eSports
DATA PLATFORM FOR ESPORTS AND GAMING, GRID, SECURES USD 10M SERIES A

GRID receives investment from gaming industry leaders behind Alinea Capital, Bumble Ventures, and NFL’s JuJu Smith-Schuster, to grow its data platform and expand its US presence
GRID Esports GmbH, the leading provider of data solutions for the esports and gaming industry, is announcing the completion of a USD 10 million Series A round of funding. The round includes leading investors in the gaming, iGaming and tech industry: the industry leaders behind Alinea Capital, Bumble Ventures, Tar Heel Capital Pathfinder, as well as NFL Pro Bowl Wide Receiver JuJu Smith-Schuster.
The three year old company has made a significant impact on the esports and gaming ecosystem providing the technical capabilities for tournament organizers and game publishers to unlock the engagement and monetization potential of their official in-game data. Data as an asset and the value of data reliant use cases have proven to be a critical part of traditional sports business. Emulating similar dynamics that overcome esports and gaming specific data challenges has the potential to bring immense value and sustained growth to the industry’s ecosystem.
“2020 proved to be a massive growth year in the gaming and esports industry and for our company. We saw wide adoption of our technology across the most renowned players in the ecosystem, and with it, our coverage of esports events and roster of clients grew exponentially,” says Moritz Mauer, CEO and Founder of GRID. “We are in a unique position to leverage technology to standardize esports data by embracing the digital nature of the sport and do so in alignment with rights holders in the space such as game publishers and tournament operators.”
The Berlin-based tech company launched its data platform in 2018 during the FACEIT London CSGO Major and quickly expanded its foothold securing partnerships from other major tournament organizers like FLASHPOINT and WePlay. Within three years the company’s tech infrastructure supported all major esports titles and was integrated by a significant majority of top tier tournament organisers.
“We are impressed by the early success of Moritz and his team, already establishing GRID as the esports data market leader,” Says William Hatle, Portfolio Manager and Partner of Alinea Capital. “We believe GRID’s unmatched esports knowledge and intense focus on delivering top service to its partners and clients is the reason for their success and will continue to be so in the future.”
GRID began expanding its services to the US market at the beginning of 2020 with promising success. The company was a major driver for the first ever esports wager in New Jersey, and will be powering America’s first esports-only sports book launched at SkyUte Casino in Colorado. Now armed with more financial backing, GRID looks to capitalize on their recent momentum in expanding and evangelizing the adoption of their official data assets.
“GRID has already outperformed its traditional sports counterparts in the esports space and we aim to work with them closely to continue this trend. The core team is built from data industry veterans and has used their unique skill sets along with a love for gaming to build a powerhouse of a business,” Carsten Salling, Investment Manager at Bumble Ventures comments. “We are committed to providing the resources to boost GRID to escape velocity and secure the rest of the esports data market.”
Historical investors of the company include Agileo Ventures and Tar Heel Capital Pathfinder. Have reaffirmed their commitment with the company and will continue their support.
“GRID’s pioneering technology unlocks the new commercial potential of esport data. It is a game-changer for teams, tournament organizers, and game publishers,” says Arkadiusz Seńko, Managing Partner of Tar Heel Capital Pathfinder. “We are proud to have been GRID’s partner from the very beginning and we are excited to further support the team in creating a sustainable future for the esports market.”
As with its earlier rounds, GRID worked with sports and entertainment M&A firm Astero Partners. The German legal teams at Orrick, Herrington and Sutcliff assisted GRID. Poellath and the German teams of DLA Piper assisted existing shareholders and new investors.
With the USD 10 million investment, GRID will take on the US and look to continue its control of the data infrastructure in an exploding esports market.
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BETER
BETER Teams Up with FIRST

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In-demand fast-betting content provider brings its esports and sports products to a Tier-1 sportsbook supplier
BETER, the award-winning provider of fast-betting content and data for esports and sports, has entered into a strategic partnership with FIRST – Best in Sports, a Tier-1 sportsbook supplier.
Through this collaboration, FIRST will integrate fan-favorite ESportsBattle tournaments, initially taking eFootball and eBasketball, as well as world-renowned Setka Cup table tennis tournaments.
BETER delivers 24/7 live streaming, real-time data, and hyper-accurate odds for approximately 700,000 fast-paced events each year, offering up to 50 markets per event with an average operator margin of 7.5%+.
Its esports portfolio includes ESportsBattle tournaments, featuring eFootball, eBasketball, eHockey, and the recently launched eTennis. Its sports portfolio features the Setka Cup table tennis series, BSKT Cup basketball league, GTR Cup tennis tournaments, Padel tennis, as well as coverage of official cricket tournaments and leagues worldwide.
BETER ensures the highest standards of fairness and transparency across its content offerings, backed by collaborations with ESIC and IBIA.
FIRST – Best in Sports delivers a fully managed, high-performance sportsbook engineered for speed, scale and precision. With sportsbook specialization at its core, FIRST helps operators in LatAm, Europe and Africa compete at the highest level from day one, combining sharp pricing and risk, deep trading expertise, regional insight, and rapid rollout to accelerate performance.
Both companies were recognized among the best at the recent SBC Awards ceremony, with BETER receiving the Silver Award in the Live Betting Product category, while FIRST was named Sportsbook Supplier of the Year.
Gal Ehrlich, CEO of BETER, said: “The partnership between BETER and FIRST brings together two pioneering providers committed to delivering next-generation betting experiences.
“FIRST has launched our collaboration by integrating a suite of our most popular products—EsportsBattle for esports and Setka Cup for sports—both proven to engage players and deliver the fast-betting thrills they seek.
“This is a great partnership, and our teams are looking forward to a fruitful collaboration.”
Tom Light, CEO of FIRST, added: “BETER’s fast-betting portfolio fits exactly what FIRST was built for: a high-performance sportsbook crafted by specialists.
“Together, we give operators a direct route to Tier-1 competitiveness, faster time-to-market, higher player engagement, and the confidence to go head-to-head with the biggest brands across LatAm, Europe and Africa from day one.”
The post BETER Teams Up with FIRST appeared first on European Gaming Industry News.
Aquisitions/Mergers
GRID Acquires Bayes Esports Assets

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GRID, a game data and technology platform, has acquired the intellectual property assets of Bayes Esports following the company’s liquidation proceedings and will integrate the technology into its GRID Bet division.
The acquisition integrates strategic technology components developed by Bayes over nearly a decade, including live data trading solutions, prediction models, and fan engagement tools, into the GRID Data Platform. These technologies will now be powered exclusively by official esports data available only on GRID, accelerating product development and driving innovation across GRID’s entire portfolio, with a particular focus on GRID Bet, the company’s comprehensive solution for regulated esports betting.
“The acquisition of Bayes assets further accelerates GRIDs capabilities to create value for rights holders in esports and shape the next phase of esports betting in particular,” said Moritz Maurer, Founder & CEO of GRID.
The post GRID Acquires Bayes Esports Assets appeared first on European Gaming Industry News.
BETBY
BETBY CELEBRATES SUCCESS AT SBC SUMMIT LISBON 2025 WITH ESPORTS SUPPLIER OF THE YEAR AWARD

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BETBY, a Tier 1 sportsbook supplier, successfully concluded an impactful presence at SBC Summit Lisbon 2025, where its booth became a central hub for clients, partners, and industry professionals. The summit served as a powerful platform for the company to spark new connections, exchange ideas, and engage in discussions on the latest trends shaping the global betting and gaming industry.
Positioned as “the global gaming and betting industry comes to do business,” SBC Summit provided the ideal stage for BETBY to showcase its cutting-edge sportsbook technology and innovative solutions. Visitors to the BETBY booth experienced first-hand the company’s latest tools designed to empower operators with robust, scalable, and future-proof technology.
The highlight of the event came as BETBY was honoured with the prestigious Esports Supplier of the Year Award. This accolade reflects the company’s unwavering commitment to delivering innovative, reliable, and high-performing solutions that address the evolving needs of sportsbook operators worldwide.
“Being recognised as Esports Supplier of the Year at the SBC Summit is an incredible achievement for our team,” said Leonid Pertsovskiy, CEO at BETBY. “It validates our focus on pushing technological boundaries and our mission to create solutions that bring real value to operators and their players. SBC Summit not only provided BETBY with the opportunity to highlight its achievements but also reaffirmed its position as an industry leader driving innovation in sportsbook technology.”
As BETBY looks ahead, the company is already preparing for its next major industry showcase at the SiGMA Europe Summit in November 2025, which for the first time will be held in Rome. There, BETBY will once again present its cutting-edge tools, insights, and expertise to operators across the globe.
The post BETBY CELEBRATES SUCCESS AT SBC SUMMIT LISBON 2025 WITH ESPORTS SUPPLIER OF THE YEAR AWARD appeared first on European Gaming Industry News.
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