Industry News
As Online Gambling Legalization Expands, So Do Scams and Regulatory Issues
iovation research finds large rise in bonus abuse, credit card fraud and self-exclusion reports
iovation, a TransUnion company, today released its 2020 iGaming Report. Now in its fourth year, the report analyzes more than four billion global online gambling transactions iovation screened for fraud indicators over the past 15 years.
Among the findings, bonus abuse was the number one reported fraud by iovation’s iGaming customers for the third year in a row, rising 72% from 2018 to 2019 (pg. 10). Gambling bonuses often include giving a new player house money to gamble or existing customers incentives to play more. Bonus abusers then use multiple accounts with different email addresses in order to claim the same bonus sometimes hundreds of times, which is often against gambling operators’ terms.
“Deposit bonuses can be a valuable tool for attracting and retaining players,” said Greg Pierson, TransUnion’s senior vice president of business planning and development. “Unfortunately, a few bad apples can abuse otherwise effective programs to the point of eliminating all their value.”
Another key trend in the report was the rise in self-exclusion (pg. 12). iovation received over 363,000 reports of player self-exclusion in 2019, a 63% increase over 2018. Self-exclusion is when a player admits they have a gambling problem and tells an operator not to allow them to gamble. The operator is now legally obligated to ensure the player does not resume gambling activities. In many instances a self-excluded gambler tries to set up a new account, many times with the information of another family member, when they have a change of heart. Or fraudsters set up a new account using a stolen credit card, deposit funds using that card and then self-exclude before the chargeback – a forced transaction reversal initiated by the cardholder’s bank.
“When looking at devices and accounts associated with self-exclusion reports in 2019, we saw eight times (three million) the number of devices and three times (1.2 million) the number of accounts in comparison to reports of self-exclusion. This paints a clear picture that those who self-exclude are not always walking away,” said Angie White, iovation product marketing manager. “Having multiple devices and accounts linked to self-exclusion reports could point to a self-excluded player trying to use another device to set up a new account or something more problematic like a fraud ring.”
Other key findings in the report include:
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Credit Card Fraud Continues Climb: iovation iGaming customers reported a 37% growth in credit card fraud from 2018 to 2019. While operators look to stop credit card fraud, consumers expect reduced transaction reviews and unnecessary step-up authentication with their credit card transactions. (pg. 11)
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Significant Majority of Transactions go Mobile: 79% of all iGaming transactions came from mobile phones and tablets in 2019, an increase of 13% over 2018. It’s clear consumers expect a mobile-first experience. (pg. 6)
“Providing a secure and friction-right mobile experience to onboard new players has never been more important for competing effectively in the iGaming market with new countries and states seemingly legalizing online gambling every week,” said Pierson.
Download iovation’s 2020 iGaming Report. To discuss it in person Feb. 4-6, visit iovation at the ICE London gaming technology event, stand N9-500. For more details about the findings, register for the Feb. 19 2020 iGaming Report webinar.
About TransUnion (NYSE: TRU):
TransUnion is a global information and insights company that makes trust possible in the modern economy. We do this by providing a comprehensive picture of each person so they can be reliably and safely represented in the marketplace. As a result, businesses and consumers can transact with confidence and achieve great things. We call this Information for Good.®
A leading presence in more than 30 countries across five continents, TransUnion provides solutions that help create economic opportunity, great experiences and personal empowerment for hundreds of millions of people.
About iovation:
iovation, a TransUnion Company, was founded with a simple guiding mission: to make the Internet a safer place for people to conduct business. Since 2004, the company has been delivering against that goal, helping brands protect and engage their customers, and keeping them secure in the complex digital world. Armed with the world’s largest and most precise database of reputation insights and cryptographically secure multifactor authentication methods, iovation safeguards tens of millions of digital transactions each day.
AI-Driven Optimisation
HilltopAds Introduces Dedicated iGaming Feature Suite and Managed Performance Service
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HilltopAds announced the rollout of a specialised feature set built exclusively for iGaming advertisers, reinforcing the company’s focus on performance-driven media buying across global markets.
At the center of the release are newly launched, ready-to-use white- and blacklists, curated from premium traffic sources that have consistently shown strong results for iGaming campaigns. These lists are derived from performance data across thousands of active advertisers and are designed to reduce testing time while increasing the predictability of campaign outcomes.
HilltopAds is also introducing a full-managed service, giving advertisers access to dedicated iGaming specialists who will set up, launch and continuously optimise campaigns based on individual KPI requirements. This service aims to support teams looking for deeper expertise, streamlined workflows or hands-off performance management.
To mark the launch, HilltopAds is providing a $2000 bonus for all direct iGaming advertisers making their first deposit of $5000 or more using the promo code IGAVCIP.
These updates complement HilltopAds’ existing capabilities for the iGaming sector, including:
• Massive Global Reach: Over 273B monthly impressions available across 250+ countries.
• Premium Direct Traffic: Access to 39,000+ vetted websites suitable for iGaming user acquisition.
• AI-Driven Optimisation: Automated tools focused on maximising bets, deposits and high-value player actions.
• Flexible Bidding Models: CPM, CPC and CPA Goal options tailored for scale and performance control.
• Specialised Network Infrastructure: Built to support consistent delivery, stable volumes and transparent reporting for regulated verticals.
With these additions, HilltopAds aims to provide iGaming advertisers with a more data-grounded, efficient and scalable environment for user acquisition.
The post HilltopAds Introduces Dedicated iGaming Feature Suite and Managed Performance Service appeared first on European Gaming Industry News.
Binance
FUN88 Introduces USDT Payments for Faster, Safer and More Rewarding Gaming
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FUN88, a leading platform in igaming and sports entertainment, announced the launch of USDT (Tether) as a new payment option. This addition provides users with a faster, more secure way to manage funds, ensuring smooth transactions from deposits to withdrawals. Supported by major exchanges like Binance, USDT enhances the FUN88 experience with speed, reliability and convenience.
Key Benefits of Using USDT on FUN88:
• Reliable Protection: Secure transactions, keeping the financial information private and safe.
• Fast Transactions: USDT enables instant deposits and withdrawals.
• Stable Value: Tether is tied to the US Dollar, offering a stable and predictable payment method, free from price fluctuations.
• Global Use & 24/7 Availability: USDT is accepted worldwide and available for transactions at any time, offering unlimited deposit limits.
The FUN88 KYC process follows strict anti-money-laundering policies, ensuring a safe and fair environment for all players.
FUN88 offers a secure and engaging experience with simple registration, the FUN88 app and rewarding gameplay. New players can enjoy attractive benefits, including a welcome bonus. With the integration of USDT as a payment option, FUN88 ensures a fast, secure and exciting journey for all players- from sign-up and first deposit to withdrawals.
The post FUN88 Introduces USDT Payments for Faster, Safer and More Rewarding Gaming appeared first on European Gaming Industry News.
American gambling industry
Gaming Americas Weekly Roundup – November 24-30
Reading Time: 2 minutes
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
VGO Promo, a long-standing platform known for bridging the worlds of cryptocasinos, cryptocurrency exchanges and CSGO skins gaming, has announced a comprehensive expansion of its verification framework designed to bring transparency to online promotional offers. The updated system enhances how users evaluate bonuses across three intersecting ecosystems. Founded during the peak of the CSGO skins economy, VGO Promo originally provided referral codes for case opening websites and virtual item platforms. As the industry evolved towards blockchain based gaming, Bitcoingambling and crypto trading, VGO Promo expanded its scope to support modern platforms including Roobet, Stake, Rollbit, CSGORoll, Duelbits, Binance, OKX, ByBit, Bitget and various case opening services within the CSGO community. The updated verification framework applies a structured, cross industry methodology to help users navigate rapidly changing promotional conditions.
FanDuel has announced the launch of Pass The Leg, a first-of-its-kind in-app feature that transforms traditional parlay betting into a shared, social experience just in time for holiday gatherings. Pass The Leg allows customers to build a single group parlay collaboratively, with each participant adding their own leg before placing individual bets using their own funds. Designed to bring friends and family together around one of the biggest football days of the year whether near or far, the feature allows users to start or join a Group Build, invite others to contribute picks, and then add the completed parlay to their personal betslip. Each contributor can also take advantage of a dedicated Pass The Leg Profit Boost, amplifying the excitement and potential payout of the shared pick. Available exclusively for the three NFL games taking place on Thanksgiving Day, Pass The Leg marks the first true multi-user parlay-building experience offered by a major U.S. sportsbook operator.
Partnerships
The St. Louis Blues announced an agreement designating DraftKings an Official Sports Betting and Daily Fantasy Operator of the Blues. The announcement comes ahead of the launch of legal sports betting in Missouri scheduled for Dec. 1, 2025. DraftKings has been an Official Sports Betting, Daily Fantasy Sports and iGaming Partner of the National Hockey League since 2021. As part of the agreement, DraftKings will spotlight responsible gaming through a pregame, in-arena feature, encouraging fans to play responsibly, have fun and access DraftKings’ comprehensive suite of responsible gaming tools and resources. DraftKings will have rights to use St. Louis Blues intellectual property — including team trademarks and logos — across marketing and promotional materials. The collaboration will feature in-arena signage, brand integrations across television and radio and exclusive hospitality experiences throughout the season, all designed to elevate fan engagement at the Enterprise Centre and beyond.
Signature Systems Inc (SSI) has announced a new partnership with Yellow Dog Software. The integration connects Yellow Dog’s advanced inventory capabilities with SSI’s PDQ POS system, enabling operators to streamline operations, improve cost control and gain real-time visibility across their properties. The partnership was initiated to meet the inventory needs of Osage Casinos, a major name in tribal gaming. The integration, which went live in September, was first deployed to support convenience store reporting and ordering across the properties.
The post Gaming Americas Weekly Roundup – November 24-30 appeared first on European Gaming Industry News.
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