Industry News
World Pool: UK and Irish racing hits £475 million

Turnover on World Pool bet types on British Champions Day totalled HK$202.7 million (£21.4 million), bringing the figure for all races commingled during the 19 World Pool days in the UK and Ireland to HK$4.7 billion (£475 million).
King George Day at Ascot saw the biggest jump in turnover, rising from HK$253m to a new record of HK$287m, an increase of over 13%, while 2,000 Guineas Day as well as days one and three of Royal Ascot also posted year-on-year increases.
The overall total is only marginally down on 2022’s figure of HK$4.9bn, but still significantly up on 2021 (HK3.9 billion).
Prize money won across the 131 World Pool races in the UK and Ireland this year has hit a record high of £32 million, while the World Pool Moment of the Day initiative has seen £68,000 given out – £4,000 for each of the 17 World Pool Moment of the Day winners.
Ebbe Verhestraeten, groom of Big Rock, was awarded Moment of the Day on Saturday and he will have a chance of winning a VIP trip for four to Hong Kong next year if he is to win World Pool Moment of the Year.
Outside of the UK and Ireland, World Pool meetings in Dubai, Saudi Arabia, South Africa and Australia have all posted record turnover numbers, while World Pool will be active for two further meetings in Australia: Cox Plate Day and Victoria Derby Day.
Earlier on Saturday, the Caulfield Cup broke the record for the highest turnover on a World Pool race in Australia with HK$54.24 million (AUD$10.98 million) bet into the pool, eclipsing the HKD$51.54 million (AUD$10.43 million) bet on the previous weekend’s Everest. Only two World Pool races this year – the Queen Elizabeth II Jubilee Stakes and the Dubai World Cup – have had bigger pools.
In the UK and Ireland, World Pool is accessed via the Tote, at racecourses, online and via the Tote App. All customers betting directly with the Tote benefit from Tote Guarantee which ensures all Win bets will always exceed or match the industry Starting Price.
Tote value for UK and Irish customers betting into World Pool on British Champions Day:
· Tote Win beat the Industry Starting Price in 5 out of the 6 races and matched on the remaining occasions
· Tote Win overround was 112% versus an industry Starting Price of 120%
· Tote Exacta beat Forecast in 6 out of the 6 races
· Tote Trifecta beat Tricast in 5 out of the 6 races
Tote value for customers betting on the 19 British and Irish World Pool days 2023:
· Tote Win beat the Industry Starting Price in 66% of races and matched on the remaining occasions
· A £1 bet with the Tote on every winner on British and Irish World Pool days in 2023 paid £263 more than the industry Starting Price
· Tote Win overround was 109% versus an industry Starting Price of 122%
· Tote Exacta beat Forecast in 78% of races
· Tote Trifecta beat Tricast in 84% of races races where the Tricast operated
Michael Fitzsimons, Executive Director, Wagering Products of the HKJC, said: “We are really pleased with how World Pool has been received in the UK and Ireland again this year and the turnover figures look strong against a challenging economic backdrop.
“There are many more opportunities for growth in the UK and Ireland and we look forward to being able to roll out World Pool at even more of the season’s flagship race days. Having the Lockinge, the Irish Derby and the Sun Chariot as World Pool events for the first time this year worked really well, and we look forward to adding more days in the future.
“We’d like to thank all of our partners, including the UK Tote, Racecourse Media Group and Ascot Racecourse – who have all been with us since World Pool was first created in 2019 – for all their hard work in making it another highly successful season.”
Alex Frost, Chief Executive of the UK Tote, said: “We are delighted that British and Irish racing has enjoyed such a successful World Pool season in 2023. It is incredibly positive to see revenues from World Pool supporting racecourses’ investment in prize money which was at a new record of £32 million for World Pool races this year. This highlights the increasingly important role pool betting is playing the in the future sustainability of the sport.
“Following our new five-year agreement with the Hong Kong Jockey Club, making the UK Tote the exclusive partner for World Pool in the UK and Ireland, we look forward to collaborating on exciting developments, including new bet types and further improvements to the customer experience for the 2024 season.”
Martin Stevenson, Chief Executive Officer of Racecourse Media Group (RMG), which represents the media interests of The Jockey Club, Newbury, Goodwood, York, The Curragh and Leopardstown racecourses, said: “World Pool has been a hugely important initiative for British and Irish racing to grow revenues and prize money, and it’s been great to see such strong performance again in 2023.
“We’ve added three new race days to the calendar this year with the Lockinge, Irish Derby and Sun Chariot, and hopefully we’ll be able to add some more in 2024.
“It’s been a pleasure working with the Hong Kong Jockey Club, UK Tote and all of our racecourses on World Pool this season and we are already looking forward to 2014.
Industry News
Ruud Bergervoet Reappointed as CFO of Holland Casino

Ruud Bergervoet has been reappointed as CFO of Holland Casino. He will remain financially responsible for the gambling provider for another two years. Bergervoet has already been CFO for two terms of four years, but due to the special circumstances of the company, he has been asked to remain as a director.
CEO Petra de Ruiter said: “I am very happy that Ruud is prepared to stay with us. With his experience and knowledge of the company, he is indispensable at this moment. We have to work very hard in the coming years to keep Holland Casino financially healthy. And I am certain that this is in good hands with Ruud.”
Ruud Bergervoet has been working at Holland Casino since 2017. Before that, he worked as CFO at FD Mediagroep and Sdu Uitgevers, among others.
During the shareholders’ meeting of April 16, Bergervoet was nominated by the Supervisory Board and his nomination was confirmed.
The post Ruud Bergervoet Reappointed as CFO of Holland Casino appeared first on European Gaming Industry News.
Industry News
The 8th AskGamblers Awards Officially Enters the Voting Stage

AskGamblers has announced that the final voting stage of the 8th annual AskGamblers Awards has started.
The voting phase kicked off on 28 April, and will last until the award ceremony scheduled for 12 June.
As in previous editions of the Awards, players can cast their votes for one of the top 10 finalists in the following categories: Best Casino, Best New Casino, Best Sportsbook, Best New Slot and Best Software Provider.
The Best Crypto Casino, Best Partner and Best Manager categories will traditionally be chosen by the AskGamblers team. This year’s edition introduces a new category, the Superstar Award, a crown achievement handed out to one operator that best represents the values of brands, whose laureate will also be chosen solely by AskGamblers.
Another novelty in this year’s Awards cycle is the Forum vote: the votes from the members of AskGamblers Forum will be counted towards the final tally of votes as a separate voting tier.
Commenting on the launch of the 8th AskGamblers Awards voting stage, Dijana Radunović, General Manager at AskGamblers, said: “Now that we have the finalists, we are entering the final stages of preparation for our biggest night of the year. To say that we are excited about the 8th edition of the AskGamblers Award would be an understatement.”
“As everybody in the team is working tirelessly to make the gala ceremony a night to remember, we invite our players to do their bidding: to give a vote to their favourite contestants and help us choose the rightful winners in the five categories that are open to public vote,” Radunović added.
Before the award ceremony on 12 June, AskGamblers will host the traditional Charity Night on 11 June, where the partners will bid for positions on the website, with the money raised allocated to a humanitarian cause.
The post The 8th AskGamblers Awards Officially Enters the Voting Stage appeared first on European Gaming Industry News.
Industry News
Flexion Reports Revenue Increase of 9% for 2024

Flexion, the games marketing company, has announced that its revenue grew 9% to year-end December 2024. The growth is attributed to the Company’s success in the alternative app store market.
Since its IPO in 2018, the company has built a well-positioned games marketing business around the alternative stores and grown annual revenue 50-fold to almost US$100 million. Its game portfolio represents several billion US$ in gaming IP for alternative market partners like Samsung, Amazon, Huawei, OneStore and Xiaomi.
“With the Digital Markets Act (DMA) coming into force in Europe and recent legal actions in the US, mobile game developers have felt a new-found freedom to explore their market options. We’ve already moved beyond the era when Google and Apple controlled everything. Developers are looking for alternatives that offer better margins, and additional audiences and revenue. Partnering with Flexion opens up a range of market channels with very little up-front investment,” said Jens Lauritzson, CEO of Flexion.
Flexion currently distributes more than 30 high-profile titles on the alternative stores. Top-tier games in the Flexion portfolio make on average US$ 10 million a year based on Q4 2024 run rate. That’s income in addition to their Google and Apple revenue with a business model that adds little to their costs.
In Q4 2024, Flexion-serviced games were, on average, generating 9.3% through the alternative stores of the revenue they made on Google Play. This is a significant boost for Flexion’s partners without major costs or effort.
“If you scale for the size of the stores, the alternatives massively out-performed Google in Q4 for our games. This is exciting both for Flexion’s business and for the future of the games industry as a whole. We’re seeing the beginning of a sea change in games marketing,” Jens said.
“We’re seeing just the beginnings of a major shift in how top-tier developers address their markets. Using Flexion to access alternative stores is an easy first step into the post- Google and Apple world. Many developers are already looking at their options beyond that and Flexion will be right there with them providing the technology and expertise they need to maximise the potential of their games,” Jens added.
The post Flexion Reports Revenue Increase of 9% for 2024 appeared first on European Gaming Industry News.
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