Brooks Pierce
Inspired Entertainment Partners with NBA to Provide Virtual Sports Offerings
Inspired Entertainment, a leading B2B provider of gaming content, technology, hardware and services, announced that they have signed an agreement with the National Basketball Association (NBA) securing the rights to develop Virtual Sports games centered around the world’s premier professional basketball league’s archived footage.
The NBA-themed Virtual Sports offerings will provide fans the ability to wager on teams in fast-paced matchups. Users will have many of the same wagering options as a standard sportsbook including money line bets, over/under total score, etc. The NBA-themed Virtual Sports will include a variety of NBA imagery, including NBA archived footage and all 30 team logos, as well as during NBA All-Star, NBA Playoffs and NBA Finals.
The NBA is a global sports league and media organization that inspires and connects people everywhere through the power of basketball. The league comprises teams across North America featuring the best basketball players in the world.
“We are thrilled to offer basketball fans worldwide the one-of-a-kind experience of a Virtual Sports NBA game. Our use of archived NBA footage will produce a truly distinct Virtual Sports offering, complete with fresh gaming experiences that provide a unique way for fans to stay connected with the game, even during the off-season. Our partnership with the NBA allows us to provide an incredible offering that elevates our customers’ brands and expands their reach to millions of basketball enthusiasts worldwide,” Brooks Pierce, President and CEO of Inspired, said.
“Virtual sports gaming continues to grow in popularity across the globe. We’re excited to embark on this unique collaboration with Inspired Entertainment to engage our fans around virtual sports with real game action. Inspired is a leader in this space and will utilize immersive NBA game footage to deliver an authentic NBA experience to reach our fans in new and unique ways and continue to grow our fanbase around the world,” Kuljeet Sindhar, Associate Vice President of International Gaming & Data Ventures at the NBA, said.
Inspired Entertainment, a leading provider of B2B gaming content and systems, announced a new SaaS distribution agreement with Playtech, one of the world’s leading gambling technology companies.
Under the agreement, Inspired’s Virtual Sports portfolio, including its market-leading licensed content and U.S. sports offerings, will be distributed via Playtech’s Sportsbook platform to operators worldwide.
The SaaS solution features a cloud-hosted back-end integration with Playtech, allowing for modular delivery that can be adapted to customer needs. Inspired’s Virtual Sports portfolio provides operators with products designed to enhance engagement and drive player growth. This integration enables Playtech’s partners seamless access to Inspired’s Virtual Sports.
“This partnership represents a major milestone for Inspired. By becoming one of Playtech’s Virtual Sports partners, we can deliver our cutting-edge content to a wider global audience via one seamless integration,” said Brooks Pierce, President and CEO of Inspired.
“We are delighted to partner with Inspired Entertainment. This agreement extends our Virtual Sports offering and reaffirms Playtech’s commitment to providing innovative, engaging experiences to players across multiple regulated territories,” said Yori Arami, VP of Sports Commercial at Playtech.
This agreement combines Inspired’s innovative content and cloud-native delivery with Playtech’s established operator network, resulting in a more engaging virtual gaming experience for players.
The post Inspired Entertainment Announces New SaaS Distribution Agreement with Playtech appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Inspired Entertainment Inc. announced that BetMGM, a leading iGaming and sports betting operator, has launched Inspired’s Virtual Sports content at BetMGM and Borgata Online sports betting platforms in New Jersey. The offering includes V-Play Soccer, V-Play Basketball, and V-Play NFL-themed Football.
Inspired’s V-Play Soccer and V-Play U.S. sports events consistently deliver incremental revenue for operators, combining broadcast-quality graphics with frequent betting opportunities that keep players engaged.
Inspired’s V-Play NFL-themed Football stands out as the first-ever NFL-themed Virtual Sports offering, giving football enthusiasts an exciting and unique way to interact with their favorite NFL teams through a fully engaging Virtual Sports experience.
“We are pleased to expand our partnership with BetMGM and Borgata to bring our proven Virtual Sports products to their New Jersey sportsbook. Our V-Play Soccer, Basketball, and V-Play NFL-themed Football products have demonstrated strong performance across regulated markets, driving meaningful incremental revenue and engagement for our operator partners. This launch underscores the growing role Virtual Sports play in modern sportsbooks, where companies that position Virtual Sports within their sportsbook, rather than their online casino, consistently generate higher revenues,” said Brooks Pierce, President and Chief Executive Officer of Inspired Entertainment.
“Inspired Entertainment is a leader in Virtual Sports and expanding our partnership represents an important milestone in elevating BetMGM and Borgata Online’s offerings in New Jersey. Inspired’s V-Play portfolio delivers the premium, engaging sports content and results from Ontario have shown a positive player response,” said Matt Prevost, Chief Revenue Officer at BetMGM.
Inspired’s V-Play Soccer, V-Play Basketball, and V-Play NFL-themed Football are currently live at BetMGM in Ontario, and has established a strong, loyal player base generating high, sustained performance across all three products.
Inspired continues to grow its Virtual Sports presence across regulated jurisdictions worldwide, providing operators with innovative, high-quality content designed to enhance engagement, generate incremental revenue, and ensure the season never ends.
The post Inspired Entertainment Announces Expansion of Virtual Sports with BetMGM appeared first on Americas iGaming & Sports Betting News.
Inspired Entertainment Inc. announced the successful launch of its latest Virtual Sports product, Soccer 3.6, in partnership with Allwyn Hellas, Greece’s largest gaming operator. The innovative new game is now live across approximately 3000 retail venues.
Inspired, as Allwyn Hellas strategic provider of Virtual Sports, has long delivered a diverse and engaging portfolio to one of Europe’s strongest retail gaming networks. The introduction of Soccer 3.6 marks a significant evolution in this collaboration.
At the core of Soccer 3.6 is the debut of a Bet Builder functionality, an advanced feature set enabling players to enjoy more dynamic betting experiences. This mechanic allows players to bet on multiple event outcomes in the same game, significantly enhances engagement and elevates the overall entertainment experience for customers in Greece.
In addition to new gameplay innovations, Soccer 3.6 includes bespoke enhancements developed specifically for Allwyn Hellas, ranging from new animated 2D and in-game design elements to additional triggered messages and preamble banners. These customizations further strengthen Allwyn Hellas’ ability to deliver a localised and highly compelling customer experience.
“We are delighted to expand our longstanding partnership with Allwyn Hellas through the launch of Soccer 3.6, a landmark product that showcases the next generation of Virtual Sports betting. Allwyn Hellas is the first customer to go live with our new Bet Builder mechanics, reflecting our shared commitment to innovation and player engagement,” said Brooks Pierce, President and Chief Executive at Inspired.
“We remain true to our promise to continuously upgrade the experience we offer to our customers. Most recently, we introduced Bet Builder in Virtual Football, bringing into Virtuals a trend that is already shaping Sports Betting and presenting it with a modern visual approach, which refreshes the overall experience. This is the result of our close and long-term collaboration with Inspired, and we are proud to be the first to introduce it to the market,” said Fotis Zisimopoulos, Chief Sales & Marketing Allwyn Stores Officer.
The launch reinforces Inspired’s position as a global leader in Virtual Sports and underscores the Company’s dedication to developing cutting-edge content tailored to its partners’ unique market needs.
The post Inspired and Allwyn Hellas Launch “Soccer 3.6” appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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