AvatarUX
AvatarUX enters the United States with exclusive launch on Caesars Palace Online Casino in Michigan
AvatarUX, the innovative slots studio, is now live in the regulated U.S. iGaming market for the first time following an exclusive launch on Caesars Palace Online Casino in Michigan.
This important milestone marks the first step towards the studio’s aim to set its footprint in the regulated U.S. and Canada through its agreement with Light & Wonder.
The first title, KokeshiPop
is now live exclusively on Caesars Palace Online as of February 27, marking the first time AvatarUX’s content, headlined by its PopWins mechanic, is available to U.S. players. Following this first launch, more titles will be released in North America across top U.S. operators in different jurisdictions.
AvatarUX’s award-winning offering has consistently produced engaging hits across the globe, with its thrilling video slots that utilise innovative, in-house developed mechanics and features.
Lara Falzon, CEO at AvatarUX, said: “Caesars is a name that needs no introduction in the world of gaming and casino entertainment, and we’re delighted to make our U.S. market entry with such a prestigious brand.
“KokeshiPop is a proven performer and one of our most exciting, fast-paced PopWins games and we are confident that Caesars customers will love the theme and nature of the title. It is a landmark moment for AvatarUX, and one we will look to use as a launchpad to further our growth in North America.”
Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, said: “We are pleased to be the first operator in the U.S. to bring AvatarUX’s content exclusively to our players, starting with KokeshiPop. This exciting launch falls in line with our goal of offering fresh and innovative content to our players across our iGaming platforms.”
Steve Mayes, Senior Director Digital Partnerships at Light & Wonder, added: “We have been working closely with AvatarUX for several years, and it is a pleasure to enable their launch into the US. We are looking forward to seeing the great content from AvatarUX available to players in the US with Caesars Palace online casino.”
Ana D’Arrigo
EEGS Webinars Return with “Winning Over Gen Z: How to Engage the Next Generation of Players”
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The EEGS Free Webinar Series is back, delivering another essential industry-focused session designed to equip iGaming professionals with the latest strategies to understand and connect with Generation Z players.
The upcoming webinar, titled “Winning Over Gen Z: How to Engage the Next Generation of Players,” will feature industry expert Ana D’Arrigo, a seasoned marketing leader, brand strategist, and growth driver with over 14 years of experience in the gaming sector.
As Gen Z continues to reshape the gaming landscape, understanding their preferences and behaviors has become critical for operators, marketers, and developers seeking to stay competitive. This webinar aims to provide attendees with actionable insights into the evolving dynamics of player engagement, uncovering what motivates Gen Z, how they discover and share games, and how brands can build meaningful relationships with this influential demographic.
Key discussion points include:
- The unique traits of Gen Z players and their implications for marketing strategies
- Content consumption habits and decision-making processes of Gen Z gamers
- Proven engagement tactics that resonate with younger audiences
- Strategies to foster loyalty and develop vibrant player communities
Participants will also receive a Certificate of Attendance, acknowledging their professional development and commitment to industry excellence.
The EEGS Webinar Series continues to serve as a vital platform for industry professionals to exchange knowledge, explore emerging trends, and share best practices shaping the future of iGaming.
Event Details:
Date: 15 October 2025
Time: 14:00 CET
Speaker: Ana D’Arrigo
Register here: Webinar Registration – Zoom
The post EEGS Webinars Return with “Winning Over Gen Z: How to Engage the Next Generation of Players” appeared first on European Gaming Industry News.
AvatarUX
AvatarUX signs significant partnership with Light & Wonder to distribute content across regulated markets worldwide
AvatarUX, the innovative games studio, has signed a key agreement with a subsidiary of Light & Wonder, Inc. to greatly expand the global reach of its immersive slots portfolio to operators in new markets, including North America.
The major partnership will see Light & Wonder bring the popular PopWins, to its extensive operator network via the OPENGAMING
It further expands the commercial potential for the award-winning studio, which was recently recognised for winning Rising Star at the EGR B2B Awards, as it continues to expand in multiple markets with its thrilling titles, powered by the studio’s ground-breaking mechanics, such as PopWins.
Nicola Longmuir, CEO at AvatarUX, said: “Light & Wonder is one of the defining brands in the iGaming space and we’re delighted to sign this important distribution deal with them”.
“It is a real testament to the strides we’ve undertaken as a business in a short space of time, and we look forward to reaching and entertaining even more players through Light & Wonder’s network.”
Steve Mayes, Director of Partnerships at Light & Wonder, said: “AvatarUX has brought genuine innovation to the iGaming space through its immersive PopWins operator partners”.
“This latest partnership illustrates our determination to evolve our content proposition and brings new worlds of play to players AvatarUX’s approach to slot provision is highly admirable and we believe its unique games will be highly attractive.”
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