Industry News

Matchroom Acquires Loop Streaming and Productions Limited

Published

5 years ago

April 26, 2021

Reading Time: < 1 minute

Sports event promotions company Matchroom has acquired the live streaming and production specialist Loop Streaming and Productions Limited. Loop will become a wholly-owned subsidiary of Matchroom Media, the broadcast production arm formed at the start of this year.

Loop has played an integral part already at Matchroom through the years working across an array of sports producing streams for both Matchroom’s OTT platform Matchroom.Live, Social Channels and Broadcasters around the globe.

The acquisition will take Matchroom’s vast experience and Loop’s world-leading live production innovations to new levels delivering content for some of Matchroom’s pillar stones including Boxing, PDC Darts, Matchroom Pool, World Snooker Tour and a host of Matchroom Multi Sport events. Recent productions from Loop have included WST Home Nations and European Series broadcast coverage, all Matchroom Boxing’s Fight Week Activity, Matchroom Multi Sport’s Championship League Pool and the Professional Darts Corporation’s Super Series.

“After many years working alongside Loop, we’re delighted that they will now be a part of the Matchroom Group and look forward to joining forces to grow our production services. We have always been impressed by their progressive approach to producing quality live productions for both OTT and linear platforms and are excited to push on together with more broadcasts,” Katie Hearn, Director of Programming at Matchroom Media, said.

The acquisition will see Loop’s Head of Production, Nick Oldfield, assume the role of Managing Director.

“Katie and Matchroom’s plans to grow its in-house production arm is very exciting. Loop prides itself on its innovative, aggressive and streamlined production workflows. Couple this with Matchroom’s ever growing array of new live OTT and broadcast events, makes for a refreshing move in the industry. Myself and rest of the team can’t wait to get started!” Nick Oldfield said.

eyeDP

Promofy Wins This year’s Pitch ICE Award

Published

49 minutes ago

January 22, 2026

Wladimir P.

promofy-wins-this-year’s-pitch-ice-award

AI-gamification specialist Promofy emerged victorious at this year’s Pitch ICE competition. The company’s CEO and founder Irakli Davarshvili fended off competition from 11 other companies bidding to win the prize money of €15,000 provided by the competition’s lead sponsor AWS.

In a pitch lasting three minutes followed by a three-minute Q&A, Davarshvili wooed the panel of judges, consisting of Adam Rosenberg, senior adviser, gaming & leisure, Blackstone; Meir Shachar, gaming advisor and CEO at Digicode and RUNWAI, respectively; igaming adviser and gaming industry expert Paris Smith; Maxime Sbeghen, head of investment at FDJ United Ventures; and Jeff Millar, managing partner at JJK Partners.

Davarshvili emphasised how “innovative, customisable and easy to use” Promofy’s gamification engine was, highlighting its AI flow and ability to rapidly build gamified campaigns.

He described 2025 as having been a “foundational year”, outlining how the company had achieved $800,000 in revenue, had more than 20 customers and was now looking to raise $2m to support Promofy’s further growth.

Other pitch participants included eyeDP, an AI-powered solution to help operators process and analyse unstructured data and documents; Whizdom AI, designed to personalise game recommendations for players; Swiss Shufflers with its patented card-shuffling deck; and fantasy sports platform Loserball which “makes losing as cool as winning”.

The post Promofy Wins This year’s Pitch ICE Award appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Industry News

Gaming Industry Veteran Kent Young Launches New AI-Powered Gaming Technology and Content Venture, Predigy

Published

24 hours ago

January 21, 2026

GamingAmericas.com

gaming-industry-veteran-kent-young-launches-new-ai-powered-gaming-technology-and-content-venture,-predigy

Kent Young, the gaming industry visionary behind True Blue Gaming and Spin Games, has launched his third major venture, Predigy. Following a track record of two consecutive lucrative exits, Young’s latest venture is poised to disrupt the sector by leveraging advanced Artificial Intelligence, to create alternative gaming applications for existing and emerging gaming related segments.

Predigy enters the market with a singular mission: to harness the generative power of AI to develop alternative gaming technology and content that moves beyond traditional casino applications. As the industry at large seeks to adopt new and innovative verticals, Predigy will focus on building immersive, AI-adaptive applications that bridge the gap between alternative verticals and real-money wagering.

“The gaming and related verticals landscape is currently undergoing its most significant transformation in history. With True Blue, we focused on land-based content innovation. With Spin Games, we pioneered the early days of North American iGaming digital content and RGS technology. With Predigy, we are looking specifically at how AI development environments can fundamentally alter technology, design applications, and player interaction. We are building alternative gaming applications as the traditional environment and gameplay evolve in real-time,” said Kent Young, Founder of Predigy.

The post Gaming Industry Veteran Kent Young Launches New AI-Powered Gaming Technology and Content Venture, Predigy appeared first on Americas iGaming & Sports Betting News.

FlashWins

Flows to Launch New In-session Gamification Product FlashWins

Published

2 days ago

January 20, 2026

Wladimir P.

flows-to-launch-new-in-session-gamification-product-flashwins

Flows has unveiled FlashWins, a standalone gamification solution delivered via the FlowsPlay layer. As the industry’s premier no-code automation platform, Flows continues to streamline orchestration for operators, making FlashWins a powerful follow-up to the successful FlowsJackpots release.

FlashWins is an in-session instant-win experience designed to turn live play into moments of anticipation, excitement, and reward. Triggered by real-time player activity, FlashWins introduces a live prize ticker and countdown directly into gameplay, ensuring the next win opportunity is always visible and momentum never drops.

Built for speed and flexibility, FlashWins allows operators to configure instant-win mechanics, timing, and triggers without touching core game logic. Each win is delivered through bold, themed animations that can be fully customised and branded, ensuring the experience feels native to the casino product rather than an overlay or bolt-on.

FlashWins is a standalone product built on top of the Flows platform using FlowsPlay, Flows’ rapid-build product layer. It showcases how quickly new commercial products can be created, launched and iterated using Flows’ underlying automation engine, without impacting the core platform.

James King, CEO of Flows, said: “FlashWins is a great example of what becomes possible when you separate the engine from the experience. Using FlowsPlay, we were able to design, build, and launch a completely new instant-win product in a fraction of the time this would traditionally take and our clients can do the same.

“What excites me most is how quickly operators can now move from an idea to a live, branded product. FlashWins shows how easy it is to create high-impact gamification layers on top of Flows, test them in the wild, and evolve them fast all without touching the core platform.”

The post Flows to Launch New In-session Gamification Product FlashWins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.