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Movers and Shakers: Building Resilience – The Importance of Agility in the iGaming Industry

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Movers and Shakers” is a dynamic monthly column dedicated to exploring the latest trends, developments, and influential voices in the iGaming industry. Powered by GameOn and supported by HIPTHER, this op-ed series delves into the key players, emerging technologies, and regulatory changes shaping the future of online gaming. Each month, industry experts offer their insights and perspectives, providing readers with in-depth analysis and thought-provoking commentary on what’s driving the iGaming world forward. Whether you’re a seasoned professional or new to the scene, “Movers and Shakers” is your go-to source for staying ahead in the rapidly evolving iGaming landscape.

 

With global B2B iGaming marketplace gurus, Betbazar, having had to deal with their fair share of challenges over the past few of years, we sat down with the company’s CEO, Alex Iaroshenko to learn how an agile approach to business has helped them foster both resilience and adaptability.

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What challenges do you see as the biggest tests for iGaming companies today?

The iGaming industry is currently facing several critical challenges – and in my opinion, regulation and compliance is right at the top of that list. As governments around the world continue to tighten their legislation to ensure fair play and responsible gaming, iGaming businesses have little choice but to adapt in order to remain compliant across multiple jurisdictions. Of course, for global companies like Betbazar that work in various regions with vastly differing rules, this adds an extra layer of complexity to operations, so our job is becoming increasingly difficult as well.

In addition to ongoing regulatory changes, another big challenge for iGaming companies is the current level of competition within the market. Over the past few years, the iGaming sector has become increasingly crowded and standing out from your competitors requires you to have strong branding, innovation and the agility to consistently deliver value to customers and their clients. In order to do this effectively, I believe companies generally need to invest in technology like AI and machine learning to personalise player experiences and improve user engagement.

The last test that I think is worth mentioning here is that online security and data privacy remain ongoing concerns – particularly with the rise of cyber threats that we’ve witnessed in recent months. Given the vast amount of personal data that is now being managed by companies, it’s imperative that they implement robust cyber security measures in order to protect sensitive player information, build trust and comply with all applicable privacy regulations in their regions.

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How can companies in the iGaming space cultivate resilience and adaptability?

For me, the real key is to foster a culture that is open to change and encourages continuous learning and innovation. One of the most important steps in that process is to build an agile organisation where teams are empowered to make decisions quickly and feedback loops from customers and the market are integrated into product development and operations swiftly and efficiently without needing to go through multiple rounds of approval. At Betbazar, we focus on creating a mindset of flexibility that embraces new technologies and adjusts them to the business models of our clients so that we can meet their specific demands in the best conceivable way.

Being able to constantly change in this manner is what separates a good business that actually performs from one that struggles – especially in an industry where customer preferences, technology and regulations change so rapidly. I honestly believe that if the culture at Betbazar was not as adaptable and resilient as it is, we wouldn’t still be here today. As a company, we’ve had to work through some very challenging periods and have always come out stronger on the other side, mainly because we use these situations as a chance to improve the ways we operate.

Of course, investing in professional development and cross-functional collaboration also plays a big role in making your business adaptable and resilient, as you always want teams to hone their technical and strategic skills so that they can navigate challenges efficiently. On top of that, you need strong leadership that promotes a proactive, solution-based approach to tackling adversity.

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What role does leadership play in driving an agile culture within an organisation?

I believe that a company is always made by a team, and though teams are led by leaders, it’s impossible to build your entire business philosophy on one person’s shoulders. Instead, an agile culture should be built on clear communication and trust between leadership and employees, as when people feel empowered to make decisions and know that their contributions are valued, it fosters a sense of ownership and accountability. It’s for this reason that we encourage a collaborative approach at Betbazar where teams are given the autonomy to experiment, test new ideas and iterate quickly without fear of failure – and this is what trusting your team is truly about.

Speaking as a CEO, I feel it’s my responsibility to not only set the strategic direction of the company, but also create an environment where all employees have space to grow. For me, it’s very important to look into each person’s individual goals and understand their ideas for how they’d like to develop in their role, as only then can you adjust the company’s strategic path to better accommodate each employee’s personal ambitions. This in turn empowers you to create a culture where people want the company to reach its goals so that they can also reach their own, meaning everyone shares the success in equal measure and deals with any setbacks as a team.

 

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Could you share an example of a time when Betbazar had to pivot quickly to respond to an industry change?

I think when you’re part of an industry that shifts and evolves as quickly as iGaming, you pretty much have to pivot all the time in order to stay ahead of emerging trends and customer demands. One of the things that Betbazar is very good at is that when we see that the popularity of a product is skyrocketing and we don’t have an existing connection to it, we’re fast to rectify the situation and fill any gaps that we have in our marketplace. A good example of this would be crash games, as when these became popular and we realised that we didn’t have a product that met the demands of the market, we very quickly found a partner who could help us expand our portfolio.

Generally speaking, once we have a product available in our line-up, it becomes competitive within the market quite quickly, so the onus is then on us to pivot again and find something new, rather than to simply stand still and be happy with what we’ve got. In this way, Betbazar is constantly changing and adjusting to the demands of the industry, and we always make sure we keep an eye on the competition to understand what others are doing. This is ultimately our goal and our way of being flexible so that we’re constantly primed to pivot into newer, better products.

 

 

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About Betbazar

Betbazar is a B2B worldwide iGaming marketplace which has set a new sales standard, sourcing specialist iGaming products and advising on their role within existing strategies to deliver growth to our partners. The company’s ambition is building a digital iGaming marketplace that connects creators with operators to accelerate growth powered by best-in-class products.

Website: https://betbazar.com
LinkedIn: https://www.linkedin.com/company/betbazar

The post Movers and Shakers: Building Resilience – The Importance of Agility in the iGaming Industry appeared first on European Gaming Industry News.

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KONAMI GROUP CORPORATION Named “Most Honored Company” in the Gaming Sector in Extel’s “2025 Japan Executive Team” Survey

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KONAMI GROUP CORPORATION has been named “Most Honored Company” in the gaming sector in Extel’s (formerly Institutional Investor) “2025 Japan Executive Team” survey.

This survey is conducted by Extel to select listed Japanese companies with outstanding IR activities based on votes from 541 investors and analysts from 237 firms, nominating a total of 533 companies.
In the gaming sector, KONAMI GROUP CORPORATION ranked first in the categories of “Best CEO” (Sell-Side), “Best Investor Relations Professional,” “Best Investor Relations Program,” and “Best Company Board,” and as a result, the company has been named the “Most Honored Company.”

To increase our corporate value, KONAMI GROUP CORPORATION places high priority on constructive dialogue with shareholders and investors to deepen mutual understanding. In FY2025, the company held over 400 IR meetings, with our top management actively participating in quarterly financial results briefings and overseas IR roadshows. The “Most Honored Company” designation is in recognition of these efforts.

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KONAMI GROUP CORPORATION will continue to work to achieve sustainable growth and enhance our corporate value over the medium-to-long-term through our IR activities.

The post KONAMI GROUP CORPORATION Named “Most Honored Company” in the Gaming Sector in Extel’s “2025 Japan Executive Team” Survey appeared first on European Gaming Industry News.

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National Gambling Support Network helps over 110,000 people as self-referrals increase by 50% since April 2023

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New data released today reveals how many people have been supported by the National Gambling Support Network (NGSN) since its launch in 2023, with data also showing an increase in self-referrals by over 50% in year two. Waiting times for a first assessment are also shown to be offered after an average of just two days.

Since April 2023, the NGSN has supported over 110,000 people over the two years since launch. This is based on the number of individuals who accessed services including the National Gambling Helpline, regional providers, primary care and residential services.  These fall into three tiers of support (Tiers 2-4) including assessments, brief interventions, extended brief interventions (EBI), treatment sessions, reviews and aftercare.

The impact of a region-first approach, which is designed to deliver local support and services for people, and access to providers with knowledge and understanding of the local community, can be seen through more individuals accessing support directly from their local provider, with self-referrals into the system increasing by over 50% since launch.

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Brief Interventions (BI), which involve short-term strategies aimed at addressing gambling harms through time-limited conversations, allow early engagement and support before challenges escalate, and offer advice and signposting to further help if required.  Increasing early support has been central to the NGSN and as a result, these have seen a significant rise in the second year of the Network, having nearly doubled with a 93% increase, from 11,000 to over 21,000 people receiving a meaningful intervention.

Person-centered support means that people are also accessing the service that works for them and around their personal lives and circumstances, such as peer support, group work and 1:1 therapy. The average waiting time for a first assessment is now an average of two days across the network.

Through increases in outreach and engagement activity and improvements to tools such as the GambleAware service finder to enhance awareness of support available amongst frontline professionals and the public, individuals are more likely to engage with local support services directly.

Since the launch of the GambleAware service finder website in July 2024, we have seen an estimated 21,000 people directed to NGSN provider referral options, which includes links to email addresses, phone numbers, self-referral forms and websites.

Those with the most severe cases of gambling harm will often require Tier 4 treatment, which is the most specialised and intensive level of care within the NGSN, where a person stays at a residential treatment centre.

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Jackie Menzies, from Southport, is one person who has benefited from the support of the NGSN and its tier 4 care. Jackie started gambling when he was 20, and after realising that the effects of gambling harms were having an impact on his mental health and wellbeing, he was directed to support from Cheryl Williams at NGSN provider, Adferiad, with the service he received described as “lifesaving.”

Jackie, now 38, said: “I owe Cheryl and the team at Adferiad my life.

“From the moment I was introduced to them, I was contacted, informed, and treated with respect and understanding for both myself and my addiction. I was guided and informed of what options might be available to me and how I might be able to get help.

“I had treatment at their Parkland Place Centre and from the empowering attitudes of the staff, I have enrolled in a Level 3 counselling course at my local college, and I’m looking to the future to be able to help people who are suffering from addictions like I am to grow and be able to find peace and happiness again.”

Anna Hargrave, Deputy Chief Executive at GambleAware, says: “The second year of the National Gambling Support Network presented an opportunity to take the learnings from year one and focus on how we can best support those affected by gambling harms.

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“We’ve seen an increase in the number of people being supported and importantly, an increase in brief interventions and self-referrals, which means we can support people earlier and reduce the potential for further harm.

“The expertise within the Network is unrivalled and providers play a key role in helping people across the country, whether that be at the start of their journey, or supporting them at the end. We look forward to working with the future commissioners and the NGSN with the integration of the network into the future system to ensure providers can continue offering their crucial services.”

Significant work has gone into improving the support and care individuals receive, with the NGSN delivering a range of successful interventions, from increased prevention activities and community-based early interventions to continued development on expanding more efficient pathways into structured treatment. In so doing, this has ensured and enabled more people to access support and achieve strong outcomes, through a no wrong door system to reducing the impact of gambling harms.

Joy Allen, Police & Crime Commissioner for Durham and vocal advocate for prevention of gambling harms, said: “Gambling, like any addiction, has the power to completely control the lives of those affected and those closest to them.  It can negatively impact individuals financially, emotionally, socially and in terms of their mental wellbeing.

“We need to think of gambling-addiction in the same way in which we think of and support those with Drugs and Alcohol addiction.  It is an illness that can lead people to commit crime to feed their addiction and those in its thrall need rehabilitation, not censure.  It can certainly lead to abject misery.  It is estimated that there are nearly 500 gambling related suicides a year in England highlighting the urgent need to encourage more people to seek help.  In 2023 around 5% of the North East population aged over 16 was classified as an ‘at risk’ gambler, often spending more than they afford and chasing losses leading to financial strain, anxiety and stress.

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“In response, and in line with the priorities I’ve placed on tackling gambling harm, Durham Constabulary has signed the National Gambling Charter which commits the Constabulary to providing specialist training for its officers so that they can identify those at risk and signpost them towards support.  I urge other organisations to do the same. Collectively we can, and will, do more.”

The National Gambling Support Network is available for anyone who is experiencing harm from gambling and wants support for it, including people who are affected by someone else’s gambling. All services are free and confidential.

The post National Gambling Support Network helps over 110,000 people as self-referrals increase by 50% since April 2023 appeared first on European Gaming Industry News.

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Continent 8 leads Sportingtech’s Nutanix cloud migration and cost-efficient virtualisation initiatives

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Continent 8 designed, planned and executed full-service VMware-to-Nutanix migration effort, helping Sportingtech avert 42% increase in virtualisation costs

Continent 8 Technologies, the leading provider of global managed hosting, connectivity, cloud and cybersecurity solutions to the iGaming and online sports betting industry, is pleased to announce an expanded partnership with multi-award-winning global betting and gaming provider, Sportingtech. In a strategic collaboration to optimise its virtualisation environment, Sportingtech entrusted Continent 8 to successfully oversee and implement their VMware-to-Nutanix cloud migration initiatives.

In the wake of Broadcom’s acquisition of VMware, Sportingtech encountered an unexpected increase in costs, rising by as much as 42% due to licensing changes. This development significantly impacted the cost structure of their VMware-based virtualised enterprise private cloud architecture. To mitigate against these cost fluctuations, Sportingtech chose Continent 8, a Nutanix Authorised Service Provider and their current cloud infrastructure and cybersecurity services partner, to provide professional and managed services for a VMware-to-Nutanix migration.

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Continent 8 executed a comprehensive assessment, prioritisation plan and migration journey of hundreds of virtual appliances. The significant efforts led by Continent 8, in close collaboration with Sportingtech, ensured no disruptions in operations or to users and were completed well within the originally anticipated target date. As a result, Sportingtech now benefits from a more predictable, manageable and cost-efficient virtualisation platform and environment.

Michael Jack, Chief Technology Officer at Sportingtech, said: “We are always looking for ways to enhance the solution we build for our customers and to keep costs down. Working with Continent 8, who constantly push to provide efficiencies, cost reductions and value-added expertise, made good sense to us. They continue to be a valued partner and managed to deliver the project on time with no service interruption for us or our customers, which is critical.”

Justin Cosnett, Chief Product Officer at Continent 8, said: “Continent 8 is able to use its experience with VMware, Nutanix, private and public clouds to provide professional as well as managed services to customers, enabling them to focus on core revenue-generating operations. Being able to demonstrate such a significant saving and ROI will be of interest to many enterprises in today’s market.

“It’s thanks to the experienced and highly qualified project and cloud engineering staff at Continent 8 that we were able to successfully complete this project, while earning Sportingtech’s trust to manage their critical operational infrastructure.”

The post Continent 8 leads Sportingtech’s Nutanix cloud migration and cost-efficient virtualisation initiatives appeared first on European Gaming Industry News.

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