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Betsson Group Wins at the EGR Marketing and Innovation Awards 2025
Betsson Group celebrates major wins at one of the industry’s most prestigious marketing award shows in the online gaming industry.
At this year’s EGR Marketing and Innovation Awards, held in London on 18 June, Betsson Group was recognised across several key categories, reaffirming its position as a market leader in digital media and innovation within the iGaming sector.
The awards, hosted annually by EGR Global, highlight the most effective and groundbreaking campaigns, strategies and teams in the online gaming industry. Competing against top-tier operators from across the globe, Betsson Group stood out in the following categories:
• Marketing Team of the Year – B2C (Winner)
• Innovation of the Year – B2C (Winner)
• Affiliate Programme Marketing Campaign – Betsson Group Affiliates (Highly Commended)
Marketing Team of the Year – B2C
This award recognises a team that has demonstrated innovation, creativity and brand passion through impactful campaigns, smart use of technology and data, and a strong focus on safer gambling.
Winning this category acknowledges the remarkable efforts of Betsson Group’s in-house marketing professionals. Betsson’s B2C marketing team demonstrated unmatched collaboration, creativity and consistency across verticals, regions and channels. Working across 20+ brands and markets, the team achieved remarkable growth, pioneered innovative strategies and embedded a deep awareness of safer gambling regulation throughout every campaign.
Innovation of the Year – B2C
The winner of this award is a company that has delivered a game-changing innovation over the past year, driving business growth, revenue and profitability across products, marketing or technology.
This accolade celebrates a year of bold, tech-driven progress that enhanced the player experience and powered sustainable growth for the company. Over the past 12 months, Betsson Group rolled out impactful B2C innovations – from acquiring Sporting Solutions and upgrading Bet Builder and Player Prop features, to embedding AI in sportsbook personalisation. Each move was strategic, scalable and measurable, driving record-breaking sportsbook results and deeper customer engagement across markets.
Affiliate Programme Marketing Campaign
Betsson Group Affiliates was attributed as “Highly Commended” in this category, recognising the team’s collaborative mindset and strategic, data-driven approach to campaign execution. This achievement highlights their ongoing efforts to strengthen and expand the global affiliate network through innovative and performance-led marketing.
These accolades come as Betsson Group continues expanding its presence in established and emerging markets, focusing on innovation, sustainability and delivering exceptional entertainment experiences to its players.
The post Betsson Group Wins at the EGR Marketing and Innovation Awards 2025 appeared first on European Gaming Industry News.
Lucky Hills Casino proudly announces that it has officially received the esteemed eCOGRA certification — one of the most respected seals in the global iGaming industry.
This milestone marks a significant step in Lucky Hills’ development, depicting the brand’s dedication to providing a trustworthy, secure, and responsible gaming environment for all players.
What is eCOGRA?
eCOGRA is a world-renowned independent testing agency and certification body.
Since 2003, it has conducted audits, compliance assessments, and fairness checks across the online gambling sector, ensuring that operators meet the highest international standards. Its seal is recognized by regulators, industry experts, and players as one of the strongest indicators of reliability in iGaming.
What the eCOGRA certification confirms for Lucky Hills
Obtaining this certification verifies that Lucky Hills meets all key criteria of a safe and fair gaming platform:
- Fairness of all games, including independent verification of 95,20% RTP
- Secure management of player funds and personal data, in accordance with international standards
- Full compliance with responsible gaming principles, including special attention for vulnerable players
- Transparent and honest operational processes
- Ongoing monitoring and regular audits to maintain compliance over time
For Lucky Hills, the eCOGRA seal represents more than just a compliance achievement — it reflects a long-term commitment to responsible entertainment. Combined with a diverse catalogue of 3000 slots, a comprehensive VIP program, and a variety of promotional activities, this certification elevates Lucky Hills’ position in the iGaming landscape. It also gives players full confidence in a gaming experience built on transparency, fairness, and long-term trust.
The post Lucky Hills earns prestigious eCOGRA Certification appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Lucky Hills Casino proudly announces that it has officially received the esteemed eCOGRA certification — one of the most respected seals in the global iGaming industry.
This milestone marks a significant step in Lucky Hills’ development, depicting the brand’s dedication to providing a trustworthy, secure, and responsible gaming environment for all players.
What is eCOGRA?
eCOGRA is a world-renowned independent testing agency and certification body.
Since 2003, it has conducted audits, compliance assessments, and fairness checks across the online gambling sector, ensuring that operators meet the highest international standards. Its seal is recognized by regulators, industry experts, and players as one of the strongest indicators of reliability in iGaming.
What the eCOGRA certification confirms for Lucky Hills
Obtaining this certification verifies that Lucky Hills meets all key criteria of a safe and fair gaming platform:
- Fairness of all games, including independent verification of 95,20% RTP
- Secure management of player funds and personal data, in accordance with international standards
- Full compliance with responsible gaming principles, including special attention for vulnerable players
- Transparent and honest operational processes
- Ongoing monitoring and regular audits to maintain compliance over time
For Lucky Hills, the eCOGRA seal represents more than just a compliance achievement — it reflects a long-term commitment to responsible entertainment. Combined with a diverse catalogue of 3000 slots, a comprehensive VIP program, and a variety of promotional activities, this certification elevates Lucky Hills’ position in the iGaming landscape. It also gives players full confidence in a gaming experience built on transparency, fairness, and long-term trust.
The post Lucky Hills earns prestigious eCOGRA Certification appeared first on Americas iGaming & Sports Betting News.
Lucky Hills Casino proudly announces that it has officially received the esteemed eCOGRA certification — one of the most respected seals in the global iGaming industry.
This milestone marks a significant step in Lucky Hills’ development, depicting the brand’s dedication to providing a trustworthy, secure, and responsible gaming environment for all players.
What is eCOGRA?
eCOGRA is a world-renowned independent testing agency and certification body.
Since 2003, it has conducted audits, compliance assessments, and fairness checks across the online gambling sector, ensuring that operators meet the highest international standards. Its seal is recognized by regulators, industry experts, and players as one of the strongest indicators of reliability in iGaming.
What the eCOGRA certification confirms for Lucky Hills
Obtaining this certification verifies that Lucky Hills meets all key criteria of a safe and fair gaming platform:
- Fairness of all games, including independent verification of 95,20% RTP
- Secure management of player funds and personal data, in accordance with international standards
- Full compliance with responsible gaming principles, including special attention for vulnerable players
- Transparent and honest operational processes
- Ongoing monitoring and regular audits to maintain compliance over time
For Lucky Hills, the eCOGRA seal represents more than just a compliance achievement — it reflects a long-term commitment to responsible entertainment. Combined with a diverse catalogue of 3000 slots, a comprehensive VIP program, and a variety of promotional activities, this certification elevates Lucky Hills’ position in the iGaming landscape. It also gives players full confidence in a gaming experience built on transparency, fairness, and long-term trust.
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