Brooks Pierce
Inspired Appoints Ian Freeman as Chief Commercial Officer
Inspired Entertainment has announced the appointment of Ian Freeman as its new Chief Commercial Officer. Freeman takes on his new CCO role with effect from November 16. His responsibilities will include the innovation, delivery, and growth of Inspired’s Virtual Sports products.
Ian is a seasoned industry veteran with more than two decades of experience in sports and iGaming. He has held key leadership positions in global gaming and technology, working with top companies in the industry.
Most recently, Ian served as Chief Revenue Officer for FSBTech, a leading sports and iGaming platform provider. He focused on driving customer acquisition and retention, revenue growth, and global market expansion, including successful launches in Ontario and South Africa.
Prior, Ian served as Vice President Global Business Development & Commercial at IGT PlayDigital, where he was instrumental in the rollout of IGT PlaySports across North America and helped drive the commercial growth of IGT PlayDigital’s iGaming content portfolio worldwide.
Ian’s impressive career also includes a five-year tenure at Kambi, a top sports betting technology provider, where he served as Chief Commercial Officer and was a member of the executive management team that navigated the company’s successful IPO.
“Ian’s extensive background in the sports betting industry, including leadership roles at Kambi, IGT, and FSBTech as Chief Revenue Officer, is invaluable to our team. With a proven track record in commercial, operational, and technical areas, Ian brings the perfect balance of capabilities needed to elevate our Virtual Sports business to the next level. Virtual Sports is a key driver of the growth strategy of Inspired and we are excited to add Ian to this key leadership role,” Brooks Pierce, President and CEO at Inspired Entertainment, said.
Ian succeeds Steve Rogers, who after 25 years with Inspired has decided to pursue other opportunities.
“I would like to thank Steve for his many contributions to the Company over the years. He has been a big part of our success. We wish him all the best in his future endeavors,” Brooks Pierce added.
AGLC
Inspired Entertainment Secures Alberta iGaming Supplier Registration
Inspired Entertainment announced that it has been approved by the Alberta Gaming, Liquor and Cannabis Commission (AGLC) and has obtained registration as an iGaming Goods or Services Supplier – Critical Gaming Systems (IGCS).
This approval positions Inspired to support operators in Alberta’s soon to launch regulated iGaming market, further strengthening the Company’s presence across North America.
Alberta will become only the second Canadian province to introduce a regulated commercial online casino and sports betting market, with a planned launch date in the third quarter 2026. The province’s approach emphasizes strong regulation, player protection, and social responsibility.
Inspired is already active in the province through its partnership with Play Alberta, the government-run iGaming platform. That live experience gives Inspired valuable insight into the market, the regulatory environment, and player preferences.
“We are thrilled to receive our IGCS registration from the AGLC. Alberta is a highly attractive market, and our experience with Play Alberta gives us a strong foundation to expand responsibly. We look forward to helping operators deliver great gaming experiences while supporting the province’s commitment to player protection,” said Brooks Pierce, President and Chief Executive Officer of Inspired.
The post Inspired Entertainment Secures Alberta iGaming Supplier Registration appeared first on Americas iGaming & Sports Betting News.
Brooks Pierce
Inspired Entertainment Announces New SaaS Distribution Agreement with Playtech
Inspired Entertainment, a leading provider of B2B gaming content and systems, announced a new SaaS distribution agreement with Playtech, one of the world’s leading gambling technology companies.
Under the agreement, Inspired’s Virtual Sports portfolio, including its market-leading licensed content and U.S. sports offerings, will be distributed via Playtech’s Sportsbook platform to operators worldwide.
The SaaS solution features a cloud-hosted back-end integration with Playtech, allowing for modular delivery that can be adapted to customer needs. Inspired’s Virtual Sports portfolio provides operators with products designed to enhance engagement and drive player growth. This integration enables Playtech’s partners seamless access to Inspired’s Virtual Sports.
“This partnership represents a major milestone for Inspired. By becoming one of Playtech’s Virtual Sports partners, we can deliver our cutting-edge content to a wider global audience via one seamless integration,” said Brooks Pierce, President and CEO of Inspired.
“We are delighted to partner with Inspired Entertainment. This agreement extends our Virtual Sports offering and reaffirms Playtech’s commitment to providing innovative, engaging experiences to players across multiple regulated territories,” said Yori Arami, VP of Sports Commercial at Playtech.
This agreement combines Inspired’s innovative content and cloud-native delivery with Playtech’s established operator network, resulting in a more engaging virtual gaming experience for players.
The post Inspired Entertainment Announces New SaaS Distribution Agreement with Playtech appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BetMGM
Inspired Entertainment Announces Expansion of Virtual Sports with BetMGM
Inspired Entertainment Inc. announced that BetMGM, a leading iGaming and sports betting operator, has launched Inspired’s Virtual Sports content at BetMGM and Borgata Online sports betting platforms in New Jersey. The offering includes V-Play Soccer, V-Play Basketball, and V-Play NFL-themed Football.
Inspired’s V-Play Soccer and V-Play U.S. sports events consistently deliver incremental revenue for operators, combining broadcast-quality graphics with frequent betting opportunities that keep players engaged.
Inspired’s V-Play NFL-themed Football stands out as the first-ever NFL-themed Virtual Sports offering, giving football enthusiasts an exciting and unique way to interact with their favorite NFL teams through a fully engaging Virtual Sports experience.
“We are pleased to expand our partnership with BetMGM and Borgata to bring our proven Virtual Sports products to their New Jersey sportsbook. Our V-Play Soccer, Basketball, and V-Play NFL-themed Football products have demonstrated strong performance across regulated markets, driving meaningful incremental revenue and engagement for our operator partners. This launch underscores the growing role Virtual Sports play in modern sportsbooks, where companies that position Virtual Sports within their sportsbook, rather than their online casino, consistently generate higher revenues,” said Brooks Pierce, President and Chief Executive Officer of Inspired Entertainment.
“Inspired Entertainment is a leader in Virtual Sports and expanding our partnership represents an important milestone in elevating BetMGM and Borgata Online’s offerings in New Jersey. Inspired’s V-Play portfolio delivers the premium, engaging sports content and results from Ontario have shown a positive player response,” said Matt Prevost, Chief Revenue Officer at BetMGM.
Inspired’s V-Play Soccer, V-Play Basketball, and V-Play NFL-themed Football are currently live at BetMGM in Ontario, and has established a strong, loyal player base generating high, sustained performance across all three products.
Inspired continues to grow its Virtual Sports presence across regulated jurisdictions worldwide, providing operators with innovative, high-quality content designed to enhance engagement, generate incremental revenue, and ensure the season never ends.
The post Inspired Entertainment Announces Expansion of Virtual Sports with BetMGM appeared first on Americas iGaming & Sports Betting News.
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