partnerships
Wazdan expands Swiss presence with Grand Casino Luzern deal
Wazdan, the innovative games provider, has further expanded its footprint in Switzerland following a partnership with mycasino by Grand Casino Luzern.
The agreement will see the supplier’s entire portfolio of games go live in batches on Swiss market leader mycasino.ch, throughout the early portion of 2023.
The first Wazdan title is already live on the casino, the popular 9 Burning Dragons, as it continues to expand across the regulated European market.
The integration has been completed by PAF, marking the fifth jurisdiction Wazdan has entered via the global operator.
Bekki D’Agata, Commercial Director at Wazdan, said: “Switzerland is a massive market of focus for us, and we’re delighted to partner with one of its pre-eminent casino institutions, Grand Casino Luzern.
“Our product portfolio has been well received by the Swiss community, and we’re looking forward to our entire offering being rolled out in the coming months.”
Wolfgang Bliem, CEO of Grand Casino Luzern AG, said: “Wazdan’s portfolio combines innovative mechanics and bold graphical styles, and we’re very pleased to expand our online casino range with its games.”
Diemo Kastner, Online Casino Director of mycasino.ch, added: “We’re always searching for cutting-edge content that will be a point of differentiation for us, and Wazdan brings innovative titles as well as a fantastic engagement-boosting suite of tools, and we can’t wait to see how they are received by our players.”
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Paris FC is proud to announce the arrival of bwin , an iconic sports betting and poker brand, as a major partner of the club. This partnership brings together two brands determined to offer unique experiences to their communities. Through this collaboration, Paris FC and bwin are committed to further strengthening the close bond between the Club and its loyal supporters.
In addition to brand visibility during all matches, bwin will offer its punters and the Club’s supporters exclusive prizes throughout the season. And hopes to be able to help the club in its rise to the top of the French and international competition alongside top brands such as Vinci, Renault, adidas and Redbull.
Christophe Michel, digital & marketing director of bwin: “Paris FC embodies values that are close to our hearts, and we are delighted to contribute to the club’s growth as a partner. This partnership will allow us to strengthen our ties with the world of French football and its fans, in the heart of the City of Lights.”
Pierre Ferracci, President of Paris FC: “We are proud to announce this strategic partnership with bwin. This partnership confirms the growing attractiveness of Paris FC and the confidence that prestigious brands place in our project. With bwin at our side, we are strengthening our project and creating new opportunities for our supporters and fans of the Club. Thank you to bwin for their trust, and welcome to the Paris FC family!”
The post Paris FC welcomes a new major partner: bwin appeared first on European Gaming Industry News.
Brazil
EstrelaBet Reinforces Its Commitment to Betting Integrity Through Membership in the International Betting Integrity Association (IBIA)
EstrelaBet, one of Brazil’s leading betting operators, is now an official member of the International Betting Integrity Association (IBIA), a global organization dedicated to promoting integrity in the regulated sports betting industry. By joining IBIA, EstrelaBet aligns itself with more than 140 brands worldwide in the fight against match-fixing. In Brazil, IBIA has a cooperation agreement with the Ministry of Finance to strengthen integrity within the betting market.
This partnership is part of EstrelaBet’s broader strategy and strict match-fixing prevention policy, which ensures compliance with regulations and leverages data and strategic collaborations to detect, prevent, and investigate suspicious activities in regulated betting markets. Additionally, the company adopts internal best practices, partners with specialized monitoring initiatives, such as Genius Sports, and promotes awareness campaigns with its sponsored teams.
“Partnering with IBIA, a globally recognized institution in betting integrity, reinforces our commitment to adopting best practices and increasing oversight in preventing match-fixing and fraud. This contributes to a safer and more transparent environment for everyone’s entertainment,” said Fellipe Fraga, Chief Business Officer (CBO) and Institutional Relations (RI) at EstrelaBet.
IBIA is a non-profit organization dedicated to protecting regulated sports betting markets from match-fixing. Its global integrity monitoring network enables the tracking of transactional activities linked to individual customer accounts. Currently, IBIA members generate over $300 billion in annual betting volume, representing approximately 50% of the global regulated commercial sports betting industry—covering both retail and online platforms—and more than 50% of the exclusively digital segment.
Khalid Ali, CEO at IBIA, said: “We are delighted that EstrelaBet has become a member the International Betting Integrity Association, joining a growing list of operators licensed in Brazil committed to upholding the highest standards of integrity. This partnership enhances the reach of our world-class betting integrity monitoring network, supporting efforts to safeguard the newly regulated Brazilian online sports betting market. We look forward to working closely with Estrelabet to protect its customers and sportsbook business from the threats of betting-related corruption.”
The post EstrelaBet Reinforces Its Commitment to Betting Integrity Through Membership in the International Betting Integrity Association (IBIA) appeared first on Gaming and Gambling Industry in the Americas.
Push Gaming has entered the Bulgarian market thanks to an exclusive deal with Kaizen Gaming brand Betano, marking a milestone in its expansion in globally regulated markets.
For 12 weeks, tier-one operator Betano will have exclusive rights to Push Gaming’s portfolio in the country as it brings the studio’s hugely popular titles to Bulgaria for the first time.
Push’s extensive back catalogue of major hits, including Razor Shark, Razor Returns, Jammin’ Jars, Big Bamboo and Wild Swarm, are now ready to be enjoyed by players in Bulgaria, with more recent releases due to roll out imminently.
The launch enhances Push’s relationship with Kaizen Gaming, which has already seen success with its award-winning content in Greece, Denmark, and Brazil.
Agreements with over 15 direct integration partners have been achieved in 2024, and the supplier’s significant growth will be bolstered by several more announcements in the remainder of Q4.
Fiona Hickey, Chief Business Development Officer at Push Gaming, said: “Bulgaria is a territory we’ve been working on for some time, so it’s particularly pleasing to launch there with such an established and respected name as Betano.
“We know the strength of our product, and allied with Kaizen Gaming’s prominent positioning across regulated markets, we can make the most of our regional entries. They’re a fantastic strategic partner to work alongside, which breeds exceptional confidence that every launch period will perform strongly.”
Evangelos Dedoulis, Director of Product, Gaming and Rewards at Kaizen Gaming, added: “Push Gaming is responsible for some of the finest games on the market, and as such, we have been eagerly anticipating bringing them to our Betano platform in Bulgaria too. In other markets where we have integrated Push Gaming’s titles, the reception from our audience has been exceptional, and we expect the same in this case too.”
The post Bulgaria first for Push Gaming with Kaizen Gaming’s Betano appeared first on European Gaming Industry News.
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