eSports
Lexus Returns for Fifth Year as Titular Sponsor of The Esports Awards
The Esports Awards, the most prestigious night in the esports calendar, is excited to announce the return of luxury automaker Lexus as its official title sponsor.
Once again, Lexus will continue its tradition of honouring excellence in the esports industry by presenting two of the most coveted awards: ‘Esports Organisation of the Year’ and ‘Streamer of the Year’. These awards celebrate the outstanding contributions of esports organisations and individuals who have significantly impacted the industry.
Lexus and the Esports Awards will also collaborate on several pulse-pounding campaigns to deliver unforgettable experiences to attendees and viewers alike. The ceremony will provide remarkable activations that recognise excellence in the esports space and help build legacies. For instance, Lexus will showcase a never-before-seen custom vehicle in the brand-new Esports Awards village.
In 2019, Lexus made its official entrance into the esports arena through an exciting partnership with the Esports Awards. This debut showcased a thrilling collaboration, featuring a lineup of iconic supercars reminiscent of those seen in popular films, and these eye-catching vehicles took centre stage at the Esports Stadium Arlington. Last year, Lexus upped the ante, adorning the Resorts World Theatre with two noteworthy vehicles – the LC 500 and NX 350 (100 Thieves NX). Since that momentous debut, Lexus has steadily expanded its commitment to the esports industry, playing a pivotal role in supporting the Esports Awards as they navigate their journey towards this year’s ceremony.
“We’re thrilled to welcome Lexus back for the fifth year in a row! Lexus has been a cornerstone of support for the Esports Awards, showcasing their unwavering dedication to the competitive gaming community.” said Michael Ashford, CEO of the Esports Awards. “Their commitment to excellence and innovation consistently pushes us to create the ultimate experience for our global audience. We’re excited to raise the bar once again and deliver an unparalleled event that celebrates the very best in esports.”
“The Esports Awards have played a critical role in helping the Lexus brand cement its place within the world of esports and gaming,” said Vinay Shahani, Vice President of Lexus Marketing. “We look forward to celebrating with the gaming community as they recognize those in the industry who share our passion and commitment to technology, performance and innovation.”
The Esports Awards ceremony is the highlight of a thrilling three-day celebration including the PWR UP Las Vegas esports conference, hosted at the luxurious Resorts World Las Vegas. The ultimate esports, tech and gaming extravaganza will feature groundbreaking events like the Esports Awards Open, a unique golf tournament that blends networking and entertainment with industry leaders and celebrities, shaping the future of esports, tech, and gaming.
Following the ceremony, a glamorous after-party awaits attendees. Limited seats are available, so interested individuals are urged to contact the Esports Awards organisers promptly to secure their tickets and confirm their attendance.
The Esports Awards 2023 campaign key dates:
- 13th – 20th November: Turbo voting period–votes are worth double
- 20th November: Voting closes on all categories but 3
- 25th November: Voting closes for Esports PC Player, Esports Organisation and Esports Team of the Year
- 27th & 28th November: Inaugural Scholars
- 29th & 30th November: Esports Awards 2023
The 2023 Esports Awards presented by Lexus is brought to you in partnership with Xfinity, Oakley, and 5GRV.
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GRID, a game data and technology platform, has acquired the intellectual property assets of Bayes Esports following the company’s liquidation proceedings and will integrate the technology into its GRID Bet division.
The acquisition integrates strategic technology components developed by Bayes over nearly a decade, including live data trading solutions, prediction models, and fan engagement tools, into the GRID Data Platform. These technologies will now be powered exclusively by official esports data available only on GRID, accelerating product development and driving innovation across GRID’s entire portfolio, with a particular focus on GRID Bet, the company’s comprehensive solution for regulated esports betting.
“The acquisition of Bayes assets further accelerates GRIDs capabilities to create value for rights holders in esports and shape the next phase of esports betting in particular,” said Moritz Maurer, Founder & CEO of GRID.
The post GRID Acquires Bayes Esports Assets appeared first on European Gaming Industry News.
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BETBY, a Tier 1 sportsbook supplier, successfully concluded an impactful presence at SBC Summit Lisbon 2025, where its booth became a central hub for clients, partners, and industry professionals. The summit served as a powerful platform for the company to spark new connections, exchange ideas, and engage in discussions on the latest trends shaping the global betting and gaming industry.
Positioned as “the global gaming and betting industry comes to do business,” SBC Summit provided the ideal stage for BETBY to showcase its cutting-edge sportsbook technology and innovative solutions. Visitors to the BETBY booth experienced first-hand the company’s latest tools designed to empower operators with robust, scalable, and future-proof technology.
The highlight of the event came as BETBY was honoured with the prestigious Esports Supplier of the Year Award. This accolade reflects the company’s unwavering commitment to delivering innovative, reliable, and high-performing solutions that address the evolving needs of sportsbook operators worldwide.
“Being recognised as Esports Supplier of the Year at the SBC Summit is an incredible achievement for our team,” said Leonid Pertsovskiy, CEO at BETBY. “It validates our focus on pushing technological boundaries and our mission to create solutions that bring real value to operators and their players. SBC Summit not only provided BETBY with the opportunity to highlight its achievements but also reaffirmed its position as an industry leader driving innovation in sportsbook technology.”
As BETBY looks ahead, the company is already preparing for its next major industry showcase at the SiGMA Europe Summit in November 2025, which for the first time will be held in Rome. There, BETBY will once again present its cutting-edge tools, insights, and expertise to operators across the globe.
The post BETBY CELEBRATES SUCCESS AT SBC SUMMIT LISBON 2025 WITH ESPORTS SUPPLIER OF THE YEAR AWARD appeared first on European Gaming Industry News.
ASUS Republic of Gamers (ROG), the ASUS sub-brand creating the world’s best gaming hardware and software, and PlayVS, North America’s leading scholastic and collegiate esports platform, announced a new partnership to deliver premium gaming technology for the PlayVS Championship League (PCL) during the 2025-26 collegiate season. ROG will champion PCL’s marquee live events by equipping athletes with its flagship products including the ROG G700, ROG GM700, along with other ROG products. These desktops, along with future models, will be powering the mainstages of all the tournaments, including floor practice and mainstage setups. ROG gaming PCs will guarantee powerful, industry leading performance for PlayVS’ College league, the largest collegiate esports league in the nation supporting student-participants at over 900 college campuses.
Through this partnership, ROG aims to deepen its commitment to education by supporting esports as a powerful tool for student growth. The initiative helps students foster critical skills like teamwork, communication, and strategic thinking, while also opening doors to careers in STEM, game design and content creation. By delivering elite gaming setups and immersive experiences, ROG drives engagement and empowers the next generation of digital innovators.
“Republic of Gamers has always been about pushing the limits of gaming performance. Partnering with PlayVS and the PCL allows us to empower the next generation of esports athletes with the hardware and experiences they need to reach their full potential, build valuable skills, and prepare for future careers in the digital world,” said Benjamin Yeh, ASUS Computer International President.
Kicking off the partnership, ASUS devices will be powering the inaugural PlayVS College League (PCL) Fall Championships, taking place December 13–14, 2025 at The University of Akron. The first PCL Fall Championships will feature top collegiate esports teams from across the US and Canada over a two-day event. Players will compete on ROG-powered setups in front of a live audience, with matches broadcast on Twitch to thousands of fans worldwide.
“At PlayVS, we are committed to giving student-athletes the very best environment and experience to showcase their talent. Partnering with ASUS Republic of Gamers ensures our players have access to the most advanced gaming technology available, creating unforgettable live experiences for competitors and fans alike,” said Jon Chapman, CEO at PlayVS.
With this collaboration, PCL Championships will not only showcase elite collegiate competition but also highlight the role of the newest technology shaping the future of esports.
The post ASUS Republic of Gamers Partners with PlayVS appeared first on Gaming and Gambling Industry in the Americas.
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