Brooks Pierce
Inspired Entertainment Partners with Aristocrat Interactive to Launch Revolutionary Online V-Lottery Gaming Suite for the Virginia Lottery
Inspired Entertainment Inc., a leading provider of B2B gaming content and systems, has announced the extension of its partnership with global aggregation leader Aristocrat Interactive to provide the Virginia Lottery with a comprehensive suite of Inspired V-Lottery scheduled Virtual Sports games, set to transform the iLottery gaming landscape. The supply shall be made via NeoPollard Interactive LLC, jointly owned by Pollard Banknote Limited and Aristocrat Interactive.
With this partnership, the Virginia Lottery will become the first lottery in the US to offer Inspired’s online V-Lottery content, marking a significant milestone in the evolution of lottery gaming. The initial game offerings will include exciting options in virtual football, virtual basketball, and virtual horse racing, with plans for future expansion to encompass a broader range of Virtual Sports, ensuring an engaging experience for lottery players.
The V-Lottery games will be available online, allowing Virginia residents to access and enjoy these innovative gaming experiences through the Virginia Lottery website and mobile app. The target launch date for this new offer is set for mid-2025, continuing to position the Virginia Lottery at the forefront of iLottery innovation.
“We are honored to partner with Aristocrat Interactive and NeoPollard Interactive, to bring this unprecedented gaming experience to the Virginia Lottery. This collaboration showcases players’ growing appetite for engaging online lottery experiences and will provide additional funds for good causes,” said Brooks Pierce, President and CEO of Inspired.
“As a new online content provider, Inspired is contributing to the expansion of our iLottery games portfolio. The Virginia Lottery will become the first lottery in the United States to offer online Virtual Sports, supporting our strategy of attracting new players and providing fresh, exciting gameplay experiences,” said Scott Kenyon, Deputy Executive Director of Marketing at the Virginia Lottery.
AGLC
Inspired Entertainment Secures Alberta iGaming Supplier Registration
Inspired Entertainment announced that it has been approved by the Alberta Gaming, Liquor and Cannabis Commission (AGLC) and has obtained registration as an iGaming Goods or Services Supplier – Critical Gaming Systems (IGCS).
This approval positions Inspired to support operators in Alberta’s soon to launch regulated iGaming market, further strengthening the Company’s presence across North America.
Alberta will become only the second Canadian province to introduce a regulated commercial online casino and sports betting market, with a planned launch date in the third quarter 2026. The province’s approach emphasizes strong regulation, player protection, and social responsibility.
Inspired is already active in the province through its partnership with Play Alberta, the government-run iGaming platform. That live experience gives Inspired valuable insight into the market, the regulatory environment, and player preferences.
“We are thrilled to receive our IGCS registration from the AGLC. Alberta is a highly attractive market, and our experience with Play Alberta gives us a strong foundation to expand responsibly. We look forward to helping operators deliver great gaming experiences while supporting the province’s commitment to player protection,” said Brooks Pierce, President and Chief Executive Officer of Inspired.
The post Inspired Entertainment Secures Alberta iGaming Supplier Registration appeared first on Americas iGaming & Sports Betting News.
Brooks Pierce
Inspired Entertainment Announces New SaaS Distribution Agreement with Playtech
Inspired Entertainment, a leading provider of B2B gaming content and systems, announced a new SaaS distribution agreement with Playtech, one of the world’s leading gambling technology companies.
Under the agreement, Inspired’s Virtual Sports portfolio, including its market-leading licensed content and U.S. sports offerings, will be distributed via Playtech’s Sportsbook platform to operators worldwide.
The SaaS solution features a cloud-hosted back-end integration with Playtech, allowing for modular delivery that can be adapted to customer needs. Inspired’s Virtual Sports portfolio provides operators with products designed to enhance engagement and drive player growth. This integration enables Playtech’s partners seamless access to Inspired’s Virtual Sports.
“This partnership represents a major milestone for Inspired. By becoming one of Playtech’s Virtual Sports partners, we can deliver our cutting-edge content to a wider global audience via one seamless integration,” said Brooks Pierce, President and CEO of Inspired.
“We are delighted to partner with Inspired Entertainment. This agreement extends our Virtual Sports offering and reaffirms Playtech’s commitment to providing innovative, engaging experiences to players across multiple regulated territories,” said Yori Arami, VP of Sports Commercial at Playtech.
This agreement combines Inspired’s innovative content and cloud-native delivery with Playtech’s established operator network, resulting in a more engaging virtual gaming experience for players.
The post Inspired Entertainment Announces New SaaS Distribution Agreement with Playtech appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BetMGM
Inspired Entertainment Announces Expansion of Virtual Sports with BetMGM
Inspired Entertainment Inc. announced that BetMGM, a leading iGaming and sports betting operator, has launched Inspired’s Virtual Sports content at BetMGM and Borgata Online sports betting platforms in New Jersey. The offering includes V-Play Soccer, V-Play Basketball, and V-Play NFL-themed Football.
Inspired’s V-Play Soccer and V-Play U.S. sports events consistently deliver incremental revenue for operators, combining broadcast-quality graphics with frequent betting opportunities that keep players engaged.
Inspired’s V-Play NFL-themed Football stands out as the first-ever NFL-themed Virtual Sports offering, giving football enthusiasts an exciting and unique way to interact with their favorite NFL teams through a fully engaging Virtual Sports experience.
“We are pleased to expand our partnership with BetMGM and Borgata to bring our proven Virtual Sports products to their New Jersey sportsbook. Our V-Play Soccer, Basketball, and V-Play NFL-themed Football products have demonstrated strong performance across regulated markets, driving meaningful incremental revenue and engagement for our operator partners. This launch underscores the growing role Virtual Sports play in modern sportsbooks, where companies that position Virtual Sports within their sportsbook, rather than their online casino, consistently generate higher revenues,” said Brooks Pierce, President and Chief Executive Officer of Inspired Entertainment.
“Inspired Entertainment is a leader in Virtual Sports and expanding our partnership represents an important milestone in elevating BetMGM and Borgata Online’s offerings in New Jersey. Inspired’s V-Play portfolio delivers the premium, engaging sports content and results from Ontario have shown a positive player response,” said Matt Prevost, Chief Revenue Officer at BetMGM.
Inspired’s V-Play Soccer, V-Play Basketball, and V-Play NFL-themed Football are currently live at BetMGM in Ontario, and has established a strong, loyal player base generating high, sustained performance across all three products.
Inspired continues to grow its Virtual Sports presence across regulated jurisdictions worldwide, providing operators with innovative, high-quality content designed to enhance engagement, generate incremental revenue, and ensure the season never ends.
The post Inspired Entertainment Announces Expansion of Virtual Sports with BetMGM appeared first on Americas iGaming & Sports Betting News.
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