by strong creative direction, local execution and responsible product design. The launch reflects the company’s belief that lasting success comes from giving players experiences that feel genuinely relevant in their market, upholding high standards of usability and creating value well beyond the first session.

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