Brooks Pierce
Inspired Entertainment Partners with NBA to Provide Virtual Sports Offerings
Inspired Entertainment, a leading B2B provider of gaming content, technology, hardware and services, announced that they have signed an agreement with the National Basketball Association (NBA) securing the rights to develop Virtual Sports games centered around the world’s premier professional basketball league’s archived footage.
The NBA-themed Virtual Sports offerings will provide fans the ability to wager on teams in fast-paced matchups. Users will have many of the same wagering options as a standard sportsbook including money line bets, over/under total score, etc. The NBA-themed Virtual Sports will include a variety of NBA imagery, including NBA archived footage and all 30 team logos, as well as during NBA All-Star, NBA Playoffs and NBA Finals.
The NBA is a global sports league and media organization that inspires and connects people everywhere through the power of basketball. The league comprises teams across North America featuring the best basketball players in the world.
“We are thrilled to offer basketball fans worldwide the one-of-a-kind experience of a Virtual Sports NBA game. Our use of archived NBA footage will produce a truly distinct Virtual Sports offering, complete with fresh gaming experiences that provide a unique way for fans to stay connected with the game, even during the off-season. Our partnership with the NBA allows us to provide an incredible offering that elevates our customers’ brands and expands their reach to millions of basketball enthusiasts worldwide,” Brooks Pierce, President and CEO of Inspired, said.
“Virtual sports gaming continues to grow in popularity across the globe. We’re excited to embark on this unique collaboration with Inspired Entertainment to engage our fans around virtual sports with real game action. Inspired is a leader in this space and will utilize immersive NBA game footage to deliver an authentic NBA experience to reach our fans in new and unique ways and continue to grow our fanbase around the world,” Kuljeet Sindhar, Associate Vice President of International Gaming & Data Ventures at the NBA, said.