The promotion features four Blueprint slots, including Fishin’ Frenzy: Lure Em’ In, and targets eligible bet365 sign-ups.

Blueprint Gaming has launched an exclusive open account offer with bet365, giving eligible customers access to free spins on four Blueprint slot titles as part of a sign-up promotion.

The offer includes Fishin’ Frenzy: Lure Em’ In, Fishin’ Frenzy: Big Catch Gold Spins, Triple Action Cash Strike and King Kong Splash. The companies said the promotion is the latest activation in their long-running partnership.

Blueprint said Fishin’ Frenzy remains one of its top-performing franchises, with five titles currently in its top-ranked games. The supplier also said Fishin’ Frenzy: Lure Em’ In delivered a “record-breaking opening weekend” after launching in April 2026.

Jo Purvis, Director of Marketing, PR and Events at Blueprint Gaming, said: “Our partnership with bet365 has gone from strength to strength over a number of years, and this latest open account offer is another fantastic example of how closely we continue to collaborate.

“Each of the selected games has proven to be a standout performer within our portfolio, whether through strong player retention, consistent revenue generation or long-term brand recognition. We are thrilled to see bet365 spotlight these titles as part of a major promotional campaign and look forward to seeing how players respond.”

Paul Cumbo, bet365 Head of Gaming – UK and Europe, added: “Blueprint Gaming’s portfolio continues to resonate strongly with our players, and we are delighted to bring together a selection of some of its most recognisable and high-performing games as part of this exciting open account offer.

“The promotion reflects the strength of our longstanding relationship and our shared focus on delivering engaging entertainment experiences to players.”

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Bet365 has expanded its reach in Europe by launching its sportsbook in France – ahead of the rollout of online poker and horse race betting.

The operator, headed up by Denise Coates, has rolled out iOS and Android apps to support its launch.

Bet365 has gone live in France with its bet builder, Bet Tracker and Match Live features and its Sub On Play On, which allows bet slips involving individual players to carry on if the player is substituted.

The brand’s cash out feature is also included, with bet365 confirming it will add online poker and horse race betting in the market further down the line.

Alex Sefton, bet365’s global chief marketing officer, said: “Bet365’s expansion strategy has always been built around combining the scale, technology, innovation and expertise of a global brand with the understanding and appreciation of local customs and culture.

“Our arrival in France will be no different. We’re thrilled to create a product and experience tailored specifically for French players, within a framework fully compliant with the requirements of the French National Gaming Authority.”

Bet365’s France launch comes after a period of expansion in the US following launches in Michigan and Kansas.

Bet365 said it has put a key focus on responsible gaming within the French gaming framework.

As well as self-exclusion tools, gambling controls and voluntary gambling bans, the brand has partnered with Joueurs Info Service, the national remote assistance service for problem gambling and addiction, and Evalujeu, the ANJ’s programme for the prevention of excessive gambling.

Bet365 added that a collaboration with Association de Recherche et de Prévention des Excès du Jeu (ARPEJ) will provide “more effective support to players displaying signs of problematic gambling behaviour.”

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