Latest News

iGaming payments and identity firm Yaspa opens Leeds tech hub to serve as engine room for global growth

Published

5 months ago

August 13, 2025

George Miller

igaming-payments-and-identity-firm-yaspa-opens-leeds-tech-hub-to-serve-as-engine-room-for-global-growth

Reading Time: 3 minutes

Fast-growing fintech plans to recruit 20 software engineers
Teams to be led by former William Hill Head of Development David Turner
Yaspa last month received $12m investment to fuel expansion

Yaspa, a hyper-growth UK fintech specialising in iGaming payments and identity, has announced the opening of a new tech hub in Leeds.

The award-winning company plans to build an initial squad of 10 senior software engineers in the next few weeks to fuel its global growth into new markets, in particular the US.

Yaspa already has an office in Shoreditch, London, and is now recruiting staff for its team based in Platform by Bruntwood in Leeds city centre. The ambition is to grow the team of backend Java developers to 20 before the end of 2025.

Teams at the Leeds office will be led by David Turner, who has joined Yaspa as Head of Engineering. Turner spent more than seven years at William Hill and played an instrumental role in introducing automated sports trading, eventually becoming Head of Retail Development. Turner was also previously Chief Technical Officer at Glean, where he built a cross-functional delivery team based in Leeds, growing the headcount from five to 40.

Yaspa leverages open banking technology and AI to help regulated businesses elevate customer intelligence – and cash flow – via its proprietary real-time payments solution, Intelligent Payments. Its products are particularly suited to online gambling companies, which are able to use the technology to meet compliance requirements, facilitate responsible gambling and optimise their customers’ payments experience.

Yaspa, which last month announced an investment of $12m led by Discerning Capital, currently serves partners in the UK and Europe and has now incorporated a US entity in Atlanta, Georgia, with plans to open an office there.

Yaspa is led by CEO James Neville, who co-founded the company in 2017 after having previously served as a CTO at Worldpay. The company has grown from 15 to 70 people in the past 18 months.

Leeds is home to several major gambling companies, including Flutter Entertainment’s Sky Betting & Gaming, Paddy Power and Betfair, and Evoke’s William Hill brands – a factor in Yaspa’s decision to open an office in the city.

Yaspa’s Chief People Officer Chris Watkins said: “We see Leeds as the ideal location to open our second UK office, with access to a strong pool of software engineering talent. It also has a strong reputation for talent with experience in iGaming, thanks to the companies that are also located there.

“Our office is at a premium address, just a few metres from Leeds train station. It’s a serviced office, with stunning views across Leeds centre from our sixth-floor office, coupled with amazing services to ensure Yaspa employees have the best experience possible when working onsite.

“We’re growing quickly but we’ll walk before we can run. The immediate goal is to get a squad of mid to senior level engineers on board. They will focus on building the US product for us. As soon as that squad is at full capacity, we’ll hire for a second squad, taking us up to 20 within the year.

“Although we’re open to remote working, we’ve noticed a hybrid working model offers the best collaboration for success and employee growth. At Yaspa, we’re really big on culture, collaboration and transparency, so we want people regularly working together in-person.”

Yaspa’s Head of Engineering David Turner said: “When I heard about the opportunity to join Yaspa, it felt like the perfect role for me. I am passionate about creating a safe, supportive environment where engineers can do their best work and this role allows me to do exactly that – building a talented team in Leeds while delivering the technology to support Yaspa’s next stage of growth.

“What excites me most is that Yaspa has already done the hard part. It has found its value proposition, proved it works and is now scaling. My focus will be on growing the engineering team rapidly, with the aim of having two strong squads in place by the end of the year, initially dedicated to the US proposition, while making the most of the chance to apply best practice from the start.

“Yaspa has the momentum, the vision and the team culture to make a real impact, and I am looking forward to helping take that even further.”

The post iGaming payments and identity firm Yaspa opens Leeds tech hub to serve as engine room for global growth appeared first on European Gaming Industry News.

Related Topics:latest-news Press Releases UK

Up Next

Strive Brokers SBK’s First Irish Football Partnership with Dundalk FC

Don't Miss

Reflex Gaming Unleashes Phoenix Menu Via Remote Upgrade

BetMGM

BetMGM and FashionTV Gaming Group Bring Luxury Lifestyle to North American iGaming

Published

8 hours ago

January 6, 2026

Wladimir P.

betmgm-and-fashiontv-gaming-group-bring-luxury-lifestyle-to-north-american-igaming

BetMGM, a leading iGaming and sports betting operator, has officially partnered with FashionTV Gaming Group to launch a curated portfolio of luxury-branded games. This strategic collaboration marks the entry of FashionTV’s iconic aesthetic into the North American iGaming market, exclusively through BetMGM’s platforms.

The partnership merges FashionTV’s global prestige in the worlds of fashion and high-society entertainment with BetMGM’s award-winning digital casino infrastructure.

Immersive Luxury Table Games

The initial rollout features two high-gloss table games designed to provide players with an “immersive, lifestyle-driven” experience that mirrors the sophistication of the FashionTV brand.

FashionTV Blackjack: A premium take on the casino classic, featuring refined visual assets and high-end production values.
FashionTV Roulette: A sleek, stylized version of the iconic wheel, bringing a “fashion-forward” energy to every spin.

The titles are currently live in Michigan, New Jersey, and Pennsylvania, with a wider rollout planned for all jurisdictions where BetMGM Casino is active.

Strategic Vision and 2026 Roadmap

For BetMGM, the partnership is part of a broader “branded content” strategy that includes previous successes with major TV and movie franchises.

“At BetMGM, we have redefined what it means to deliver entertainment in iGaming,” said Oliver Bartlett, VP of Gaming at BetMGM. “By partnering with FashionTV Gaming Group, we’re creating experiences that go beyond gameplay and connect players to the brands they love.”

Moshe Cohen, Founder & President of FashionTV Gaming Group, added: “BetMGM’s leadership and scale make them the perfect partner to transform our vision into a North American success story.”

Looking ahead, BetMGM has confirmed that additional FashionTV-branded titles—including slots and potentially live dealer variants—will be released throughout 2026 as part of an expanding content pipeline.

The post BetMGM and FashionTV Gaming Group Bring Luxury Lifestyle to North American iGaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Brazil Betting Law

2026 iGaming Regulatory Roadmap: Key Compliance Deadlines

Published

11 hours ago

January 6, 2026

Wladimir P.

2026-igaming-regulatory-roadmap:-key-compliance-deadlines

As the industry gathers for ICE Barcelona 2026, the regulatory landscape has shifted into a high-execution phase. The following roadmap outlines the critical compliance dates for three of the most influential markets currently undergoing major transitions: the United Kingdom, Brazil, and the Philippines.

Date	Jurisdiction	Regulatory Milestone	Action Required for Operators/Suppliers
Jan 19, 2026	United Kingdom	LCCP Social Responsibility Code 5.1.1 Update	Ban on Mixed-Product Incentives: Offers like “Bet £10, get 20 free spins” are now prohibited. Wagering Caps: Bonus wagering is capped at a maximum of 10x.
Jan 19-21, 2026	Global / EMEA	ICE Barcelona 2026	Flagship event for showcasing 2026 compliance technology and real-time auditing solutions.
Mar 19, 2026	United Kingdom	LCCP Condition 15.2.1 Reporting	Key Event Reporting: Threshold for reporting operator status/shareholder changes raised from 3% to 5%. All loans must be reported regardless of written agreements.
Mar 31, 2026	Philippines	PAGCOR B2B Accreditation Deadline	Final Compliance Date: All B2B providers (studios, aggregators, affiliates) must be accredited. Unaccredited foreign content will be blocked from licensed platforms.
Apr 6, 2026	United Kingdom	DMCC Act 2024 Alignment	Fair & Transparent Terms: Consumer Protection regulations replaced by the Digital Markets, Competition and Consumers Act 2024. Terms must align with new definitions of “misleading actions.”
June 30, 2026	United Kingdom	RTS 12 (Financial Limits)	Technical changes to Remote Technical Standards (RTS) regarding how customers set and view financial limits on their accounts.
H2 2026	Brazil	Betting Deposit Tax Vote	Proposed 15% tax on gambling deposits is expected to return to the Senate for a final vote after being pushed back in late 2025.

Regional Deep Dive: Strategic Compliance

1. United Kingdom: The “Safety & Simplicity” Era

The UKGC’s January 19th update is the most immediate challenge for marketing teams. By decoupling sports betting from casino bonuses, the regulator aims to reduce “cross-product friction” that could lead to unintended gambling harm.

Strategy: Pivot toward product-specific loyalty programs (e.g., “Bet £10 on Football, Get a £5 Free Bet”) to maintain compliance while driving retention.

2. Brazil: Sustaining the .bet.br Ecosystem

Following the January 1, 2025 launch of the regulated market, 2026 is about operational maturity. The focus has shifted to the mandatory use of the .bet.br domain and rigorous AML/KYC reporting to the Secretariat of Awards and Betting (SPA).

Strategy: Ensure all advertising features the mandatory license logo and that all protagonists in marketing materials are visibly over 21 years of age.

3. Philippines: The B2B Supply Chain Lockdown

PAGCOR’s new framework is a move to professionalize the region, mirroring the supplier-licensing models seen in Ontario and Malta.

Strategy: Foreign studios that missed the December 2025 “early bird” three-year accreditation window must expedite their applications before March 31st to avoid a total blackout on Filipino-facing sites.

The post 2026 iGaming Regulatory Roadmap: Key Compliance Deadlines appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

AI in Gambling

2026 iGaming Outlook: Regulation, AI Personalization, and the Return of “Originals”

Published

11 hours ago

January 6, 2026

Wladimir P.

2026-igaming-outlook:-regulation,-ai-personalization,-and-the-return-of-“originals”

The iGaming industry has officially entered a new era of discipline. As we move through the first quarter of 2026, the “wild west” growth of previous years has been replaced by a focus on sustainability, hyper-localization, and AI-driven player protection. From the finalization of the PROGA framework in India to the massive turnover records set by World Pool, the market is no longer just growing—it is maturing.

The Rise of “Explainable AI” in Player Retention

In 2026, AI has moved beyond simple game recommendations. Leading operators are now utilizing “Explainable AI” (XAI) to bridge the gap between engagement and compliance. Unlike traditional “black box” algorithms, XAI allows operators to understand why a player is being flagged for risky behavior or why a specific loyalty nudge was triggered.

This transparency is critical for maintaining trust in highly regulated markets like the UK and Ontario, where the UKGC’s 2026 Social Responsibility updates now demand more rigorous evidence of proactive player interaction.

“Originals” and the Rebirth of Video Poker

While high-volatility slots like Joker’s Jewels Hold & Spin continue to dominate headlines, a significant shift is occurring in the “non-slots” vertical.

The PowerPoker Revolution: Strategic partnerships, such as the recent QTech Games and Speedy Tomatoes deal, are revitalizing video poker. By adding features like “Swap-A-Card,” these games are capturing high-value player segments who prioritize skill and strategy.
Branded Originals: Platforms like MINT are proving that “Originals” (Mines, Crash, and Plinko) are no longer secondary products. Fully brandable house games are now a core foundation for crypto-first and Web3 operators, driving session frequency through provably fair mechanics.

Brazil and Ontario: The Battle for Market Supremacy

The geographic focus for 2026 remains firmly on Brazil and Ontario.

Brazil’s Advertising Evolution: With the newly regulated market in full swing, groups like Esportes Gaming Brasil joining IAB Brasil signal a shift toward responsible communication. Advertising is now a tool for helping consumers identify licensed platforms, moving away from aggressive acquisition tactics.
Ontario’s Content War: The region has become North America’s most dynamic hub. Agreements like the Peter & Sons and Casino Time deal highlight the demand for “indie-inspired” content that stands out in a saturated market.

Conclusion: The “Champion Mindset” for 2026

Success this year isn’t about volume; it’s about coherence. As highlighted by GR8 Tech’s “Champions Club” initiative for ICE Barcelona, the operators winning in 2026 are those who treat technology as a performance ecosystem. By aligning real-time data with compliant storytelling, brands are finding that “trust” is the most valuable currency in the modern iGaming world.

The post 2026 iGaming Outlook: Regulation, AI Personalization, and the Return of “Originals” appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.