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Reflex Gaming Unleashes Phoenix Menu Via Remote Upgrade
Reflex Gaming, the UK’s largest independently owned omni-channel game supplier, is setting the industry alight once again with the launch of Phoenix, a brand-new menu upgrade that transforms content delivery – and does it entirely remotely.
Following the success of last year’s Pulse to Premium menu rollout, which introduced a totally redesigned user interface and game library across GamePro cabinets, Reflex is now taking the next leap forward with the evolution of its Evo menu into Phoenix.
But this time, operators won’t need to book site visits or schedule downtime. In a true industry first, the entire Phoenix upgrade will be delivered over the air via Reflex’s proprietary Slingshot 3 system. It’s a seamless switch, no engineers, no hard drive swaps and no interruption to trading.
When machines power up, Phoenix will simply be there, fully installed and ready to go.
This bold new menu builds on the foundations of Premium but adds an extra layer of innovation and visual impact. Players will instantly notice the striking new interface, featuring a flaming orange and red colour palette, red edge-lit LED integration and intuitive scroll functionality designed to spark curiosity and ignite session starts.
The menu will feature a curated “shop window” of 18 proven titles, including Gold Knight, Lucky Gems and the top title Big Game Fishing with the Gamble+ feature, giving operators a fresh and exciting mix to drive cashbox performance.
The Phoenix upgrade will roll out automatically across all existing Evo menus on the cabinets including Game Master, Game Master 2, DigiSlots, Atom, Genie and Chrome Stars cabinets. New and pre-loved Game Master 2 units sold from July will also feature matching door and input panel livery, completing the Phoenix rebrand from top to bottom.
The strategy reflects Reflex’s commitment to continuous improvement across its product portfolio. The Premium menu upgrade saw an average 20% uplift in cashbox performance, and with Phoenix, Reflex is extending this proven approach across its estate – this time with zero operator intervention required.
Quentin Stott, Managing Director at Reflex Gaming, said: “Phoenix is a genuine game-changer. For the first time, we’re delivering a full menu upgrade remotely: no engineers, no site visits and no downtime. It’s seamless for the operator and delivers maximum impact.”
The post Reflex Gaming Unleashes Phoenix Menu Via Remote Upgrade appeared first on European Gaming Industry News.
Former WBC cruiserweight champion to appear at PartyPoker Tour UK stops and take part in online activations.
PartyPoker has appointed former WBC Cruiserweight World Champion Tony Bellew as a brand ambassador for the remainder of 2026, with appearances tied to the operator’s live PartyPoker Tour and online poker offering.
The company said Bellew will be “a regular face” at its remaining UK tour stops this season following an earlier appearance at the PartyPoker Tour Birmingham. Bellew will also take part in online activity linked to the PartyPoker schedule.
“I had such a great time at the PartyPoker Tour Birmingham. The atmosphere, the people and the passion for the game were incredible. I’m really excited to be joining the PartyPoker team for the rest of the year, getting involved at the live events, meeting players and seeing where the cards take me,” Bellew said.
PartyPoker said Bellew is scheduled to attend each remaining UK stop on the 2026 PartyPoker Tour: London in July, Glasgow in August, Cork in November, and London in December. The operator also referenced a series of exclusive online events running alongside the live calendar.
The post Tony Bellew signs as PartyPoker brand ambassador through 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Cease-and-desist letters cite alleged felonies and underage access tied to BetOpenly, Bookmaker, Club WPT Online Poker, Kutt Inc., and Raffle Creator.
The Arizona Department of Gaming said it has issued cease-and-desist orders to five online platforms—BetOpenly, Bookmaker, Club WPT Online Poker, Kutt Inc., and Raffle Creator—after investigations that the Department says involved alleged illegal gambling activity and underage access in Arizona.
In its announcement, the Department said each enforcement action alleges conduct giving rise to three felonies under Arizona law: promotion of gambling, illegal control of an enterprise, and money laundering. The agency cited Arizona’s prohibition on gambling unless specifically authorized (Ariz. Rev. Stat. Tit. 13, Ch. 33) and said the legal gambling age in the state is 21.
“Arizona is taking decisive action against illegal gambling operators that put Arizonans at risk,” said Jackie Johnson, Department Director. “Our top priority is protecting Arizonans and I’m grateful for the efforts of our intelligence unit led by Chief Law Enforcement Officer Doug Jensen to do just that. Through these cease-and-desist orders we are putting operators on notice: their conduct runs contrary to Arizona law and they must stop promoting illegal gambling.”
The Department’s letters describe different alleged violations by operator. For BetOpenly, the Department said peer-to-peer gambling rules prohibit third-party benefit, and alleged the platform benefited via a commission structure while enabling event wagering and daily fantasy sports contests without the required state licenses, including availability to underage Arizonans. For Bookmaker, the Department said its investigation found wagering on horse racing, casino games, and sports betting without an event wagering license or an advanced deposit wagering provider license, adding that online casino games are not legal in Arizona.
For Club WPT Online Poker, the Department alleged the platform enabled individuals under 21 in Arizona to enter pay-to-play online poker tournaments for prizes while using deceptive “no purchase necessary” language; the Department said online poker is illegal in Arizona. For Kutt Inc., the Department said Arizona “social” gambling prohibits third-party benefit and directed the operator to stop allowing Arizona users to deposit money and wager on sports, politics, pop culture, and casino-style games. For Raffle Creator, the Department said the operator did not meet requirements that allow Arizona nonprofits to conduct lawful raffles and alleged it allowed people under 21 to purchase tickets for prize chances.
The Department said the notified entities are directed to immediately stop all gambling operations and activities in Arizona “whether through mobile applications, online, or otherwise,” and to cease any future illegal gambling in the state. It added that future actions may include criminal charges or civil action against entities, principals, and employees, and that operators “may be subject to a potential award of restitution” and forfeiture of monies acquired due to the alleged conduct.
The post Arizona regulator orders five operators to stop alleged illegal gambling activity appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Tony Bellew has officially joined the PartyPoker Brand Ambassador team for the remainder of 2026, strengthening the brand’s growing roster of ambassadors and reinforcing its commitment to bringing poker to a wider audience.
A former WBC Cruiserweight World Champion and one of Britain’s most recognisable sporting personalities, Bellew will play an active role across both PartyPoker’s live tour and online offering throughout the rest of the year.
Speaking about joining the team, Tony Bellew said: “I had such a great time at the PartyPoker Tour Birmingham. The atmosphere, the people and the passion for the game were incredible. I’m really excited to be joining the PartyPoker team for the rest of the year, getting involved at the live events, meeting players and seeing where the cards take me.”
His return follows a hugely successful appearance at the PartyPoker Tour Birmingham earlier this year, where he embraced the atmosphere, spent time with players and immersed himself in the event. After thoroughly enjoying the experience, Bellew will now become a regular face at the remaining UK stops on the PartyPoker Tour throughout the rest of the 2026 season.
As part of his ambassadorial role, Bellew will attend every remaining UK stop PartyPoker Tour in 2026:
- London – July
- Glasgow – August
- Cork – November
- London – December
With four live festival stops and a series of exclusive online events still to come, players will have plenty of opportunities to meet Bellew at the tables throughout the remainder of the 2026 PartyPoker calendar. Look out for opportunities to take him on online, and at the PartyPoker Tour in Glasgow, Cork and London.
Stay Connected PartyPoker
- Instagram: @partypoker
- Twitter/X: @partypoker
- YouTube: partypokeryt
- Facebook: partypoker
- Discord: PartyPoker Tour
The post Former WBC World Champion Tony Bellew Joins PartyPoker as Brand Ambassador appeared first on Americas iGaming & Sports Betting News.
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