Allwyn
Camelot Illinois Rebrands as Allwyn North America
Allwyn, a leading multi-national lottery operator, announced that Camelot Illinois has been rebranded as Allwyn North America. The rebranding of Camelot Illinois forms part of the continued integration of the Camelot Lotteries Solutions group of companies – which includes Camelot Illinois – into the Allwyn family, following the acquisition earlier this year. As part of this, Camelot Lotteries Solutions has been rebranded as Allwyn Lotteries Solutions.
Allwyn has a strong industry presence in Europe, and a growing presence in North America, with ambitions to further invest in the North American market. This rebrand will support Allwyn achieving greater brand recognition in North America for its focus on value to customers and communities.
No changes have been made to the Allwyn North American management team, its business focus, products or services since the acquisition by Allwyn.
Robert Chvátal, CEO of Allwyn Group, said: “North America is an important market for Allwyn, where we see strong potential for future growth. Our entry into the North America builds upon Allwyn’s strong track record of successfully operating lotteries across Europe, delivering value to our customers, focusing on player protection and growing lottery returns to communities. Camelot Illinois and Allwyn share the same passion for generating more for good causes, and today marks an exciting step in our continued journey to achieve this under the Allwyn brand.”
Wayne Pickup, Allwyn North America Chief Executive, said: “We remain committed to serving our customers, engaging players and growing lottery revenue to benefit the communities they serve. Leveraging the global resources, expertise and talent across the Allwyn group will serve to strengthen the results we help the State of Illinois and all our customers achieve.”
Allwyn, a leading multi-national lottery operator, announced its support of the U.S. premiere of Dvořák Dreams, an immersive, A.I.-generated digital exhibition by renowned artist Refik Anadol. This is the second year Allwyn has sponsored the international tour of this exhibition, underpinning its commitment to supporting the arts and innovative cultural initiatives across the globe. Allwyn’s support means the exhibition is free for the public to experience.
The exhibition will take place from September 4 to 24, 2024, on the REACH Plaza at the John F. Kennedy Center for the Performing Arts in Washington DC. Dvořák Dreams will complement a range of festivities as part of the five-year anniversary of REACH, the Kennedy Center’s first campus expansion.
Dvořák Dreams, commissioned by the 0xCollection, transforms Antonín Dvořák’s musical legacy into dynamic visualisations – using Refik Anadol’s signature algorithms trained on Dvořák’s original data, music and records – that invite audiences to engage with his works through a groundbreaking artistic lens. The artwork sits at the intersection of art and technology, to create a striking and dynamic experience that transcends traditional artistic mediums.
Katarína Kohlmayer, member of Allwyn’s Board of Directors, commented: “Art has an unparalleled ability to foster connection and collaboration by transcending boundaries, sparking creativity and fostering cultural exchange. Just like our lotteries, art makes it possible for groundbreaking innovations to reach a global audience, bringing people together.”
Wayne Pickup, CEO of Allwyn North America, added: “We are delighted to share this extraordinary exhibition with the US. As a leading operator, supplier and business partner to lotteries around the world, Allwyn brings game innovation to players – just as Refik Anadol is breaking new ground in the world of digital art. This collaboration between Allwyn and the Kennedy Center reflects our mutual commitment to building a community where innovation and creativity thrive.”
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