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New role covers Scratchcards performance, game strategy, brand and retail execution for The National Lottery operator in the UK. Allwyn UK, operator of The National Lottery,...
Allwyn, operator of The National Lottery, has launched a new, large-scale integrated summer marketing campaign to support the launch of new Lotto, a refreshed take...
Each £2 line now plays twice per draw night, lifting overall prize odds to 1-in-4.9 and targeting 345 millionaires a year. Allwyn will launch a new...
14 new games launched in May as Hellenic Lotteries begins its new Greek State Lotteries concession. Scientific Games has signed a new 12-year agreement to supply...
National Lottery operator, Allwyn, has partnered with UK-based rapid delivery platform Scoot to bring The National Lottery right to players’ doorsteps. The collaboration will allow...
Allwyn is marking 30 years of National Lottery Scratchcards with a limited-edition “Scratch-Coin” giveaway at 10 selected UK retail partners. The coins will be available from...
On 17 April 2026, the UK High Court rejected in full the claims brought by The New Lottery Company Limited (TNLC) and Northern & Shell PLC...
Allwyn, operator of The National Lottery, will introduce a new two-round Lotto format from 7 June and plans to launch a UK-specific version of Powerball later...
Formula 1 and Allwyn have announced the extension of their Official Partnership, with the leading lottery-led entertainment company signing a new multi-year agreement following a successful...
Allwyn has completed a £450m transformation of the UK National Lottery, the biggest transformation since its launch in 1994. Through meticulous planning, testing and execution, Allwyn...