Bet365 has renewed its ad protection partnership with digital advertising safety specialist White Bullet Solutions.
Bet365 uses White Bullet’s brand protection and compliance tool to monitor its affiliate partnership programme, ensuring bet365’s ads and promotions only appear in appropriate and compliant contexts online.
“We are delighted to renew our longstanding relationship with bet365. The web is a high-risk environment that shifts constantly, and bet365’s commitments to brand safety and its responsibilities as a responsible advertiser set a standard any brand would do well to emulate. We look forward to continuing to keep their brand safe and compliant online,” Peter Szyszko, CEO of White Bullet, said.
“As a leader in the online gambling business, we fully appreciate the importance of ensuring all our advertising meets the necessary standards, and we take our own brand safety very seriously. We appreciate the insight and protection White Bullet gives us, and we look forward to our continuing association,” a bet365 spokesperson said.