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Seasonal Campaigns and Tournaments: Q&A w/ Olga Pronak Head of Key Account Management at Evoplay

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How are seasonal campaigns and tournament-based mechanics changing the way players engage with slots compared to traditional gameplay?

Right now, we see that tournament mechanics and seasonal campaigns increase player engagement by introducing additional layers of success and rewards. However, we cannot say this with complete certainty yet, as we need more time to observe long-term patterns. Sometimes players simply do not have time to join short promotions, as they are busy with their daily lives. At the same time, running shorter campaigns of around three months gives players multiple chances to compete while maintaining high engagement throughout the promotion.

What makes limited-time events and promotional layers so effective in driving retention and repeat play?

By now, the gaming industry is very familiar with tournaments and, more recently, prize drops. However, in today’s environment, where people are used to receiving new information in short 30-second videos every day, it can become boring for a player to see and play the same things everywhere, even though they enjoy tournaments. A greater number of promotional layers gives players a sense of novelty and fresh engagement.

We saw this in practice with our Big Adventures campaign, which ran in phases featuring Tournaments, Prize Drops, and Wheel of Fortune rather than a single promo. Prize draws were held every three months, offering high-value rewards such as iPhones, alongside in-game rewards and additional chances to win through Tournaments, Prize Drops, and Wheel of Fortune. This mix maintained player activity, built anticipation, and generated extra engagement as players approached the final grand prize, a trip for two to the Maldives. The key value of this approach is that it expands the pool of potential winners, giving more players real opportunities to succeed and stay motivated.

How do competitive elements like leaderboards and rewards reshape player motivation and interaction?

I believe this principle is well known, as it is used everywhere now – in marketing, education, and sports. However, in Tournaments, Prize Drops, or Wheel of Fortune, it may differ slightly, as we see different motivations shaping player interaction and engagement. In Tournaments, we show players their current position and how many additional points they need to earn to reach a prize or move to a higher tier. In Prize Drops or Wheel of Fortune, we show that other players have already won prizes, demonstrating that the rewards are real and that everyone has the same opportunity to win. People like to be part of exclusive groups.

Do you see seasonal ecosystems becoming a standard expectation for slot audiences in the years ahead?

It’s hard to say whether this will remain the standard over the coming years, as the entertainment industry is evolving rapidly, including in iGaming, where innovations driven by AI and other emerging technologies are advancing. We also enjoy experimenting with new tools and implementing bold ideas, including exploring ways to engage players in fresh and unexpected ways. But at least for the next year, I believe this will be one of the most popular approaches.

The post Seasonal Campaigns and Tournaments: Q&A w/ Olga Pronak Head of Key Account Management at Evoplay appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Evoplay

Evoplay spins back time with vibrant new release Jackmaster Fruits

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Evoplay, the award-winning game development studio, is reinventing a classic with the launch of Jackmaster Fruits, a high-energy title that blends vintage design with modern rewards.

Inspired by traditional fruit machines, Jackmaster Fruits delivers a nostalgic experience, featuring bright fruit symbols, iconic BARs, lucky horseshoes, ringing bells, Jokers and the legendary red 7.

While rooted in tradition, the title introduces a suite of new engaging features to elevate gameplay. Wild symbols substitute for all other icons, helping to complete winning combinations, while Scatter symbols can land anywhere on the reels to trigger further rewarding opportunities.

Landing three or more Scatters in the main game activates the Free Spins bonus, and any additional scatters that land during the feature can subsequently trigger the Extra Free Spins.

For those looking to jump straight into the round, a Bonus Buy option offers the chance to instantly trigger Free Spins, with players in selected markets able to choose between 10, 20 or 30 spins.

With a top Epic prize of up to 100x the bet, Jackmaster Fruits delivers strong retention and exciting win potential in every session.

Using bold visuals and mechanics throughout, Evoplay’s latest standout release delivers a fresh take on a beloved classic, appealing to both traditional slot enthusiasts and modern players.

 

Ivan Kravchuk, CEO at Evoplay, said: “When designing Jackmaster Fruits, we wanted to capture the timeless appeal of traditional slot machines while enhancing the experience with modern features and mechanics.

“The result is a game that feels instantly familiar but still just as exciting at every turn, combining simple gameplay with strong win potential. It’s a perfect example of how we continue to evolve classic concepts for today’s players.”

The post Evoplay spins back time with vibrant new release Jackmaster Fruits appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Evoplay Embarks on a Heart of Africa: Lion Way

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Evoplay has released Heart of Africa: Lion Way, its newest feature-packed slot game that embodies the essence and enchantment of the wilderness, located in the sun-drenched savannah.

Enveloped by vast desert vistas, Heart of Africa: Lion Way traces the route of the jungle’s monarch, merging strong attributes and set jackpots.

Majestic creatures traverse the reels, featuring zebras, giraffes, and elephants, but the Lion commands attention as the focal point of the game’s primary mechanic, the Lion Way feature. Activated when Lion symbols appear in a row from left to right, each Lion provides the shown value, allowing players to win cash rewards or set jackpots, which include Mini, Mega, Super, and Grand.

Three unique symbols influence play, with the First Lion starting winning combinations, Money Lions featuring values as high as 15x the wager or jackpot rewards, and Golden Lions activating the Special Bonus Game.

The Special Bonus Game occurs on a 3×3 grid featuring three spins, during which only Money Lion symbols appear and remain fixed. Completely filling the grid grants the Super jackpot, whereas the total collected amounts aggregate to establish the final payout of the Golden Lion.

Wilds show up on reels two to four, replacing all standard symbols except Scatters and Lions, assisting in creating winning combinations throughout both the base game and Free Spins.

Three or more Scatters activate the Free Spins, granting up to 20 spins. In the feature, Lions show up more often, and additional Free Spins can be retriggered with two or more Scatters.

In Free Spins, a random feature might trigger, positioning two to six Lions on the reels to enhance winning opportunities.

For players eager to dive right into the game, a Bonus Buy feature is offered, granting immediate access to 10, 15, or 20 Free Spins.

Ivan Kravchuk, CEO at Evoplay, said: “Heart of Africa: Lion Way captures the raw beauty and intensity of the savannah, combining striking visuals with a feature set that keeps players engaged from the first spin.

“The Lion Way mechanic introduces a fresh dynamic to the experience, giving players a clear path to rewards while maintaining the sense of unpredictability and excitement that defines the wild.”

The post Evoplay Embarks on a Heart of Africa: Lion Way appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Evoplay expands product portfolio with Arena platform

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Evoplay has launched Evoplay Arena, a free-to-play platform designed to bring players together through competitive, community-driven slot tournaments.

Built entirely around demo gameplay, the platform allows users to compete without deposits or real-money involvement. Players can join a wide range of tournaments—including daily, weekly, monthly, and seasonal formats—earning points and climbing leaderboards based on their performance.

Getting started is simple. After registering and selecting a tournament, players are automatically entered upon their first spin. Each competition clearly outlines its rules, duration, featured game, and scoring mechanics, while live leaderboards provide real-time updates throughout the event.

Scoring systems vary depending on the tournament format, typically factoring in results such as win values or applied multipliers. Once a tournament concludes, final standings are published and rewards are distributed to top performers.

Depending on the format, players can earn digital certificates or Arena Coins. Certificates highlight standout performances, while Arena Coins act as an in-platform currency, rewarding consistent participation and success.

Evoplay Arena also introduces Legends of Arena, a seasonal leaderboard that tracks performance across multiple tournaments. Players accumulate seasonal points automatically, with top-ranked participants receiving additional rewards at the end of each cycle.

Designed for both experienced slot players and casual competitors, the platform offers structured, leaderboard-based gameplay, risk-free access to popular Evoplay titles, and social features such as player chat to enhance interaction.

Ivan Kravchuk, CEO at Evoplay, said:
“Evoplay Arena introduces a new way for players to experience our games through competition and progression, without the need for real-money play. It’s built around accessibility, transparency, and long-term engagement, reflecting our commitment to delivering diverse and entertaining experiences.”

The post Evoplay expands product portfolio with Arena platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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