Industry News
Soft2Bet Shares 2023 Results and Predicts Biggest iGaming Trends for 2024

Soft2Bet has experienced significant growth in 2023 and as the year draws to a close, we look into the trends that are likely to dominate the iGaming sector in 2024.
Gamification will expand further in 2024 and become hyper-localized
Gamification features will keep expanding in 2024 and Soft2Bet will continue to customize them to players’ preferences in their individual markets. Gamification will also grow in popularity as it becomes even more localized and captures more of consumers’ attention and screen time.
Why gamification is important in iGaming
Gamification is a term that is and continues to be widely used in the online gaming and betting industry. There are a number of reasons for this, but going back to the social casino craze of 2012-2013, it is strongly linked with social and casual gaming and the ability to extend player values through engagement and gameplay.
The social gaming craze may have calmed down from those heady days, but the companies active in that sector continue to generate substantial revenues through micro-transactions, in-game advertising or secondary marketplaces. Gamification, in other words.
How does this apply to iGaming and how does Soft2Bet harness gamification?
The short answer to that question is that we have integrated social engagement and gameplay features, localized them to specific countries and regions into our real-money gaming products to create the Soft2Bet Motivational Engineering Gaming Application (MEGA), our gamification engine.
Global gamification continues significantly growing, while MEGA features have generated very strong financial and product-performance results, it’s also important to remember the huge amount of work that goes on behind the scenes to make this happen.
As Yoel Zuckerberg, Chief Product Officer at Soft2Bet, explains: “In practice this translates into our tech, development, marketing or CRM teams spending many man-hours integrating all those elements into our products’ gameplay.”
“This has meant hours of painstaking technical work developing a fully integrated solution that is seamless, secure, tailored and geo-targeted to players’ habits and preferences. This work is paying off and has enabled Soft2Bet to grow faster than ever in 2023.”
iGaming trends 2024
The Era of Mobile Gaming.
The mobile gambling market is expected to reach over $150 Billion by 2030, and around 70% of online betting revenue comes from mobile gambling. With the addition of new innovations in personalization and gamification on mobile apps, mobile gaming will only accelerate its growth in 2024. iGaming brands must be focused on staying ahead of the curve, bringing the most exciting and engaging mobile gaming offerings to players in its new and existing markets around the world.
AI will become even more integrated and inform new features.
As AI continues to progress and advance, companies such as Soft2Bet will prioritize discovering innovative ways to harness this technology. By effectively employing AI to analyze data, it becomes capable of pinpointing crucial trends and detecting shifts in player preferences. These insights can be directly applied to enhance the platform’s features and elevate the overall user experience.
UI, UX enhancements combined with player behavior analytics will be key drivers.
Player behavior analytics will play a key role, and being up-to-date with the latest technologies and innovations will be crucial for iGaming companies hoping to see success in 2024.
Responsible gaming initiatives will take center stage
Soft2Bet has always been committed to responsible gaming and predicts that other companies will continue to increase investment in this field, especially as they enter new jurisdictions with new regulations. The industry will introduce more innovative, proactive, and user-friendly responsible gaming tools and solutions in 2024.
MEGA drives Soft2Bet
Motivational Engineering has been key to Soft2Bet’s success in 2023 because it enables us to deliver quality products that are highly personalized and localized to the markets we operate in. This trend will continue in 2024 and we will keep providing tailored offerings to our casino players and sports betting customers: City Builder features for our casino-focused players, while sports bettors can engage with our Sports Stadiums.
Uri Poliavich, founder and CEO of Soft2Bet added: “As we move into 2024, the key to succeeding in our industry lies in adapting to evolving player preferences, harnessing cutting-edge AI, advanced motivational engineering techniques, and ensuring a seamless user experience. At Soft2Bet, we are fully equipped and committed to meeting these challenges head-on. With our innovative and hyper-localized MEGA solutions, advanced analytics, and a strong emphasis on responsible gaming, we’re poised to not only adapt to the changing landscape but to lead and define it.”
Soft2Bet’s EBITDA grew by more than 300% in 2023, driven by Motivational Engineering Gaming Application (MEGA), our unique gamification technology. The company also obtained 10 new licenses in seven different countries, including Sweden, Italy and other major markets.
The effectiveness of our MEGA technology was also demonstrated by the growth of our Betinia brand in Denmark and Sweden, the two leading Scandinavian markets, where GGR increased by more than 65% and by more than 50% of the playerbase engaged with gamification. In addition, deposit amounts were 50% larger and 30% more frequent and average revenue per user (ARPU) grew by more than 70%. These achievements have been recognised by our peers and we were delighted to be shortlisted in the following five categories of the EGR Nordics Awards.
Martin Collins, CBDO at Soft2Bet, commented: “For 2024, we look forward to furthering our innovation and motivational engineering offerings while expanding our reach across the globe. The next year will be a pivotal one both for our company and the iGaming industry more broadly. We focused on driving these exciting new trends as we continue to disrupt and drive the industry forward.”
Affiliate Industry
Meet MegaList: The Rising Force in iGaming Affiliation

There are affiliate networks, and then there’s MegaList – a performance-first, hype-last kind of operation built for casino and sportsbook brands that prefer results over buzzwords.
In an industry that sometimes feels like it’s powered by vague metrics and recycled content, MegaList steps in as the “Mega Map” – a practical, data-driven network guiding both players and operators to higher ground. Less “look at our reach,” more “here’s your conversion rate.”
So no, this isn’t just another logo-stamped brand promising traffic and delivering bounce rates. This is a carefully engineered affiliate engine built on smart SEO, qualified leads, and just enough caffeine-fueled obsession with results to make even the most skeptical operators pay attention.
The iGaming Affiliate World: Why It (Still) Matters
Let’s be honest – the affiliate space in iGaming has had its fair share of bad actors and empty promises. But when done right, affiliate marketing is still one of the most effective and efficient ways to connect licensed operators with the right players.
Players want fewer popups, more clarity. Operators want actual ROI, not vague impressions.
Enter: the data-driven affiliate network.
It’s simple:
- Informed players make better choices.
- Strategic affiliates deliver better traffic.
- Everyone wins. Except, of course, the shady operators who preferred it the other way.
Meet the MegaList Brands
These aren’t vanity microsites. Each MegaList brand has a specific mission, actual humans behind the content, and a reputation for, well… telling it like it is.
MegaCasinoList
Let’s face it – players don’t need another affiliate promising “top 10 casinos” based on whatever ad paid the most. They need honest, transparent, expert-backed reviews.
That’s where MegaCasinoList comes in – a platform that filters out the noise and delivers legit info on licensed casinos, security, fairness, and gameplay. Slots? Live dealer games? Payout speed? Yep, it’s all in there, and it’s all vetted.
They work with reliable operators only, because – and here’s a crazy idea – not every shiny site deserves your deposit.
MegaTipsList
If you like sports predictions that read like a 20-page legal document, you’re in the wrong place.
MegaTipsList is built for bettors who want real insights, fast reads, accurate tips, and actual value. It delivers predictions, sports news, and timely promotions – minus the fluff and with none of that “win guaranteed” nonsense.
Designed for bettors who like to stay informed without needing a PhD to understand the odds.
MegaBetList
For the practical bettor who just wants the facts: which sites are legit, which ones pay fast, and what to expect before placing your first wager.
MegaBetList reviews betting platforms with a clear, no-nonsense voice. It’s not trying to dazzle; it’s trying to help people bet smarter – and it’s doing a pretty solid job of it.
From licensing to promotions to usability, everything is covered – and everything is filtered through what actually matters to sports fans.
Why This All Matters (And Why It’s Working)
The iGaming world doesn’t need more noise. It needs better filters, smarter partners, and affiliates that actually care whether the traffic leads somewhere useful.
That’s where MegaList comes in – not to impress with buzzwords, but to perform, to scale, and to make sure both operators and players are on the same page for once.
And if we may drop in a little vision while we’re at it:
“At MegaList, we believe informed players and strategic operators shape a stronger, smarter iGaming industry.”
For once, a statement that isn’t just inspirational filler.
So the next time someone pitches you an affiliate network, ask one thing: “Do they have a plan, or just a landing page?”
MegaList has both, and a track record to prove it.
Explore MegaList’s network:
🔗 MegaAffiliatesList.com
The post Meet MegaList: The Rising Force in iGaming Affiliation appeared first on European Gaming Industry News.
Gambling in the USA
Gaming Americas Weekly Roundup – June 2-8

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Merkur Gaming is going to participate in this year’s Peru Gaming Show, taking place from June 18 to 19 at the Centro de Convenciones Jockey Plaza in Lima. Representatives from the company’s German headquarters and its local subsidiary, Merkur Gaming Peru, will be on site to present the latest product innovations and engage with customers and visitors alike. The main attraction at the Merkur Gaming stand will be the linked progressive jackpot system Clash Link. This system stands out for its wealth of unique jackpot mechanics, which keep the excitement level consistently high.
PENN Entertainment has launched a new PGA TOUR-branded Blackjack game in New Jersey and Ontario. PGA TOUR Blackjack, now available via online Hollywood Casino in New Jersey and theScore Casino in Ontario, is the first iCasino game featuring PGA TOUR branding across any platform. PGA TOUR Blackjack, created by PENN’s in-house game development studio, PENN Game Studios, offers classic blackjack gameplay, plus poker and pairs side bets. The golf-themed table features official PGA TOUR logos, custom playing cards, chips and golf-themed celebrations. The new title is available on the standalone Hollywood Casino and theScore Casino platforms and is also accessible through ESPN BET in New Jersey and theScore BET in Ontario.
International Game Technology PLC announced the launch of IGT PlayDigital’s MEGA VAULT offering – a new innovation on its player engagement solution. Powered by the IGT PlayDigital Engagement Platform, a customisable suite of player engagement tools, MEGA VAULT brings together its industry-renowned engagement tools—Prize Drops, Leaderboards, Marketing Jackpots and more—into a single promotional experience. Designed to maximise excitement, engagement and rewards, MEGA VAULT aims to deliver seamless high-impact campaigns that captivate players and drive long-term retention.
Partnerships
Zitro has installed its revolutionary CONCEPT cabinets at the Casino La Cima in Mérida, Yucatán. The CONCEPT cabinets feature the Magic Lighting system, which syncs lights and sound with gameplay for a fully immersive experience, and the largest Screen Deck button panel on the market, offering unmatched comfort and ease of use for players and operators. This launch is backed by some of Zitro’s most successful titles — Fortune Legacy, Legendary Sword and King Fu Frog — all proven crowd favourites known for their engaging mechanics and strong performance.
Aristocrat Interactive, under NeoGames US, signed a six-year contract with the Michigan Lottery to provide its full solution of iLottery product offerings, reaffirming its leadership in the U.S. iLottery industry. Under the contract, from July 2026, Aristocrat Interactive will provide services to the Michigan Lottery for six years, with six additional one-year extension opportunities. The relationship with the Michigan Lottery began in 2014 with the launch of its iLottery programme using NeoGames’ iLottery platform and games. This new deal will provide the Michigan Lottery with eInstant games, draw-based games and add-on offerings produced by Aristocrat Interactive’s NeoGames Studio, along with continuing to leverage the company’s iLottery technology. Aristocrat Interactive will also provide the Michigan Lottery with a new website and mobile application services with Gambyt – a software company specialising in the lottery, casino and sports betting industries.
The post Gaming Americas Weekly Roundup – June 2-8 appeared first on European Gaming Industry News.
Industry News
EGBA Announces Dates for This Year’s European Safer Gambling Week

The European Gaming and Betting Association (EGBA) has announced that this year’s European Safer Gambling Week will take place from November 17 to 23.
European Safer Gambling Week is an annual collaborative initiative to raise awareness about safer gambling in Europe and foster a strong culture of player protection. Organised by EGBA, the initiative serves as a platform to inform citizens about safer gambling and promote information and best practice-sharing between stakeholders across Europe’s gambling sector, including operators, regulators, technology providers, support organisations and experts-by-experience.
This year will be the fifth edition of the initiative and follows the unprecedented success of 2024, which saw 195 partners participate in a social media campaign across 26 countries reaching 3.1 million social media users with important safer gambling messages. There were also 20 events held during the week that gathered 3000 attendees.
Building upon this momentum, the 2025 edition will be underpinned by a social media campaign and an array of insightful workshops. These will aim to raise awareness about safer gambling, share best practices and tips, signpost crucial resources and services, and facilitate meaningful discussions about the latest developments in regulation and research.
Maarten Haijer, Secretary General of EGBA, said: “We’re pleased to announce the dates for European Safer Gambling Week 2025 and are excited to build on the exceptional momentum of last year’s campaign. The initiative has become Europe’s leading platform for safer gambling awareness and last year brought together a record coalition of 195 partners across 26 countries to promote player protection. This is a shared commitment and we invite organisations across the industry to join us for this year’s edition and help us foster a strong culture of safe and sustainable gambling in Europe.”
The post EGBA Announces Dates for This Year’s European Safer Gambling Week appeared first on European Gaming Industry News.
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