Boomerang Partners
The ongoing TIME TO WIN tournament by Boomerang Partners offers affiliates access to rewards connected with AC Milan.
The exclusive TIME TO WIN affiliate tournament by Boomerang Partners, an Official Regional Partner of AC Milan, is gaining momentum. Dozens of affiliate teams worldwide have already joined the race to compete for valuable prizes and unique AC Milan-related experiences.
Don’t miss your chance
The clock is winding down. With the tournament closing on March 31, every day you wait is a point a competitor earns. Competition is intensifying, and access to unique experiences – including a behind-the-scenes visit to AC Milan’s training base, Milanello Sports Centre powered by Clivet – will not be available beyond this activation.
The time to act is now. Participants can access the tournament page, complete the tasks, and accumulate points, securing a place for prize draws featuring AC Milan-related experiences.
How affiliates earn points
The TIME TO WIN tournament participants complete clearly structured tasks across five segments. Each completed task brings a fixed number of points:
- Generate new sports users for brands within Boomerang’s client portfolio (10 points per qualified action)
- Take the survey (25 points)
- Share your insights by contributing expert commentary (30 points)
- Prove your creativity through a dedicated SMM challenge (25 points)
- Leave a review on a selected platform (20 points)
As soon as affiliates reach specific point thresholds, they unlock access to prize draws. There are five in total, and the higher the score, the more draws a team qualifies for.
Exclusive AC Milan experiences
By reaching specific point thresholds, affiliate teams will gain access to the corresponding prize draws linked to exclusive AC Milan experiences. The structure is clear:
- 150 points – qualify for the TIME TO WIN Merch Pack draw (3 sets of 5 kits each)
- 250 points – enter the draw for official AC Milan jerseys signed by players (3 sets of 5 jerseys each)
- 350 points – secure a place in the draw for a trip for five persons to attend AC Milan v Cagliari
- 550 points – become eligible for the draw for a trip for five persons to attend AC Milan v Juventus, including exclusive behind-the-scenes access with pre-match access to the tunnel area, and pitchside viewing of the teams’ warm-up.
The ultimate tier requires 750 points and unlocks access to the draw for an exclusive trip to AC Milan’s legendary training base, Milanello Sports Centre powered by Clivet. Reserved for top-performing teams (2 prizes for 5 guests each), this experience offers behind-the-scenes access to the Club’s inner environment, including a tour of the facilities and the opportunity to see the Men First Team training. This is a rare behind-the-scenes experience offering a unique glimpse into AC Milan’s daily routine.
Affiliate teams participating in the TIME TO WIN tournament actively share positive feedback. For example, sports influencer Firo Orakel highlighted his experience: “Being part of the TIME TO WIN tournament truly means a lot to me, and I’m grateful for the opportunity to participate. The prizes are a strong motivator – I want to share them with my community as well, as it gives them a chance to benefit too. I actively support the campaign through my Discord server, where I engage directly with my audience, and I also promote it regularly during my streams to keep the momentum going,” said Firo.
The Rossoneri Hub as the central platform
All activities related to the TIME TO WIN tournament are featured on the Rossoneri Hub portal, the main platform where Boomerang Partners centralizes its AC Milan-related activations. This is a unique web resource that Boomerang Partners launched as an Official Regional Partner of AC Milan.
A strategic moment within the sports season
Boomerang Partners’ decision to hold the TIME TO WIN tournament in February-March 2026 is no coincidence. This period marks one of the peak moments of the sports season, alongside major international competitions and football tournaments, the UEFA Champions League knockout rounds. The company is ready to actively share its sports expertise, including through an exclusive guide which provides affiliates with information on expected shifts in player activity by competition stage, market insights, practical recommendations, and data-driven guidance for navigating the sports peak.
TIME TO WIN was built for moments like this – when the sports calendar is at its peak. Join now and compete for unique AC Milan experiences.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
The agency’s client portfolio contains 10+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.
The post The ongoing TIME TO WIN tournament by Boomerang Partners offers affiliates access to rewards connected with AC Milan. appeared first on Americas iGaming & Sports Betting News.
Boomerang Partners, an Official Regional Partner of AC Milan, has delivered the main prize of its completed TIME TO WIN affiliate tournament. It ran from February 12 to March 31, 2026, with 57 affiliate teams taking part. Two winning teams travelled to Milan for a three-day programme built around the Club. The winners attended AC Milan v Juventus at San Siro Stadium, visited Casa Milan and the Mondo Milan Museum, and completed the trip with an exclusive visit to Milanello Sports Centre powered by Clivet.
Matchday at San Siro opened the three-day programme
The programme began on April 26 with AC Milan v Juventus at San Siro Stadium. The winning teams arrived at the stadium ahead of kick-off and were met by an AC Milan representative, who guided the group through the matchday process.
Before the match, the guests were taken to the pitchside area to watch the teams warming up. The partners had time to take photos and videos from close to the field. After the warm-up, they watched the match from their seats and experienced the atmosphere of one of the key fixtures of the Serie A calendar. The group also had access to the hospitality lounge with food and drinks before and during the match.
Inside Casa Milan: history, trophies, and hospitality
On April 27, the programme continued at Casa Milan, where the group joined a guided Mondo Milan Museum tour in English. The tour covered AC Milan’s history, trophies, and key achievements, giving partners more context after the matchday experience at San Siro Stadium.
After the Mondo Milan Museum tour, the winners had time to visit the Casa Milan Store. The hospitality part of the day continued with snacks and drinks arranged for the group. The partners also received AC Milan shirts, which became a pleasant surprise during the visit.
The final day brought winners to Milanello
On April 28, the winners visited Milanello Sports Centre powered by Clivet, AC Milan’s legendary training base. The group was welcomed in the hospitality area before starting a tour of the facility, including the training fields and facilities used by the team.
Daniele Massaro, Club Ambassador and former AC Milan player, also joined the group at Milanello. He spoke with the guests and signed autographs. After the tour, the partners watched the team training session and joined an autograph session with the players. They also had time to speak with them, take photos, and have AC Milan shirts signed.
For the winning teams, Milanello was the strongest part of the programme. It gave them access to a setting usually closed to the public and direct contact with the Club, its players, and its training environment.
Liliia Sudachenko, Affiliate Team Lead at Boomerang Partners, who joined the winners during the trip, commented: “The trip went very well, and the feedback from partners was extremely positive. The programme was rich and very well organized, but balanced enough for everyone to enjoy all three days in Milan without feeling exhausted. The strongest emotions came from the pitchside access before AC Milan v Juventus, the warm-up at San Siro, the visit to Milanello, and the opportunity to meet the players, take photos, and get autographs. For us, the main result was stronger relationships with partners and a higher level of trust in Boomerang Partners. Everyone genuinely enjoyed the time in Milan, and for us that reaction was the best confirmation of the value of this prize.”
From TIME TO WIN to Golden Boomerang Awards 2026
Following the TIME TO WIN activation, Boomerang Partners continues its affiliate tournament series with Golden Boomerang Awards 2026. On April 3, the company launched the third season of its annual tournament for affiliate teams.
The 2026 season runs under the “Beyond the Moment” concept and includes exclusive sports experiences such as the trip to the Wimbledon Championships, the Formula 1 Grand Prix in Monza, and an exclusive dinner with an AC Milan Legend. The final ceremony will take place in Lisbon during the SBC Summit.
Further details on participation in the Golden Boomerang Awards 2026 are available on the official GBA 2026 website.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
The Agency’s clients’ portfolio contains 10+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.
The post Boomerang Partners delivers TIME TO WIN main prize with Milanello experience appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Boomerang Partners, an Official Regional Partner of AC Milan, has delivered the main prize of its completed TIME TO WIN affiliate tournament. It ran from February 12 to March 31, 2026, with 57 affiliate teams taking part. Two winning teams travelled to Milan for a three-day programme built around the Club. The winners attended AC Milan v Juventus at San Siro Stadium, visited Casa Milan and the Mondo Milan Museum, and completed the trip with an exclusive visit to Milanello Sports Centre powered by Clivet.
Matchday at San Siro opened the three-day programme
The programme began on April 26 with AC Milan v Juventus at San Siro Stadium. The winning teams arrived at the stadium ahead of kick-off and were met by an AC Milan representative, who guided the group through the matchday process.
Before the match, the guests were taken to the pitchside area to watch the teams warming up. The partners had time to take photos and videos from close to the field. After the warm-up, they watched the match from their seats and experienced the atmosphere of one of the key fixtures of the Serie A calendar. The group also had access to the hospitality lounge with food and drinks before and during the match.
Inside Casa Milan: history, trophies, and hospitality
On April 27, the programme continued at Casa Milan, where the group joined a guided Mondo Milan Museum tour in English. The tour covered AC Milan’s history, trophies, and key achievements, giving partners more context after the matchday experience at San Siro Stadium.
After the Mondo Milan Museum tour, the winners had time to visit the Casa Milan Store. The hospitality part of the day continued with snacks and drinks arranged for the group. The partners also received AC Milan shirts, which became a pleasant surprise during the visit.
The final day brought winners to Milanello
On April 28, the winners visited Milanello Sports Centre powered by Clivet, AC Milan’s legendary training base. The group was welcomed in the hospitality area before starting a tour of the facility, including the training fields and facilities used by the team.
Daniele Massaro, Club Ambassador and former AC Milan player, also joined the group at Milanello. He spoke with the guests and signed autographs. After the tour, the partners watched the team training session and joined an autograph session with the players. They also had time to speak with them, take photos, and have AC Milan shirts signed.
For the winning teams, Milanello was the strongest part of the programme. It gave them access to a setting usually closed to the public and direct contact with the Club, its players, and its training environment.
Liliia Sudachenko, Affiliate Team Lead at Boomerang Partners, who joined the winners during the trip, commented: “The trip went very well, and the feedback from partners was extremely positive. The programme was rich and very well organized, but balanced enough for everyone to enjoy all three days in Milan without feeling exhausted. The strongest emotions came from the pitchside access before AC Milan v Juventus, the warm-up at San Siro, the visit to Milanello, and the opportunity to meet the players, take photos, and get autographs. For us, the main result was stronger relationships with partners and a higher level of trust in Boomerang Partners. Everyone genuinely enjoyed the time in Milan, and for us that reaction was the best confirmation of the value of this prize.”
From TIME TO WIN to Golden Boomerang Awards 2026
Following the TIME TO WIN activation, Boomerang Partners continues its affiliate tournament series with Golden Boomerang Awards 2026. On April 3, the company launched the third season of its annual tournament for affiliate teams.
The 2026 season runs under the “Beyond the Moment” concept and includes exclusive sports experiences such as the trip to the Wimbledon Championships, the Formula 1 Grand Prix in Monza, and an exclusive dinner with an AC Milan Legend. The final ceremony will take place in Lisbon during the SBC Summit.
Further details on participation in the Golden Boomerang Awards 2026 are available on the official GBA 2026 website.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
The Agency’s clients’ portfolio contains 10+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.
The post Boomerang Partners delivers TIME TO WIN main prize with Milanello experience appeared first on Americas iGaming & Sports Betting News.
AffPapa iGaming Awards 2026
Boomerang Partners have been shortlisted for two categories at the AffPapa iGaming Awards 2026
Boomerang Partners, a rapidly growing affiliate gambling and betting marketing agency, was shortlisted in two categories at the AffPapa iGaming Awards 2026. It is one of the industry’s most prestigious awards for affiliate teams, operators, and B2B providers worldwide. The winners in nearly 40 categories will be determined by online voting and revealed on May 20.
Affiliate Program Of The Year
Boomerang Partners is nominated in the Affiliate Program of the Year category, reflecting its growth and position as a sports-focused affiliate program.
In nearly five years, the company has scaled to more than 3,000 affiliate partners and serves a clients’ portfolio of 10+ brands. Over the past year, the partner network grew by 10% YoY, while the expansion of clients’ product portfolio led to a nearly 1.5x increase in users.
The company’s strategy is built around deep sports expertise, in-house analytics, and a personalized approach to each partner. This is complemented by partner engagement initiatives such as the TIME TO WIN tournament and the Golden Boomerang Awards, a global affiliate tournament that brought together over 400 teams in the 2025 season. Its third season runs from April 3 to August 31, 2026. It is divided into three stages (each with its own main prize). The final and awards ceremony in 11 categories will take place in September during the SBC Summit in Lisbon.
Woman Leader Of The Year
Liliia Sudachenko, Affiliate Team Lead at Boomerang Partners, is nominated for the Woman Leader Of The Year award in recognition of her contribution to the company’s growth and her work with affiliate partners.
In her role, she focuses on building long-term relationships with affiliate partners, with a strong emphasis on a personalized approach – one of the core principles of Boomerang Partners’ strategy. Liliia is also actively involved in representing the company within the industry. In 2025, she became one of Boomerang Partners’ most active media contributors after the C-level team, taking part in multiple interviews with industry publications.
Liliia Sudachenko, Affiliate Team Lead at Boomerang Partners, commented: “It’s great to see our work recognized with these AffPapa iGaming Awards nominations. For us, it’s a reflection of the team’s effort and the way we build relationships with our partners. We invest a lot in analytics, partner support, and the development of initiatives that help affiliates grow, and it’s good to see that this approach resonates. At the same time, we have ambitious goals ahead and will continue to scale and strengthen our position as a sports-focused affiliate program.”
The official AffPapa iGaming Awards 2026 ceremony will take place on May 20. The event will be held at the Real Casino de Madrid.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
The Agency’s clients’ portfolio contains 10+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.
The post Boomerang Partners have been shortlisted for two categories at the AffPapa iGaming Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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