Industry News
Kaizen Appoints Venia Zafolia as Head of Corporate Communications and Pablo Puertas as Marketing Director
Kaizen Gaming has appointed Venia Zafolia as Head of Corporate Communications and Pablo Puertas as Marketing Director.
The addition of new executives is part of the development strategy of the largest GameTech company in Greece and one of the most developing in Europe, to strengthen its presence in all seven markets in which it operates.
Both Venia Zafolia and Pablo Puertas, who participate in the top leadership team of the company, will refer to Mr. Panos Konstantopoulos, CMO of Kaizen Gaming. As part of their duties, Venia Zafolia will be responsible for maintaining and strengthening the corporate reputation and image as well as for the corporate communication strategy, while from her position of responsibility Pablo Puertas will contribute to the design and implementation of strategic development plans and the promotion of Kaizen’s innovative technology products and services.
Venia Zafolia served as the communications manager of Tetra Pak for Eastern and Southern Europe and earlier held the post of Sustainability & Environment Communications Manager for the Tetra Pak Group. In her twenty-year professional career, she has collaborated with large Greek and multinational companies active in the industrial, technological and consulting sectors. She graduated from the University of Pennsylvania where she completed her undergraduate studies in Economics and International Relations, continuing immediately after her postgraduate studies at New York University and later at the University of Cambridge where she obtained an MSc. in the field of Communication and Administration respectively.
Pablo Puertas studied Philosophy at the University of London and obtained a Master’s Degree in Cognitive and Control Anthropology from the University of Oxford. He has also successfully completed seminars specialising in Marketing Management, from where he received the relevant certifications from the University of New York and completed the corresponding Master at the ESIC Business & Marketing School. He has been involved in the creation and implementation of digital marketing strategies, rebranding projects and programmatic campaigns. As of 2018, Pablo was on the team of William Hill, one of the largest online betting companies in the world, and specifically as Head of Digital Marketing, while in the past he had worked with major companies in the Communication and Advertising sectors.
“The addition of Venia and Pablo to the Kaizen Gaming family comes to further strengthen the Group’s strategic development plan, supporting our vision and mission. Kaizen continues to grow and expand at an intense and steady pace inside and outside Greece and the presence of people with international experience is absolutely necessary in the now expanded composition of the team. I am sure that our collaboration with Venia and Pablo will further contribute to the extroversion of Kaizen’s corporate image, enhancing the value of our brands inside and outside our audience, highlighting all those characteristics that place us among the top international players. We welcome them with great joy and look forward to conquering new peaks with them” Panos Konstantopoulos, CMO of Kaizen Gaming, said.
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Gaming
Soft2Bet launches MEGA Islands, a new gamification engine designed to increase player retention
Soft2Bet has unveiled MEGA Islands, the latest addition to its MEGA Suite, designed to enhance player engagement and retention across both casino and sportsbook offerings.
The new engine introduces a persistent progression system that carries over across sessions, giving players an ongoing reason to return. Through island-building, resource collection, and continual advancement, players embark on a long-term journey that transforms short play sessions into sustained engagement.
First previewed in Soft2Bet’s recent Lodur release, the MEGA Islands system allows players to develop their own islands over time. Resources earned through gameplay can be used to construct new buildings, upgrade existing structures, and unlock further stages of progression. Each upgrade opens new goals, creating a loop of continuous advancement that keeps players invested.
The engine also incorporates plundering mechanics, giving players an additional path to gather resources by raiding other islands. This feature not only accelerates growth but also maintains a dynamic and engaging progression loop. With no fixed endpoint, MEGA Islands is built to encourage repeat play through a satisfying cycle of building, collecting, and advancing.
“MEGA Islands is designed to make retention feel natural by providing players with a progression journey they want to return to,” said Yoel Zuckerberg, CPO at Soft2Bet. “By building islands, collecting resources, and unlocking upgrades—including through plundering—each session becomes part of a longer experience. It gives players a clear reason to come back while providing operators with a retention tool that integrates seamlessly across casino and sportsbook.”
The launch of MEGA Islands underscores Soft2Bet’s commitment to gamification as a driver of long-term growth. As part of the MEGA Suite, the new engine offers operators a powerful tool to extend player journeys, increase engagement cycles, and deliver consistent value in competitive markets.
The post Soft2Bet launches MEGA Islands, a new gamification engine designed to increase player retention appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
European CEO magazine
GR8 Tech CEO Named CEO of the Year for Second Consecutive Year
GR8 Tech CEO Oleksandr Feshchenko has been named Global CEO of the Year 2026 in the Technology Industry by European CEO magazine—the second consecutive year he has received the honour. The judging panel’s decision was unanimous.
The award recognised Feshchenko’s leadership across three areas the panel identified as defining:
• Track record of turning technological strategy into scalable commercial outcomes;
• Focus on building an organization designed to last, not just perform;
• Consistent investment in people and culture as core business levers rather than afterthoughts.
What distinguished Feshchenko from a competitive field, according to the panel, was the combination of all three. Individual strengths are common at the CEO level, but the consistency across strategy, execution and organisational health is rare.
Under Oleksandr Feshchenko’s leadership, GR8 Tech has grown into a recognised provider of technology solutions for the iGaming sector, with an approach that the panel described as forward-looking without sacrificing operational discipline.
“Receiving this recognition two years in a row means a great deal, but if there’s one thing I’ve learned, it’s that success is most dangerous when it makes you comfortable. This award belongs to the team at GR8 Tech as much as it does to me, and what it really does is raise the bar. The technology industry doesn’t stand still, and neither do we. There’s a lot we’re building toward, and that’s exactly where our focus stays,” Oleksandr Feshenko said.
The Global CEO of the Year award is presented annually by European CEO magazine following an evaluation of international candidates across various industries.
The post GR8 Tech CEO Named CEO of the Year for Second Consecutive Year appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Augmented Reality
XR Global Launches World’s First Augmented Reality Online Casino Games Across iOS, Android and Immersive Web
XR Global Inc, the first Extended Reality (XR) technologies casino games developer with Patent Pending Technology on its Cross-XR Platform, announced the official launch of the world’s first Augmented Reality (AR) online casino games available across iOS, Android and the Immersive Web. This groundbreaking milestone positions XR Global at the forefront of innovation in the global iGaming industry, delivering a next-generation gaming experience that goes far beyond traditional 2D online casino platforms.
By leveraging cutting-edge Extended Reality (XR) technologies—including Augmented Reality (AR), Mixed Reality (MR), Virtual Reality (VR) and 3D immersive environments—XR Global enables players to step into fully interactive casino worlds from their mobile devices or web browsers, without the need for specialised hardware.
Unlike conventional online casino games confined to flat, 2D interfaces, XR Global’s platform allows users to engage with games such as slots, roulette, blackjack and crash games in a real-world environment. Players can place games on their tables, walk around them, interact with live elements and experience a level of realism and immersion previously only possible in physical casinos or high-end VR setups.
“XR Global is redefining what online gaming looks and feels like. We are bridging the gap between physical and digital entertainment by bringing casino experiences into players’ real-world environments. This is not just an evolution—it’s a transformation of the entire gaming paradigm,” said Dan Martinez, Founder & CEO of XR Global.
The launch marks a significant leap forward for player engagement, retention and monetisation. XR Global’s immersive experiences are designed to increase session times, deepen emotional connection and create highly differentiated offerings for operators in an increasingly competitive market.
The company plans to license its XR-enabled gaming portfolio globally, enabling partners to integrate immersive gaming into their existing platforms and attract a new generation of players seeking more interactive and engaging experiences.
The post XR Global Launches World’s First Augmented Reality Online Casino Games Across iOS, Android and Immersive Web appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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