eSports
Inaugural Commonwealth Esports Championships set for Birmingham
The inaugural Commonwealth Esports Championships and Commonwealth Esports Forum will be staged in Birmingham, England this summer. The Championships is a tangible result of the Strategic Partnership between the Global Esports Federation and the Commonwealth Games Federation, announced in May 2020. The new competition in Birmingham will be supported by the British Esports Association, the not-for-profit national body established in 2016 to promote esports in the UK, increase its level of awareness, improve standards and inspire future talent.
The Commonwealth Esports Championships will take place at the International Convention Centre (ICC) in Birmingham on August 6-7, 2022. The Commonwealth Esports Forum – a global convention of thought leaders and idea creators – will be held at the same venue in the lead-up to the Commonwealth Esports Championships, on August 5, 2022.
The Commonwealth Esports Championships will feature esports athletes from across the Commonwealth. Renowned multi-genre global titles are in the final stages of confirmation and will be announced shortly. The event is set to feature exciting demonstrations showcasing Active Esports and the powerful technologies that support the convergence of sport and esports.
The Commonwealth Esports Championships was sanctioned by the CGF Executive Board to be held at the same time as the 2022 Commonwealth Games whilst being independent of Birmingham 2022 and its sports programme. The Commonwealth Esports Championships will have separate branding, medals, organisation, and governance, led by the GEF and its community of partners.
The event is supported by the Business and Tourism Programme (BATP)*, which aims to maximise the economic legacy of the Birmingham 2022 Commonwealth Games, as well as the regional economic development agency, the West Midlands Growth Company, which drives long-term tourism, investment, and major events into the region.
Exploring esports is one of the recommendations outlined in the new Commonwealth Sport 2026/30 Strategic Roadmap. The aspiration is that the innovative inaugural event will engage new audiences, showcase the digital and gaming credentials of the West Midlands and enable the Commonwealth Sport Movement to further explore the impact and potential of esports as part of the roadmap.
CGF President Dame Louise Martin said: “I am delighted that we are announcing the first Commonwealth Esports Championships and Commonwealth Esports Forum to take place in Birmingham this summer.
Esports is continuing to grow dramatically in terms of popularity and participation, particularly amongst young people, and we are continuing to look at ways to explore how it can align with the Commonwealth Sports Movement.
Commonwealth Esports Championships provides an excellent opportunity to pilot esports close to the Commonwealth Games.
This will allow us to review the long-term relationship between the Commonwealth Games and esports as we continue to evolve and explore future editions of our event and what they could look like.
I would like to thank the Global Esports Federation for their partnership with this exciting event, including the British Esports Association and the Business and Tourism Programme, who will help us bring this concept to life.”
Global Esports Federation President Chris Chan said: “We are proud to establish yet another first for the world’s esports community. The inaugural Commonwealth Esports Championships comes hot on the heels of the first-ever Singapore 2021 Global Esports Games staged in December 2021, capturing more than 500 million views from around the world.
The Commonwealth Esports Championships offers our community another exciting event in the global esports calendar. We look forward to welcoming the esports community to Birmingham in August.
British Esports Association CEO and Founder Chester King said: “When we established the BEA in 2016, we did it with the aspiration that esports would become recognised for the incredible value it provides its community.
The gaming community has long understood that esports helps teamwork, communication and strategic thinking together with combating loneliness, but alongside this, it creates opportunities for its athletes to participate in a team environment in a similar way to traditional sport with all the benefits.
We advocate the values of representation, whether that is your team, school, county, or country and as such are delighted to see the Commonwealth Games Federation recognises its potential too.
Furthermore, it is an honour that we get to showcase the values of esports whilst the Commonwealth Games is underway here in the UK.
The BEA is fresh from the successful participation at the Global Esports Games which took place in Singapore in December 2021, where the Great Britain team secured its first medal (silver in the DOTA 2 women’s competition).”
Leader of Birmingham City Council Cllr Ian Ward: “As the country’s fastest-growing tech cluster, responsible for a quarter of British games products, Birmingham and the West Midlands is a thriving hub of creativity and development, reflecting one of the UK’s youngest and most diverse communities. Having developed iconic gaming titles such as Formula One, Sonic the Hedgehog, and Forza, there isn’t a better-suited location to host the Commonwealth Esports Championships, bringing together young competitors from across the world.
“This unique sporting competition builds on the region’s rising reputation as a hotbed for large-scale, globally aired Championships; the Birmingham 2022 Commonwealth Games representing the latest major event to captivate audiences worldwide, also taking place this year.
“Through the Business and Tourism Programme, we look forward to working with the Commonwealth Games Federation and Global Esports Federation to bring this truly exciting event to Birmingham.”
Mayor of the West Midlands Andy Street said: “I am thrilled that the first ever Commonwealth Esports Championships will be staged this summer right here in the West Midlands.
“To put in perspective the sheer scale of the potential ahead of us, the first-ever Global Esports Games in Singapore in December 2021 attracted more than 500 million views from around the world. And with the West Midlands’s growing status as an esports hub, I am incredibly excited to see how we build on last year’s success.
“The Championships are also a brilliant example of our Business and Tourism Programme in action, ensuring we use the platform of the Commonwealth Games to bring in new investment that will benefit the West Midlands long beyond the 11 days of sporting excellence.”
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Berlin Gaming Industry
Tom Achsel Joins FACTORY-C to Spearhead “Home of Indies” Communications
FACTORY-C, the Berlin-based communications powerhouse specializing in gaming and esports, has announced the appointment of Tom Achsel as Event Communications Manager. Achsel will join the “Home of Indies” team alongside project initiator Christiane Gehrke, focusing on the platform’s global expansion and upcoming presence at Gamescom 2026.
With over a decade of experience in the tech and gaming sectors, Achsel brings a massive professional network and deep operational expertise to the agency.
A Veteran of the Berlin Gaming Scene
Tom Achsel is a well-known figure in the German development community. His career highlights include:
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Games Academy: Served as Head of Marketing & Events at one of Europe’s oldest game development institutions.
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Games Ground Berlin: Co-founded and led communications for the Berlin Gaming Festival, curating impactful B2B programs and speaker lineups.
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IGDA Berlin: Serves as Vice-Chairman, strengthening ties between local developers and the global gaming ecosystem.
Christiane Gehrke, Senior Event Communication & Sales Manager at Factory-C
“Tom knows the indie scene from multiple perspectives and has a sharp understanding of the needs of indie developers,” said Christiane Gehrke, Senior Event Communication & Sales Manager at FACTORY-C. “He brings everything needed to support the continued development of Home of Indies.”
Scaling the “Home of Indies” Platform
Since its debut in 2022, Home of Indies has grown into a central pillar of the Gamescom Indie Area. The platform provides a shared booth for independent developers, lowering the barrier to entry for international studios.
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2025 Growth: The booth expanded to 440 square meters, featuring over 50 games from a dozen countries.
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New Features: The project recently added a dedicated Spotlight Stage, streaming booths, and professional networking areas via MeetToMatch.
As Event Communications Manager, Achsel will lead the outreach strategy for Gamescom 2026, ensuring that the creative diversity of the global indie scene receives maximum visibility among press, influencers, and players.
The post Tom Achsel Joins FACTORY-C to Spearhead “Home of Indies” Communications appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BlueBottle
BlueBottle Launches “League Broadcast” SaaS for Streamlined Esports Production
BlueBottle, the Munich-based esports technology innovator, has officially launched League Broadcast, its professional-grade production software, via a new Software-as-a-Service (SaaS) subscription model.
Announced on January 7, 2026, this B2C release moves the platform from selective partner deployments and its long-standing beta phase into a publicly accessible tool for leagues, tournament organizers, and individual content creators worldwide.
Professional Broadcast Tools for All Tiers
League Broadcast is designed to automate and elevate the visual storytelling of competitive gaming, specifically targeting the League of Legends ecosystem. The software bypasses traditional API limitations by using low-level game data collection to provide real-time, high-fidelity visualizations.
At launch, BlueBottle has introduced a tiered pricing structure to suit different operational scales:
| Tier | Status | Key Features | Target Audience |
| Free | Available | Core overlays, essential team/player data, basic game stats. | Grassroots creators & amateur streamers. |
| Basic | Available | Commercial usage rights, customizable pre-game elements, professional draft tools. | Semi-pro leagues & small event organizers. |
| Pro | Coming Soon | Advanced analytics, event-driven automation, premium production tools. | Professional leagues & high-scale live operations. |
Supported by Creative Europe Media
The transition to a scalable SaaS model was significantly bolstered by funding from Creative Europe Media, the European Union’s flagship program for the audiovisual and creative sectors. This backing allowed BlueBottle to invest in:
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Enhanced Stability: Hardening the software for 24/7 live environments.
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Improved Infrastructure: Faster development cycles and dedicated customer support.
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Accessibility: Lowering the barrier for European creators to produce “broadcast-quality” content that competes with high-budget international productions.
“This launch represents more than a new pricing model — it’s the moment League Broadcast becomes accessible to the wider esports community,” said Lars Eble, CTO at BlueBottle. “We were able to invest in long-term product quality… ensuring that our B2C customers receive the same level of reliability previously reserved for large partners.”
Strengthening the European Esports Ecosystem
By providing affordable, automated tools for real-time data visualization—such as dynamic gold graphs, inhibitor timers, and 3D in-world branding—BlueBottle is positioning itself as a core infrastructure provider for the digital media age. The platform allows smaller organizations to monetize their formats more effectively through professional-looking sponsor placements and deeper viewer engagement.
The post BlueBottle Launches “League Broadcast” SaaS for Streamlined Esports Production appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Akshat Rathee
Indian Esports 2026: Strategic Growth and the Asian Games Milestone
The Indian esports landscape is transitioning from a period of rapid “spectacle” growth to a phase defined by lasting institutional structure. Following the implementation of the Promotion and Regulation of Online Gaming Act (PROGA), 2026 is set to be the year where regulatory clarity, international competition, and domestic grassroots development converge.
The Impact of PROGA: Policy into Practice
The Promotion and Regulation of Online Gaming Act (PROGA), signed into law in August 2025, has officially moved from policy to practice. Its primary contribution to 2026 is the explicit separation of esports from money-based gaming.
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Legitimacy: By categorizing esports as a legitimate competitive pursuit, PROGA has unlocked state-level adoption and cleared the way for schools and colleges to integrate gaming into their sports frameworks.
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Commercial Confidence: With a clear regulatory environment, brands in sectors like FMCG, automotive, and BFSI are now viewing esports as a stable, long-term youth engagement platform rather than a risky experiment.
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Athlete Pathways: PROGA facilitates the creation of standardized national registries for athletes, ensuring that competitive integrity is maintained across grassroots and professional tiers.
The Asian Games 2026: A Global Stage
The Asian Games 2026 in Aichi and Nagoya, Japan, serves as the most critical milestone for the ecosystem this year.
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Medal Status: Esports will feature as a full medal event with 11 confirmed titles, including League of Legends, PUBG Mobile (Asian Games Version), and Pokémon UNITE.
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Indian Prospects: India’s best historical result (quarter-finals in League of Legends at Hangzhou) has set a high bar. For 2026, the focus has shifted toward high-performance training camps and long-term athlete mentorship to secure a podium finish.
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Multi-Sport Integration: Participation alongside traditional athletes reinforces the narrative that esports is a viable professional career, further encouraging government investment through schemes like Khelo India.
Market Evolution and Key Trends
The Indian gaming market is projected to reach approximately $5.02 billion in 2026, driven by a massive player base exceeding 500 million gamers.
| Trend | Impact in 2026 |
| Mobile Dominance | Over 95% of the market remains mobile-first, fueled by 5G expansion and affordable hardware. |
| Beyond BGMI | 2026 is seeing a push to diversify the market into fighting games, sports simulations, and PC titles to avoid “one-title dependency.” |
| Monetization Shift | Revenue is shifting from pure advertising toward battle passes, subscription models, and in-game progression. |
| Tier II & III Growth | Most new user acquisition is coming from smaller cities, demanding more vernacular and localized content. |
The post Indian Esports 2026: Strategic Growth and the Asian Games Milestone appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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