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Betting and Gaming Industry Unites Once Again for Safer Gambling Week 2022
 
																								
												
												
											
The regulated betting and gaming industry is joining forces once again for Safer Gambling Week 2022.
This year’s Safer Gambling Week event will run from October 17 to 23 and will see the whole industry coming together in a concerted effort to further promote safer gambling messages, the tools available to customers to stay in control and the help and support available to those who champion higher standards.
The Safer Gambling Week campaign, organised by the BGC, BACTA, the Lotteries Council and the Bingo Association, is now in its fifth year and this year’s event will see a blitz of safer gambling messages both online and in land-based venues, to spark a nationwide conversation about betting responsibly.
The annual campaign will build upon the record-breaking Safer Gambling Week 2021 during which the promotion and awareness of safer gambling tools such as deposit limits led to an increase by 17% in their use vs. the previous 4-week average.
The number of social media impressions for Safer Gambling Week 2021 – hit 24.5 million, an increase of 16% on the previous year. And sessions on the Safer Gambling website in 2021 were 79% up on the previous year.
Regulated betting and gaming operators already work tirelessly all year round to promote safer gambling, including by encouraging deposit limits and time-outs, as well as directing customers to the range of self-exclusion services that exist.
Safer Gambling Week provides an opportunity to go even further by encouraging businesses and organisations to start a conversation, not only with staff and customers, but also with their friends and family.
This year’s event will see a blitz of safer gambling messages both online and in land-based venues, sparking a nationwide conversation on how to bet responsibly.
A recent Gambling Commission report showed that the problem gambling rate in the year to March 2022 was 0.2% – down from 0.4% the year previous and down from 0.3% in the last published annualised figures in February 2022.
Michael Dugher, Chief Executive of the BGC, said: “Safer Gambling Week is now an established annual event. We know that rates of problem gambling are low and are now falling, which is great news, but Safer Gambling Week is further evidence of the regulated industry’s determination to keep raising standards.
“BGC members demonstrate their commitment to safer gambling every day through initiatives such as the whistle to whistle ban on TV betting commercials during live sport and strict ID and age verification checks.
“Safer Gambling Week is a great opportunity to highlight this fantastic work – and emphasises the difference between the regulated industry and the unlicensed and illegal online black market, which has none of the safeguards which are commonplace among our members.”
Miles Baron, Chief Executive of the Bingo Association, said: “Safer Gambling Week is an important part of the bingo industry’s commitment to social responsibility and provides a useful focal point for highlighting activity and support that is available throughout the year. As venue-based businesses, the sector recognises the important opportunity we have to promote safer gambling messages and engage directly with customers.”
John White, Chief Executive of BACTA, said: “Safer Gambling Week once again allows the industry to showcase its year-long commitment to safer gambling. It also brings customer focus to the tools that are available to them if they in anyway feel their gambling is becoming problematic. Those tools continue to grow as we learn more about safer gambling and form part of our ambition to cement social responsibility at the heart of our offer to the consumer.”
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53% OF PC DEVELOPERS WORRY ABOUT STEAM RELIANCE, AS PC DISTRIBUTION DIVERSIFIES
 
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Rokky, the PC game distribution platform delivering publisher-approved keys to global markets, has today unveiled its landmark whitepaper, The State of PC Distribution. The report, based on an independent study of 306 game industry execs, reveals how Steam’s continued dominance of PC game distribution leaves developers fearing their over-reliance on the platform and exploring alternative channels.
For years, Steam has deservedly been synonymous with PC game distribution. A striking 72% of developers believe Steam operates as a monopoly, with more than half (53%) concerned about their overwhelming reliance on a single platform. With over 18,000 new titles hitting Steam in 2024, the dominant storefront is drowning in games, and this fierce competition fuels developers’ concerns for game distribution. Market saturation (35%), and the ever-present challenge of discoverability (33%) are cited as key challenges, although the rise of the free-to-play model (40%) was named as the number one concern.
In response, developers are diversifying their distribution channels, with a significant 48% utilising the Epic Games Store. E-stores (38%) and marketplaces (30%) are also key channels for PC distribution, offering avenues to sell Steam keys outside of Valve’s platform, and appreciated by a third of developers for their access to hard-to-reach markets. The report also dives deep into the often-misunderstood gray market, where discounted keys are resold from low-priced regions in marketplaces and e-stores. With 73% of developers concerned about players reselling keys, “The State of PC Distribution” Report details how studios can reap the perceived benefits of e-stores and marketplaces without falling victim to the gray market.
Vadim Andreev, CEO and Co-Founder of Rokky, said:
“With a growing prominence of e-stores and marketplaces, PC game distribution is more varied, vast, and complex than it has ever been. New opportunities are everywhere – as are pitfalls and challenges. And most of the old guard remain relevant. Understanding the nuances has never been more important, and so we created this report to highlight the trends that matter.”
Key Findings from “The State of PC Distribution”:
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Today’s challenges: The rise of free-to-play games is the biggest challenge of selling PC games today (40%), followed by market saturation and competition (35%) and discoverability (33%) 
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Steam’s dominance: 88% of studios say Steam accounts for over 75% of their revenue. 72% feel Steam effectively exists as a monopoly and 53% are concerned about their level of reliance on that single platform. 
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Beyond Steam: 48% have distributed a title to the Epic Games Store, 30% to marketplaces such as G2A and Kinguin, 38% to e-stores such as Fanatical or Humble Bundle, 10% have distributed with GOG, and 8% with itch.io. 
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Marketplace Benefits: Developers relate marketplaces with benefits such as ease of use (45%), pricing control (35%), promotional support (33%) and international reach (31%). 
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E-Store Benefits: Developers relate marketplaces with benefits such as ease of use (41%), pricing control (35%), promotional support (33%) and international reach (35%) 
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Marketplace Concerns: Developers relate marketplaces with the gray market (24%), loss of control (22%), and loss of revenue (22%). 
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E-Store Concerns: Developers relate e-stores with the gray market (23%), loss of control (23%), and loss of revenue (19%). 
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Alternative distribution outlook: 75% of developers anticipate at least a 10% revenue uplift from using e-stores and marketplaces; 80% expect alternative channels to become a regular part of their distribution mix within five years. 
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Defining the gray market: Only 22% believe the gray market is the concept of unauthorised reselling. For the majority of respondents (73%), the gray market is not a practice but a place. 24% perceive that marketplaces themselves are the gray market, 24% define it as e-stores, and 25% believe the gray market is a combination of both. 
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Resale concerns: 73% of developers are concerned about players reselling keys. 
The post 53% OF PC DEVELOPERS WORRY ABOUT STEAM RELIANCE, AS PC DISTRIBUTION DIVERSIFIES appeared first on European Gaming Industry News.
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PG Soft reinforces European presence through SiGMA Central Europe sponsorship
 
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PG Soft, a world-class digital mobile games company, has strengthened its support of the SiGMA Summit series by sponsoring the SiGMA Central Europe Expo, taking place from 3rd – 6th November at Fiera Roma in Rome, Italy.
The SiGMA Central Europe Expo brings together leading stakeholders from across the global iGaming ecosystem for four days of networking, innovation, and business growth in one of Europe’s most iconic cities.
During the show, PG Soft’s branding will feature prominently at the event’s Registration Counter – the first touchpoint for every attendee and one of the venue’s busiest hubs. Additionally, PG Soft banners will surround the registration desk and storage wall areas.
PG Soft’s branding will also be displayed on large HD screens positioned beside the main entrance, running across all three days of the Expo. Two custom 30-second videos, designed by PG Soft’s creative team, will loop continuously across the displays.
While this sponsorship does not carry an official title, it further reinforces PG Soft’s commitment to enhancing the player and partner experience at leading global expos and supporting SiGMA’s mission to connect and inspire the worldwide iGaming community.
PG Soft’s spokesperson commented: “We’re thrilled to continue our partnership with SiGMA for the upcoming Central Europe event in Rome. Our collaboration reinforces PG Soft’s commitment to enhancing the player and partner experience at leading global expos and supporting SiGMA’s mission to connect and inspire the worldwide iGaming community.”
The post PG Soft reinforces European presence through SiGMA Central Europe sponsorship appeared first on European Gaming Industry News.
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Novabet96 Casino Enhances Player Experience with Data-Driven Insights and Responsible Gaming
 
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Novabet96 Casino has introduced a modernized player engagement framework that integrates responsible gaming practices, advanced analytics, and recognized slot content to improve the digital casino experience. The platform aims to offer an entertainment environment grounded in fairness, transparency, and user control—prioritizing both innovation and ethical standards in the online gaming sector.
A core part of this evolution is the expansion of its content portfolio, featuring premium titles like aristocrat pokies, a global favorite among slot enthusiasts. By incorporating Aristocrat Pokies online, Novabet96 Casino seamlessly connects nostalgic gameplay with cutting-edge design. Each game, optimized for engagement and fairness, enhances the platform’s reputation as a trusted environment where players experience both excitement and reliability.
As part of this initiative, Novabet96 has expanded its game portfolio to include a wide variety of popular slot titles, including games inspired by the iconic design style of Aristocrat machines. These games, known for their recognizable gameplay mechanics and visual themes, are offered in a format that emphasizes reliability and compliance. The inclusion of such content enhances the platform’s offering while maintaining legal and brand clarity.
 machines. These games, known for their recognizable gameplay mechanics and visual themes, are offered in a format that emphasizes reliability and compliance. The inclusion of such content enhances the platform’s offering while maintaining legal and brand clarity.
“Engagement in online gaming goes beyond variety; it’s about relevance and responsible delivery,” said the company’s Head of Product. “Our platform uses aggregated player insights to recommend content that aligns with user preferences while preserving transparency and control. From classic slots to live dealer experiences, our technology helps shape a more informed and adaptable gaming environment.”
Central to the platform’s evolution is a data-informed approach to user interaction. Novabet96 uses behavioral trends—not individual tracking—to optimize content recommendations and user experience. These insights help streamline platform navigation, refine bonus structures, and support responsive design across mobile and desktop devices. By focusing on aggregated data patterns, Novabet96 balances personalization with privacy awareness and compliance.
Responsible gaming is a foundational element of Novabet96’s approach. The platform offers built-in player protection tools such as deposit limits, session reminders, and self-exclusion features—designed to empower users to manage their activity in a safe and informed manner. By integrating these controls early in the player journey, Novabet96 reinforces its commitment to ethical entertainment practices and long-term sustainability in the gaming industry.
Platform accessibility has also been improved through interface upgrades that reduce friction in the sign-up, deposit, and withdrawal processes. These refinements ensure users can navigate the site with ease while maintaining secure transactions and clear promotional terms. Every feature reflects a streamlined, responsible approach to digital engagement—eliminating ambiguity and reinforcing trust.
Novabet96’s transparent operations, responsible gaming features, and recognizable game titles support its goal of delivering a user-first experience without overstating outcomes. With an emphasis on integrity, the company continues to shape a standard of excellence in Southeast Asia’s competitive online casino market.
The post Novabet96 Casino Enhances Player Experience with Data-Driven Insights and Responsible Gaming appeared first on European Gaming Industry News.
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