Canada
Sportsbooks begin to reopen – just in time for MLB and NBA seasons
There is no hiding from the fact that the past few months have been particularly hard for land-based casinos and gambling houses. While online operations have largely benefited from lockdown rules and stay-at-home measures during the coronavirus pandemic, it has been quite the opposite experience for brick and mortar businesses.
Even as the outbreak continues to hit large parts of the United States, casino companies have begun reopening under strict health and safety measures in an attempt to get the industry’s economy moving once again. Reduced capacities and opening hours, temperature checks, face masks, and sanitization stations have all become the norm.
Among the areas of the gambling sector to begin reopening over the past few weeks has been sportsbooks across the United States.
The past two years have been an exciting time for sports betting in the US after the Supreme Court ruling that legalized sports betting in all states, and while 18 states have begun operations, others are expected to soon follow suit.
The coronavirus pandemic and the subsequent shutdown of America’s professional sports leagues made sportsbook all but useless for the past few months. But as the return of pro sports fast approaches and federal and state restrictions continue to ease, sportsbooks have started to reopen the doors.
Sportsbooks in Las Vegas, Delaware, New Jersey, Michigan, Colorado, Indiana, and Mississippi have all been welcoming visitors back over the past few weeks, while just this week, Betfred USA Sports – the US subsidiary of UK-based Betfred – announced it was set to launch its fourth sportsbook in Las Vegas at the Mohegan Sun Casino.
The timing of the widespread reopening of sportsbooks across the US is certainly not coincidental. While economically damaging to be closed for months, sportsbooks served little purpose with sports all-but nonexistent.
However, there is about to be an explosion of sports action in the coming weeks as North America’s four most popular sports all take to the field/court/rink.
What to look for: MLB, NBA, NHL
The Major League Baseball season, initially scheduled to begin in March, makes its long-awaited start on July 23 and will play out a significantly reduced regular season of just 60 games. The World Series are set to start on October 30.
The NBA season gets back underway in new surroundings from July 30 with 22 teams competing in a sort of mini league located exclusively at Walt Disney World Resort on Florida. Eight teams have been excluded on account of their inability to reach the playoffs. The Finals are scheduled to begin on September 30.
Just two weeks after the NBA kicks into gear, the NFL will start its pre-season games from August 14, with the regular season beginning on September 11. The Superbowl is scheduled for February 7.
Meanwhile, the NHL will take to the ice at the end of the month with exhibition games getting the delayed season back underway on July 28 before Stanley Cup qualifiers begin on August 1. The Stanley Cup itself will start on September 22.
As well as the “Big Four” generating plenty of interest for sports fans – and plenty of business for sportsbooks – North American horse racing has been able to continue hosting races, albeit on a reduced schedule.
The Triple Crown is going ahead after a change in the running order, with the Belmont Stakes already taking place. The Kentucky Derby will follow on September 5, with the Preakness Stakes staging the finale on October 3.
Other sports to bet on
All of this only highlights the packed sports schedule the United States is about to experience over the coming months. There will not be a day that goes by when baseball, basketball, football, hockey, or horse racing will not be happening, presenting an opportunity for sportsbooks to take advantage.
By offering visitors, the latest lines and futures bets on the “Big Four” sports and the latest Kentucky Derby odds and Preakness Stakes odds, sportsbooks across the United States will view the next few months as the ideal antidote to months of financial strain and inactivity.
You can bet on the Kentucky Derby odds online too through here: https://www.twinspires.com/kentuckyderby/odds
There is plenty of damage to be undone from the coronavirus pandemic, but the return of US sport and its constant presence for the foreseeable future will allow fans and sportsbooks to at least breathe a collective sigh of relief.
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Canada
Ottawa Black Bears Announce Partnership Deal with PowerPlay
The Ottawa Black Bears announced an extensive partnership agreement with PowerPlay Online Sportsbook and Casino that will see the company’s logo featured on the club’s home and away jerseys.
In addition to the jersey partnership, PowerPlay will also have branding elements inside the goal crease, behind the bench, on the LED display ring, and along the rinkboards for Black Bears home games at Canadian Tire Centre. As part of the deal, PowerPlay also becomes the exclusive sportsbook and online casino partner for the Ottawa Black Bears.
“We are thrilled to have PowerPlay on board for our inaugural season with such a comprehensive partnership agreement. Their investment with the Black Bears represents a foundational agreement for our lacrosse club. And we’re proud to wear their logo alongside ours as we launch our franchise,” said Chelsea McDermott, Vice President of Business Operations for the Ottawa Black Bears.
“We are excited to bring PowerPlay’s bold, community-driven spirit to Ottawa-Gatineau, partnering with the Black Bears as they establish themselves as a force in lacrosse. This partnership celebrates a sport deeply tied to Canada’s heritage and competitive energy. Together, we’ll ignite passion, energize fans, and deliver excitement all season long,” said Thomas Vermeulen, Marketing Director for PowerPlay.
The post Ottawa Black Bears Announce Partnership Deal with PowerPlay appeared first on Gaming and Gambling Industry in the Americas.
Aristocrat Interactive iGaming White-Label
Aristocrat Interactive’s Full White-Label Solution Powers the Launch of Betiton in Ontario
Canada
Titanplay Enters the Mobile Market with Delasport’s Turnkey Solution
Rising iGaming brand Titanplay is entering the mobile market powered by Delasport’s turnkey solution. The solution includes the possibility of quickly launching iOS and Android apps, in this case – for the Ontario player base.
Mobile users will get the full sportsbook and casino experience of Delasport’s product, and even more: features like the proprietary Booster Panel for Casino games and ‘Combo of the Day’ for sports are also available for them.
Titanplay’s app is already available for iOS, and it will soon arrive on Google’s Play Store for Android devices.
The Ontario-focused brand is taking full advantage of what Delasport has to offer, thus providing the best player betting experience possible. Their platform has been live for a few months now and it has been thriving the whole time.
Aside from the mobile-only cutting-edge features, gamblers enjoy Player Engagement missions and tournaments, unmatched personalization capabilities with My Sportsbook, My Casino, My Combo, and My Event Builder, and much more.
“Having a mobile-first approach when developing products is a must in today’s iGaming industry”, Delasport’s CEO Oren Cohen Shwartz comments. “Data shows that mobile users are now more than 70% of the whole player base, so we make sure to be prepared to bring our partners to this thriving market at any point. This is the case with Titanplay who’ve had an incredibly successful launch in Ontario last year and are now ready to win even more players.”
In addition to a comprehensive sportsbook and casino experience, the Delasport mobile app includes innovative customization, and gamification features to boost user engagement and differentiate the company from its competitors. Cross-product Tournaments, Missions, Badges, Spin & Win, and other gamification elements are also available to Titanplay’s players.
As soon as the app is downloaded and installed on a device, it provides convenient and quick access. Titanplay’s team may communicate with their players in real-time using the built-in push notifications feature on their devices. The software also addresses current security demands by providing biometric login and facial recognition on supported devices.
More about this key step can be learned from Delasport during ICE 2025 – Barcelona. Visit Stand 5M20 and draw insight directly from the source
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