Mobile-first online wagering provider, BlueBet Holdings Ltd, announced that its wholly owned subsidiary, BlueBet Louisiana LLC, has been licenced to operate in Louisiana under its ClutchBet B2C brand and has taken its first bets.

Louisiana is ClutchBet’s third US B2C state, with the brand already live in Iowa and Colorado, continuing the Company’s “Capital Lite” US market entry strategy.

ClutchBet will continue its successful hyper-localised marketing strategy in Louisiana, including sponsorship and activations which are delivering economic growth in other states.

With the addition of Louisiana, ClutchBet now has access to a combined population of over 14 million people, with a clear path to profitability in each of its initial markets as the Company executes its B2C strategy.

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The multijurisdictional capability of the “BlueBet Global Platform” provides scalability benefits and enable faster B2C rollouts in each new market.

BlueBet continues to make good progress toward the second stage of its US market entry, the launch of a white-labelled B2B Sportsbook-as-a-Solution offer. This offer will be key to reaching scale and profitability in the US, and discussions are ongoing with multiple potential B2B partners.

BlueBet Chief Executive Officer, Bill Richmond, said: “Going live in Louisiana, our third US state, caps off another strong 12 months for BlueBet, as we execute our ‘Capital Lite’ US market entry.

“As we land and expand in each new US state, we continue to refine and enhance our approach, which is delivering faster growth and making us even more capital efficient. This is further enabled by our proprietary ‘BlueBet Global Platform’, which provides unique scalability and multijurisdictional capabilities.

“This launch brings us closer to completion of the first stage of our ‘Capital-Lite’ US market entry strategy, as discussions progress with multiple potential partners for our white labelled B2B Sportsbook-as-a-Solution offering.

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“I would like to thank our partners in Louisiana, the Rubico Acquisition Corporation, owner of Louisiana Downs casino and horseracing track, for choosing to partner with BlueBet.”

Pavilion Payments, the leading omnichannel payments provider exclusively serving the gaming industry, announced that ClutchBet, a subsidiary of BlueBet Holdings Limited, integrated Pavilion Payments’ enhanced withdrawal product with Instant Payments, which includes Real Time Payments (RTP), FedNow, and Same Day ACH solutions. These new enhancements are designed to decrease disbursement times while providing operators with a cost-effective method to deliver funds instantly to their players’ checking accounts.

BlueBet USA Inc. (DBA ‘ClutchBet’) is an existing partner of Pavilion Payments, utilizing its industry-leading VIP Preferred network of more than 3.5 million registered players that quickly and easily transfer huge sums of money to gaming operators. ClutchBet integrated Pavilion Payments’ innovative Instant Payments technology to initiate and settle payments instantaneously. Pavilion Payments’ Instant Payments solution allows casino operators to meet the evolving consumer demand for faster payments. Pavilion Payments sends patrons a confirmation email with their instant transaction, providing peace of mind that their payments are secure.

“At ClutchBet, we are committed to providing our customers with the most innovative, safe and efficient solutions for wagering online. With Pavilion Payments’ newest innovations, we can instantly improve the user experience by streamlining the payment process, allowing users to have access to winnings immediately. Since Pavilion Payments’ solutions are vertically integrated, implementing the Instant Payments solution was simple and efficient,” Jake Francis, SVP of Operations at ClutchBet, said.

Pavilion Payments removes the complexity of transferring money and gives patrons access to their funds as fast as possible, which is the leading factor of new customer acquisition in sports betting. The blending of RTP, FedNow and Same Day ACH technologies creates an unbeatable combination that ensures patrons’ needs are met seamlessly. If an account is unable to use RTP or FedNow, patrons can access their funds through Same Day ACH. Pavilion Payments enhances patron convenience by automatically requesting funds be moved at the earliest time possible in case the Same Day ACH window has passed.

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“Our Instant Payments solution is a major step forward for our organization, as we now offer technology that is not only innovative for the gaming industry but for the payments industry as a whole. Patrons have come to expect instant payments, and now we can deliver that with our solution. Our mission is to continue to deliver a modern payments experience to the gaming industry by developing more payment solutions such as request for payment,” Christopher Justice, CEO of Pavilion Payments, said.