G2E
iGaming Operators: Optimove Survey Analysis Shows Responsible Gambling Measures Build Player Trust and Loyalty

Findings from the Optimove 2023 iGaming Survey shed light on players’ positions on the ongoing challenge of tackling problematic gambling behavior within the iGaming industry. According to an analysis released by Optimove at Global Gaming Expo (G2E) in Las Vegas, an overwhelming 75% of players perceive responsible gambling tools as instrumental in bolstering trust and loyalty towards operators. The results are from the Optimove 2023 Report of Players’ Preferences in iGaming Marketing.
Impressively, approximately 90% of players actively set betting limits and a remarkable 97% demonstrate awareness of responsible gambling resources with 56% actively utilizing them. This highlights the escalating significance of iGaming sites’ responsible gambling initiatives and suggests that responsible gambling initiatives not only benefit players but also enhance the reputation and customer retention of operators.
Responsible gambling poses a critical challenge in the iGaming industry. Neglecting responsible gambling measures can lead to problem gambling, eroding trust and loyalty in operators. It’s essential for a healthy, sustainable player-operator relationship.
To address these insights, the Optimove 2023 iGaming Survey offers five key recommendations serving as a playbook for iGaming operators and helping them craft a personalized and socially responsible marketing strategy. This approach not only enhances the player experience but also effectively mitigates the risk of players developing unhealthy habits and practices:
- Promote Responsible Gambling: Operators should actively promote responsible gambling resources, fostering trust and loyalty by featuring them prominently on their website and in marketing materials.
- Encourage Betting Limits: Operators should encourage players to set betting limits by implementing user-friendly features for limit adjustment.
- Continuous Education: Operators should educate players about responsible gambling including potential risks and recognizing problem gambling signs.
- Monitor and Support: Operators should establish systems to monitor player behavior, offering timely support and intervention when needed, showcasing their commitment to player well-being.
- Use Data Analytics: Operators should leverage a customer data platform (CDP) for data analytics to identify and support players at risk of gambling problems, enabling early intervention.
These survey results come on the heels of Gartner Ranking Optimove #1 in Journey Orchestration in its 2023 Critical Capabilities for Multichannel Marketing Hubs. Optimove is also positioned highest in execution and vision among Challengers in the Magic Quadrant for Multichannel Marketing Hubs and is recognized as a noted leader in customer intelligence and measurement and optimization.
Visit Optimove at G2E in Las Vegas, October 10 to 12, in booth 2630 to get the report and further iGaming insights.
G2E
G2E INTRODUCES FIRST-EVER U.S. DEALER CHAMPIONSHIP

The inaugural G2E Dealer Championship will debut this year at Global Gaming Expo 2025, presented by the American Gaming Association (AGA) and organized by RX. The much anticipated competition brings together top casino dealers across the U.S. to compete for the title of the best dealer in America.
The multi-day event will culminate in cash prizes for the top three competitors. Additional details and nomination eligibility can be found by visiting www.globalgamingexpo.com.
The competition is open to full-time, part-time, and dual-rate dealers employed at land-based or online legal, regulated casino operators in the United States and requires nomination through their employer. Each casino property may nominate a maximum of one participant per operator property, with no more than four properties per enterprise considered for participation. Every participating dealer must be accompanied by a table games executive from the same property, who will also serve as a judge during the event.
Contestants will each deal Blackjack and traditional Roulette for 15 minutes, evaluated on technical skills, hospitality, and game control. Participation in both games is required. Based on the number of participants, the competition will feature a series of elimination rounds to determine the champion and runners-up.
“We’re thrilled to introduce the inaugural G2E Dealer Championship as one of the exciting new additions to this year’s event,” said Korbi Carrison, RX’s Event Vice President for G2E. “This competition celebrates the incredible skill, precision, and showmanship of casino dealers across the country as well as highlights the vital role they play in the gaming experience. The dynamic and engaging experience will recognize top talent and is sure to bring even more energy to the show floor.”
“This is more than a competition – it’s a recognition of the professionalism and talent that drive our industry forward,” said Debi Nutton, casino industry veteran and G2E Dealer Championship advisor. “Dealers are an integral part of the gaming experience, and the face of the industry for so many guests. I’m proud to help shine a spotlight on their craft at the industry’s biggest stage.”
Inspired by and in collaboration with the European Casino Association’s European Dealer Championship, G2E’s event will showcase their expertise while also engaging in skill challenges that highlight technical precision, flair, and a commitment to exceptional player experience. Designed to celebrate professionalism and talent within the industry, the G2E Dealer Championship promises to be a must-attend event at G2E this year.
For 25 years, G2E has served as the premier global event for the legal, regulated gaming industry, fostering innovation and driving growth across casinos, hospitality, technology, iGaming, sports betting, and more. The event will welcome over 25,000 industry professionals from more than 120 countries, regions and territories, and nearly 400 exhibitors showcasing the latest global gaming technologies.
The post G2E INTRODUCES FIRST-EVER U.S. DEALER CHAMPIONSHIP appeared first on Gaming and Gambling Industry in the Americas.
Conferences
Quick Custom Intelligence Celebrates Milestone Success at the 2024 Global Gaming Expo

Quick Custom Intelligence (QCI) capped off a remarkable appearance at the Global Gaming Expo (G2E), held from October 7 to 10, 2024, with a series of exciting announcements that solidified their position as a leader in AI-driven casino intelligence software.
The highly anticipated event saw QCI unveil the latest version of the QCI Enterprise Platform, which delivers unprecedented features designed to optimize casino operations and revenue. Attendees also witnessed the reveal of QCI’s latest AI technology, which continues to push the boundaries of what’s possible in gaming analytics and intelligence.
Adding to the excitement, QCI’s Chief Technology Officer Andrew Cardno was honored with the prestigious Lifetime Achievement Award from Gaming & Leisure for his contributions to the gaming industry over the past three decades. This award reflects Cardno’s lasting impact on data-driven decision-making in casinos, setting industry standards for innovation.
In addition to this accolade, Andrew Cardno and QCI CEO Dr. Ralph Thomas proudly announced the release of their eleventh book, The Math That Gaming Made – Compendium, an in-depth exploration of the mathematical principles that shape the gaming industry today. The book promises to serve as a valuable resource for professionals seeking to enhance their understanding of data science in gaming.
“We couldn’t have asked for a better platform to showcase our latest innovations,” said Dr. Ralph Thomas, CEO of QCI. “The Global Gaming Expo has always been a key event for us, and this year exceeded our expectations. The response to our new QCI Enterprise Platform has been overwhelmingly positive, and we are excited to continue shaping the future of the gaming industry.”
Andrew Cardno shared his thoughts on the event and his recent recognition: “Receiving the Lifetime Achievement Award from Gaming & Leisure is an incredible honor. But what excites me the most is the energy and enthusiasm we saw from our customers and industry peers at the expo. The latest advancements in AI technology we introduced will redefine how casinos harness data, and I’m proud to be at the forefront of that transformation.”
Victor Rocha, a prominent figure in the gaming industry, commented on the electric atmosphere at QCI’s booth: “The excitement surrounding QCI’s new offerings was palpable. From the advanced AI capabilities to the enhanced functionality of the QCI Enterprise Platform, it’s clear that QCI is leading the charge in innovation. Visiting their booth was a highlight of the show.”
The 2024 Global Gaming Expo was an undeniable success for QCI, further solidifying the company’s role as a pioneer in the gaming technology space. With their latest developments and the release of The Math That Gaming Made – Compendium, QCI is well-positioned to drive the gaming industry forward.
AMUSE
Interblock Launches a New Category AMUSE

This year’s G2E was a great success for Interblock. The company has garnered exceptional feedback for its ground-breaking innovations in the table games sector.
Attendees were thoroughly impressed by Interblock’s commitment to advancing the future of gaming, with many recognizing the company as a pivotal force in reshaping the casino landscape.
At the forefront of Interblock’s showcase was the highly anticipated AMUSE product line, which is not just a collection of games but a transformative concept that aims to establish an entirely new section of the casino floor dedicated to amusement games. Traditionally, casino floors have been divided into two main sections: table games and slots. Just a decade ago, electronic table games (ETGs) were an emerging concept, and due to Interblock’s innovations, they have evolved into a distinct third section of the casino floor, complete with dedicated reporting and operational strategies. Now, with the introduction of AMUSE, Interblock is poised to create the fourth section—an engaging and interactive space that focuses on amusement-style gameplay, appealing to a broader audience.
AMUSE uniquely combines amusement-style gameplay with RNG-based wagering, presenting a fresh and engaging approach to casino entertainment. Attendees were particularly captivated by standout titles such as Marble Run, a gravity-driven betting experience, Dragon Roulette, featuring an exciting multi-ball bonus stage, and Free Fall Roulette, which incorporates pinball-style mechanics to create an interactive twist on the classic game. The AMUSE product line is set to revolutionize how players interact with gaming environments, making them not just participants but active players in a fun, social experience.
The Interblock booth also highlighted a diverse array of other cutting-edge products that reinforce the company’s leadership in table games. Frenzy Roulette emerged as a notable offering, captivating players with its high-energy, continuous-action gameplay, securing its status as a favorite on the show floor. Additionally, the innovative Smart Pit, which seamlessly integrates live dealer interaction with advanced automation, achieved its second consecutive gold win from the GGB Gaming & Technology Awards 2025 for “Best Table Game Product or Innovation” at the show. This prestigious accolade underscores Smart Pit’s transformative impact on table game management, enhancing efficiency, automating payouts, and enriching player engagement.
The Universal Cabinet series also drew attention with its stunning visuals and flexible configurations, featuring popular games like Blackjack, Craps, and Roulette. The excitement continued at the Stadium, where social gaming met unparalleled versatility with the introduction of Marble Maze, another innovative addition from the AMUSE lineup specifically designed for Stadiums and Pulse Arenas, along with MegaMania. Standalone games, including Reel Roulette and Bonus Wheel Roulette, were also met with significant enthusiasm.
Interblock further solidified its position with strategic partnerships and acquisitions. At G2E, the company partnered with Eclipse Gaming to showcase class II games and introduced affordable, high-quality ETG solutions from its recent majority acquisition of Zuum Limited—both expansions offering broader market appeal.
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