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AvatarUX signs significant partnership with Light & Wonder to distribute content across regulated markets worldwide




AvatarUX, the innovative games studio, has signed a key agreement with a subsidiary of Light & Wonder, Inc. to greatly expand the global reach of its immersive slots portfolio to operators in new markets, including North America.

The major partnership will see Light & Wonder bring the popular PopWins, to its extensive operator network via the OPENGAMING content aggregation platform. The deal will see eight brand new titles by AvatarUX, released on major markets across the globe.

It further expands the commercial potential for the award-winning studio, which was recently recognised for winning Rising Star at the EGR B2B Awards, as it continues to expand in multiple markets with its thrilling titles, powered by the studio’s ground-breaking mechanics, such as PopWins.

Nicola Longmuir, CEO at AvatarUX, said: “Light & Wonder is one of the defining brands in the iGaming space and we’re delighted to sign this important distribution deal with them”.


“It is a real testament to the strides we’ve undertaken as a business in a short space of time, and we look forward to reaching and entertaining even more players through Light & Wonder’s network.”

Steve Mayes, Director of Partnerships at Light & Wonder, said: “AvatarUX has brought genuine innovation to the iGaming space through its immersive PopWins operator partners”.

“This latest partnership illustrates our determination to evolve our content proposition and brings new worlds of play to players AvatarUX’s approach to slot provision is highly admirable and we believe its unique games will be highly attractive.”

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AvatarUX enters the United States with exclusive launch on Caesars Palace Online Casino in Michigan





AvatarUX, the innovative slots studio, is now live in the regulated U.S. iGaming market for the first time following an exclusive launch on Caesars Palace Online Casino in Michigan.

This important milestone marks the first step towards the studio’s aim to set its footprint in the regulated U.S. and Canada through its agreement with Light & Wonder.

The first title, KokeshiPop™ is now live exclusively on Caesars Palace Online as of February 27, marking the first time AvatarUX’s content, headlined by its PopWins™ mechanic, is available to U.S. players. Following this first launch, more titles will be released in North America across top U.S. operators in different jurisdictions.

AvatarUX’s award-winning offering has consistently produced engaging hits across the globe, with its thrilling video slots that utilise innovative, in-house developed mechanics and features.

Lara Falzon, CEO at AvatarUX, said: “Caesars is a name that needs no introduction in the world of gaming and casino entertainment, and we’re delighted to make our U.S. market entry with such a prestigious brand.


KokeshiPop™ is a proven performer and one of our most exciting, fast-paced PopWins™ games and we are confident that Caesars customers will love the theme and nature of the title. It is a landmark moment for AvatarUX, and one we will look to use as a launchpad to further our growth in North America.”

Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, said: “We are pleased to be the first operator in the U.S. to bring AvatarUX’s content exclusively to our players, starting with KokeshiPop™. This exciting launch falls in line with our goal of offering fresh and innovative content to our players across our iGaming platforms.”

Steve Mayes, Senior Director Digital Partnerships at Light & Wonder, added: “We have been working closely with AvatarUX for several years, and it is a pleasure to enable their launch into the US. We are looking forward to seeing the great content from AvatarUX available to players in the US with Caesars Palace online casino.”

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