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Française des Jeux Achieves Significant Efficiency Gains with UiPath’s AI-Powered Automation
UiPath, a leading agentic automation and AI software company, today announced that La Française des Jeux (FDJ), France’s top gaming operator, has successfully implemented the UiPath Platform to revolutionize key business processes through three innovative projects. This transformative initiative has also earned FDJ recognition as a winner of the UiPath AI25 Awards, celebrating the most innovative uses of AI and automation.
FDJ is the leading French gambling and lottery operator, serving over 25 million players through nearly 30,000 points of sale across 11,000 municipalities. With annual stakes of €20.6 billion, including €2.5 billion in digital stakes, FDJ generates €2.5 billion in revenue and contributes €4.1 billion in public levies on gambling. The company employs nearly 2,700 people and sustains over 55,300 jobs throughout France.
Key highlights of FDJ’s AI and automation implementation with UiPath:
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ACPR (Autorité de Contrôle Prudentiel et de Résolution) Project: Automated retailer registration process using UiPath Document Understanding saves 250 working days annually, accelerating revenue generation across FDJ’s extensive retail network
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NIV (Nouvelle Identité Visuelle or New Visual Identity) Project: AI-powered image analysis will ensure 100% verification of new visual identity across 30,000 retail locations, maintaining brand consistency once implemented
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Mails Fournisseurs Project: AI-driven email management system, leveraging UiPath AI Center, which processes 10,000 supplier emails annually, will significantly reduce manual workload for FDJ’s finance team
Nicolas Bouttier, Head of Process Automation at FDJ, said: “These projects showcase the transformative power of UiPath’s AI and automation solutions across our operations. We’ve not only achieved significant time and cost savings but also improved accuracy and enabled our team to focus on higher-value tasks, which is crucial for maintaining our position as a leader in the industry. The recognition as a UiPath AI25 Award winner further validates our innovative approach to leveraging technology for business transformation.”
The ACPR project, a partnership with the Directorate General of Public Finances (DGFiP), automated the registration process for 30,000 retailers offering a new payment service. UiPath Document Understanding extracts and verifies retailer information, saving 20 minutes per retailer and processing 6,000 retailers annually. This streamlined process allows retailers to offer FDJ new products sooner, directly impacting revenue.
In the NIV project, AI-powered image analysis shifted quality control from sample-based to 100% verification of FDJ’s new visual identity installation across its retail network. This comprehensive approach ensures accuracy and completeness in brand representation, critical for a company with FDJ’s extensive retail presence.
The Mails Fournisseurs project employs multiple AI models, including UiPath AI Center for natural language processing, to manage supplier emails. The system automates classification, data extraction, and response generation for invoices and payment status queries. While responses are currently validated by the accounting team, the goal is full automation, promising significant time and resource savings for FDJ’s finance operations.
Mark Gibbs, President of EMEA and APJ at UiPath, said: “FDJ’s success demonstrates how UiPath’s comprehensive AI and automation technologies are driving innovation and operational excellence across all industries. Its strategic use of the UiPath Platform showcases the potential for enhancing employee experiences, optimizing resources, and achieving key business goals, even for organizations operating at a national scale. We’re proud to recognize FDJ as a UiPath AI25 Award winner, highlighting its position as a leader in leveraging AI and automation to drive transformative outcomes.”
The post Française des Jeux Achieves Significant Efficiency Gains with UiPath’s AI-Powered Automation appeared first on European Gaming Industry News.
With the release of a dynamic promotional video starring its ambassador, Simon Msuva, LEONBET continues a new chapter in its partnership with the Tanzanian national team forward.
Filmed in Tanzania, the campaign captures the energy of local football culture and highlights Msuva’s personality both on and off the pitch. One of the key moments of the video features the famous “Msuva Flip”- the player’s signature goal celebration, a backflip that fans immediately recognise whenever he scores.
The video is fast-paced and vibrant, reflecting the passion of Tanzanian football fans.The campaign also features Baraka Mpenja, a well-known sports commentator and voice of Tanzanian football, who brings additional authenticity and connection to the local audience.
Simon Msuva is known not only for his performances on the field but also for his strong charisma. According to the production team, he quickly immersed himself in the filming process and brought the same vibrant energy and character that fans associate with his game.
During the recent season, Msuva has scored several memorable goals that drew attention from fans and sports media alike. That excitement and emotion became the foundation for the new campaign.
“This campaign is part of our broader strategy to get closer to sports fans and build a stronger emotional connection with our audience. Working with talents like Simon Msuva allows us to speak the same language as the fans and be present where their passion is.” said Jérôme J. D., Regional Director of Operations.
The video continues the collaboration between LEONBET and Tanzanian national team captain Simon Msuva and supports the brand’s ongoing engagement with football fans in Tanzania.
The post LEONBET Shares a New Campaign with Tanzanian Ambassador Simon Msuva appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BetConstruct AI, a global iGaming platform provider, will present its full ecosystem at Stand N150 during SiGMA South America 2026, taking place from April 7–9 in São Paulo, Brazil.
With South America rapidly emerging as one of the most dynamic iGaming regions, BetConstruct AI is positioning itself as a key partner for operators looking to scale efficiently and competitively. The company delivers a vast offering, including over 140,000 pre-match events, 90,000+ live matches monthly, and 45,000+ casino games from 350+ providers.
One Platform, Multiple Growth Drivers
Visitors to Stand N150 will experience live demos across six core solution areas:
Acquisition, Content & Entertainment
A comprehensive offering spanning sportsbook, casino aggregation, affiliate marketing through Affigates, and six flexible front-end solutions, including crypto-ready platforms.
Payments & Licensing
With 500+ payment integrations and a fully managed licensing service, BetConstruct AI enables operators to enter regulated South American markets with confidence and compliance.
Retention & CRM
AI-powered CRM tools predict churn up to 14 days in advance, identify high-value players early, and automate personalized engagement across multiple channels. A game recommendation engine further enhances player activity and revenue potential.
Risk Management
The Umbrella AI system combines sportsbook and casino risk, AML, and responsible gaming into a unified solution. Advanced tools detect fraudulent behavior early and forecast negative-value players well in advance.
Operational Services
End-to-end support includes licensing, digital marketing, CRM management, trading, risk control, and infrastructure protection.
BetConstruct AI Poker
A flexible B2B poker network offering turnkey, white-label, or API integration, supported by strong liquidity, built-in security, and Web3-ready infrastructure.
World Cup-Focused Engagement Tools
To help operators maximize opportunities around the 2026 World Cup, BetConstruct AI is introducing two zero-cost promotional solutions:
Powerfull (Pre-Tournament Campaign)
A challenge-based campaign running before kickoff, rewarding players with Free Bets that accumulate and activate during the tournament—driving engagement, reactivation, and cross-product activity.
Bet on League (In-Tournament Hub)
A fully integrated World Cup hub featuring standings, schedules, and interactive tools that convert fan engagement into betting activity. It includes AI-powered bet suggestions and requires no additional development or fees.
Beyond the Expo
In addition to the exhibition, BetConstruct AI will host an exclusive Harmony ChoiceMe event on April 7 at Tetto Lounge in São Paulo, offering industry leaders a premium networking environment.
As the South American market accelerates, BetConstruct AI invites operators to visit Stand N150 to explore how its platform, tools, and expertise can drive the next phase of growth.
The post BetConstruct AI Showcases Full Platform at SiGMA South America 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
With the release of a dynamic promotional video starring its ambassador, Simon Msuva, LEONBET continues a new chapter in its partnership with the Tanzanian national team forward.
Filmed in Tanzania, the campaign captures the energy of local football culture and highlights Msuva’s personality both on and off the pitch. One of the key moments of the video features the famous “Msuva Flip”- the player’s signature goal celebration, a backflip that fans immediately recognise whenever he scores.
The video is fast-paced and vibrant, reflecting the passion of Tanzanian football fans.The campaign also features Baraka Mpenja, a well-known sports commentator and voice of Tanzanian football, who brings additional authenticity and connection to the local audience.
Simon Msuva is known not only for his performances on the field but also for his strong charisma. According to the production team, he quickly immersed himself in the filming process and brought the same vibrant energy and character that fans associate with his game.
During the recent season, Msuva has scored several memorable goals that drew attention from fans and sports media alike. That excitement and emotion became the foundation for the new campaign.
“This campaign is part of our broader strategy to get closer to sports fans and build a stronger emotional connection with our audience. Working with talents like Simon Msuva allows us to speak the same language as the fans and be present where their passion is.” said Jérôme J. D., Regional Director of Operations.
The video continues the collaboration between LEONBET and Tanzanian national team captain Simon Msuva and supports the brand’s ongoing engagement with football fans in Tanzania.
The post LEONBET Shares a New Campaign with Tanzanian Ambassador Simon Msuva appeared first on Americas iGaming & Sports Betting News.
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