Industry News
TVBET bets on GrooveGaming to stimulate additional rapid growth
Live-games provider, TVBET, has secured advanced aggregator GrooveGaming as a content partner, giving TVBET a growth boost on the back of this latest deal which will add further differentiation in a competitive marketplace. The news comes after a busy start to the year by GrooveGaming, which recently revealed several new partnerships.
GrooveGaming has had a purple patch over the last year announcing a multitude of new partnerships as the aggregator of choice for a host of big industry names including EveryMatrix, iGP, Digitain, ALEA and Quickfire, amongst others.
GrooveGaming’s powerful content platform includes over 2500 casino games as well as a wealth of aggregated content ranging from slots, online casino and live casino, to poker and table games, that operators can access via easy integration.
Created with the aim of easy and fast content delivery for the igaming industry, GrooveGaming has been hitting the headlines over the last 18-months, with a global growth trajectory that has impressively seen the brand reach all 6 continents, based on delivering rapid integrations and focusing on high-quality customer service, together with what remains an unrivalled set of technology tools that operators can use to improve productivity and bottom-line performance.
A major reason why GrooveGaming is becoming the aggregator of choice around the world is that GrooveGaming is powered by technology innovation which provides operators with the ability to activate a range of features that enhance customer experience and engagement, improve retention, encourage extended play and produce a higher yield.
TVBETâs fast live-games include popular and well-known TV, lottery and card games with a modern twist and in a live format, creating a unique portfolio comprised of KENO, Poker- Bet, Backgammon, 21Bet, Wheel of Fortune, and JokerBet. In an impressively short amount of time, TVBET has become one of the leading global players in the vertical, bolstered by compelling game features like 3-level jackpots, cashback, and bonuses.
TVBET’s all-in-one product is designed in the form of fast live games where all the events are hosted by charming presenters. A single game lasts around three minutes, during which people can place their bets live or in advance on up to ten future events. TVBET is now broadcasting 11 live dealer games in ultra-high-definition, twenty-four hours a day.
TVBET has captured a significant market share in the niche of fast live-games for bookmakers and casino operators. In 2019, the TVBET team has received accolades from numerous organisations in Europe, such as the BEGE Expo, AGE, LoginCasino Awards, and were recently shortlisted in several categories at the SBC Awards and Global Gaming Awards.
Peter Korpusenko, CEO of TVBET said: “TVBET games are available through more than 100 partners across Europe, Africa, Asia and Latin America, and we are delighted to reach terms with the world’s fastest-growing aggregator in GrooveGaming. While TVBET is a trendsetter for live-games, GrooveGaming has impressive strength-in-depth across multiple categories, so we feel we are a very good match together.”
Yahale Meltzer, COO at GrooveGaming said: “Innovation and game-changing technology are staples in the business mix at GrooveGaming, helping us to secure a string of successes in recent months. This partnership with TVBET, whose phenomenal growth in live-games mirrors our own, is an exciting step as we continue our growth strategy.”
For further information visit www.groovegaming.com
Balkans
EGT Digital Wins âOnline Platform of the Yearâ for the Second Consecutive Year at the Golden Spadeâs Awards 2025
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EGT Digital celebrated a remarkable achievement at this yearâs Golden Spadeâs Awards, securing the prestigious title âOnline Platform of the Yearâ for its modular platform X-Nave for the second year in a row. The award was accepted by Georgi Mihaylov, Deputy CEO of EGT Digital, marking another milestone in the companyâs continued progress and commitment to technological excellence.
In 2025, X-Nave distinguished itself through the integration of EGT Digitalâs proprietary in-house AI core, developed entirely by the companyâs data science team. This innovation transformed X-Nave into a holistic, intelligent ecosystem with capabilities such as real-time player protection, predictive churn prevention, intelligent campaigns, personalized game recommendations, automated bonus optimization, and enhanced QA through simulated behavior. Combined with its modular structure â comprising the CRM Engine, Gaming Aggregator, Sport Product, and Payment Gateway â X-Nave continues to serve as one of the most advanced and reliable platforms in the industry.
Accepting the award, Georgi Mihaylov expressed his gratitude: âThese awards are an exceptional recognition of our work. On behalf of the EGT Digital team, a huge thank you, and I canât wait for us to come back again next year.â
Special Recognition for Industry Leadership
The Golden Spadeâs Awards also honored Mr. Vladimir Dokov, CEO of both EGT Digital and EGT, with the distinguished title âOutstanding Contribution to the Development of the Gaming Industry.â This accolade recognizes his long-term leadership, strategic vision, and significant impact on the growth and evolution of both the Bulgarian and global gaming sectors.
Mr. Dokov accepted the award with a message dedicated to his team:
âWhat we have achieved is not thanks to me, but thanks to our team of 4,300 people and this award belongs to them.â
A Milestone Year for the EGT Group
These recognitions highlight an exceptional year for both EGT Digital and EGT, reflecting their shared commitment to innovation, responsibility, and delivering impactful solutions for partners and players worldwide.
The post EGT Digital Wins âOnline Platform of the Yearâ for the Second Consecutive Year at the Golden Spadeâs Awards 2025 appeared first on European Gaming Industry News.
Carmen Alexander
Entainâs Pitching In Initiative Crowned Grassroots Sports Initiative of the Year
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Entainâs Pitching In initiative has beaten off fierce competition to be named Grassroots Initiative of the Year at the Global Football Industry Awards. Launched by Entain in 2020, the trailblazing initiative has made a huge impact at the non-league level of Englandâs national game.
Pitching In is the title sponsor of the Isthmian, Northern Premier and Southern Leagues â collectively known as the Trident Leagues â that comprise 264 clubs at Steps three and four of the non-league pyramid.
Pitching In, however, has always been about more than a flagship sponsorship. At the heart of the initiative is the ambition to enhance engagement between football clubs and their local communities. This led to Entain being the founding partner of the Trident Community Fund (TCF).
The TCF was launched to help clubs establish and expand community initiatives, maximising the remarkable impact that grassroots football clubs have on their local area. Every club in the Trident Leagues is encouraged to apply for a grant of up to ÂŁ5000 annually to support community initiatives. The TCF has now supported more than 150 such projects, helping to expand youth, womenâs and walking football, as well as supporting initiatives focusing on local upskilling, tackling anti-social behaviour and supporting local veterans and food banks.
In 2022, Pitching In launched the Volunteer Hub to provide a one-stop online portal for clubs to post volunteering vacancies and for local people to sign up and get involved.
Pitching Inâs contribution to the grassroots game has now been recognised at the Global Football Industry Awards, a landmark global ceremony which brings together industry giants and trailblazers from every corner of the football ecosystem.
Pitching In was up against the likes of McDonalds, Barclays, Adidas, Nike and Coca-Cola, who were among the other shortlisted nominees for the Grassroots Initiative of the Year prize. Hosted by football royalty â Jamie Carragher and Peter Crouch â the awards celebrate the visionaries, pioneers and change-makers powering world football from behind the scenes.
Stella David, CEO of Entain, said: âWe are delighted to see Pitching In recognised in this manner. Football is central to our business, which is why we feel it is so important to invest in the sport at the grassroots level, playing our part in bringing clubs and their communities closer together.
âWhen we started this project back in 2020, non-league clubs â and English football more generally â were staring into an uncertain future amid the Covid-19 pandemic.
âThe grants Pitching In provided at that time proved crucial and we have continued to grow our relationship with the more than 260 clubs, who are the backbone of the English game, over the time since. We love supporting grassroots football and are excited by how this partnership can grow and evolve further.
âWe would like to thank the Northern Premier League, Isthmian League and Southern League for their continued support, along with every single volunteer who gives up their time for their local football club. The game at this level could not run without you and Pitching In will continue to do what we can to highlight your invaluable contributions.â
Carmen Alexander from the Global Football Industry Awards added: âCongratulations to Entain and all 2025 Global Football Industry Award winners.
âOur judges were impressed by the commitment Entain has shown to grassroots football over a prolonged period of time and particularly the Trident Community Fund, which continues to make a tangible difference to non-league clubs across the country. Entain is very worthy of this recognition.â
The post Entainâs Pitching In Initiative Crowned Grassroots Sports Initiative of the Year appeared first on European Gaming Industry News.
Industry News
Sky Bet Relocates Headquarters to Malta
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Sky Bet has relocated its headquarters to Malta, a move that could cut its UK tax bill by tens of millions of pounds a year. The change will mean less money for the government at a time when the public finances are under strain.
The chancellor needs to increase tax revenues and is under pressure to levy higher duties on the betting industry â something the industry is aggressively campaigning against. Sky Bet, which describes itself as âthe UKâs No. 1 betting app,â has moved its sportsbetting business to the Maltese branch of a new UK company, SBG Sports Limited.
Flutter Entertainment PLC, Sky Betâs parent company, first told staff about the move in June, alongside a plan to make around 250 people in the UK redundant. At a meeting which was live-streamed across Flutterâs âUK and Irelandâ business, workers in Leeds, Sunderland, London, Dublin, Gibraltar, Porto and Cluj were told the relocation of Sky Bet to Malta was driven by a âneed to operate more efficientlyâ and to reduce costs.
Steve Birch, chief commercial officer of Sky Betting and Gaming, said that from November 1, âday-to-day commercial and marketing decision making will take place in Malta,â although Sky Betâs Leeds office would continue to be one of Flutterâs largest.
The post Sky Bet Relocates Headquarters to Malta appeared first on European Gaming Industry News.
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