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Betsson Group Wins at the EGR Marketing and Innovation Awards 2025

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Betsson Group celebrates major wins at one of the industry’s most prestigious marketing award shows in the online gaming industry.

At this year’s EGR Marketing and Innovation Awards, held in London on 18 June, Betsson Group was recognised across several key categories, reaffirming its position as a market leader in digital media and innovation within the iGaming sector.

The awards, hosted annually by EGR Global, highlight the most effective and groundbreaking campaigns, strategies and teams in the online gaming industry. Competing against top-tier operators from across the globe, Betsson Group stood out in the following categories:

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• Marketing Team of the Year – B2C (Winner)

• Innovation of the Year – B2C (Winner)

• Affiliate Programme Marketing Campaign – Betsson Group Affiliates (Highly Commended)

Marketing Team of the Year – B2C

This award recognises a team that has demonstrated innovation, creativity and brand passion through impactful campaigns, smart use of technology and data, and a strong focus on safer gambling.

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Winning this category acknowledges the remarkable efforts of Betsson Group’s in-house marketing professionals. Betsson’s B2C marketing team demonstrated unmatched collaboration, creativity and consistency across verticals, regions and channels. Working across 20+ brands and markets, the team achieved remarkable growth, pioneered innovative strategies and embedded a deep awareness of safer gambling regulation throughout every campaign.

Innovation of the Year – B2C

The winner of this award is a company that has delivered a game-changing innovation over the past year, driving business growth, revenue and profitability across products, marketing or technology.

This accolade celebrates a year of bold, tech-driven progress that enhanced the player experience and powered sustainable growth for the company. Over the past 12 months, Betsson Group rolled out impactful B2C innovations – from acquiring Sporting Solutions and upgrading Bet Builder and Player Prop features, to embedding AI in sportsbook personalisation. Each move was strategic, scalable and measurable, driving record-breaking sportsbook results and deeper customer engagement across markets.

Affiliate Programme Marketing Campaign

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Betsson Group Affiliates was attributed as “Highly Commended” in this category, recognising the team’s collaborative mindset and strategic, data-driven approach to campaign execution. This achievement highlights their ongoing efforts to strengthen and expand the global affiliate network through innovative and performance-led marketing.

These accolades come as Betsson Group continues expanding its presence in established and emerging markets, focusing on innovation, sustainability and delivering exceptional entertainment experiences to its players.

The post Betsson Group Wins at the EGR Marketing and Innovation Awards 2025 appeared first on European Gaming Industry News.

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pawaTech strengthens its integrity commitment with membership of the International Betting Integrity Association

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Partnership with the leading global monitoring body reinforces pawaTech’s efforts to combat betting corruption

pawaTech, a leading sportsbook provider in Africa that licenses the betPawa brand, which is available in 17 African countries, has joined the International Betting Integrity Association (IBIA). The partnership will see betting integrity data from pawaTech’s sportsbook trading operations contribute to IBIA’s global monitoring and alert network, which tracks over $300 billion in annual betting turnover across more than 140 brands. The move reinforces pawaTech’s commitment to responsible betting, fraud prevention and safeguarding sports betting integrity across Africa.

Juri Sidorenko, CEO of pawaTech said: “Joining IBIA reflects our commitment to fair play, integrity and safer betting. We are proud to support a trusted ecosystem that makes betting more secure, transparent and player-friendly across Africa.”

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Khalid Ali, CEO of IBIA, said: “We are thrilled to welcome pawaTech to IBIA. The company’s unique African operational footprint and technology infrastructure bring valuable regional market knowledge and monitoring coverage to our association. This partnership further strengthens our global network and supports our shared goal of protecting the integrity of sport and regulated betting markets.”

IBIA is a not-for-profit body that has no competing conflicts with the delivery of commercial services to other sectors and was established by operators, for operators, to protect regulated sports betting markets from match-fixing. IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets. Through the IBIA global monitoring network it is possible to track transactional activities linked to individual customer accounts; this data is only available to IBIA and its members.

 

The post pawaTech strengthens its integrity commitment with membership of the International Betting Integrity Association appeared first on European Gaming Industry News.

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Highlights from the Essential EEGS Webinar on AMLA Reforms

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Leading figures from the European gambling sector gathered for a high-level EEGS webinar focused on the EU’s new Anti-Money Laundering Authority (AMLA) and the far-reaching regulatory reforms under the new AML package.

Titled “Preparing for the AMLA Era – What Gambling Stakeholders Must Know About the New AML Package and Beyond in Times of Increased Enforcement”, the session was hosted by Dr. Ekaterina Hartmann, Director of Legal and Regulatory Affairs at the European Gaming and Betting Association (EGBA).

Dr. Hartmann outlined the key elements of the new framework, including the creation of AMLA (expected to become operational in 2026), a shift from directives to directly applicable regulations, and the expansion of the list of obliged entities to include sectors such as crypto services and football clubs.

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She also shared that since 2022, there has been a significant rise in AML audits across the sector. Specifically, in 2024, EGBA member operators underwent a total of 142 license audits, with 48 of those audits being anti-money laundering. She stressed that these numbers are expected to grow further as the importance of fighting money laundering continues to increase.

Participants explored practical challenges of implementation, particularly the impact of enhanced due diligence (EDD) requirements on customer retention and compliance burdens across jurisdictions.

“The AML reforms represent a major shift for both financial and non-financial sectors. Gambling operators must prepare now to adapt to the new EU-wide standards,” said Dr. Hartmann.

The event also emphasized the benefits of regulatory harmonization and provided actionable insights for operators facing growing enforcement across the EU. All attendees received a personalized certificate of participation, underscoring the importance of ongoing regulatory education.

This webinar is part of EGBA’s broader initiative to support the industry’s transition to the new AML framework ahead of the 10 July 2027 deadline.

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If you missed the webinar, you can catch the full session here.

 

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GR8 Tech Turns Up the Heat with Limited Edition Drop

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GR8 Tech debuts its limited-edition sports apparel and accessories drop: Fight for Greatness. Inspired by the champion mentality of Oleksandr Usyk and his Ready to Fight platform, the collection channels the same high-performance culture of those who thrive under pressure, move with purpose, and execute without compromise.

FIGHT to PERFORM—this single idea behind the collection reflects the heavyweight mindset GR8 Tech and Ready to Fight share: progress and success are earned, not gifted. It is the thread that ties together performance, purpose, and ambition across each item in the drop.

Fight for Greatness is a statement of how we operate at GR8 Tech and how we see the world. We spent over three months shaping this line, from the first sketch to the final stitch. Behind each of the 15 items is the work of more than 20 passionate people who brought their creativity, expertise, and belief in the message to life. We didn’t just design clothes, we translated a culture of performance into gear you can wear,” said Iryna Ilchanka, Creative Lead at GR8 Tech.

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Explore the Collection

Fight for Greatness line blends elevated style with uncompromising performance. From soft-touch tees and premium hoodies to moisture-wicking sport sets and precision-cut boxing gear, each piece balances everyday comfort with functional power. Accessories like ergonomic hydration bottles and high-tech protective mouth guard round out the lineup.

The collection reflects its core dualities: casual wear meets cutting-edge innovation, minimalism pairs with bold statements, and style integrates with utility. Built to move under pressure, each piece reflects the mindset of champions—where style meets strategy, and performance never lets up.

Join the Heavyweight Club

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The Fight for Greatness collection is part of GR8 Tech’s Heavyweight Club—a community for iGaming professionals who lead under pressure, deliver consistent performance, and scale with purpose.

We believe lasting success is built on partnership, not just products. The Heavyweight Club brings that to life—a space where iGaming leaders collaborate, innovate, and raise the bar together. The Fight for Greatness collection reflects that same mindset. For us, performance is culture—and it shows in everything we do, right down to what we wear,” said Viktor Ishkov, Head of Global Marketing and Strategy at GR8 Tech.

🥊 Make a statement—wear the mindset like a champ.

The limited-edition drop is available online and will be showcased at iGB L!VE London, July 2–3, 2025.

Visit GR8 Tech at booth U34 to see the collection, connect with the team, and join the movement.

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The post GR8 Tech Turns Up the Heat with Limited Edition Drop appeared first on European Gaming Industry News.

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