Industry News
Matchroom Acquires Loop Streaming and Productions Limited

Sports event promotions company Matchroom has acquired the live streaming and production specialist Loop Streaming and Productions Limited. Loop will become a wholly-owned subsidiary of Matchroom Media, the broadcast production arm formed at the start of this year.
Loop has played an integral part already at Matchroom through the years working across an array of sports producing streams for both Matchroom’s OTT platform Matchroom.Live, Social Channels and Broadcasters around the globe.
The acquisition will take Matchroom’s vast experience and Loop’s world-leading live production innovations to new levels delivering content for some of Matchroom’s pillar stones including Boxing, PDC Darts, Matchroom Pool, World Snooker Tour and a host of Matchroom Multi Sport events. Recent productions from Loop have included WST Home Nations and European Series broadcast coverage, all Matchroom Boxing’s Fight Week Activity, Matchroom Multi Sport’s Championship League Pool and the Professional Darts Corporation’s Super Series.
“After many years working alongside Loop, we’re delighted that they will now be a part of the Matchroom Group and look forward to joining forces to grow our production services. We have always been impressed by their progressive approach to producing quality live productions for both OTT and linear platforms and are excited to push on together with more broadcasts,” Katie Hearn, Director of Programming at Matchroom Media, said.
The acquisition will see Loop’s Head of Production, Nick Oldfield, assume the role of Managing Director.
“Katie and Matchroom’s plans to grow its in-house production arm is very exciting. Loop prides itself on its innovative, aggressive and streamlined production workflows. Couple this with Matchroom’s ever growing array of new live OTT and broadcast events, makes for a refreshing move in the industry. Myself and rest of the team can’t wait to get started!” Nick Oldfield said.
Powered by WPeMatico
Industry News
The 8th AskGamblers Awards Officially Enters the Voting Stage

AskGamblers has announced that the final voting stage of the 8th annual AskGamblers Awards has started.
The voting phase kicked off on 28 April, and will last until the award ceremony scheduled for 12 June.
As in previous editions of the Awards, players can cast their votes for one of the top 10 finalists in the following categories: Best Casino, Best New Casino, Best Sportsbook, Best New Slot and Best Software Provider.
The Best Crypto Casino, Best Partner and Best Manager categories will traditionally be chosen by the AskGamblers team. This year’s edition introduces a new category, the Superstar Award, a crown achievement handed out to one operator that best represents the values of brands, whose laureate will also be chosen solely by AskGamblers.
Another novelty in this year’s Awards cycle is the Forum vote: the votes from the members of AskGamblers Forum will be counted towards the final tally of votes as a separate voting tier.
Commenting on the launch of the 8th AskGamblers Awards voting stage, Dijana Radunović, General Manager at AskGamblers, said: “Now that we have the finalists, we are entering the final stages of preparation for our biggest night of the year. To say that we are excited about the 8th edition of the AskGamblers Award would be an understatement.”
“As everybody in the team is working tirelessly to make the gala ceremony a night to remember, we invite our players to do their bidding: to give a vote to their favourite contestants and help us choose the rightful winners in the five categories that are open to public vote,” Radunović added.
Before the award ceremony on 12 June, AskGamblers will host the traditional Charity Night on 11 June, where the partners will bid for positions on the website, with the money raised allocated to a humanitarian cause.
The post The 8th AskGamblers Awards Officially Enters the Voting Stage appeared first on European Gaming Industry News.
Industry News
Flexion Reports Revenue Increase of 9% for 2024

Flexion, the games marketing company, has announced that its revenue grew 9% to year-end December 2024. The growth is attributed to the Company’s success in the alternative app store market.
Since its IPO in 2018, the company has built a well-positioned games marketing business around the alternative stores and grown annual revenue 50-fold to almost US$100 million. Its game portfolio represents several billion US$ in gaming IP for alternative market partners like Samsung, Amazon, Huawei, OneStore and Xiaomi.
“With the Digital Markets Act (DMA) coming into force in Europe and recent legal actions in the US, mobile game developers have felt a new-found freedom to explore their market options. We’ve already moved beyond the era when Google and Apple controlled everything. Developers are looking for alternatives that offer better margins, and additional audiences and revenue. Partnering with Flexion opens up a range of market channels with very little up-front investment,” said Jens Lauritzson, CEO of Flexion.
Flexion currently distributes more than 30 high-profile titles on the alternative stores. Top-tier games in the Flexion portfolio make on average US$ 10 million a year based on Q4 2024 run rate. That’s income in addition to their Google and Apple revenue with a business model that adds little to their costs.
In Q4 2024, Flexion-serviced games were, on average, generating 9.3% through the alternative stores of the revenue they made on Google Play. This is a significant boost for Flexion’s partners without major costs or effort.
“If you scale for the size of the stores, the alternatives massively out-performed Google in Q4 for our games. This is exciting both for Flexion’s business and for the future of the games industry as a whole. We’re seeing the beginning of a sea change in games marketing,” Jens said.
“We’re seeing just the beginnings of a major shift in how top-tier developers address their markets. Using Flexion to access alternative stores is an easy first step into the post- Google and Apple world. Many developers are already looking at their options beyond that and Flexion will be right there with them providing the technology and expertise they need to maximise the potential of their games,” Jens added.
The post Flexion Reports Revenue Increase of 9% for 2024 appeared first on European Gaming Industry News.
Industry News
Players Reclaim Close to $7M Through AskGamblers Complaint Service in 2024

The latest AskGamblers Complaint Service report for 2024 has officially been released. The comprehensive report highlights the most important accomplishments and records of the AskGamblers Complaint Service team for the previous year.
In 2024, The AGCS team (formerly known as AGCCS) managed to return $6,890,547.11 to players. Over 7259 players turn to AskGamblers, submitting complaints against 1114 casino brands. Out of all the accepted and processed complaints, the team had a 68% resolution success rate. One of the notable milestones that reached was returning a total of $70 million to the members.
Dijana Radunović, General Manager at AskGamblers, said: “It’s amazing to see the trust players put in us year after year, and we’re able to repay them by helping them recover their funds from operators or solve other related issues. We’ve had another successful year, with a few records broken and amazing milestones achieved and we can’t wait to see what lies in store in the years ahead.”
The post Players Reclaim Close to $7M Through AskGamblers Complaint Service in 2024 appeared first on European Gaming Industry News.
-
Africa6 days ago
Readen Holding Corp Finalises Acquisition of Morrich Lottery Limited
-
Altenar7 days ago
Altenar gains ground in Brazil with virtual sports certification
-
Asia7 days ago
NOVOMATIC: Showcasing cutting-edge gaming innovations for the Asian market at G2E Asia 2025
-
Conferences6 days ago
R. Franco Digital is getting ready to shine at GAT Expo Cartagena 2025 with its most comprehensive offering of land-based and digital gaming
-
Asia7 days ago
ZITRO TO SHOWCASE CONCEPT CABINET LINE AND NEW GAMES AT G2E ASIA 2025
-
Andreas Krannich7 days ago
CBF Extends Exclusive Integrity Partnership with Sportradar
-
Asia7 days ago
NOVOMATIC Announces New Strategic Distribution Partnership with Harvest Gaming
-
Conferences in Europe5 days ago
Altenar Steps in as General Sponsor of EEGS 2025