Relax Gaming, the aggregator and provider of unique iGaming content, has enhanced its collaboration with AvatarUX, launching the entire slot portfolio of the studio on the Powered By Relax (P2P) platform.

The recent agreement expands on the companies’ ongoing partnership, which initially began with AvatarUX entering Relax Gaming’s Silver Bullet program in 2023.

The P2P integration increases the accessibility of AvatarUX content throughout Relax Gaming’s aggregation network. AvatarUX will keep distributing its Silver Bullet titles via Relax, guaranteeing ongoing access to its existing content while expanding distribution of its larger collection.

Renowned for its mechanics centered around features and visually unique games, AvatarUX has established a solid reputation for providing transparent player experiences and impactful gameplay aimed at enhancing engagement and promoting sustained retention. Featuring mechanic-driven hits like LooneyPop and the iconic PopWins series, the studio merges creativity with reliability, guaranteeing smooth functionality on various devices, constant localization efforts, and ongoing growth of its game collection.

Alongside the entire range of popular PopWins titles, Relax partners receive access to a comprehensive and varied portfolio of 90 games. Notable releases feature Hold&Win successes 3 Power Genies and Fruitillionaire, cluster-pops Spinfection, along with highly localized games like Carioca Vibes, providing options for every market and player type.

The collaboration enriches Relax Gaming’s Powered By Relax initiative by incorporating an additional innovative studio, providing operators with a wider selection of high-quality slot content while bolstering the aggregator’s role as a vital distribution ally for progressive developers.

Andrew Foster, CEO at AvatarUX, said: “We are excited to expand our collaboration with Relax and bring AvatarUX content to the P2P platform.

“This partnership allows us to reach more operators with our full portfolio of games while delivering the clear, high-performance gameplay our titles are known for.”

Jennifer Buttigieg, Head of Commercial & Partnerships at Relax Gaming, said: “We are pleased to deepen our partnership with AvatarUX and welcome its full portfolio to the Powered By Relax platform.

“The studio’s focus on clear, feature-led gameplay and strong performance aligns perfectly with our commitment to delivering high-quality, engaging content to our operator partners. This integration reflects the strength of our platform and the strategic value of working closely with innovative studios to expand their reach across global markets.”

The post Relax Gaming boosts collaboration with AvatarUX as Powered By Relax platform goes live appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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The EEGS Free Webinar Series is back, delivering another essential industry-focused session designed to equip iGaming professionals with the latest strategies to understand and connect with Generation Z players.

The upcoming webinar, titled “Winning Over Gen Z: How to Engage the Next Generation of Players,” will feature industry expert Ana D’Arrigo, a seasoned marketing leader, brand strategist, and growth driver with over 14 years of experience in the gaming sector.

As Gen Z continues to reshape the gaming landscape, understanding their preferences and behaviors has become critical for operators, marketers, and developers seeking to stay competitive. This webinar aims to provide attendees with actionable insights into the evolving dynamics of player engagement, uncovering what motivates Gen Z, how they discover and share games, and how brands can build meaningful relationships with this influential demographic.

Key discussion points include:

• The unique traits of Gen Z players and their implications for marketing strategies
• Content consumption habits and decision-making processes of Gen Z gamers
• Proven engagement tactics that resonate with younger audiences
• Strategies to foster loyalty and develop vibrant player communities

Participants will also receive a Certificate of Attendance, acknowledging their professional development and commitment to industry excellence.

The EEGS Webinar Series continues to serve as a vital platform for industry professionals to exchange knowledge, explore emerging trends, and share best practices shaping the future of iGaming.

Event Details:

Date: 15 October 2025
Time: 14:00 CET
Speaker: Ana D’Arrigo
Register here: Webinar Registration – Zoom

The post EEGS Webinars Return with “Winning Over Gen Z: How to Engage the Next Generation of Players” appeared first on European Gaming Industry News.

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