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iGaming payments and identity firm Yaspa opens Leeds tech hub to serve as engine room for global growth
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Fast-growing fintech plans to recruit 20 software engineers
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Teams to be led by former William Hill Head of Development David Turner
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Yaspa last month received $12m investment to fuel expansion
Yaspa, a hyper-growth UK fintech specialising in iGaming payments and identity, has announced the opening of a new tech hub in Leeds.
The award-winning company plans to build an initial squad of 10 senior software engineers in the next few weeks to fuel its global growth into new markets, in particular the US.
Yaspa already has an office in Shoreditch, London, and is now recruiting staff for its team based in Platform by Bruntwood in Leeds city centre. The ambition is to grow the team of backend Java developers to 20 before the end of 2025.
Teams at the Leeds office will be led by David Turner, who has joined Yaspa as Head of Engineering. Turner spent more than seven years at William Hill and played an instrumental role in introducing automated sports trading, eventually becoming Head of Retail Development. Turner was also previously Chief Technical Officer at Glean, where he built a cross-functional delivery team based in Leeds, growing the headcount from five to 40.
Yaspa leverages open banking technology and AI to help regulated businesses elevate customer intelligence – and cash flow – via its proprietary real-time payments solution, Intelligent Payments. Its products are particularly suited to online gambling companies, which are able to use the technology to meet compliance requirements, facilitate responsible gambling and optimise their customers’ payments experience.
Yaspa, which last month announced an investment of $12m led by Discerning Capital, currently serves partners in the UK and Europe and has now incorporated a US entity in Atlanta, Georgia, with plans to open an office there.
Yaspa is led by CEO James Neville, who co-founded the company in 2017 after having previously served as a CTO at Worldpay. The company has grown from 15 to 70 people in the past 18 months.
Leeds is home to several major gambling companies, including Flutter Entertainment’s Sky Betting & Gaming, Paddy Power and Betfair, and Evoke’s William Hill brands – a factor in Yaspa’s decision to open an office in the city.
Yaspa’s Chief People Officer Chris Watkins said: “We see Leeds as the ideal location to open our second UK office, with access to a strong pool of software engineering talent. It also has a strong reputation for talent with experience in iGaming, thanks to the companies that are also located there.
“Our office is at a premium address, just a few metres from Leeds train station. It’s a serviced office, with stunning views across Leeds centre from our sixth-floor office, coupled with amazing services to ensure Yaspa employees have the best experience possible when working onsite.
“We’re growing quickly but we’ll walk before we can run. The immediate goal is to get a squad of mid to senior level engineers on board. They will focus on building the US product for us. As soon as that squad is at full capacity, we’ll hire for a second squad, taking us up to 20 within the year.
“Although we’re open to remote working, we’ve noticed a hybrid working model offers the best collaboration for success and employee growth. At Yaspa, we’re really big on culture, collaboration and transparency, so we want people regularly working together in-person.”
Yaspa’s Head of Engineering David Turner said: “When I heard about the opportunity to join Yaspa, it felt like the perfect role for me. I am passionate about creating a safe, supportive environment where engineers can do their best work and this role allows me to do exactly that – building a talented team in Leeds while delivering the technology to support Yaspa’s next stage of growth.
“What excites me most is that Yaspa has already done the hard part. It has found its value proposition, proved it works and is now scaling. My focus will be on growing the engineering team rapidly, with the aim of having two strong squads in place by the end of the year, initially dedicated to the US proposition, while making the most of the chance to apply best practice from the start.
“Yaspa has the momentum, the vision and the team culture to make a real impact, and I am looking forward to helping take that even further.”
The post iGaming payments and identity firm Yaspa opens Leeds tech hub to serve as engine room for global growth appeared first on European Gaming Industry News.
February presents one of the strongest seasonal windows for affiliates working with Tier-1 sports traffic — and N1 Partners is expanding the opportunities even further.
The affiliate program has strengthened its sports offering by making betting available across three brands: the flagship N1 Bet, alongside RollXO and Lucky Hunter. This multi-brand setup allows partners to scale sports traffic strategically while leveraging casino brands with proven conversion performance.
Instead of relying on a single product, affiliates can now diversify traffic flows, stabilize KPIs, and combine sports, casino, and seasonal promotional mechanics for stronger long-term results.
Why February Is a Prime Month for Sports Traffic
Conversion stability often depends on timing. Campaigns aligned with seasonal peaks, major sporting events, and emotionally engaging dates consistently outperform generic traffic launches.
February stands out due to:
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A packed schedule of top European football leagues and international tournaments
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The Winter Olympic Games
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Valentine’s Day seasonal campaigns
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Increased emotional engagement and deposit intent
During high-profile events and holiday periods, users are more likely to deposit, participate in promotions, and return to the platform. The right contextual hook can directly influence conversion rate, average deposit size, and retention.
To help affiliates capitalize on this momentum, N1 Partners has prepared a focused list of key February sports events and active promotional mechanics.
Key Sports Events in February 2026
11 February
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Coppa Italia Quarter-final: Bologna vs Lazio
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Olympic Ice Hockey: Slovakia vs Finland
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Premier League: Manchester City vs Fulham
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DFB Pokal Quarter-final: Bayern Munich vs RB Leipzig
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NBA: Houston Rockets vs LA Clippers
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Copa Libertadores Qualification Quarter-finals (2nd legs)
12 February
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Olympic Ice Hockey: Czech Republic vs Canada
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Premier League: Brentford vs Arsenal
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NBA: Orlando Magic vs Milwaukee Bucks
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EuroLeague Regular Season (Round 28)
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Rugby Super League (England & France)
13 February
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Olympic Ice Hockey: Canada vs Switzerland
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NBA: Oklahoma City Thunder vs Milwaukee Bucks
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German Handball Bundesliga
14 February (Valentine’s Day Peak)
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Olympic Ice Hockey: USA vs Denmark
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FA Cup Round of 16
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Bundesliga: Werder Bremen vs Bayern Munich
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France Top 14 Rugby
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Liga ASOBAL (Spain)
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Liga ACB (Spain)
15 February
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Olympic Ice Hockey: Switzerland vs Czech Republic
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Serie A: Inter vs Juventus
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Serie A: Napoli vs Roma
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Serie A: Lazio vs Atalanta
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LaLiga: Girona vs Barcelona
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LaLiga: Real Madrid vs Real Sociedad
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Ligue 1: Marseille vs Strasbourg
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Ligue 1: Rennes vs PSG
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NBA All-Star
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WTA 1000 Dubai – Dubai Duty Free Tennis Championships
This density of premium events creates multiple testing angles for creatives, pre-landers, and geo-targeted funnels.
Valentine’s Day Promotions Across N1 Partners Brands
To enhance conversion rates during peak emotional engagement, N1 Partners is launching seasonal campaigns across key brands.
Valentine’s Advent Calendar (N1 Bet & RollXO)
Period: 13–17 February
Five days of engagement mechanics:
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13.02 – Love Box: prize up to €15,000
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14.02 – Valentine’s Riddle Offer: 100% bonus up to €500 + 150 FS
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15.02 – Sunday Challenge: 50% bonus on the 3rd deposit
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16.02 – Road to Free Spins: 30 FS for every €350
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17.02 – Fortune Lottery Series: €63,000 prize pool
Cupid Mailbox Lottery (Lucky Hunter)
Period: 9–14 February
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28 winners
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Grand prizes include a trip to Paris
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€6,400 + 1,400 Free Spins prize pool
These mechanics integrate smoothly into sports-driven funnels and allow affiliates to increase average deposit value and session frequency.
Why This Strategy Works for Tier-1 Affiliates
Seasonal and event-driven campaigns help partners:
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Increase average deposit size
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Improve LTV through repeat engagement
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Offset typical mid-quarter CR slowdowns
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Enhance emotional appeal through contextual offers
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Diversify revenue streams across sports and casino
In competitive Tier-1 markets, product-driven campaigns and structured promotions help stabilize performance and make scaling more predictable.
What Affiliates Should Do Now
February combines major football clashes, Olympic hype, NBA spotlight events, and Valentine’s promotions into one high-conversion window.
Now is the time to:
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Drive sports traffic to top European leagues and Olympic matchups
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Integrate Valentine’s promotions into creatives
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Split-test traffic between N1 Bet, RollXO, and Lucky Hunter
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Use seasonal hooks to strengthen CTR and deposit intent
The N1 Partners team provides updated promotional materials, analytics support, and personalized optimization guidance tailored to traffic volumes.
About N1 Partners
N1 Partners is a multi-brand affiliate platform and direct advertiser uniting 14+ casino and betting brands across Tier-1 GEOs.
Key highlights:
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Reg2Dep rates up to 70%
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CPA up to €700
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RevShare up to 45%
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14,000+ active partners
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Dedicated affiliate management and long-term performance focus
More than just an affiliate program, N1 Partners delivers a performance-driven ecosystem designed to help affiliates scale sustainably in competitive markets.
The post Top Sports Events & Promos by N1 Partners: Where to Drive Tier-1 Traffic in February appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
N1 Partners expands its sports traffic capabilities. Betting is now available across three brands within the affiliate program’s portfolio: alongside the flagship sports product N1 Bet, RollXO and Lucky Hunter have joined the lineup.
For partners, this opens up new opportunities to work with Tier-1 sports traffic. You can scale volumes on a dedicated betting product while simultaneously running sports traffic on casino brands with already strong conversion rates. This approach allows affiliates to diversify traffic flows, reduce reliance on a single product, and strengthen key performance metrics by combining sports, casino, and seasonal promotional mechanics.
Why Seasonal Events Matter When Driving Traffic
In practice, the most consistent conversion results are achieved when traffic launches are aligned with seasonality, key news hooks, and behavioral peaks in player activity.
February offers a particularly strong combination of factors:
- a packed schedule of top football leagues and tournaments
- the Winter Olympic Games
- seasonal holidays, including Valentine’s Day
- increased emotional engagement from players
During such periods, users are more likely to make deposit decisions, engage with promotions, and return to the product. Timing and the right contextual hook have a direct impact on overall performance.
To simplify campaign planning and help partners make the most of this period, the N1 Partners team has prepared a selection of key sports events and active promotions that are well suited for driving sports traffic.
Key Sports Events in February
11.02.2026
Soccer | Italy, Coppa Italia | Quarter-final | Bologna – Lazio
Ice Hockey | Olympic Games | Slovakia vs Finland
Soccer | England, Premier League | Manchester City – Fulham
Soccer | Germany, DFB Pokal | Quarter-final | Bayern Munich – RB Leipzig
Basketball | NBA | Houston Rockets – LA Clippers
Soccer | CONMEBOL, Copa Libertadores, Qualification, Quarter-finals | 2-nd legs
12.02.2026
Ice Hockey | Olympic Games | Czech Republic vs Canada
Soccer | England, Premier League | Brentford – Arsenal
Basketball | NBA | Orlando Magic – Milwaukee Bucks
Basketball | EuroLeague, Regular Season | Round 28
Rugby League | Super League (England, France) | Regular Season
13.02.2026
Ice Hockey | Olympic Games | Canada vs Switzerland
Basketball | NBA | Oklahoma City Thunder – Milwaukee Bucks
Handball | Germany, Bundesliga | Next Round
14.02.2026
Ice Hockey | Olympic Games | USA vs Denmark
Soccer | England, FA Cup | 1/16-finals
Soccer | Germany, Bundesliga | Werder Bremen – Bayern Munich
Rugby Union | France, Top 14 | Round 17
Handball | Spain, Liga ASOBAL | Next Round
Basketball | Spain, Liga ACB | Round 20
15.02.2026
Ice Hockey | Olympic Games | Switzerland vs Czech Republic
Soccer | Italy, Serie A | Inter – Juventus
Soccer | Italy, Serie A | Napoli – AS Roma
Soccer | Italy, Serie A | Lazio – Atalanta
Soccer | Spain, LaLiga | Girona – Barcelona
Soccer | Spain, LaLiga | Real Madrid – Real Sociedad
Soccer | France, Ligue 1 | Marseille – Strasbourg
Soccer | France, Ligue 1 | Rennes – PSG
Basketball | NBA | ALL-Star
Tennis | WTA 1000 Dubai, United Arab Emirates | Dubai Duty Free Tennis Championships
Active Promotions Across N1 Partners Brands
To boost player activity and support conversion rates during peak dates, N1 Partners is launching seasonal Valentine’s Day promotions across key brands. These campaigns provide partners with additional leverage when driving traffic and engaging users.
Valentine’s Advent Calendar (N1 Bet, RollXO)
Period: 13.02–17.02
Daily rewards available for participants over five days:
- 13.02 Love Box: prize up to €15,000
- 14.02 Valentine’s Riddle Offer: 100% bonus up to €500 + 150 FS
- 15.02 Sunday Challenge: 50% bonus on the 3rd deposit
- 16.02 Road to Free Spins: 30 FS for every €350
- 17.02 Fortune Lottery Series: prize pool €63,000
Cupid Mailbox Lottery (Lucky Hunter)
Period: 09.02–14.02
Prize pool for 28 winners: trip to Paris + €6,400 + 1,400 FS
Why This Matters for Partners
Seasonal promotions and event-driven campaigns help partners address several key challenges when working with Tier-1 traffic:
- encourage higher average deposits
- increase LTV through repeat engagement
- sustain activity during periods when CR typically declines
- integrate smoothly into creative bundles and ad formats
- strengthen the emotional appeal of offers through holidays and major events
In a highly competitive environment, these product-driven initiatives help partners maintain stable and predictable performance.
What Partners Should Do Now
February combines major sports events, seasonal triggers, and strong promotional mechanics into a single high-potential window.
Drive traffic to key sports events and Valentine’s Day promotions across N1 Partners brands: N1 Bet, RollXO, and Lucky Hunter.
The N1 Partners team is ready to provide up-to-date promotions, analytics, and dedicated support tailored to your traffic volumes.
Join N1 Partners
N1 Partners provides everything affiliates need to stay ahead: high-converting products, ongoing analytics with optimization recommendations, and hands-on support from managers focused on long-term performance.
N1 Partners is more than an affiliate program. As a multi-brand affiliate platform and direct advertiser, the company unites 14+ casino and betting brands, operates across Tier-1 GEOs, delivers Reg2Dep rates of up to 70%, and offers competitive deals for top partners — CPA up to €700 and RevShare up to 45%. Trusted by 14,000+ partners, N1 Partners is recognized for its transparency, flexibility, and partner-first approach — where people and communication quality remain the foundation of long-term success.
The post Top Sports Events & Promos by N1 Partners: Where to Drive Tier-1 Traffic in February appeared first on Americas iGaming & Sports Betting News.
N1 Partners expands its sports traffic capabilities. Betting is now available across three brands within the affiliate program’s portfolio: alongside the flagship sports product N1 Bet, RollXO and Lucky Hunter have joined the lineup.
For partners, this opens up new opportunities to work with Tier-1 sports traffic. You can scale volumes on a dedicated betting product while simultaneously running sports traffic on casino brands with already strong conversion rates. This approach allows affiliates to diversify traffic flows, reduce reliance on a single product, and strengthen key performance metrics by combining sports, casino, and seasonal promotional mechanics.
Why Seasonal Events Matter When Driving Traffic
In practice, the most consistent conversion results are achieved when traffic launches are aligned with seasonality, key news hooks, and behavioral peaks in player activity.
February offers a particularly strong combination of factors:
- a packed schedule of top football leagues and tournaments
- the Winter Olympic Games
- seasonal holidays, including Valentine’s Day
- increased emotional engagement from players
During such periods, users are more likely to make deposit decisions, engage with promotions, and return to the product. Timing and the right contextual hook have a direct impact on overall performance.
To simplify campaign planning and help partners make the most of this period, the N1 Partners team has prepared a selection of key sports events and active promotions that are well suited for driving sports traffic.
Key Sports Events in February
11.02.2026
Soccer | Italy, Coppa Italia | Quarter-final | Bologna – Lazio
Ice Hockey | Olympic Games | Slovakia vs Finland
Soccer | England, Premier League | Manchester City – Fulham
Soccer | Germany, DFB Pokal | Quarter-final | Bayern Munich – RB Leipzig
Basketball | NBA | Houston Rockets – LA Clippers
Soccer | CONMEBOL, Copa Libertadores, Qualification, Quarter-finals | 2-nd legs
12.02.2026
Ice Hockey | Olympic Games | Czech Republic vs Canada
Soccer | England, Premier League | Brentford – Arsenal
Basketball | NBA | Orlando Magic – Milwaukee Bucks
Basketball | EuroLeague, Regular Season | Round 28
Rugby League | Super League (England, France) | Regular Season
13.02.2026
Ice Hockey | Olympic Games | Canada vs Switzerland
Basketball | NBA | Oklahoma City Thunder – Milwaukee Bucks
Handball | Germany, Bundesliga | Next Round
14.02.2026
Ice Hockey | Olympic Games | USA vs Denmark
Soccer | England, FA Cup | 1/16-finals
Soccer | Germany, Bundesliga | Werder Bremen – Bayern Munich
Rugby Union | France, Top 14 | Round 17
Handball | Spain, Liga ASOBAL | Next Round
Basketball | Spain, Liga ACB | Round 20
15.02.2026
Ice Hockey | Olympic Games | Switzerland vs Czech Republic
Soccer | Italy, Serie A | Inter – Juventus
Soccer | Italy, Serie A | Napoli – AS Roma
Soccer | Italy, Serie A | Lazio – Atalanta
Soccer | Spain, LaLiga | Girona – Barcelona
Soccer | Spain, LaLiga | Real Madrid – Real Sociedad
Soccer | France, Ligue 1 | Marseille – Strasbourg
Soccer | France, Ligue 1 | Rennes – PSG
Basketball | NBA | ALL-Star
Tennis | WTA 1000 Dubai, United Arab Emirates | Dubai Duty Free Tennis Championships
Active Promotions Across N1 Partners Brands
To boost player activity and support conversion rates during peak dates, N1 Partners is launching seasonal Valentine’s Day promotions across key brands. These campaigns provide partners with additional leverage when driving traffic and engaging users.
Valentine’s Advent Calendar (N1 Bet, RollXO)
Period: 13.02–17.02
Daily rewards available for participants over five days:
- 13.02 Love Box: prize up to €15,000
- 14.02 Valentine’s Riddle Offer: 100% bonus up to €500 + 150 FS
- 15.02 Sunday Challenge: 50% bonus on the 3rd deposit
- 16.02 Road to Free Spins: 30 FS for every €350
- 17.02 Fortune Lottery Series: prize pool €63,000
Cupid Mailbox Lottery (Lucky Hunter)
Period: 09.02–14.02
Prize pool for 28 winners: trip to Paris + €6,400 + 1,400 FS
Why This Matters for Partners
Seasonal promotions and event-driven campaigns help partners address several key challenges when working with Tier-1 traffic:
- encourage higher average deposits
- increase LTV through repeat engagement
- sustain activity during periods when CR typically declines
- integrate smoothly into creative bundles and ad formats
- strengthen the emotional appeal of offers through holidays and major events
In a highly competitive environment, these product-driven initiatives help partners maintain stable and predictable performance.
What Partners Should Do Now
February combines major sports events, seasonal triggers, and strong promotional mechanics into a single high-potential window.
Drive traffic to key sports events and Valentine’s Day promotions across N1 Partners brands: N1 Bet, RollXO, and Lucky Hunter.
The N1 Partners team is ready to provide up-to-date promotions, analytics, and dedicated support tailored to your traffic volumes.
Join N1 Partners
N1 Partners provides everything affiliates need to stay ahead: high-converting products, ongoing analytics with optimization recommendations, and hands-on support from managers focused on long-term performance.
N1 Partners is more than an affiliate program. As a multi-brand affiliate platform and direct advertiser, the company unites 14+ casino and betting brands, operates across Tier-1 GEOs, delivers Reg2Dep rates of up to 70%, and offers competitive deals for top partners — CPA up to €700 and RevShare up to 45%. Trusted by 14,000+ partners, N1 Partners is recognized for its transparency, flexibility, and partner-first approach — where people and communication quality remain the foundation of long-term success.
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