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Movers and Shakers: Building Resilience – The Importance of Agility in the iGaming Industry
“Movers and Shakers” is a dynamic monthly column dedicated to exploring the latest trends, developments, and influential voices in the iGaming industry. Powered by GameOn and supported by HIPTHER, this op-ed series delves into the key players, emerging technologies, and regulatory changes shaping the future of online gaming. Each month, industry experts offer their insights and perspectives, providing readers with in-depth analysis and thought-provoking commentary on what’s driving the iGaming world forward. Whether you’re a seasoned professional or new to the scene, “Movers and Shakers” is your go-to source for staying ahead in the rapidly evolving iGaming landscape.
With global B2B iGaming marketplace gurus, Betbazar, having had to deal with their fair share of challenges over the past few of years, we sat down with the company’s CEO, Alex Iaroshenko to learn how an agile approach to business has helped them foster both resilience and adaptability.
What challenges do you see as the biggest tests for iGaming companies today?
The iGaming industry is currently facing several critical challenges – and in my opinion, regulation and compliance is right at the top of that list. As governments around the world continue to tighten their legislation to ensure fair play and responsible gaming, iGaming businesses have little choice but to adapt in order to remain compliant across multiple jurisdictions. Of course, for global companies like Betbazar that work in various regions with vastly differing rules, this adds an extra layer of complexity to operations, so our job is becoming increasingly difficult as well.
In addition to ongoing regulatory changes, another big challenge for iGaming companies is the current level of competition within the market. Over the past few years, the iGaming sector has become increasingly crowded and standing out from your competitors requires you to have strong branding, innovation and the agility to consistently deliver value to customers and their clients. In order to do this effectively, I believe companies generally need to invest in technology like AI and machine learning to personalise player experiences and improve user engagement.
The last test that I think is worth mentioning here is that online security and data privacy remain ongoing concerns – particularly with the rise of cyber threats that we’ve witnessed in recent months. Given the vast amount of personal data that is now being managed by companies, it’s imperative that they implement robust cyber security measures in order to protect sensitive player information, build trust and comply with all applicable privacy regulations in their regions.
How can companies in the iGaming space cultivate resilience and adaptability?
For me, the real key is to foster a culture that is open to change and encourages continuous learning and innovation. One of the most important steps in that process is to build an agile organisation where teams are empowered to make decisions quickly and feedback loops from customers and the market are integrated into product development and operations swiftly and efficiently without needing to go through multiple rounds of approval. At Betbazar, we focus on creating a mindset of flexibility that embraces new technologies and adjusts them to the business models of our clients so that we can meet their specific demands in the best conceivable way.
Being able to constantly change in this manner is what separates a good business that actually performs from one that struggles – especially in an industry where customer preferences, technology and regulations change so rapidly. I honestly believe that if the culture at Betbazar was not as adaptable and resilient as it is, we wouldn’t still be here today. As a company, we’ve had to work through some very challenging periods and have always come out stronger on the other side, mainly because we use these situations as a chance to improve the ways we operate.
Of course, investing in professional development and cross-functional collaboration also plays a big role in making your business adaptable and resilient, as you always want teams to hone their technical and strategic skills so that they can navigate challenges efficiently. On top of that, you need strong leadership that promotes a proactive, solution-based approach to tackling adversity.
What role does leadership play in driving an agile culture within an organisation?
I believe that a company is always made by a team, and though teams are led by leaders, it’s impossible to build your entire business philosophy on one person’s shoulders. Instead, an agile culture should be built on clear communication and trust between leadership and employees, as when people feel empowered to make decisions and know that their contributions are valued, it fosters a sense of ownership and accountability. It’s for this reason that we encourage a collaborative approach at Betbazar where teams are given the autonomy to experiment, test new ideas and iterate quickly without fear of failure – and this is what trusting your team is truly about.
Speaking as a CEO, I feel it’s my responsibility to not only set the strategic direction of the company, but also create an environment where all employees have space to grow. For me, it’s very important to look into each person’s individual goals and understand their ideas for how they’d like to develop in their role, as only then can you adjust the company’s strategic path to better accommodate each employee’s personal ambitions. This in turn empowers you to create a culture where people want the company to reach its goals so that they can also reach their own, meaning everyone shares the success in equal measure and deals with any setbacks as a team.
Could you share an example of a time when Betbazar had to pivot quickly to respond to an industry change?
I think when you’re part of an industry that shifts and evolves as quickly as iGaming, you pretty much have to pivot all the time in order to stay ahead of emerging trends and customer demands. One of the things that Betbazar is very good at is that when we see that the popularity of a product is skyrocketing and we don’t have an existing connection to it, we’re fast to rectify the situation and fill any gaps that we have in our marketplace. A good example of this would be crash games, as when these became popular and we realised that we didn’t have a product that met the demands of the market, we very quickly found a partner who could help us expand our portfolio.
Generally speaking, once we have a product available in our line-up, it becomes competitive within the market quite quickly, so the onus is then on us to pivot again and find something new, rather than to simply stand still and be happy with what we’ve got. In this way, Betbazar is constantly changing and adjusting to the demands of the industry, and we always make sure we keep an eye on the competition to understand what others are doing. This is ultimately our goal and our way of being flexible so that we’re constantly primed to pivot into newer, better products.
About Betbazar
Betbazar is a B2B worldwide iGaming marketplace which has set a new sales standard, sourcing specialist iGaming products and advising on their role within existing strategies to deliver growth to our partners. The company’s ambition is building a digital iGaming marketplace that connects creators with operators to accelerate growth powered by best-in-class products.
Website: https://betbazar.com
LinkedIn: https://www.linkedin.com/company/betbazar
The post Movers and Shakers: Building Resilience – The Importance of Agility in the iGaming Industry appeared first on European Gaming Industry News.
Africa
Meridianbet Expands B2B Operations into Nigeria, Entering a Regulated $2 Billion Betting Market
Meridianbet, a subsidiary of Golden Matrix Group, Inc., has officially launched its B2B operations in Nigeria, one of the largest and fastest-growing betting markets in Africa. The company’s entry into Nigeria further strengthens its 20-year presence in Africa, leveraging its proven track record in regulated markets to deliver world-class gaming products.
Through its newly licensed local entity, Masterlive Network Limited, Meridianbet has secured full regulatory approval from the Lagos State Lotteries and Gaming Authority (LSLGA), allowing it to operate in both sports betting and online casino verticals under License No: LSLGA/OP/OSB/MB041124.
The official launch of Meridianbet.ng marks a strategic expansion into a market worth over $2 billion, according to the research of Orange Business Intelligence Technology, with over 60 million Nigerians actively participate in betting, contributing to one of the fastest-growing industries on the continent.
Zoran Milosevic, CEO of Meridianbet, commented: “Our expansion into Nigeria marks a significant step in our long-term strategy to deepen our presence in Africa’s most dynamic gaming markets. With a highly engaged player base and strong industry growth, Nigeria presents a major opportunity for our B2B model. We are committed to bringing our cutting-edge technology, AI-powered betting solutions, and localized expertise to drive long-term success for our partners in the region.”
FY 2024 Revenue Growth & Investor Outlook
Golden Matrix Group has provided a preliminary full-year 2024 revenue estimate of $150 million, reflecting the company’s continued growth trajectory. The Group expects to release its audited FY 2024 financial results in the coming days, offering investors a comprehensive performance overview. The Nigerian market represents a strategic opportunity for future revenue expansion, aligning with GMGI’s global strategy to strengthen its presence in high-growth gaming markets.
Key Market Potential & Strategic Expansion
According to the Orange Business Intelligence Technology (ORBIT), Nigeria’s betting industry surpassed $2 billion back in 2020, with projections indicating up to $4.7 billion in annual revenue potential over the next decade. Football remains the primary driver of market growth, with a vast customer base engaging both online and offline. Meridianbet’s B2B model will provide advanced technology solutions, gaming content, and platform services to local operators, offering a scalable and highly adaptable system tailored to the Nigerian market.
A Strategic Milestone in Meridianbet’s African Growth
With operations in 18 markets across Europe, Africa, and Latin America, Meridianbet has built a reputation as a leading technology provider and betting operator. The company’s expansion into Nigeria follows its long-standing success in established African markets, where it has been a dominant player for over two decades.
The soft launch of Meridianbet.ng is already delivering positive early results, with strong partner satisfaction and excellent customer feedback.
AI-Powered Innovation & Market Expansion
As part of this rollout, Meridianbet is introducing its proprietary AI Sports Betting Recommender and AI Casino Recommender, delivering personalized betting experiences based on real-time data, player behavior, and predictive analytics. These innovations, already proving successful in multiple markets, will enhance customer engagement, retention, and overall user satisfaction in Nigeria’s rapidly evolving gaming landscape.
The post Meridianbet Expands B2B Operations into Nigeria, Entering a Regulated $2 Billion Betting Market appeared first on European Gaming Industry News.
Here are this weeks latest slots releases compiled by European Gaming
PG Soft has launched its swashbuckling new 3-reel, 3-row video slot, Mr Treasure’s Fortune. PG Soft’s perilous high-seas expedition blends the nostalgia of classic arcade machines with modern gameplay as players search for the legendary Black Fang Pirates’ hidden fortune.
ELA Games presents its newest development, Noble Crown. This title, with its high-quality graphics, enticing animations and contribution to a balanced portfolio, is a testament to the studio’s design and development philosophy. This 5×3 slot includes iconic symbols commonly seen in classic pub games, such as crowns, diamonds and lucky sevens.
Evoplay has launched Emerald Brewer, a festive slot that captures the spirit of St. Patrick’s Day with vibrant visuals, rewarding features, and a taste of Irish luck. Played on a 5×4 reel layout, the game introduces Wild symbols, which substitute for all regular symbols except Green Pot, Coin, and Bonus symbols.
Swintt, is helping players satisfy their cravings for sugar, spice and all things nice in Candyman – a sweet new Premium release where tumbling reels and multiplier free spins pave the way to candy-coated wins of up to 5,000x. Played out across an expanded 6×5 reel matrix, Candyman does away with conventional lines in favour of a scatter mechanic were collecting eight or more matching symbols guarantees a prize regardless of where they land, with new icons falling from above to potentially create further wins.
Make Slots Great Again! Nolimit City breaks the norm once more in its latest release Home of the Brave. A slot that isn’t afraid to take a jab! No agendas here, just a whole lot of chaotic fun, spicy mechanics and unpredictable gameplay. Unlike typical slots, which are composed of a couple of rows and reels, Home of the Brave includes a Conveyor Belt positioned above the top row and 2 Hot Sauce Reels on either side of the reel area.
Thunderkick has released The Golden Pot & Pints, the latest introduction to its diverse festive-themed portfolio centred around the iconic Irish holiday, St. Patrick’s Day. Set in an Irish tavern, four lucky leprechauns reside on the reels of this 7×7 cluster pays slot, accompanied by tankards, top hats, and shamrocks.
Amusnet has unveiled the latest addition to its Live Casino portfolio, Extra Crown Deluxe Live. The company’s first-ever live slot game seamlessly blends tradition and innovation into an exciting mix of standard slot games and live-streamed action available 24/7.
Million Games is thrilled to announce the launch of Vault Rush, the latest high-volatility online slot developed in collaboration with YUGO Workshop under the Million Stars partner program. This 5×3 reel slot pays homage to the golden era of classic slots, featuring familiar symbols like 7s, Bars, bells, and fruits.
Play’n GO introduces Trinity Impact, a vibrant new slot that combines adventure, magic, and teamwork in a quest to save the mystical realm of Lumina. Immerse yourself in the enchanting world of Trinity Impact, where players join three friends on a heroic journey to protect Lumina, a land of magical wonders and ancient Crystal relics.
Push Gaming has launched the sequel to its 2024 Arctic-themed hit with the release of Big Bite Push Ways. The title will debut the provider’s new mechanic, Push Ways. This mechanic features nudging Hot Zones, which splits any symbol within the overlay into two. This increases the number of available ways to 262,144 and drives engagement.
Amusnet has released a new game for those who enjoy classic slot games with a dice twist. The latest addition to the company’s Online Casino, 100 Golden Coins Dice Edition, comes to life in March to provide a fun gaming experience to all dice lovers. This 5-reel, 100-fixed-payline game combines the classic slot game and dice symbols in entertaining gameplay.
Players can expect a fresh and juicy take on the classic slot experience in the latest title from ICONIC21. Iconic Fruits: Hold and Win sees classic appeal meet modern excitement across a three-by-three gameboard with five paylines active. A feeling of nostalgia will be felt as the reels spin and Fruit and Coin symbols land – this includes Cherries, Lemons, Pineapples, Strawberries and Watermelons.
Blueprint Gaming™ has upped the ante in its latest instalment to the iconic Cash Strike™ series. With the eye-catching win boost feature offering electric collect wins boosted by multipliers, Cash Strike Win Boost increases the player’s chances of returns up to a striking 50,000x. A familiar feast of classic fruit symbols adorns the 3×3, 125 ways to win slot alongside an array of blazing golden coins, heightening the excitement with enlarged opportunities for wins during base play.
Playson, the renowned digital entertainment supplier, is taking casino gameplay into an electric new dimension in its latest release, Charge the Clovers: Hit the Bonus™, as bonus play leads with unique Super Charge and Multi features. Golden clovers, making a welcome return to the 3×3 grid, take the form of bonus symbols alongside boost icons, featuring swirling blue tornados which radiate vibrant energy and boost the chance of eye-catching payouts for players.
Every fisherman has a story to tell. Booming Games brings these stories to life with the brand-new Fish Tales games series! The first game tells a story of a mythical bass, so large it can fit the entire reel! See if this is just a myth or indeed, there is such a creature roaming the deep and reel yourself in some monster wins! Fish Tales Monster Bass is a 5×3, 20-line slot with a boatload of features. Start to net wins with the Fishin’ Time cash collection.
The post Week 11/2025 slot games releases appeared first on European Gaming Industry News.
ELA Games, a supplier of innovative games in the iGaming industry, has partnered with RoyalCasino to enter the Danish market.
Royal Casino is Denmark’s only land-based and online casino with over 33 years of experience in the gambling industry. The Danish RoyalCasino Group operates the land-based casino in their top-rated Hotel Royal, offering Danish players an elevated gaming experience.
ELA Games’ collaboration with the prestigious Danish brand marks a significant milestone for the development studio, as they are entering the Danish market. As a result, ELA Games’ innovative content, such as hallmark titles like Cash of Gods, It’s Shark Time and Lucky Dwarfs, will be hosted on the RoyalCasino.dk platform.
David Fall, ELA Games’ Business Development Manager, commented on the partnership, “RoyalCasino is an illustrious figure in the Danish gaming scene, and we’re excited to partner with them to provide our content on their platform. RoyalCasino.dk, despite its pedigree, is a rapidly growing brand. With the various promotions prepared in tandem with this announcement, ELA Games looks forward to expanding in Denmark.”
Jonas Madsen, RoyalCasino’s Director of Retention Marketing, added, “We’re very excited about the addition of ELA Games to our portfolio of games at RoyalCasino.dk. ELA Games is an up-and-coming game provider who, in just a few years, has managed to create captivating games with quality graphics, and we’re confident that their content will cater to the preferences of our growing database of players.”
The post ELA Games Enters the Danish Market Through New Strategic Collaboration With RoyalCasino appeared first on European Gaming Industry News.
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