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Winning the race for acquisition & retention : Incentive Games partners with Captain Up

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Gamification Specialist & Number 1 Free-to-Play provider Incentive
Games partners with award winning Gamification platform Captain Up
– optimizing the customer journey, CAC & LTV

In a new collaboration, Incentive Games Free-To-Play & Pay-to-Play games and Captain Up cloud gamification & loyalty platform offer a unified service suite. The new partnership enables new onboarding strategies, with
retention and engagement already set up as part of the journey – powering up acquisition tools with gamified bonuses, missions and rewards.
Customers play the games, earn points, compete in tournaments, win bonuses or buy items in a shop.

Free-To-Play games have taken the industry by storm in the past couple of years, lowering the customer acquisition costs, giving operators more control over the process, significantly increasing retention. While brands wish to keep their players engaged, they compete for attention with social media, streaming services, multiplayer video games and much more.
Captain Up, award winning “no code” gamification platform, maximizes customer activity and loyalty – using game mechanics and behavioral psychology. Enabling brands to offer a new customer experience, enriching the user journey with gamified promotions, segmented missions, challenges, jackpots, leaderboards and more.

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“We are happy to partner with Captain Up, offering a new user journey, focusing on best results in CAC and LTV. Our companies power many brands in the industry, and now we enable the full potential of our tools – engaging & exciting gamified and personal games… Incentive Games x Captain Up = Gamification Squared. John Gordon, CEO, Incentive Games.

“We are excited to collaborate with Incentive Games, delivering a rich & engaging new user experience – from acquisition and onboarding to activity and retention. Customers are offered to complete challenges in the games they play, while the data determines rankings & winners. Players are rewarded with custom prizes and promotions, based on real time behaviour analysis.” Uri Admon, CEO, Captain Up.

Incentive Games x Captain Up = Gamification Squared.”

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SOFTSWISS Wins Best Game Aggregator Award in Latin America

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SOFTSWISS wins the CGS Recife Awards 2025 for its flagship Game Aggregator, confirming its industry leadership as the largest content hub in iGaming, operating with 99.999% uptime across 24 regulated jurisdictions. Recognition in Latin America, where SOFTSWISS has achieved full product certification, further proves the product’s global dominance and commitment to delivering trusted solutions across key regulated markets.

The award recognises the best game aggregation platform in the Latin American iGaming market, celebrating leadership, innovation, and operational excellence. This recognition is especially important as it comes from Brazil, where all SOFTSWISS products have recently been certified, led by the Game Aggregator. It is the 7th international award for the Game Aggregator, highlighting the product’s dedication to delivering unmatched scale and stability.

The Game Aggregator is recognised as the industry leader because of measurable advantages that no other platform can match. Operating in 24 jurisdictions, the solution provides direct access to 35,000+ active playing games from 300+ providers with new releases appearing immediately in operators’ portfolios enabled by streamlined integrations.

Engagement features deliver proven growth. Its Tournament Tool increases average daily bets by 22% across the player base. Players who join tournaments place twice as many bets and wager 3 times more than others. Jackpot Aggregator campaigns on the Game Aggregator drive a 50% increase in turnover per user, making engagement mechanics a direct source of revenue.

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The platform’s infrastructure is designed for continuous, fail-safe operation. Uptime reaches 99.999–100%, guaranteed by strict SLAs and backed with proactive system notifications. The system processes 7,000 requests and up to 100,000 database queries per second, with 99% of responses returned in under 100 milliseconds. This ensures operators never lose a session, a bet, or their players’ trust.

Beyond scale and engagement, the platform offers features that raise industry standards: AI-driven localisation for any market, deep analytics through the Ultimate Report Builder, and customisable game metadata for client-facing flexibility.

We are honoured to receive the Best Game Aggregator Platform award at CGS Recife. This recognition shows the value of our commitment: a constantly growing game portfolio, wide market coverage, and unwavering platform reliability. For almost ten years, our team has been building a platform that not only delivers scale and stability but also drives measurable results,” added Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator.

The SOFTSWISS team will be available at SBC Lisbon 2025, Stand B160, to discuss the possibilities of the Game Aggregator.

 

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About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Wins Best Game Aggregator Award in Latin America appeared first on European Gaming Industry News.

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SBC Summit Tbilisi Conference Agenda Maps Path to Growth in Eastern Europe & Central Asia

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This October, SBC Summit Tbilisi 2025 returns to Georgia with an enhanced conference agenda that connects the industry to the expertise and insights of local Eastern European and Central Asian leaders, helping delegates succeed in these markets.

Co-hosted with SMH Global, a Georgia-based company at the crossroads of sports, media, and iGaming, the summit will once again take place at the Sheraton Grand Tbilisi Metechi Palace on 15–16 October.

With over 50 speakers, the two-day agenda will cover local marketing, regulatory hurdles, and talent development, offering delegates the expertise needed to build stronger operations in Eastern Europe and Central Asia.

Commenting on this year’s conference agenda, Rasmus Sojmark, CEO and Founder of SBC, said: “We’ve worked closely with SMH and a group of local experts who really understand the region to shape this agenda. They know how to connect with Eastern European players, why crypto has taken off in gaming here, and how sports icons influence the way fans engage. It’s their stories and expertise that make the program in Tbilisi so valuable.”

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Day One will dig into the realities of entering and growing in Eastern Europe and Central Asia. Panels will explore what it really takes to win over players from a marketing perspective, while others will examine how operators can navigate multi-jurisdictional compliance, balancing taxation, GDPR, and responsible gambling rules without losing efficiency.

Beyond regulation, discussions will look at how traditional casinos are reinventing themselves, from integrating digital products to keeping pace with changing player expectations. The day will conclude with a candid discussion on the rise of cryptocurrency in iGaming, asking whether it is truly a game-changer for payments and trust or a risk that requires careful management.

Day Two will turn the spotlight to sports and player engagement. Panels will unpack how athletes and sports icons influence fan communities, shape responsible play, and build brand trust, with case studies of successful collaborations between gaming brands and top stars. Discussions will then move into the rise of esports and fantasy sports, asking whether these interactive formats are the key to winning over younger, more skill-driven audiences.

Experts will also dig into gamification, from leaderboards and missions to loyalty programmes, and debate which mechanics truly keep players engaged long term. Later in the day, attention will shift to the region’s growing reputation as a talent hub, with speakers sharing how companies are recruiting and retaining top tech and product talent from Georgia, Armenia, Ukraine, and beyond. The program will close on the power of sport itself, exploring how major events like the World Cup and Olympics fuel massive betting activity, and how sponsorships are reshaping the global sports economy.

Looking ahead to this year’s summit, Sojmark added: “For me, the real value of this agenda is its practicality. Delegates will leave with ideas they can put into practice across Eastern Europe and Central Asia. Just as importantly, it’s about looking ahead, thinking about the region’s future role in the industry and how businesses can start preparing for it today.”

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Get your tickets for SBC Summit Tbilisi now!

Take advantage of our Early Bird offer and secure a Full Event Pass for just $150 — a $50 saving. Your pass gives you access to every conference session, the exhibition floor, and all evening networking events across both days.

Operators and affiliates are eligible for free passes. Simply click to apply.

The post SBC Summit Tbilisi Conference Agenda Maps Path to Growth in Eastern Europe & Central Asia appeared first on European Gaming Industry News.

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SOFTSWISS Wins Best Game Aggregator Award in Latin America

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SOFTSWISS wins the CGS Recife Awards 2025 for its flagship Game Aggregator, confirming its industry leadership as the largest content hub in iGaming, operating with 99.999% uptime across 24 regulated jurisdictions. Recognition in Latin America, where SOFTSWISS has achieved full product certification, further proves the product’s global dominance and commitment to delivering trusted solutions across key regulated markets.

The award recognises the best game aggregation platform in the Latin American iGaming market, celebrating leadership, innovation, and operational excellence. This recognition is especially important as it comes from Brazil, where all SOFTSWISS products have recently been certified, led by the Game Aggregator. It is the 7th international award for the Game Aggregator, highlighting the product’s dedication to delivering unmatched scale and stability.

The Game Aggregator is recognised as the industry leader because of measurable advantages that no other platform can match. Operating in 24 jurisdictions, the solution provides direct access to 35,000+ active playing games from 300+ providers with new releases appearing immediately in operators’ portfolios enabled by streamlined integrations.

Engagement features deliver proven growth. Its Tournament Tool increases average daily bets by 22% across the player base. Players who join tournaments place twice as many bets and wager 3 times more than others. Jackpot Aggregator campaigns on the Game Aggregator drive a 50% increase in turnover per user, making engagement mechanics a direct source of revenue.

The platform’s infrastructure is designed for continuous, fail-safe operation. Uptime reaches 99.999–100%, guaranteed by strict SLAs and backed with proactive system notifications. The system processes 7,000 requests and up to 100,000 database queries per second, with 99% of responses returned in under 100 milliseconds. This ensures operators never lose a session, a bet, or their players’ trust.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Beyond scale and engagement, the platform offers features that raise industry standards: AI-driven localisation for any market, deep analytics through the Ultimate Report Builder, and customisable game metadata for client-facing flexibility.

We are honoured to receive the Best Game Aggregator Platform award at CGS Recife. This recognition shows the value of our commitment: a constantly growing game portfolio, wide market coverage, and unwavering platform reliability. For almost ten years, our team has been building a platform that not only delivers scale and stability but also drives measurable results,” added Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator.

The SOFTSWISS team will be available at SBC Lisbon 2025, Stand B160, to discuss the possibilities of the Game Aggregator.

 

About SOFTSWISS

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Wins Best Game Aggregator Award in Latin America appeared first on Gaming and Gambling Industry in the Americas.

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