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Playson eyes extended Brazil reach through Cactus Gaming integration

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New partnership opens door for more players to enjoy Playson experience across South America

Playson, an accomplished iGaming industry supplier, has reached an agreement with sports betting and gaming platform technology provider Cactus Gaming, in a move that will extend its reach across Brazil and the wider LatAm region.

Playson’s range of immersive games are already live with brands under the Cactus Gaming operator network, including popular titles 3 Pots Riches: Hold and Win, Burning Fortunator and Luxor Gold: Hold and Win. The studio showcased its flexibility during the onboarding process, integrating within Cactus’ API protocol and making it easier for operators to go live with its content.

The deal ensures more players within Brazil will gain access to Playson’s range of immersive games, with Cactus Gaming holding a commanding position within the country’s iGaming market.

Cactus Gaming has been a leading provider of award-winning sports betting and gaming platform technology since 2018. The company’s mission is to continuously provide innovative, flexible and customer-centric solutions to partners, delivering them the competitive edge.

Cactus Gaming has been standing out in the iGaming, bettech and sports betting sectors being recognised as “Best Whitelabel” at the Sigma America Awards 2024 and as “Best Platform of the Year” at the BIS Awards this year, a great achievement that reinforces the importance to always offer the best services to its clients.

Cristhian Zito, Head of LatAm Squad at Playson, said: “To partner with Cactus Gaming, a recognized leader in the iGaming space, is thrilling. This collaboration not only expands our presence in Brazil and the wider LatAm region but also brings our diverse portfolio of engaging games to a broader audience.

Our integration with Cactus Gaming’s platform has been seamless, and we are confident that their extensive operator network will benefit more from our high-quality and immersive gaming experiences.”

Tiago Carneiro, CRA at Cactus Gaming, said: “Adding Playson’s globally renowned games portfolio onto our gaming platform technology is a major boost to our overall offering.

“We’ve been impressed with the high-quality graphics and immersive nature of their games, which will no doubt capture the attention of our extensive operator network and their players.”

The post Playson eyes extended Brazil reach through Cactus Gaming integration appeared first on Gaming and Gambling Industry in the Americas.

Brazil

The IBJR stresses that combating the illegal market is crucial for Desenrola 2.0

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The Brazilian Institute for Responsible Gaming (IBJR) warns that the effectiveness of financial protection measures in Desenrola 2.0 fundamentally depends on a rigorous fight against the illegal betting market.

It is also worth emphasizing that in 2025, bets placed on licensed platforms accounted for the equivalent of only 0.46% of household consumption in the country, an extremely small share within the Brazilian budget, according to data from a study by LCA Consultoria.

This reinforces that the main factor of indebtedness in the Brazilian budget continues to be the high cost of credit.

The entity also emphasizes that restrictions on access to the regulated sector may encourage users to migrate to clandestine platforms, which already move around R$ 40 billion per year and operate without any oversight or consumer protection mechanisms.

Combating the illegal market is the most urgent step to prevent unlicensed operators—often associated with organized crime—from exploiting periods of restriction to attract vulnerable audiences.

This concern is heightened by the proximity of the World Cup, a period of natural increase in the volume of sports betting, and by the potential loss of R$ 10.8 billion in revenue for the country if consumption shifts to the underground market.

The IBJR reinforces that the real protection of citizens and the integrity of Desenrola 2.0 depend on coordinated action between the government and the private sector.

The organization advocates for public policies that combine financial education, strengthening responsible gambling, and a strategic offensive against clandestine websites, ensuring that entertainment occurs exclusively within a safe, transparent, and properly monitored ecosystem.

The post The IBJR stresses that combating the illegal market is crucial for Desenrola 2.0 appeared first on Americas iGaming & Sports Betting News.

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ANJL debate sobre la lucha contra el mercado ilegal de apuestas en Brasilia

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La Asociación Nacional de Juegos y Loterías (ANJL) celebró una reunión el miércoles 6 en el Hotel Royal Tulip Brasília Alvorada, en Brasilia, centrada en la gobernanza y regulación del mercado de apuestas en Brasil.

El objetivo fue promover un diálogo sobre integridad, transparencia y el papel del sector en la prevención del lavado de dinero y la lucha contra la ilegalidad.

El panel estuvo dirigido por la abogada de la ANJL, Giovanna Dias, y el director ejecutivo de EtherCity, Rodrigo Arrigoni.

Durante la presentación, Giovanna ofreció una introducción al panorama del mercado ilegal en el país y destacó una de las principales acciones de lucha impulsadas a través del acuerdo de cooperación técnica firmado entre la ANJL, la Secretaría de Premios y Apuestas (SPA) del Ministerio de Hacienda y la Agencia Nacional de Telecomunicaciones (Anatel).

Posteriormente, Arrigoni presentó la plataforma de monitoreo continuo de sitios web ilegales desarrollada por EtherCity y explicó cómo funciona la tecnología para identificar y monitorear operaciones irregulares en el entorno digital.

Al finalizar el panel, el representante de la ANJL destacó que la iniciativa representa una medida concreta para hacer frente al mercado de apuestas ilegales y reforzó la importancia de la acción conjunta entre el sector privado y las autoridades públicas para garantizar una mayor seguridad, transparencia e integridad en el mercado brasileño regulado.

The post ANJL debate sobre la lucha contra el mercado ilegal de apuestas en Brasilia appeared first on Americas iGaming & Sports Betting News.

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ANJL

ANJL promotes debate on combating the illegal betting market in Brasília

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The National Association of Games and Lotteries (ANJL) held a meeting on Wednesday (6), at the Royal Tulip Brasília Alvorada, in Brasília, focused on governance and regulation of the betting market in Brazil.

The objective was to promote a dialogue on integrity, transparency and the sector’s role in preventing money laundering and combating illegality.

The panel was led by ANJL lawyer Giovanna Dias and EtherCity CEO Rodrigo Arrigoni.

During the presentation, Giovanna gave an introduction to the scenario of the illegal market in the country and highlighted one of the main combat actions promoted through the technical cooperation agreement signed between ANJL, the Secretariat of Prizes and Betting (SPA) of the Ministry of Finance and the National Telecommunications Agency (Anatel).

Following this, Arrigoni presented the platform for continuous monitoring of illegal websites developed by EtherCity and explained how the technology works to identify and monitor irregular operations in the digital environment.

At the end of the panel, the ANJL representative highlighted that the initiative represents a concrete measure in confronting the illegal betting market and reinforced the importance of joint action between the private sector and public authorities to guarantee greater security, transparency, and integrity in the regulated Brazilian market.

The post ANJL promotes debate on combating the illegal betting market in Brasília appeared first on Americas iGaming & Sports Betting News.

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