Digicode, a strategic partner to operators navigating scale and complexity in the digital gaming sector, is attending ICE Barcelona 2026 – the global iGaming and betting industry’s flagship event taking place from January 19–21, 2026, at Fira Barcelona Gran Via.

Barcelona marks the beginning of ICE’s 2026 chapter and is already a hub where pivotal next-step decisions are being made on ownership structures, production efficiency, and operating models built for sustainable growth. Digicode will present its product portfolio, developed to support operators at various stages of growth. The company’s solutions are designed to enhance operational efficiency, optimize production processes, and enable greater control over product development and ownership as organisational and technical complexity increases.

“ICE Barcelona presents an ideal platform to speak directly with operators about the hard questions shaping their next stage of growth. Our focus is on addressing real operational constraints and outlining realistic, scalable paths forward. We look forward to demonstrating how Digicode’s products and operating approaches support these objectives,“ said Alex Karichensky, CEO Europe at Digicode.

Digicode’s presence at ICE Barcelona 2026 will feature thought leadership and strategic engagement across the three-day programme. Attendees are encouraged to connect with the team to explore solutions tailored to high-growth environments.

Digicode Leadership Attending ICE Barcelona 2026:

• Alex Karichensky, CEO Europe
• Ihor Sheiko, Executive General Manager
• Igor Zhalii, Senior Product Manager & Game Producer
• Meir Shachar, Senior iGaming & Sports Betting Advisor

The post Digicode to Showcase Products Supporting iGaming Scale at ICE Barcelona 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Itai Zak, Executive Director of iGaming at Digicode and former CEO of SBTech, the tier-one sportsbook and technology provider acquired by DraftKings in 2019, also serves as CEO of Gemstone Interactive, a boutique solutions partner for iGaming operators. A veteran executive and long-time advocate of player-first innovation, he offers a sharp look into the future of iGaming. With a history of guiding major brands through expansion and transformation, Zak is not someone who follows trends for the sake of activity. In his view, the real battleground for long-term growth is not how many markets an operator enters but how deeply they engage in the ones they already serve. His question to operators is direct and strategic: Where are you truly winning, and why?

Let’s explore the deep-market strategy powering sustainable growth, blending financial realism, adaptive tech, and real-time personalization into a focused vision that favors precision over presence.

Why Global-First Is Losing Ground

Just a few years ago, a successful operator was often defined by their geographic footprint. Launching in multiple regions created the illusion of momentum. But today, market saturation, regulatory fragmentation, and rising player expectations are exposing the limitations of this model.

Itai Zak explains that, “Europe was once a centralized opportunity. Today, it’s ten different countries with ten different frameworks.” From a compliance and cost perspective, this has created operational bottlenecks. Each jurisdiction now requires bespoke workflows, regulatory reporting, responsible gaming oversight, and even tailored user experiences.

Worse, players have evolved. A “universal” interface or product no longer works across markets. In emerging territories such as Brazil and India, success depends heavily on how well an operator adapts to cultural preferences, local payment systems, and region-specific content.

The Rise of Deep-Market Strategy

What we’re witnessing is a strategic shift from volume-based growth to depth-based dominance. There are 4 main drivers behind this pivot:

1. Fragmented Regulation Requires Granular Commitment

The days of a single gaming license acting as a passport are over. Today, compliance is not just about legality; it’s about infrastructure. Operators must build and maintain localized compliance engines to keep up with rapidly evolving standards. “What works in Sweden will likely fail in the Netherlands. Operators need dedicated regulatory teams per region.”

2. Player Experience Is Hyperlocal by Default

Consumer expectations are shaped by local context. Nordic players prefer richer desktop UIs and immersive casino features. In contrast, Indian players expect mobile-first simplicity and local payment flows like UPI. LATAM regions are seeing explosive growth, but only for operators who integrate payment rails like PIX and deliver Spanish/Portuguese-tailored content.

Uniformity no longer means scalability; it means irrelevance.

3. Efficiency Beats Vanity Expansion

There’s a growing recognition that it’s better to be exceptional in one market than average in many. Deep-market strategy prioritizes:

• Higher Lifetime Value (LTV)

• Increased retention

• Lower Customer Acquisition Cost (CAC)

• Improved regulatory predictability

4. Retention Is the New Growth Lever

Global growth might bring short-term user acquisition, but retention requires local trust, familiarity, and relevance. The deeper your market understanding, the more likely you are to convert players into loyal customers.

Is Global Expansion Dead?

Not quite. What’s emerging is a hybrid model – global infrastructure combined with hyperlocal execution.

Basically, this dual-layered approach is “a shared chassis with localized controls.” Operators need scalable back-end platforms – compliance engines, CRM systems, bonus engines, but allow for front-end freedom. Local marketing, payment, and content teams execute based on what actually works on the ground.

In practice, this means:

• Platform consistency at the core (RGS, risk, KYC, CRM)

• Market-specific UX/UI, payment flows, and offers

• Country-level dashboards to monitor local KPIs

• Flexible brand architecture to launch sub-brands per market

Knowing When to Deepen vs. Expand

There is a straightforward framework to determine whether it’s time to grow outward or dig deeper:

Expand if:

• You’ve fully optimized LTV in your current markets

• Your infrastructure can absorb additional regulatory complexity

• You have access to local partners or brands in the new region

Deepen if:

• Your retention or conversion metrics are below industry benchmarks

• There’s untapped potential in localized features or payment integrations

• Local competitors are outperforming despite a smaller reach

This lens helps operators avoid reactive expansion and instead invest where sustainable growth is most likely.

The Digicode Approach: Local Autonomy, Central Control

At Digicode, we’ve seen this shift firsthand. The operator clients are no longer asking for “just another multilingual skin.” They’re asking for:

• Modular platforms that can launch and manage multiple brands with independent rulesets

• Configurable compliance per market

• Local bonus engines that adapt to regulatory constraints

• Player lifecycle tools tuned for cultural buying behavior

What powers this? Our ability to separate back-end scalability from front-end customization, giving operators speed, control, and precision as they go deeper into high-performing markets.

Final Thought: Strategy Is Local

The market is maturing. The future of iGaming isn’t about being everywhere, but being someone to someone in specific markets. The brands that win long-term will be those that go deeper than their competitors are willing to, speak to players with cultural fluency, and build infrastructure that adapts intelligently.

Itai Zak put it simply: “Don’t ask how many countries you’re in. Ask where you’re winning and why.”

If local precision is your next competitive edge, Digicode’s experts can help you deliver it without losing control of the big picture.

The post Hyperlocal vs. Global: Is the Future of iGaming in Deep-Market Strategy? appeared first on European Gaming Industry News.

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International software provider Digicode has officially launched DiGER, its iGaming platform built to give operators and game publishers unprecedented ownership, flexibility, and transparency.

DiGER is offered under a one-time licensing model. This unique approach allows operators to take full control of their backend systems, reduce long-term costs, and gain the freedom to scale and customize their platforms according to business and regulatory needs.

A Platform Built for Performance, Compliance & Scale

At the core of DiGER is a modern framework designed for high performance and adaptability. Operators can quickly configure, deploy, and expand their platforms, whether managing a single brand, launching a multi-brand strategy, or operating white-label networks.

Key capabilities of DiGER include:

• Modular Microservice Architecture – Flexible components such as PAM, bonus engines, wallets, and reporting tools for agile scaling. 
• Unified Integration Layer – Pre-built integrations with leading game providers, PSPs, CRMs, and compliance services. 
• Real-Time BI & Analytics – Advanced dashboards for full visibility into player activity, transactions, and system performance. 
• Regulatory Compliance Built-In – Support for Responsible Gaming, GDPR, AML/KYC, and multi-jurisdiction licensing requirements. 
• AI-Powered Risk & Engagement – Intelligent tools for fraud detection, segmentation, and personalized rewards. 
• Omnichannel Experience – Unified accounts and wallets across desktop, mobile, and retail environments.

One-Time License. Full Ownership. Complete Flexibility

DiGER is designed to meet the realities of today’s iGaming landscape:

• One-Time License Fee: Operators gain complete rights to the platform’s infrastructure and codebase, with no recurring SaaS fees or revenue share obligations. 
• 12 Months of Technical Support: Comprehensive onboarding, training, and platform support during the first year of deployment. 
• Post-Year Autonomy: Freedom to either maintain operations in-house or continue support with Digicode, ensuring long-term independence.

Built for Modern Operators

DiGER is particularly well-suited for operators in regulated and fast-evolving markets. Whether entering new jurisdictions, migrating from legacy platforms, or future-proofing operations, DiGER delivers the flexibility and compliance required to compete at scale. Several tier-two operators are already evaluating the platform as part of their 2025 growth strategies.

DiGER is ideal for operators in highly regulated and fast-evolving markets. Whether entering new jurisdictions, migrating from legacy platforms, or future-proofing operations, DiGER delivers the flexibility and compliance required to compete at scale. The platform is already being evaluated by several tier-two operators as part of their growth strategies.

About Digicode

Founded in 2008, Digicode is a global software development company with deep expertise across iGaming, fintech, and healthcare. With development hubs in the U.S., Europe, and Ukraine, Digicode specializes in secure, scalable platforms for regulated industries. The company’s iGaming division delivers technology that empowers operators through full ownership, technical transparency, and long-term value creation.

The post Digicode Launches DiGER: A next-generation All-in-One Platform iGaming Platform appeared first on European Gaming Industry News.