The affiliate management platform takes the title in Madrid during the AffPapa Conference, following a SiGMA South America win earlier in 2026.

ReferOn has been named “Affiliate System of the Year” at the AffPapa iGaming Awards 2026 in Madrid, with the award announced during the AffPapa Conference.

The company said the win recognizes ReferOn’s growth and product development in affiliate management, including efforts to simplify multi-brand tracking and campaign reporting.

ReferOn pointed to recent product additions including its “Refie” visual UX layer and an automated crypto finance layer, which it said are designed to reduce manual administration and spreadsheet-driven workflows.

Alex Bukin, CEO at ReferOn, said: “This recognition belongs entirely to our team, whose passion drives our growth every single day. Our mission with ReferOn has always been disruptive: we don’t want to be another tool in the stack; we want to revolutionize how affiliate programs operate by making data transparent, accurate, and incredibly easy to manage. Winning this award confirms that giving teams their time back through better tracking is exactly what the market needs. With strong momentum behind us, our future expansion plans will continue to elevate the industry standard.”

The announcement follows ReferOn’s “Best Affiliate Software 2026” win at the SiGMA South America Awards. The company said its product roadmap for 2026 and beyond is focused on scale and platform updates, alongside expanding its global presence and strategic alliances.

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ReferOn has completed a management buyout, with former General Manager Alex Bukin acquiring the iGaming affiliate management platform and taking over as Chief Executive Officer.

Bukin said the deal is intended to support longer-term product and market plans: “This is an important moment for ReferOn and the beginning of a new chapter for the business. The management buyout provides us with the long-term focus required to continually advance the platform. We remain committed to product development, strengthening our offerings for partners, and supporting ReferOn’s continued growth across key markets.”

ReferOn reported that in its first 12 months post-launch it recorded 35.7 million clicks, 2.4 million registrations, 18,000 affiliates, and 136,000 active trackers. The company also said it was named “Best Affiliate Platform” in 2025 and 2026 by industry stakeholders.

The company said the ownership change will not affect day-to-day operations and that existing support and partnerships will continue. It also pointed to recent product updates including Refie, described as a built-in interface layer, alongside features such as dynamic reporting, Company Grouping, Sub-Affiliation, Independent Deal Calculation (IDC), two-factor authentication (2FA), and mobile optimization.

As part of the transition, ReferOn said its leadership team remains in place, with Vlad Bondarenko moving from Head of Product to Chief Product Officer and David Harris moving from Operations Lead to Chief Operations Officer.

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Kwiff has appointed RavenTrack as its primary affiliate tracking provider, as the sports betting operator looks to strengthen oversight and reporting across its affiliate channel.

The companies said the partnership will see Kwiff integrate RavenTrack’s platform-as-a-service tracking technology to support “greater transparency, accuracy, and efficiency” for its affiliate programme.

Kate Scowen, sales and growth manager at RavenTrack, said: “From our very first conversation, it was clear that Kwiff were looking for more than just a tracking platform, they needed a partner who could genuinely match their ambition and long-term strategic vision. We’re truly grateful that Kwiff chose RavenTrack in what was a highly competitive process, and I’m personally proud to have helped bring the partnership together.”

Jack Milner, campaign manager at Kwiff, added: “RavenTrack came highly recommended and with a strong track record within the iGaming sphere. We have enjoyed a fantastic start, working with their brilliant and incredibly helpful team and I look forward to a long and fruitful partnership together.”

Kwiff said the move supports its ongoing expansion across the UK and international markets, and that RavenTrack will provide infrastructure to manage affiliate data and optimise ROI for the channel.

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