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Why blackjack is the most popular casino game in the world

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Casino players have more options than ever when it comes to the amount of games to choose from. However, even with a growing volume of games, there is one that remains the most widely popular.

Different studies have been conducted to determine which casino games are responsible for all online players, and they all conclude that blackjack is king, attracting around 31 percent of all online casino table traffic.

Blackjack is followed by roulette (24%) and poker (21%), with all other games combined (including craps and baccarat) making up the remaining 24 percent.

So, what is it about blackjack – a game that first emerged in the 18th century – that has made it consistently the most popular game for so many players?

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The rules are easy to understand

The rules for blackjack are simple enough for new players to quickly understand but layered enough to keep players engaged. After placing your stake for the upcoming hand, the dealer will deal you two cards and themselves two cards, with one facing down. Your aim is to reach as close to the value of 21 as possible.

After you have settled on your final hand, it is the dealer’s turn to reach 21. Whoever gets closer to 21, wins the hand. If one player goes bust by going over 21, the other player wins but if both go over 21 the round is void.

A player lands blackjack when their two original cards make up 21. This is only possible when dealt an Ace and a 10-value card (10, jack, queen, king). Usually blackjack earns the player an additional bonus on top of their original stake.

You can also make some mid-game bets that add extra dimensions to blackjack and make the game even more interesting. Splitting allows you to split your hand into two bets when you are dealt two identical cards. Doubling down means you can double your bet mid-game on the condition that you will only take one more card.

The basic rules and the mid-game betting are perfectly set up to make blackjack exciting and fun for players.

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Mix of luck and decision-making

The biggest part of blackjack that contributes to its popularity is the fact that it allows players a level of control, even though the game is based primarily on luck. Of course, there is no control over which cards you get dealt, but players are able to decide when to hit (add more cards) and when to stick; when to double down and when to split.

Decision-making is almost as important as luck in blackjack. It allows players the opportunity to take advantage of hands that lean in their favor, while at the same time minimize risks and losses when the dealer is in a position of strength.

Compare that to the other most popular casino games. Roulette and slot games are based entirely on luck and give players no control, while poker is highly strategic to the point that players with terrible cards can still beat opponents with good cards.

Blackjack made a successful transition online

The evolution of online casino betting revolutionized the industry and saw casino games attract entirely new audiences and demographics.

As one of the most popular and established casino games, software developers knew of the importance of ensuring online versions of blackjack would prove just as popular.

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The investment and effort to create dynamic and engaging digital versions of blackjack – particularly mobile versions in more recent years – has paid off and as revealed earlier, it is the most played online casino game in the world.

The beauty of blackjack is that the game is just as engaging whether played in a grand casino surrounded by people or on a mobile phone.

Blackjack is sociable and non-competitive

When playing at a live online casino or at a land-based casino, you will likely be joined at the blackjack table by other players. However, you all have the same goal and that is to beat the dealer. Despite sharing a table, blackjack players are not in competition with each other.

Whether playing with friends or strangers, blackjack’s setup makes it a sociable game as everyone wants to take down the house! And click here if you want to check online casino betting tips.

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Northern Super League Partners with Stats Perform

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Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.

Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.

Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.

As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.

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Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”

Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”

The post Northern Super League Partners with Stats Perform appeared first on Gaming and Gambling Industry in the Americas.

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INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER

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Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.

Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.

The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.

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Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”

Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”

The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.

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Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner

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With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.

The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.

Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.

Additional highlights of the Ottawa Senators and TonnieBet partnership will include:

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  • In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
  • In-rink board signage for home games
  • Virtual slot signage for various games
  • Digital inventory throughout the Ottawa Senators site on NHL.com
  • Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
  • Television Broadcast Branding: Digitally enhanced rink boards for home and away games
  • In-arena rink board signage for home games

Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”

Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”

By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.

ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario.  Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.

The post Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner appeared first on Gaming and Gambling Industry in the Americas.

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