Industry News
Soft2Bet Takes Centre Stage at Forbes Future of Fintech Summit, Redefining Engagement with Motivational Engineering Technology

Soft2Bet, the leading B2B casino and sportsbook platform provider, showcased its trailblazing Motivational Engineering Gaming Application (MEGA) at the Forbes Future of Fintech Summit in Cyprus on December 7-8. The summit served as a pivotal platform for Soft2Bet to highlight the convergence of iGaming and Fintech, demonstrating transformative strategies set to redefine user experiences across industries.
Uri Poliavich, Soft2Bet’s founder and CEO, headlined a fireside chat alongside Forbes fintech writer Meaghan Johnson. They discussed the potential of Soft2Bet’s MEGA and how it could revolutionise engagement in iGaming, as well as the Fintech and financial services space.
Poliavich emphasised the striking parallels between personalized features in iGaming and Fintech, advocating for seamless integration of engaging elements. “Whether in iGaming or Fintech, mobile apps have the same personalization features. MEGA aims to capture more of users’ screen time, ensuring an engaging and personalized experience,” he explained.
Forbes’s Johnson echoed this sentiment, highlighting the untapped potential for fintech to adopt similarly engaging and interactive elements. “Quite frankly, we [the fintech and digital banking industry] do not do gamification well. There are few and far examples of who actually has launched successful gamification, whether it is for sales of education. It has been interesting to hear Uri’s insights on how and why Soft2Bet can help fintechs elevate their gamification,” Johnson said.
Additionally, during a panel discussion titled “The Future of Fintech in the Game Industry,” Gilad Naim, COO of Soft2Bet, underscored the crucial role of Fintech in gaming interactions. Naim emphasised the significance of streamlined KYC processes and highlighted Soft2Bet’s MEGA innovations as an additional layer of entertainment for players.
Naim explained, “With Motivational Engineering, we have created an additional layer of entertainment for players. The increases in engagement, revenues, and deposits are proof that players will engage if you provide them with the products.”
Soft2Bet’s strategic outlook involves leveraging MEGA to seamlessly integrate gamification strategies into the fintech realm. The company plans to launch a gamified wallet, aiming to capture more user screentime and attention.
Soft2Bet’s participation at the Forbes Future of Fintech Summit signifies its commitment to spearheading transformative experiences in both iGaming and fintech, setting new benchmarks for engagement and innovation. This event was truly an exciting moment for the tech community in Cyprus.
Carlo Santarelli
Gaming and Leisure Properties Inc. Names Carlo Santarelli Senior Vice President, Corporate Strategy and Investor Relations

Gaming and Leisure Properties Inc. announced that Carlo Santarelli has been appointed Senior Vice President, Corporate Strategy and Investor Relations, a new position at the Company. Mr. Santarelli will begin his new position on August 18, 2025 and will report to GLPI President and Chief Operating Officer, Brandon Moore.
Mr. Santarelli brings over 25 years of Wall Street experience in Equity Research and Investment Banking to his new role and joins the Company from Deutsche Bank where he was Managing Director of Gaming & Lodging Equity Research. Prior to Deutsche Bank, Mr. Santarelli held similar positions at Bear Stearns, JP Morgan and Wells Fargo. He consistently ranked highly in Institutional Investor and other sell-side analyst research polls as a thought leader in the space, providing unique perspectives on industry events and trends with his data-driven approach and stock picking talent. Carlo Santarelli graduated from the University of Pennsylvania with a B.A. in Economics in 2000.
Peter Carlino, Chairman and Chief Executive Officer of GLPI, said: “We’ve known and respected Carlo’s research work on the gaming, lodging and gaming REIT sectors for many years. Carlo brings to GLPI an in-depth knowledge of the industry and its participants, having experienced GLPI’s original formation of the gaming triple-net-REIT structure from a research analyst and capital markets perspective. We value his deep network of contacts among institutional investors, sell-side analysts and a wide range of gaming industry operators and we look forward to the value of his contributions.”
In his new role, Mr. Santarelli will work with Mr. Carlino and GLPI’s senior management to develop and evaluate growth opportunities and strategic relationships, and will oversee investor relations interactions.
The post Gaming and Leisure Properties Inc. Names Carlo Santarelli Senior Vice President, Corporate Strategy and Investor Relations appeared first on Gaming and Gambling Industry in the Americas.
Industry News
VIP Play Announces Departure of Chief Financial Officer

VIP Play, a technology-driven leader in interactive consumer engagement, announced that Jim Mackey, the Company’s Chief Financial Officer, will step down from his role, effective August 8, 2025.
The Company has initiated a transition process and is in the process of identifying a successor. Mackey will assist in an orderly transition over the coming weeks.
“We thank Jim for his contributions to the Company, particularly during a transformative period for our business. We remain focused on executing our strategic priorities, including financial visibility, operating efficiency, and delivering value to our stakeholders,” said Les Ottolenghi, CEO of VIP Play.
The post VIP Play Announces Departure of Chief Financial Officer appeared first on Gaming and Gambling Industry in the Americas.
DotCom Ventures
IBN Initiates Coverage of SEGG Media Corporation

SEGG Media Corporation, a leading technology company transforming the global intersection of sports, entertainment, and gaming, has selected IBN, a multifaceted financial news and publishing company serving private and public entities, to spearhead its corporate communications efforts.
SEGG Media aims to deliver immersive, real-time experiences through next-generation technology that redefines how audiences interact with their favorite content and communities. Following a full-scale corporate transformation and rebrand, the company now operates across three high-growth verticals: Sports.com, Entertainment, and Lottery.com.
Sports.com serves as a global hub for sports content with a focus on soccer, sim racing, motorsports, and athlete-led media, with the upcoming Sports.com Super App poised to evolve fan engagement by integrating streaming, e-commerce, fantasy gaming, and sports news. The Entertainment division builds on AI-powered live events and direct-to-fan platforms, while Lottery.com delivers compliant, ethical gaming solutions including iGaming and charitable lottery access to global audiences.
With a $100 million financing facility and strategic acquisitions underway, including proposed deals with GXR World and DotCom Ventures, SEGG Media is executing a multi-vertical expansion strategy designed to unify fragmented fan experiences across live content, gaming, and digital commerce.
As part of the client-partner relationship, IBN will leverage its investor-focused distribution network, which includes over 5000 key syndication outlets, various newsletters, social media channels, and wire services via InvestorWire, along with blogs and other outreach tools, to generate greater awareness for SEGG Media.
The post IBN Initiates Coverage of SEGG Media Corporation appeared first on Gaming and Gambling Industry in the Americas.
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