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El escenario de las apuestas deportivas y el iGaming en Brasil atraviesa un periodo de maduración acelerada, donde la agenda de integridad y la arquitectura fiscal...
In a strategic move set to reshape the competitive landscape of iGaming marketing technology, Optimove has announced the acquisition of Smartico. Despite the deal, both companies...
This analysis compares what NFL bettors said they planned to bet before the 2025–26 season with what they actually did through the end of the Wild Card round, using...
Optimove, the leader in Positionless Marketing, has announced a new integration with iGaming technology provider EveryMatrix. EveryMatrix delivers modular and turnkey iGaming software, solutions, content and...
Executive Summary – Optimove US Gaming Pulse Report (May 2025) The May 2025 report analyzes data from over 3.2 million U.S. players and 21 million global...
Optimove, the leader in Positionless Marketing and the #1 player engagement platform in iGaming, today announced that after more than two years of activity in the Asia-Pacific...
Grupo da Sorte, a leading Brazilian lottery operator, has chosen Optimove, the #1 CRM Marketing solution for iGaming, to enhance player engagement and retention, helping...
Optimove, the #1 CRM Marketing Platform for iGaming and Sports Betting, announced the launch of OptiPromo, a groundbreaking solution designed for B2C marketers that delivers...
Optimove, the #1 CRM Marketing Solution for iGaming and Sports Betting, is pleased to announce the appointment of Adi Dagan as Senior Director of Partnerships. A seasoned entrepreneur...
The #1 CRM Marketing Solution for iGaming and Sports Betting expands its offering to supercharge personalization, contestant loyalty, and brand growth in the rapidly growing...