eSports
Lexus Returns for Fifth Year as Titular Sponsor of The Esports Awards
The Esports Awards, the most prestigious night in the esports calendar, is excited to announce the return of luxury automaker Lexus as its official title sponsor.
Once again, Lexus will continue its tradition of honouring excellence in the esports industry by presenting two of the most coveted awards: ‘Esports Organisation of the Year’ and ‘Streamer of the Year’. These awards celebrate the outstanding contributions of esports organisations and individuals who have significantly impacted the industry.
Lexus and the Esports Awards will also collaborate on several pulse-pounding campaigns to deliver unforgettable experiences to attendees and viewers alike. The ceremony will provide remarkable activations that recognise excellence in the esports space and help build legacies. For instance, Lexus will showcase a never-before-seen custom vehicle in the brand-new Esports Awards village.
In 2019, Lexus made its official entrance into the esports arena through an exciting partnership with the Esports Awards. This debut showcased a thrilling collaboration, featuring a lineup of iconic supercars reminiscent of those seen in popular films, and these eye-catching vehicles took centre stage at the Esports Stadium Arlington. Last year, Lexus upped the ante, adorning the Resorts World Theatre with two noteworthy vehicles – the LC 500 and NX 350 (100 Thieves NX). Since that momentous debut, Lexus has steadily expanded its commitment to the esports industry, playing a pivotal role in supporting the Esports Awards as they navigate their journey towards this year’s ceremony.
“We’re thrilled to welcome Lexus back for the fifth year in a row! Lexus has been a cornerstone of support for the Esports Awards, showcasing their unwavering dedication to the competitive gaming community.” said Michael Ashford, CEO of the Esports Awards. “Their commitment to excellence and innovation consistently pushes us to create the ultimate experience for our global audience. We’re excited to raise the bar once again and deliver an unparalleled event that celebrates the very best in esports.”
“The Esports Awards have played a critical role in helping the Lexus brand cement its place within the world of esports and gaming,” said Vinay Shahani, Vice President of Lexus Marketing. “We look forward to celebrating with the gaming community as they recognize those in the industry who share our passion and commitment to technology, performance and innovation.”
The Esports Awards ceremony is the highlight of a thrilling three-day celebration including the PWR UP Las Vegas esports conference, hosted at the luxurious Resorts World Las Vegas. The ultimate esports, tech and gaming extravaganza will feature groundbreaking events like the Esports Awards Open, a unique golf tournament that blends networking and entertainment with industry leaders and celebrities, shaping the future of esports, tech, and gaming.
Following the ceremony, a glamorous after-party awaits attendees. Limited seats are available, so interested individuals are urged to contact the Esports Awards organisers promptly to secure their tickets and confirm their attendance.
The Esports Awards 2023 campaign key dates:
- 13th – 20th November: Turbo voting period–votes are worth double
- 20th November: Voting closes on all categories but 3
- 25th November: Voting closes for Esports PC Player, Esports Organisation and Esports Team of the Year
- 27th & 28th November: Inaugural Scholars
- 29th & 30th November: Esports Awards 2023
The 2023 Esports Awards presented by Lexus is brought to you in partnership with Xfinity, Oakley, and 5GRV.
PlayVS, the leading esports platform in North America, announced a multi-year partnership with Zenni Optical, the world’s leading online eyewear retailer. This partnership establishes Zenni as the official eyewear partner of PlayVS, bringing exclusive benefits to PlayVS’ esports community.
As part of this collaboration, Zenni will serve as the official eyewear partner of the PlayVS Cup, the annual national esports championship for high school students. The Cup provides top scholastic esports teams from across the country with an opportunity to compete for a national title and earn recognition and awards, including college scholarships. Zenni’s partnership will help power scholarship prizes for Cup finalists, furthering PlayVS’ dedication to empowering students and supporting their educational and athletic ambitions. These scholarships not only aid with alleviating financial strain, but also highlight esports as a viable pathway to academic and professional success.
Zenni’s eyewear will also be included in the prize packages that PlayVS Cup champions and PlayVS Awards winners receive, providing students with high quality eyewear to complement their gaming performance. Additionally, Zenni will offer members of the PlayVS community exclusive discounts on eyewear.
“We are excited to partner with PlayVS and expand our ongoing support of the gaming and esports community. Empowering a dedicated high school esports program that not only will generate awareness around the importance of eye health to a new generation of gamers but also support their academic pursuits is such an amazing opportunity for Zenni to partner with,” said Robb Chiarini, Head of Partnerships, Licensing, & Events at Zenni Optical.
Through this partnership, Zenni will also be integrated into PlayVS’ content series, Road to the PlayVS Cup, a set of videos showcasing different esports programs across the nation as they compete to earn a spot in the PlayVS Cup.
“Partnering with Zenni is a natural fit for us as we continue to grow the high school esports community. Zenni shares our commitment to supporting students in both esports and academics. By joining forces with Zenni, we’re empowering students with scholarships and enabling them to partake in healthy competition to foster their esports careers. We’re excited to work together and bring Zenni’s eyewear to our community of gamers,” said Jon Chapman, CEO of PlayVS.
The post PlayVS Announces Multi-year Partnership with Zenni Optical appeared first on Gaming and Gambling Industry in the Americas.
Genius Sports Limited has signed new partnerships with Bayes Esports and GRID Esports (GRID) to provide sportsbooks with the highest-quality official esports offering.
GRID, as the only game data platform directly working with the game publishers will provide Genius Sports with exclusive access to official live esports data from League of Legends, and VALORANT, the fastest-growing betting esports title, alongside Ubisoft’s Rainbow Six data, and a robust portfolio of CS2 and Dota2 data from the global tournaments by BLAST and Champion of Champions.
Genius Sports’ sportsbook partners will also be able to access official streaming and data visualizations powered by official GRID data.
Bayes Esports is helping power Genius Sports’ esports offering with its highly granular Live Match Data. As the exclusive data partner of key esports tournament organisers such as ESL FACEIT Group, Bayes Esports covers the majority of official live data for Counter-Strike 2 and Dota 2 esports, which brings in some of the highest revenue for sportsbooks.
Genius Sports will further enhance its offering with Bayes Esports’ data product suite, including low-latency video and live data-powered widgets. Select Genius Sports products will be available through Bayes Esports’ distribution in return.
Going forward, Genius Sports will provide sportsbooks worldwide with an end-to-end esports trading product across pre-match and in-play, powered by ultra low-latency data to guarantee sharp odds and maximum market uptime. Through this product, sportsbooks can unlock new revenues by reaching a highly engaged audience with high-octane, year-round content.
“We are thrilled to announce these new partnerships with Bayes and GRID, two leaders in their field, to create an unrivalled esports content suite for our sportsbook partners. As the new home of esports for sportsbooks, we will provide our partners with the highest-quality data and odds on the most prestigious titles in the sport,” said Matt Stephenson, Global Partnerships Director at Genius Sports.
The post Genius Sports Signs Partnerships with Bayes Esports and GRID appeared first on European Gaming Industry News.
The Esports Integrity Commission (ESIC) has announced that DACH CS GmbH (DACH CS), a tournament organiser seeking to revitalise competitive Counter-Strike in Germany, Austria and Switzerland, has officially joined ESIC membership.
By joining ESIC, DACH CS commits to upholding the highest standards of competitive integrity. The membership requires the league to implement ESIC’s Integrity Programme across all of its tournaments, tackling key issues such as match-fixing, cheating, and doping, fostering a culture of fair play within the region.
As an ESIC member, DACH CS will integrate ESIC’s codes of conduct, actively cooperate in investigations, and enforce ESIC’s rulings. This commitment aligns DACH CS with global best practices, ensuring that the DACH Counter-Strike esports scene operates with a proven integrity framework.
Stephen Hanna, Chief Executive Officer of ESIC, said: “DACH CS’s dedication to rebuilding and strengthening the competitive Counter-Strike scene in the DACH region makes them a valuable addition to ESIC’s growing membership. Their commitment to competitive integrity and fair competition aligns perfectly with our mission to safeguard esports. We look forward to working closely with them to support a sustainable and transparent ecosystem for players, teams, and stakeholders in the region.”
Anton Christoph, Founder & Managing Director of DACH CS, said: “At DACH CS, we’re on a mission to take the Counter-Strike Scene in Germany, Austria, and Switzerland to old and new heights! We’re super excited to be joining forces with ESIC, as we’re confident that this is a vital step in keeping our community’s most prized values at the heart of our operations. By teaming up with ESIC and aligning with their globally recognised integrity standards, we’re making a promise to you, our players, teams and stakeholders, to provide a competitive environment that’s both trusted and well-structured. We are excited to work closely with ESIC to build a sustainable and respected esports landscape in the DACH region.”
The post DACH CS Joins as Member of Esports Integrity Commission appeared first on European Gaming Industry News.
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