Connect with us

Industry News

European Gaming Q3 Meetup Part I: Mastering the Player Lifecycle

Published

on

european-gaming-q3-meetup-part-i:-mastering-the-player-lifecycle
Reading Time: 3 minutes

 

The European Gaming Q3 Virtual Meetup that took place on 13 September had it all: from Commercial Marketing and the Player Lifecycle, to Employer Marketing, Talent Acquisition and Retention, industry experts from the European iGaming scene provided insights in two informative and honest panels that no professional should miss! Read on and find the link to the Livestream recordings to watch the EGQ3 Meetup on YouTube!

The European Gaming Meetups by Hipther Agency are designed to keep you up-to-date with what is fresh in the European gambling industry.

The meetups feature several panel discussions per region and topics that are joined by key industry experts, CEOs, C-Level Executives, Business Development Managers, and sometimes government officials/regulators.

The European Gaming Q3 Virtual Meetup featured two thought-provoking panels: “Mastering the Player Lifecycle” and “The Importance of Company Culture in iGaming”.

 

Panel 1: “Mastering the Player Lifecycle”

Speakers: Domenico Mazzola, Sales Director at Flows | Thomas Kolbabek, CTO at Golden Whale Productions

Moderated by: Zoltan Tundik, Co-founder and Head of Business at Hipther

Watch the Panel Discussion on YouTube and HiptherTV!

The panelists kicked off the discussion by delving into the fundamentals of mastering the player lifecycle. Domenico Mazzola emphasized the importance of Marketing Campaigns Automation, highlighting the need for real-time data to inform successful marketing strategies. He stressed the significance of A/B testing and underscored the competitive landscape, where companies vie for players’ attention amidst constant distractions from platforms like Netflix and social media. Therefore, data should be harnessed for precise player profiling and segmentation, enabling customized promotional strategies.

Domenico furthered his analysis by pointing out that while leveraging data is ideal, many corporations lack the necessary focus. Startups often cut corners and prioritize rapid acquisitions, while established organizations move slowly, missing out on technological innovations.

Thomas Kolbabek concurred with the data-driven approach and stressed the importance of data collection for effective segmentation, allowing for personalized customer targeting and messaging. He advocated for engaging all players, not just VIPs, to achieve higher retention rates. Real-time data, according to him, is crucial for tracking player activity and tailoring the player experience, incentives, and messaging accordingly.

The panelists also explored psychological triggers and personalized experiences. Thomas discussed player types, their preferences, and the need to identify the reasons behind their behavior for a successful retention strategy. He distinguished between immersive players who appreciate gaming details, such as animations, and money-oriented players who focus on gameplay and winnings. With recorded gameplay data and identified psychological triggers, online casino companies can personalize the player experience by adjusting gaming details and messaging.

Domenico took personalization a step further, emphasizing the importance of creating original, personalized content and offers. He concurred with Thomas on the necessity of having the right system and tools in place for real-time data collection. He acknowledged that many companies face challenges in this area, often stuck with legacy systems that are difficult to update. He stressed the need for companies to recognize the importance of appropriate data tools for the success of acquisition and retention strategies.

 

Regarding case studies of successful retention strategies, both guests refrained from providing specific examples due to privacy concerns. However, Thomas shared a successful “formula”: running test campaigns for incentives, bonuses, and customized messaging, leading to the development of automated machine learning models, resulting in a 75% uplift in retention and a 25% uplift in player activity.

Domenico shared that his experience with B2B and B2C companies has shown that focusing on specific KPIs can significantly accelerate the development cycle, reducing it from months to days.

Both speakers agreed on the value of AI and technological advancements, particularly in graphics resources and highly customized messaging.

In conclusion, Thomas summarized the process of building a successful retention strategy, emphasizing the importance of identifying specific problems, gathering data, and hypothesizing to create machine learning models under a top-down KPI-based approach. Domenico reiterated that data and automation are imperative for retention strategy development, stressing the importance of investing in the right tools for the retention process.

Read more about the second part of this exciting and informative edition of the European Quarterly Meetups, a panel discussion on Company Culture in iGaming!

Champions League

Flashscore reveals data behind thrilling night of Champions League action

Published

on

flashscore-reveals-data-behind-thrilling-night-of-champions-league-action

New data from Flashscore, the world’s leading platform for live scores and sports content, reveals that almost 34,000,000 users tuned in yesterday for one of the most dramatic nights in UEFA Champions League history.

The intensity of the matches generated a massive wave of digital engagement, with 18 matches all taking place at the same time on the final day of the league format.

From the football-mad streets of Brazil to the frozen research stations of Antarctica, fans across 239 countries and territories checked their phones as Benfica’s goalkeeper scored a 98th-minute header and Real Madrid crashed into the playoffs.

Martin Matejka, Marketing Director of Flashscore, said: “Yesterday wasn’t just a matchday; it was a global event and we were well prepared. When game-changing moments decide matches – from a goalkeeper’s stoppage-time header against Real Madrid to last-minute winners across Europe – the world doesn’t just watch, it reacts. Flashscore sent out over 700 million push notifications to our users as drama unfolded across the continent.

“Our data shows unprecedented engagement from all over the world, and I am glad we could bring these extraordinary moments to fans from Brazil to Antarctica.”

TOP MATCHES ranked by number of users

The drama at the Estádio da Luz dominated the global conversation, with nearly 10 million users following the Benfica-Madrid clash alone.

1 Benfica vs. Real Madrid (9,7M users): The undisputed main event. Fans flocked to the match detail as Benfica goalkeeper Anatoliy Trubin scored a historic 98th-minute header to seal a 4-2 win, sending Real Madrid to the playoffs.

2 Barcelona vs. FC Copenhagen (8,3M users): Massive interest as Barcelona thrashed the Danes 4-1 to secure direct qualification to the Round of 16.

3 Napoli vs. Chelsea (5,9M users): A rollercoaster in Naples. Chelsea fought back to win 3-2, eliminating Napoli despite a stunning “Maradona-esque” pirouette goal from Antonio Vergara.

TOP PLAYERS ranked by number of users

1. Jorginho (995K users): The Kairat Almaty midfielder trended globally after scoring a penalty against his former club, Arsenal, at the Emirates Stadium—a major talking point that drove nearly 1 million profile views.

2. Anatoliy Trubin (725K users): The unlikeliest hero. The Benfica goalkeeper’s stoppage-time header against Real Madrid sent his profile traffic into the stratosphere.

3. Andreas Schjelderup (368K users): The 21-year-old Norwegian announced himself to the world with a brace against Real Madrid.

4. Kylian Mbappé (317K users): Even in defeat, the superstar commanded attention and ranked 4th. He scored twice for Madrid, but his team’s collapse was the bigger story.

TOP TEAMS ranking by users:

1. Real Madrid (1,6M users): The “Kings of Europe” falling into the playoff round after a chaotic 4-2 loss drove massive traffic.

2. Benfica (1,1M users): The victors of the night. Their miraculous comeback and “goalkeeper goal” made them the second most-clicked team worldwide.

3. Barcelona (930K users): Solid interest as they cruised to victory and the next round.

Flashscore Global Reach

While Brazil was the single most active nation, the traffic was evenly split across continents: In Europe the huge engagement was driven by fans in Italy, France, Poland, United Kingdom, Spain, Portugal, and Germany.
Africa’s continent showed massive interest, led by Nigeria, Ghana, and Ivory Coast. Football fever also swept across Asia, with significant user numbers from Indonesia, Kazakhstan, South Korea, and Uzbekistan.
The obsession reached the most remote corners of the Earth. Flashscore recorded active users from Antarctica and Christmas Island, proving that even in the most isolated locations, fans refused to miss the drama.

The post Flashscore reveals data behind thrilling night of Champions League action appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

Hunter Hunstock

Playersoft Announces Remote Enrollment to Enable Hardware-Agnostic, Cloud-Driven Player Signups Anywhere

Published

on

playersoft-announces-remote-enrollment-to-enable-hardware-agnostic,-cloud-driven-player-signups-anywhere

Playersoft has announced Remote Enrollment, a progressive web app that allows casino teams to enroll guests from virtually any location using any mobile hardware. By leveraging a cloud-driven architecture, Remote Enrollment supports true off-site capability for prospecting and remote sign-up.

Why it matters

Traditional enrollment workflows often depend on specific hardware, on-property connectivity, or fixed stations that can create bottlenecks and limit enrollment opportunities outside the property. Remote Enrollment removes those constraints with a hardware-agnostic progressive web app and cloud-driven architecture—while retaining the consistent, intuitive user experience Playersoft is known for.

What Remote Enrollment delivers

• A progressive web app that runs on virtually any mobile hardware—no special devices required.

• Cloud-driven operations to support off-site prospecting and remote signups.

• A dedicated prospecting feature that enables customer communication and information capture without creating accounts or introducing incomplete data into the player system.

• Conversion tracking from prospect to enrolled player to support measurable outreach efforts.

• Configurable security and policy controls aligned to property requirements.

• Integration with Playersoft ONE for operational oversight and reporting.

“Remote Enrollment is about making it easy for our clients to capture new players wherever the opportunity arises—without sacrificing control, data quality, or usability,” said Hunter Hunstock, President at Playersoft.

Availability:

Remote Enrollment is available now as part of the Playersoft ONE ecosystem.

The post Playersoft Announces Remote Enrollment to Enable Hardware-Agnostic, Cloud-Driven Player Signups Anywhere appeared first on Americas iGaming & Sports Betting News.

Continue Reading

casino industry

Poll: Mississippians Deliver Resounding “No” to Mobile Sports Betting and iGaming

Published

on

poll:-mississippians-deliver-resounding-“no”-to-mobile-sports-betting-and-igaming

As Mississippi lawmakers again debate legislation that would expand gambling beyond existing casino properties, new statewide polling and a formal letter from the casino industry deliver a unified message to state leaders: Mississippi voters and casino operators alike oppose the legalization of Online Sports Betting (OSB) and iGaming.

Polling commissioned by the National Association Against iGaming (NAAiG) in January finds broad resistance to online gambling expansion among Mississippi voters. Nearly three-quarters of voters (74.2%) oppose legalizing mobile sports betting after learning it would allow wagering statewide on smartphones and other devices, an increase from an already negative baseline once voters understand how the proposal would work. Opposition to iGaming is even stronger, rising from 74.1% at baseline to 80.8% after voters learn it would allow 24/7 remote access to casino-style games.

That opposition is echoed in a formal letter issued to state leadership by a coalition of prominent Mississippi casino operators, joined by the Mississippi Band of Choctaw Indians’ Pearl River Resorts. In the January 21 letter, the coalition warns that legalizing OSB and iGaming would undermine the multi-billion-dollar capital investments made by Mississippi’s traditional gaming industry since 1992 and threaten long-term local jobs.

“This data proves that online gambling is a product Mississippi simply does not want. When residents envision what this policy means in practice—the ‘casino in your pocket’ at all hours—they move decisively away from legalization,” said Oliver Barie, Government Relations Director for the National Association Against iGaming (NAAiG).

Polling by the Bradley Research Group for NAAiG also shows majority opposition to both proposals across every congressional district and major demographic group, before and after voters receive additional information.

Economic Siphoning and Job Protection

In their letter, the casino coalition highlighted a significant divide within the gaming industry itself. Operators opposing expansion have a substantially greater long-term stake in Mississippi, owning an average of 55% of their total properties in the state, compared with just 22% for operators supporting online expansion.

The coalition identified several key economic risks associated with legalizing OSB and iGaming:

• Revenue Loss: Unlike retail casinos, where revenue stays in-state, OSB allows out-of-state operators to cover corporate overhead first, leaving only minimal fees for in-state partners.

• Job Cannibalization: “In-play” mobile betting threatens to reduce physical foot traffic, leading to weakened casino operations and a reduction in the hospitality workforce.

• Minimal State Benefit: Estimated incremental tax revenue is projected at only $11 million—a figure the coalition deems “not a material amount” against a $7 billion state budget.

A Public Health Crisis

Coalition members also raised serious public health concerns, citing a 67% increase in gambling addiction-related search interest in states with legalized online sports betting and a 30% rise in bankruptcies among low-savings households. Research indicates legalization has led to a 372% increase in irresponsible gambling behavior.

“The people of Mississippi are speaking clearly: they value their communities, their local jobs, and their families more than the minimal tax revenue promised by out-of-state tech companies,” the coalition said.

Letter Signatories

The letter opposing online gambling expansion was signed by representatives from:

Churchill Downs (Harlow’s Casino Resort & Spa, River Walk Casino Hotel)

Foundation Gaming & Entertainment (Fitz Casino Hotel, WaterView Casino Hotel)

Full House Resorts (Silver Slipper Casino Hotel)

Gulfside Casino Partnership (Island View Casino Resort)

Palace Casino Resort

Pearl River Resorts (Golden Moon Hotel and Casino)

Saratoga Gaming (Magnolia Bluffs Casino Hotel)

Treasure Bay Casino and Hotel.

The post Poll: Mississippians Deliver Resounding “No” to Mobile Sports Betting and iGaming appeared first on Americas iGaming & Sports Betting News.

Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania