Affiliate Succes
Tiki Taka Play Partners with NetRefer for its Affiliate Marketing Platform
Spanish online casino operator Tiki Taka Play has partnered with NetRefer, the industry-leading AI-powered affiliate marketing platform, to manage and optimise its affiliate programme as the brand expands in Spain’s regulated online gaming market.
Launched in early 2025, Tiki Taka Play represents a major step in the digital strategy of Grupo Tiki Taka Games, a national operator with over 50 years of experience in land-based gaming. Originally a family-run gaming machine business, the group has grown into a recognised name in Spain’s leisure and entertainment sector, with operations spanning gaming halls, betting venues, and amusement activities.
With Tiki Taka Play, the group brings its expertise online, offering a structured, reliable, and engaging gaming environment focused on accessibility, trust, and long-term player retention. The platform’s catalogue includes a broad selection of slots, classic table games like blackjack and roulette, and immersive live casino experiences, catering to a wide range of player preferences while maintaining consistent quality.
Operating under Spain’s regulated framework, Tiki Taka Play holds licences from the Dirección General de Ordenación del Juego (DGOJ), placing compliance, transparency, and responsible gaming at the core of its operations.
Affiliate marketing is a key pillar of Tiki Taka Play’s growth strategy. By partnering with NetRefer, the operator gains access to a data-driven platform that offers performance clarity, reliable tracking, and efficient partner management. Through NetRefer’s API integration, Tiki Taka Play can manage affiliate data in real time, maintaining operational efficiency and accuracy across its programme.
NetRefer also provides advanced support tools, including BI Analytics for customisable reporting and CoPilot AI for intelligent, data-driven performance insights.
Reflecting on the decision, Marc De Rueda Colomés, COO of Tiki Taka Play, said:
“When preparing the launch of Tiki Taka Play, we consulted our affiliates on trusted platforms. NetRefer consistently stood out for its balance of service and value. Their reporting and analytics tools are already proving invaluable, and the professionalism of their team has reinforced our confidence in the partnership.”
Greice Bezerra, Regional Acquisitions Specialist at NetRefer, added:
“Tiki Taka Play’s collaboration with NetRefer marks an exciting step in Grupo Tiki Taka Games’ digital evolution. We are proud to provide technology and integrations that give transparency, operational confidence, and performance insights, supporting a scalable and successful affiliate programme in Spain’s competitive market.”
As Tiki Taka Play continues to grow in Spain’s regulated sector, the NetRefer partnership provides the foundation to strengthen its affiliate network, enhance reporting and analytics, and drive sustainable digital growth.
The post Tiki Taka Play Partners with NetRefer for its Affiliate Marketing Platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Hub Affiliations has signed a strategic partnership with Gana Media Group plc to support the development of Gana’s digital sports platform, Estadio Gana, in Mexico ahead of the FIFA World Cup 2026. The partnership was reported by Investing.com.
Under a Framework Strategic Partnership Agreement, Hub Affiliations will provide advertising, media placement, digital communication and commercial development services aimed at building Estadio Gana’s presence in the Mexican market.
The first activation is a three-month, fixed-fee advertising campaign on Sporticos.com, scheduled to run from June 1, 2026 to August 31, 2026. Formats listed in the release include video placements, pop-up banners, sidebar listings and sticky banners.
The companies said the initial phase is designed to test audiences, formats and performance analytics, and does not guarantee “conversions, deposits, revenue or customer acquisition.” The agreement also includes a 24-month protection period for commercial opportunities introduced by Hub Affiliations, with any related fees to be agreed in writing.
Mexico is one of the host countries for the FIFA World Cup 2026, alongside the US and Canada. The companies position the timing as an opportunity to increase visibility in a market where sports media, digital advertising and betting-related audiences are expected to scale in the run-up to the tournament.
The post Hub Affiliations partners with Gana Media to expand Estadio Gana in Mexico appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
ReferOn has been shortlisted in two categories at the EGR B2B Awards 2026: “Affiliate Software Supplier” and “Full Service Platform of the Year (under 5 years)”. The winners will be announced at the ceremony on June 3 at City Central, HAC, in London.
The company said the nominations follow record growth for its affiliate management platform over the past year, as it focused on automating affiliate management processes and turning program data into operational insights for operators.
ReferOn also highlighted “Refie” as an “intelligent UX layer” designed to make performance data easier to interpret, with the aim of reducing time spent navigating reports.
Alex Bukin, CEO at ReferOn, commented: “These nominations reflect the momentum behind ReferOn’s evolution into an award-winning platform built for operators who refuse to compromise between sophistication and usability. We’re proud of how far we’ve come, but even more excited about the opportunities ahead.”
The post ReferOn shortlisted for two EGR B2B Awards 2026 categories appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
The affiliate management platform takes the title in Madrid during the AffPapa Conference, following a SiGMA South America win earlier in 2026.
ReferOn has been named “Affiliate System of the Year” at the AffPapa iGaming Awards 2026 in Madrid, with the award announced during the AffPapa Conference.
The company said the win recognizes ReferOn’s growth and product development in affiliate management, including efforts to simplify multi-brand tracking and campaign reporting.
ReferOn pointed to recent product additions including its “Refie” visual UX layer and an automated crypto finance layer, which it said are designed to reduce manual administration and spreadsheet-driven workflows.
Alex Bukin, CEO at ReferOn, said: “This recognition belongs entirely to our team, whose passion drives our growth every single day. Our mission with ReferOn has always been disruptive: we don’t want to be another tool in the stack; we want to revolutionize how affiliate programs operate by making data transparent, accurate, and incredibly easy to manage. Winning this award confirms that giving teams their time back through better tracking is exactly what the market needs. With strong momentum behind us, our future expansion plans will continue to elevate the industry standard.”
The announcement follows ReferOn’s “Best Affiliate Software 2026” win at the SiGMA South America Awards. The company said its product roadmap for 2026 and beyond is focused on scale and platform updates, alongside expanding its global presence and strategic alliances.
The post ReferOn wins Affiliate System of the Year at AffPapa iGaming Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
2026 World Cup7 days agoSuperbet launches ‘As Odds do Penta’ hub tracking Brazil 2026 title odds
-
Latest News3 days ago
Connect with N1 Partners at G Gate Conf 2026
-
América Latina3 days ago
Las diferencias locales de Argentina representan tanto un desafío como una oportunidad para el sector del iGaming
-
game-launch3 days ago
Million Games launches East West Wild slot with progressive multipliers
-
Africa3 days ago
Booming Games signs content deal with World Sports Betting in South Africa
-
AI3 days ago
Veikkaus rolls out OpenBet’s Neccton responsible gambling platform ahead of 2027 reform
-
Compliance Updates3 days ago
Why licensing will always be about jurisdiction, not harmonisation
-
iGaming content3 days ago
Microgaming launches new Playboy-branded slot, Playboy Gems and Desires
