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Lee Willows to Step Down as YGAM CEO
The Young Gamers and Gamblers Education Trust (YGAM) has announced their Founder and Chief Executive, Lee Willows, will be leaving the charity at the end of this month.
Lee Willows has held the position for more than seven years, having set up the award-winning charity with Anne and Keith Evans in 2014 following their devastating experiences with gambling-related harms. During Lee’s tenure, the charity has experienced significant growth to establish itself as one of the leaders in the gambling harm prevention sector.
Lee Willows said: “It has been a privilege to lead this amazing charity for seven incredible years. With the endless support and dedication of my co-founders Anne and Keith Evans, I have been on an extraordinary personal journey, and I feel extremely proud of what we and the staff team have achieved together.
In 2014, I was determined to use my experiences of gambling harm to create a positive force for good and focus our efforts on evidence-led education and prevention. We have since developed a portfolio of award-winning programmes that are now helping to safeguard young people in every region of England, Wales and Northern Ireland.
As YGAM is entering its third strategic cycle, the timing is right for me to step down. This is a special charity and one that has exciting plans for the future. I will always passionately support the exceptional staff team and I look forward to seeing what they can achieve next.”
Mike Wojcik, Chair of YGAM, said: “On behalf of the Board of Trustees and the staff team, I would like to thank Lee for the tremendous efforts and passion that he has devoted to the charity. Lee has achieved so much for this sector and has established an organisation that is making a real difference. He leaves the YGAM in the strongest position to continue our progress and achieve our mission to educate and safeguard future generations.”
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As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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